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Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 1 of 23
EMIA EXPORT MARKETING & INVESTMENT ASSISTANCE
Guidelines
Primary Market Research (PMR)
&
Foreign Direct Investment (FDI)
Effective: 01 January 2009
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 2 of 23
Index
Heading Description Page No.
1. Definition of the EMIA scheme 3
2. Minimum Mandatory Requirements 3
2.1 Eligible Enterprises 3
2.2 Qualifying Criteria 4
3. Limitation of Assistance Offered 4
4. Diagram of the Primary Market Research (PMR) & Foreign
Direct Investment (FDI) Assistance Process 6
5. Primary Market Research (PMR) & Foreign Direct Investment
(FDI) Assistance 7
5.1 General Description of the Offering 7
5.2 Scheme Specific Qualifying Criteria 7
5.3 Financial Contribution 8
5.4 Supplementary Information required 9
6. Description of Application Documentation and other requirements 11
7. Description Of Claim Documentation and Other Requirements 15
8. Definitions & Terminology 19
9. How to Contact the EMIA Administrators 21
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 3 of 23
1. Definition of the EMIA Scheme
The purpose of assistance under the EMIA scheme is to partially compensate
exporters for costs incurred in respect of activities aimed at developing export markets
for South African products & services and to recruit new foreign direct investment into
South Africa.
The programme comprises the following Individual Participation Incentive
Schemes:
- Individual Exhibition (IE) and In-Store Promotions (IP)
- Primary Market Research (PMR) and Foreign Direct Investment (FDI)
- Individual Inward Missions (IIM)
The programme comprises the following Group Participation Incentive Schemes:
- Group Inward Buying Missions (IBM) Group Inward Investment mission (IIM)
- National Pavilions (NP)
- Outward Selling Mission Assistance (OSM) and Outward Investment Mission
Assistance (OIM)
2. MINIMUM MANDATORY REQUIREMENTS FOR INDIVIDUAL PARTICIPATION
INCENTIVES
2.1 Eligible Enterprises
The following enterprises qualify for assistance on condition that they are operating
and trading for more than one financial year.
- South African manufacturers of products
- South African export trading houses representing at least three SMME’s or HDI’s
owned businesses
- South African commission agents representing at least three SMME’s or HDI
owned businesses
- South African Export Councils, Industry Associations and Joint Action Groups
representing at least five (5) South African entities.
- Entities in the following service sectors:
• Capital equipment services
• Consulting engineering services
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 4 of 23
• Civil engineering contractors
• Film production
• Pre-qualified Tourism services, only for Investment purposes excluding real
estate agents.
• Pre-qualified ICT services
• Business Process Outsourcing services.
2.2 Qualifying Criteria
1. Export readiness of applicant
2. Export/production performance of the applicant
3. Export/marketing competence of person visiting the foreign country
4. Potential available/accessible production/export product capacity
5. Extent of export marketing planning
6. Type of product for export and local sales performance
7. Level of labour absorption, location and technological requirements
8. Industry in which the venture operates or is planned
9. Submission of general and specific qualifying documentation and adherence to
general and specific criteria as stipulated per each EMIA offering.
2.3 Permissible submission of the Application
1. All applications should be submitted at least two months before the
commencement date of the event.
2. Applications cannot be considered earlier than six months prior to the
commencement date of the event
3. Late applications and outstanding information are accepted up to 30 days before
the date of departure, but in the case of these application EMIA is not obliged to
inform applicants of the outcome of the application before the date of departure
4. The detailed itinerary can be submitted 14 days before departure; the required
letters of confirmations must accompany this itinerary. In these cases EMIA would
not be able to conclude a decision prior to date of departure
5. All applications submitted on the last day of the permissible submission period will
be provided with an opportunity to submit outstanding information within 5 working
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 5 of 23
days. The application will not be considered if the outstanding information and
documentation are not submitted within this period.
3. Limitation of Assistance Offered
1. Individual Participation (Individual Exhibitions, PMR, FDI and Individual Inward
Bound Missions) of assistance is limited as follows per calendar year.
i. R200,000 per HDI entities
ii. R180,000 per SMME entities
iii. R 135,000 per Other sized entities
2. Participation in countries, which are members of the South African Customs Union
(Botswana, Lesotho, Swaziland, and Namibia) is excluded from EMIA assistance.
3. EMIA incentives are not available for events taking place in the period 10
December up to and including 10 January of each year.
4. Only one representative per business will qualify for support. The representative
should be a senior executive, and in authority to conclude contracts on behalf of
the firm.
5. Assistance under EMIA will be restricted to exporters or export agents for the
export of value-added products that will enhance the export capacity of South
Africa. A product must have a local content of at least 35% to qualify for
assistance.
6. EMIA applicants must disclose information on related parties where the one party
can exercise ‘significant/ insignificant/ substantial/ insubstantial influence’ over
another party in making financial and operating decisions or can exercise control or
joint control over the other party. Assistance to these parties is to the sole
discretion of the Adjudication Board.
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines Effective: 01 January 2009
Page 6 of 23
4. EMIA Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance Process
Step 3: • Submit the application form at least 2 months prior to the date of departure
• Late applications and outstanding information are accepted up to 30 days before the date of
departure. The detailed itinerary can be submitted 14 days before departure; the required letters of
confirmation must accompany this itinerary. In these cases EMIA would not be able to conclude a decision prior to date of departure.
• The application form should be sent via registered mail, hand/courier deliver
Step 1: Obtain an EMIA
Information pack
via e-mail or from the Website
www.thedti.gov.za Contact no:
(012) 394 1014
► Step 2: • Complete the Application form.
• The application form goes hand in
hand with this Guideline
document. • An application should be fully
completed and accompanied by
supporting documentation as stipulated in the Checklist of the
application form. • For Enquiries phone:
(012) 394 1014
►
Postal Address Department of Trade & Industry
The Enterprise Organisation Private Bag X 86
Pretoria 0001
Physical Address thedti Campus
EMIA-TEO Utangamiri Building- Ground Floort
77 Meintjies Street Sunnyside, 0002
Step 4:
• The Applicant will receive an acknowledgement letter within 4
working days. • Outstanding documentation will be
requested – the applicant would be
allowed 5 working days in which to supply the requested outstanding
documentation.
► Step 5:
• Only complete applications will be considered by an Adjudication Board
• EMIA will supply an Approval or Rejection
letter within 20 working days from submission of a complete application.
• The EMIA applicant should ensure that
written confirmation of approval is received prior to the date of departure.
► Step 6:
• An approved applicant will receive an approval letter • Included with this approval letter will be the terms and condition of
approval
• A claim form will accompany the letter of approval d contract
Step 7:
• Read the claim form and Guidelines carefully so to be well acquainted with the rules and
procedures before undertaking the trip and incurring expenses. • Identify which, documentation is required with the claim
• Be aware of the acceptable means of payments.
• All invoices and proof of payment should be in the name of the approved entity.
► Step 8:
• The claim form should be submitted within three months from date of
return from the approved business destination. • No late claims will be considered for payment.
• Claims or claim items outstanding after the three months, will be
cancelled
Step 9:
• EMIA advisors will process and validate the claim
• The claimant will receive a letter of acknowledgement within 4 working days
• 30 working days turnaround time on complete claims, allow an additional 10 days for
payment by the dti finance section
• If a claim is complete with all the necessary supporting documentation as required on the
claim form and checklist, it may then be considered for approval.
► STEP 10 :
• The claimant has to submit a follow-up report in addition to the
questionnaire supplied, on the export successes achieved as a result of the visit, within six months of the event.
• Should this report not be submitted, The Department of Trade and
Industry (the dti) reserves the right to exclude the individual/ company from receiving further assistance under the EMIA scheme.
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 7 of 23
5. Research in a Foreign Market (PMR and FDI)
5.1 General Description of the Offering
Assistance is provided to partially compensate exporters for costs incurred:
- In developing new export markets (PMR- Primary Market Research trip) and/ or
- Costs incurred in recruiting new Foreign Direct Investment into South Africa
through personal contact by visiting potential investors in foreign countries.
(FDI- Foreign Direct Investment Research)
5.2 Scheme Specific Qualifying Criteria
1. Compensation under PMR will be confined to market research aimed at the
establishment of new markets and not further development for a particular product
in a specific country.
2. Assistance under PMR is also extended towards attending exhibitions limited to
two days and conferences with the aim of lobbying or bidding for international
projects or hosting international events.
3. A minimum of two confirmed appointments per day must be scheduled to qualify
for the subsistence allowance or a minimum of two meetings but only one
appointment per day must be confirmed and scheduled to qualify for the
subsistence allowance. Proof of the meetings attended to be confirmed by thedti
Foreign Economic Representative and motivation for non compliance must be
submitted with the claim.
4. If appointments cannot be verified by EMIA, the entire application will be rejected.
5. Cold calls or door-to-door sales are not accepted.
6. Late applications and outstanding information are accepted up to 30 days before
the date of departure, but in the case of these applications EMIA is not obliged to
inform applicants of the outcome of the application before the date of departure.
7. No follow-up visits are allowed.
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 8 of 23
5.3 Financial Contribution
TYPE OF QUALIFYING ENTITY
DESCRIPTION OF OFFERING DESCRIPTION OF BENEFIT
HDI’s Economy Class return airfare
100% of the costs to a maximum of R13,000
SMME’s Economy Class Return Ticket 80% of the costs to a maximum of R11,000
Other Size Economy Class Return Ticket 50% of the costs to a maximum of R6,500
All Entities
Subsistence allowance � A minimum of 2 confirmed
appointments per day must be scheduled to qualify for the subsistence allowance
� If appointments are missed during the trip, the allowance does not apply
R1,800 / day Maximum 10 Days
All Entities
Transport of samples or promotional materials
� Maximum per trip
R1,000
All Entities
Marketing materials � Annual maximum allowed � Designing and printing of
export brochures, promotional videos or CDs
R10,000 per annum
All Entities
Registration of a product in a foreign market such as international patent and quality mark registration. Testing would only be considered if this clearly forms part of the required activities to register a quality mark or patent in a foreign market. Only Invoices dated six months prior and twelve months after the date approval will be considered for re-imbursement.
50% of the actual costs to a maximum of R100,000 per annum.
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 9 of 23
5.4 Supplementary Information required with the application form
(Refer to detail description of required documentation on page 12-14 of this document)
Supplementary Information required with application form for Research in a
foreign market
Documentation required from all applicants 1. A copy of the entity’s exporter’s registration certificate form Customs & Excise
(PMR Only).
2. Proof of registration of the entity
3. A full colour product brochure. (PMR Only)
4. Financial statements or bank statements in the case of a sole proprietor.
5. An export Marketing Plan (PMR)
6. A detailed Business Plan (FDI)
7. Three quotations for air travel from service providers of choice.
8. A detailed confirmed itinerary of businesses to be visited. The itinerary must
include all of the following details in order to facilitate the verification of
appointments by EMIA before the date of departure:
• Date of appointment(s)
• Name(s), full address(es) of business(es) to be visited
• Name(s) of contact persons and their designations in the business
• Phone and fax number(s) and or e-mail address(es)
9. Electronic mails (e-mail) or confirmation letters from the businesses abroad (on
their official letterhead) confirming 2 scheduled appointments must be submitted
to EMIA at least 14 days prior to the date of departure. Only appointments
confirmed 14 days prior to the date of departure will qualify for assistance. Please
cross-reference appointments with the itinerary submitted.
10. A copy of the conference program, clearly indicating the nature and status of the
conference, speakers, main and sub themes must be submitted with the
application
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 10 of 23
Additional Documentation required from an Export Trading House, Commission
agent or Industry Association
10. Industry Associations, Export councils or Joint Action Groups, must supply:
• Brochures of at least five South African businesses
• Letters of permission to represent these businesses at this event.
• Details in terms of export capacity on the application form of the five
companies represented at the event
11. If the applicant is a Commission agent, copies of agency agreements from 3
represented SMME’s or HDI’s.
12. If the applicant is an Export Trading House, letters confirming permission to
represent three SMME’s or HDI’s
Entities that are outsourcing their manufacturing process
13. These entities will only qualify on submission of:
- Formal outsourcing agreement/s between the entity and the manufacturer/s or
- Other proof substantiating that the entity is the legal owner of the product/design or
patent.
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 11 of 23
6. Description of Application Documentation and other requirements
6.1 Customs and Excise Registration Certificate
Businesses/individuals applying for EMIA assistance must be registered with the
Commissioner of Customs & Excise. A copy of the registration certificate must be
attached to all applications.
6.2 Proof of registration of the entity
- In the case of a entity registered as Ltd, (Pty) Ltd a copy of the Incorporation
certificate and certificates in respect of all name changes effected.
- In the case of an entity registered as CC, a copy of the Founding statement and
amended statements confirming name changes effected.
- Sole proprietors must submit a certified copy of a South African identity document
with all applications for EMIA assistance. Foreigners must submit certified copies
of their passports and proof of registration with the South African Revenue
Services.
- A Partnership agreement in the case of the Partnership
- Articles of association or other proof in the case of an Industry association.
- Documentary proof of the establishment of a Trust
6.3 Product Brochures
The brochure must be printed on good quality paper, EMIA also accepts a CD ROM
format. The brochure must contain the following information
- The entity name and logo
- International contact details
- Carefully edited pictures of the products
- Description of products and the international specifications where applicable
- An export-trading house or commission agent can either submit their own
brochure reflecting all products represented or those of the entities represented.
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 12 of 23
6.4 Financial Documentation
- Entities are required to provide the latest audited financial statements;
- Or in the case of a CC latest financial statements signed off by the accounting
officer of the Close Corporation;
- Or in the case of sole proprietors, bank statements for the last three months.
- The latest financial statements must be prepared and signed off by registered
accountants. If the latest financial statements are not available, after a period
exceeding six-months from the financial year-end of the entity, the registered
accountant must provide the reasons for non-availability. In addition to this the
applicant should provide EMIA with audited financials pertaining to the previous
financial year.
6.5 Export Marketing Plan
An export-marketing plan must accompany all applications for EMIA,
PMR assistance. Please refer to the application form for A Guide in developing an
Export Marketing Plan. Please ensure that the following topics are included in the
Marketing Plan for PMR.
- The export market
- Analysis of the product, price, promotion strategies and distribution channels
- Viability of the product, expected competition and any trade barriers.
6.6 Itinerary
A detailed confirmed itinerary of businesses to be visited. The itinerary must include
all of the following details in order to facilitate the verification of appointments by EMIA
before the date of departure:
- Date of appointment(s)
- Name(s), full address(es) of business(es) to be visited
- Name(s) of contact persons and their designations in the business
- Phone and fax number(s) and or e-mail address(es)
6.7 Letters of Confirmation pertaining to the Itinerary
Electronic mails (e-mail) or confirmation letters from the businesses abroad (on their
official letterhead) confirming 2 scheduled appointments must be submitted to EMIA at
least 14 days prior to the date of departure. Only appointments confirmed 14 days
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 13 of 23
prior to the date of departure will qualify for assistance. A minimum of two meetings
but only one appointment per day must be confirmed and scheduled to qualify for the
subsistence allowance. Proof of meetings attended to be confirmed by the Foreign
Economic Representative.
6.8 Air Ticket Quotations
Customers must obtain quotations from three (3) service provider of choice.
Service provider
- Only the lowest quotation will be considered for reimbursed.
- EMIA will not be responsible for any cancellation fees, or any additional costs, which
are incurred due to travel deviations. All additional costs will be borne by the
customer.
- It is the responsibility of the customer to make the arrangements for air-tickets. This
includes the booking, issue and delivery stages.
6.9 Additional Documentation required from an Export Trading House, Commission
agent or Industry Association
Industry Associations, Export councils or Joint Action Groups, must supply:
- Brochures of at least five South African businesses
- Letters of permission to represent these businesses at this event.
- Details in terms of export capacity on the application form of the five companies
represented at the event
Commission agent, copies of agency agreements from 3 represented SMME’s or
HDI’s must accompany the application.
Export Trading House, letters confirming permission to represent three SMME’s or
HDI’s must accompany the application
6.10 Outsourcing Agreements
- Entities that are outsourcing their manufacturing process will only qualify on
submission of:
- Formal outsourcing agreement/s between the entity and the manufacturer/s
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 14 of 23
Or
- Other proof substantiating that the entity is the legal owner of the product/design
or patent.
7. DESCRIPTION OF CLAIM DOCUMENTATION AND OTHER REQUIREMENTS
7.1 Permissible Submission date of a claim
- The claim form and all supporting documentation, together with the relevant post-
event questionnaire must be completed and submitted to EMIA within three
months after the date of event from the approved business destination.
- Incomplete claims and claim items received after the three months will be rejected
without exception. Customers will forfeit the in principle approval granted to them if
they do not submit the claim form and all supporting documentation within three
months after the date of return from the approved business destination.
- Claims, in respect of which claim items/documentation are outstanding after three
months, will be cancelled.
7.2 Invoices
- All invoices and proofs of payment must be made out in the name of the approved
entity.
- Invoices without verifiable VAT registration numbers, company registration
numbers, telephone and fax numbers, and without addresses will not be
considered for the claim as they cannot be authenticated.
- In the case of invoices for promotional materials, please note that only those
dated 3 months or a shorter period prior to the event will be considered for
reimbursement.
7.3 Air Ticket and proof of payment
- Original or certified copies of the business/economy class air tickets or e-ticket,
which must be accompanied by an invoice and proof of payment.
- EMIA clients will not be reimbursed for air tickets where Voyager miles were
utilised.
- Fax copies of the electronic air ticket or e-mailed from the travel or issuing agent
specifying the routes, dates, name, time, agent,value and proof of payment.
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 15 of 23
- No invoices are required where an e-ticket was issued
- Please note that if the ticket was changed for what ever reason, all tickets issued
must be submitted and the reasons thereof.
- All boarding passes must be kept and submitted for verification purposes.
7.4 Specific Cases where Third Party Payments will be considered for re-
imbursement
- When the payment incurred by the proposed traveler, the director of the company
or the responsible person as stipulated in the Application form.
7.5 Passport
Certified copy of the passport clearly showing:
- Passport Photo
- Departure date stamp from S.A
- Re-entry date stamp into S.A.
- Where passports do not have an entry and exit stamp, because they were
scanned at customs, a claimant will have to submit boarding passes as proof of
entry/exit into or out of South Africa.
7.6 Tax Clearance Certificate
- An original valid Tax Clearance Certificate must accompany all claims for EMIA
assistance under all EMIA programmes.
- A certified copy will not be accepted.
7.7 Documentation confirming bank details
- A fully completed original Credit Order Instruction Form with a bank stamp.
- The credit order is included in the claim form.
- An original or certified copy of a cancelled cheque or in the case of a savings
account, a bank statement on the bank’s letterhead.
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 16 of 23
7.8 Documents for transport cost of samples
- A copy of the SARS Export Release Notification or Bill of Entry and copy of the
Airway Bill/Bill of Lading
- Proof of payment or certified copies thereof for the transport of samples.
7.9 Other claim requirements
- Faxed copies of the claim or documentation relating to the claim will not be
accepted.
- A commissioner of oaths must certify all document copies submitted as true.
- EMIA can at any time request additional documentation / information regarding the
processing of a claim. Such documents can include copies of bank statements,
cheques, delivery notes, order notes, bank deposit slips and other documents
regarded as being material for claim purposes.
- A copy of the notification of approval must accompany all future correspondence
and/or submissions of further documentation to EMIA. Should EMIA receive
further correspondence/documentation unaccompanied with this notification of
approval, EMIA will not be held responsible for the loss or misplacement of must
be these documents, which could delay or hamper the administrative process.
- Copies of the conference proceedings, papers must be submitted with the claim.
- No claim will be considered unless accompanied by the following documents:
o A copy of the letter of approval for the relevant trip
o Invoices and proofs of payment (in the name of the approved entity)
of all the relevant costs incurred during the visit should be provided.
Please note that proof of payment in the form of bank statements
printed from the internet will not be accepted.
o All copies submitted must be certified as true copies by a commissioner
of oaths.
8. The only acceptable means of payment are:
- Cheque
- Electronic Banking transfer
- Credit card
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 17 of 23
Please note: Bank statements and electronic bank transfers must provide the name of
the beneficiary. Bank Statements printed from the Internet will not be accepted as
sufficient proof of payment.
8.1 The following forms of payment will not be considered for reimbursement:
- Cash payments - Offset payments
- Book entries - Third Party payments
- Credit Notes - Travellers cheques
8.2 Verification by the dti
- All claims are to be accompanied by Tax Clearance Certificate from the claimant.
EMIA will calculate the subsistence allowance as follows: Two confirmed
appointments as scheduled on the initial application. However entities will not be
penalised for the order in which these appointments took place. Reimbursement
will be limited to the days on which two of the initial confirmed appointments took
place and payment will not exceed the maximum approved amount.
- EMIA reserves the right to carry out inspections on activities of an enterprise
approved by the Adjudication Committee from time to time.
- If the Adjudication Committee is satisfied that a grant was based on false
information, or that the applicants furnished misleading information, it may disallow
the grant and recover the full amount paid to the enterprise. Interest on grant
payments not due to applicants shall be levied at the rate prescribed in terms of
section 1(2) of the Prescribed Rate of Interest, 1975 (Act No. No.55 of 1975) as
from the day the grant was received.
- The Adjudication Committee further reserves the right to authorise publication of
full details, including names, in cases of grant abuse.
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 18 of 23
9. DEFINITIONS & TERMINOLOGY
9.1 Export Trading House (representing at least three SMME’s)
A business, which focuses on the promotion of export-trade through the marketing of
products from different manufacturers. The principle/manufacturer is not allowed to
participate simultaneously with the agent.
9.2 Commission Agent (representing at least three SMME’s)
A commission agent must have an agency agreement with a local manufacturer for
the promotion of he manufacturer’s products in the export market. The
principle/manufacturer is not allowed to participate simultaneously with the agent.
9.3 Small, Medium And Micro-Sized Exporters – SMME’s
SMME’s must be privately, independently or co-operatively owned and managed, and
must comply with any two of the following quantitative criteria:
- Total annual turnover must be less than R40 million.
- Total assets excluding fixed property must be less than R15 million.
- Less than 200 full time employees.
9.4 Historically Disadvantaged Businesses - HDI’s
For a business to qualify as a historically disadvantaged business, it must: be an
SMME where at least 51% of the business must be owned by black person(s), women
or disabled person(s) of South African nationality.
9.5 Other Businesses
Businesses that do not qualify under the definition of an SMME as stipulated by the
EMIA Scheme.
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 19 of 23
9.6 Registered Exporters
Exporters registered with the Commissioner of Customs & Excise.
9.7 Value-Added Product
A value-added product is a product by which a South African business has increased
the value of a product at each stage of its production, excluding initial costs such as
indirect labour, commissions, taxes, duties, including raw materials and packaging,
by 35%
9.8 Subsistence Allowance
The daily subsistence allowance is provided in order to cover a portion of the hotel
accommodation, meals, taxi fares, telephone calls, etc.
9.9 HS – Code harmonised System Code)
- An international code used to classify products that are imported and exported.
- The HS - Code (Harmonised System Code) or Tariff Heading can be obtained
from: Customs & Excise Telephone: 012-334 6400
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 20 of 23
10.How to Contact the EMIA Administrators
Description Contact Numbers
The dti Call Center
� For general EMIA information
0861 843 384
General Customer Care Line
� Clarification on issues pertaining to
EMIA service levels
� EMIA Report Back questionnaires
Sue Joubert
012-394 1014
(Individual Exhibitions, PMR, FDI and
Individual Missions)
Applications
Enquiries related to status of applications
and appeals
� Clarification on EMIA rules
� Request for application forms
Marlene Vlok
012 394 1036
(Individual Exhibitions, PMR, FDI and
Individual Missions)
Claims
� Enquiries related to status of claims
� Request for claim forms
Busisiwe Radebe 012 394 1038
Elize le Roux 012 394 1042
(Individual Exhibitions, PMR, FDI and
Individual Missions)
Visit our website
http://www.thedti.gov.za
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 21 of 23
SERVICE PROVIDERS
EMIA Service Centres
For your convenience, further information about EMIA can also be obtained by visiting one of
our service centres near you. The offices listed below can assist by providing you with
general information about EMIA.
DTI Regional Offices
Cape Town Tel: 021-480 8060
Durban Tel: 031-305 3389
Port Elizabeth Tel: 041-582 1267
Provincial Investment Promotion Agencies
Centre for Investment and Marketing East Cape Tel: 043-704 5600
Dept of Economic Affairs – Free State Tel: 051-403 3613
Dept of Economic Affairs – Northern Cape Tel: 053-831 4227
Gauteng Economic Development Agency Tel: 011-833 8750
Invest North West Tel: 014-594 2570
Mpumalanga Investment Initiative Tel: 013-752 5384
Trade & Investment KZN Tel: 031-304 4303
Trade & Investment Limpopo Tel: 015-295 5171
Wesgro Tel: 021-402 8600
Business Chambers
Cape Chamber of Commerce: 021 402 4300 SA Chamber of Commerce 011 446 3800
Durban Chamber of Commerce 031 335 1000 Pietermaritzburg Chamber 033 345 2747
JHB Chamber of Commerce 011 726 5300
PE Regional Chamber 041 484 4430
Lowveld Chamber (Nelspruit) 013 755 2069
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 22 of 23
EXPORT COUNCILS, INDUSTRY ASSOCIATIONS & JOINT ACTION GROUPS
NAME TEL. NUMBER E. MAIL ADDRESS
Aluminium Federation of S.A (AFSA) (011) 453 3339 [email protected]
Automotive Industry Export Council (012) 323 2980 [email protected]
Built Environment Professional Export Council (BEPEC)
(011) 463 2022 [email protected]
Capital Equipment Export council (011) 849 7388 [email protected]
Clothing Export Council (021) 761 6421 [email protected]
Fresh Produce Exporters Forum/ Fruit SA
(021) 526 0474 [email protected]
Farmed Abalone Export Council (028) 384 1404 [email protected]
Meat Exporters of South Africa (012) 361 4545 [email protected]
Plastic Federation of SA (011) 314 4021 [email protected]
Rail Road Association (011) 761 2434 [email protected]
SA Boat Builders Business Council (021) 418 6134 [email protected]
SA Cosmetics Export Council (SACEC) (011) 886 4087 [email protected]
SA Electro technical Export Council (011) 315 0209 [email protected]
SA Equine Trade Council (031) 314 1799 [email protected]
SA Federation of Civil Engineering Contractors
(011) 409 0900 [email protected]
SA Flower Export Council (Asso Flowers)
(011) 692 4237 [email protected]
SA Fruit & Vegetable Canners E.C (021) 871 1308 [email protected]
SA Footwear and Leather Export Council
(031)701 4206 [email protected]
SA International Steel fabricators (011) 726 6111 [email protected]
SA Iron & Steel Institute (SAISI) (012) 320 2450 [email protected]
SA Print Export Forum (011) 787 4300 [email protected]
SA Textile Industry Export Council (021) 959 4162 [email protected]
Primary Market Research (PMR) & Foreign Direct Investment (FDI) Assistance, Guidelines
Effective: 01 January 2009 Page 23 of 23
EXPORT COUNCILS, INDUSTRY ASSOCIATIONS & JOINT ACTION GROUPS
NAME TEL. NUMBER E-MAIL ADDRESS
SA Wire Business Council (011) 453 0921 [email protected]
SA Dairy Foundation (012) 348 5345 [email protected]
SA Aerospace Maritime & Defence Industry Association.
(012) 420 1540 [email protected]
SA Stainless Steel Development Association (SASSDA)
(086) 172 7732 [email protected]
SA Ostrich Business Chamber (044) 272 3336 [email protected]
Steel Tube Export Council (011) 823 2377 [email protected]
Wines of South Africa (021) 883 3860 [email protected]
SA Jewellery (011) 334 1930 [email protected]
SA Vegetables (012) 332 0696 [email protected]
SA Music Exportation (SAMEX) (011) 403 1934 [email protected]