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Mini Masterclass - Funding Sarah Elliott Project Manager HCF Training and Development
Mini Masterclass - Funding
Sarah ElliottProject Manager
HCF Training and Development
Hertfordshire Community Foundation• We tackle need and deprivation in Hertfordshire
• One of 46 Community Foundations in the UK
• Grant Giving:→ The largest non-statutory grant maker in Hertfordshire→ £11m+ in grants since 1988→ Supported over 2,500 organisations
• Making giving easy:→ Philanthropy services and insight into local needs→ Manage over 100 funds→ Manage external grant programmes (HCC Community Grants, PCC
Community Action, Women’s Fund, Comic Relief)
• Capacity-Building:→ To develop a stronger, skilled voluntary sector→ Provide training & development to over 1,000 people annually
Exercise:
You have met a potential donor and want them to donate to your organisation/project
In pairs
One is the donor;
One is making the pitch
Write down your 1 minute pitch
~ 125-150 words
The donor can comment/help
10 minutes
Donors – Mark your partner’s pitch!
• 1 point for each of the following:
✓ Introduction to their organisation – do you understand what they do?
✓ Did they include an example or a case study?
✓ Why there is a need for their services – plus extra point if they give numbers
✓ How they make a difference – plus extra point for numbers
✓ How much money are they asking for?
✓ What will it be used for? – plus extra point for numbers
✓ Did they easily/quickly identify how much they wanted and for what?
• Calculate score out of 10
So what have we learned?
1. You need to have a plan
Why have a Fundraising Strategy?
• Provides focus
• You know what you need funding for – services and overheads
• Identifies appropriate income sources
• Defines responsibilities and timing/deadlines
• Enables efficient decision-making
• Prevents “chasing the money”
2. Develop your case for support
Your case for support
• Adapt for the audience/medium/project
• Make it easy/natural
• Tell a story
• Use appropriate language
• Keep it accurate
• Ensure you are all on the same page
• Don’t forget to ASK!!!
3. Understand potential funders
The Income Spectrum
GIFT ECONOMY
GRANT FUNDING
COMMISSIONED CONTRACTS
OPEN MARKET
DONOR FUNDER PURCHASER CONSUMER
ASKING EARNING
Which funders are right for your organisation?
Organisations
• Diversify income
• Security
• Unrestricted and restricted income
• Cost of fundraising and administration
Funders
• What is their motivation?
• Their needs/preferences
• What do they want to achieve?
• Application and monitoring process
4. It’s competitive!
How can you improve your chances?
• Do your homework
• Be connected
• Build your capacity
• Develop your skills
Support available
Advice and Guidance*
Training Programme
Workforce Development
Grants*
Teacher/Tutor Training*
OrganisationDevelopment
Better Boards*
* Supported by HCC for Adult social care providers only
HCF Training Programme – open to all VCS
Will help organisations to be:
• Well run
• Operate legally and safely
• Become sustainable
2019-20 Calendar – has just been launched!
£ Building Sustainability: 2019-20 Programme
Get Fit for Funding Creating a Fundable Project Understanding Outcomes
Maximising Income: Individual Donors
Maximising Income: Corporates
Maximising Income: Community Fundraising
Writing Successful Grant Applications
Winning High Value Bids - Masterclass
Introduction to Social Value
Demonstrating Impact
Maximising
Maximising Income:Digital Fundraising New
NewNew
New
Business Planning/Fundraising Strategy
• Fundraising strategy development programme introduced in 2018-19:→ 3 x 3 hour workshops facilitated by fundraising
consultant→ All team involved with strategy/fundraising involved→ Final output is a tailored strategy document
• The approach has been generally well received
• Organisations without an up to date business plan need to complete key elements before considering income generation
• A flexible offer depending on existing status
Hertfordshire Sustainable Funding Fair
Thursday 12th September – 9am – 2pm
University of Hertfordshire – Hatfield
Exhibition Stands and Workshops
Featuring funders and other services to promote sustainability
This year’s theme – Arts and Culture
Organised by Herts Community Solutions
Hertfordshire Community Foundation www.hertscf.org.uk
• Next grants deadline – 9th August→ Large grants, Police and Crime Commissioner’s Fund, #iwill
• For St Albans:→ Young people (mental health and personal development) – 9th August→ St Albans Fund for the Future – later in 2019
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Contact us: [email protected] or [email protected]
01707 251351
