Real Estate and Millennials- building successful relationships

For The Chicago Title Company May 2015

By Anne Boysen

Millennials overtake Boomers

Austin

No.2 on Forbes list of Millennial Cities

Generational Role ReversalMore than 50% of people under 35 said they have financial goals, compared with 38% of those over the age of 35. What happened to “young and reckless”?

(iQuantify 2015)

They do their research

• Friends and Family’s opinions• Consumer reviews• Ad-resistant

Phones are for anything but talking:• Text• Facetime• Ims• SoMe

Never trust anyone over 30

Skeptical to institutions

#1. Build Trust!

Can you make the world my oyster again?

#2. Engage!

Can be engaged over various platforms any time of day

But anytime, anywhere, anyhow means you have limited window of time to reach or respond

#3. Customize!

• Single parents• Cohabitating families• Multigenerational

households• Multifamily with common

outdoor areas• MIL-suites or AirBnB friendly

Living arrangements as diverse as the population

#4. Give back!

• 75% of Millennials say it’s important big companies give back to society than just focus on profit.

• Millennials are more likely to do business with brands that support their local communities

(Dan Schwabel’s survey 2015)

Aha!• The way to win Millennials’ trust is in being

good!• Maybe spend the advertising budget on

charitable goals instead?

• And help them restore the hopethat the worldcan be an oyster again

Thank You!

To learn more please visit

Afterthemillennials.com@aftermillennial512-568-4941