June 7, 2010 1

Restituto R. Mines Jr.

June 07, 2010

20-Year Marketing Plan for Sporty Resty

June 7, 2010 2

With the Gold in Mind

A. The Key Elements - Preparation

Vision/Mission

Developmental Plans

B. Performance – Practice & Trial

C. Development Projects - Activities

D. End in Mind – Gold & Glory

June 7, 2010 3

Cast a Vision

Vision/Mission

To be a SUCCESSFUL & INSPIRATIONAL LEADER to my Team (Family, Colleagues, Friends) and leave a lasting legacy.

Focus will be on planning and implementing strategy to turn performance around by setting clear performance goal and standards, communicating these objectives to the team and using my leadership capabilities to motivate them to reach the goals.

June 7, 2010 4

The Preparation

Development Plans

� Increase understanding of leadership

� Get feedback on leadership behavior

� Find situations to practice leadership behavior

� Team leadership

� Impact and influence

� Relationship building

June 7, 2010 5

My Task at Hand

Loving Husband

Caring Father

Passionate Learner

Team-Player Colleague

Supportive Son

Sympathetic Friend

Promising

Entrepreneur

June 7, 2010 6

Task as a Loving Husband

June 7, 2010 7

Task as a Caring Father

June 7, 2010 8

Task as a Supportive Son

Mommy's Bday.DAT

June 7, 2010 9

Task as a Sympathetic Friend

June 7, 2010 10

Task as a Team-Player Colleague

June 7, 2010 11

Task as a Promising Entrepreneur

June 7, 2010 12

Task as a Passionate Learner

June 7, 2010 13

A Continuing Process…. The Action Plan

Development Projects

� Take role as leader of task force or project team

� Volunteer for a role to lead cross-functional or multi-business team

� Take Manager of a start-up area

� Assume a role that requires to shut down a business operation or downsize a unit

June 7, 2010 14

A Continuing Process…. The Action Plan

Development Projects

� Accept a role of a Manager of underperforming

team or business unit

� Create network of people

� Work on change of organization structure and processes

� Seek elected position in governing body of professional organization

� Coaching, mentoring and shadowing

June 7, 2010 15

Monitoring and Control

MonthlyRole – playing/Feedback session

Application through Coaching

DailyInvestment/Bank transactionsCash flow

Bi-AnnuallyBenchmarking StudyComparison Check

AnnuallySuccession/promotionInfluence Build-up

Bi-annuallyNo. of seminars/skills enhancement attended

Knowledge check

DailySelf-assessment/ChecklistPersonal observation (Attitudes, habits)

FrequencyControl MeasureControl Point

My BrandRest Tea

NestMean

LearnerLeader

Gold & Glory Team

June 7, 2010 17

Leadership 101 - John Maxwell

Successful Leaders are Learners – Process is on-going

Value of Self-Discipline – To reach maximum potential

Progressive Realization of Pre-Determined Goal – Prioritize

Trust is the Foundation – Character & Credibility

Vision is Everything – Fuels the Fire

Influence – the True Measure of Leadership

Empowerment – Empower others

Succession – Leadership Culture

Legacy – The Organization can Do Great Things without the

Leader

June 7, 2010 18

Leadership 101 - John Maxwell

June 7, 2010 19

Down the Road in 20 Years……

Loving Husband

Caring Father

Trade Marketing Manager

Dreamer

Loving & Loyal Husband

Model father

Successful Businessman

Achiever

to

to

to

to

June 7, 2010 20

Down the Road in 20 Years……

Sporty

Family Circle

Learner

Team Leader

Leisure Sports

Community Circle

Experienced

Inspirational Leader

to

to

to

to

June 7, 2010 21

Conclusion

To be a successful Leader, I must continually strive to excel and develop my capability, in order to ensure my Team (Family, Colleagues, Friends) are motivated and challenged to deliver outstanding performance. This will lead to my ultimate goal - “Gold and Glory”.

My Leadership success will not be measured by what I’m leaving to, but by what I’m leaving behind.

June 7, 2010 22

Summary

Sporty Rest Tea Mean Nest Re-LaunchedMy Brand

Laws of Leadership – John MaxwellThe Guide

What I will be in 20 yearsDown the Road

Development ProjectsAction Plan

Husband, Father, Friend, Son, Colleague, LearnerMy Task

Development PlansMind & Body can Achieve

Control Point, Control Measure, FrequencyAlways on my Toes

Vision & MissionCasting the Vision

Legacy of LeadershipConclusion

Key elements, Performance, Projects, End-in-MindWith the Gold in Mind

June 7, 2010 23

Restituto R. Mines Jr.

June 07, 2010

20-Year Marketing Plan for Sporty Resty