Date post: | 30-Oct-2014 |
Category: |
Lifestyle |
Upload: | harleen-wadhwa |
View: | 17 times |
Download: | 3 times |
INTERNSHIP PROJECT
“SURVIVAL AND GROWTH STRATEGIES IN A NEW AGED E-RETAIL”
Harleen Wadhwa
Roll No. 11 MFM
INTRODUCTIONObjective1) To get an insight into the fledgling e-tailing industry in India.2) To get an insight into the operations of a start up in the e-
tailing industry.Sub objectives: 1a) To validate the classification of e-tailing as a sunrise sector
within India’s economy.1b) To study the apparel e tailing micro vertical within the e-
tailing industry.2a) To validate the fundamentals of an operational
management in a start-up environment.2b) To get an insight into the entrepreneurial aspect of a start-
up.
E-tailing industry: Growing at a significant rate.
More people now trust it. Dozens of SMB s are coming up every week.
Too Many players. Different e-tailing companies provide
different flavours to the customers.
Myglauben.com is a newly launched online portal offering a wide range of lifestyle products.
Product range includes men, women and kids apparels, accessories, home décor goods, kids toys, baby care products.
Donebynone.com exclusively design and manufacture its fashion products.
Product categories are footwear, top wear, handbags and jewellery.
FOUNDERSMyglauben.comAjay Yadav- Director & FounderOversees the company’s technological operationsKanchan Garg- CEO & Co FounderOversees all Operational and Marketing activities.
1)WINDY - Magician in Waiting(design)
VIJAY K. MISRA
2) DHALI - Big Chief
AMARINDER DHALIWAL(Technological)
3)SPIDEY - Chief Spell Caster VIJESH SHARMA ( Marketing)
CLIENT PROFILE
Work ProcessWork Process
Once agreed the partner has to fill the Vendor Registration Form (VRF)
Once agreed the partner has to fill the Vendor Registration Form (VRF)
Our team prepares the catalogue of the products
Our team prepares the catalogue of the products
Display of products at our online storeDisplay of products at our online store
Endorsement of the products through e-mails, social media sites
Endorsement of the products through e-mails, social media sites
Payment on delivery
Payment on delivery
Procurement of the catalogue product:-
1st three month - on order/consignment basis
3rd month onward - buying on outright
Procurement of the catalogue product:-
1st three month - on order/consignment basis
3rd month onward - buying on outright
MY ROLE Managing the catalogue and vendor
management functions.Actively contributing towards the
development of the company through promotions and blogging.
At Donebynone.comWork as a fashion consultant.
My learningIndustrial learning
Understood the difference b/w e-tailing n traditional retailing
Some do both like zara, mango, forever21Some are just online fashion or retail store
like amazon.comExclusive selling of digital products- online
catalogues, e-books etc
Organization learning People
Basic knowledge of computer, excel and social media friendly.
Culture MyG- Bored, nothing new to learn, few innovations and interaction .
Salaries are paid late. Culture DBN- Innovation & new ideas encouraged.Passionate employees.
Process Everything should be black and white.For any leave or complaint, an email is marked. Personal email ids given, passwords cant be changed.
TechnologyMyglauben.comPowered by Martjack technology.Donebynone.comPowered by magento
Company learningMyglauben.com Donebynone.com1) Supply Chain No warehouse, 3 rd party Has its own
warehouseLogistics.2) Customer ExpNo follow up Regular follow ups3) Social Media Promotion Does not involve much Extensive Promotions4) Delivery Committed delivery Delivery is late most of
the times 5) Focused more on getting more More focus on quality products to the site 6) Margins:-Does not gain much profit Higher profit margin
Conclusions5 Universal Principles
1) Forcing your visitor to think is a bad idea. 2) Good UX Is Like A Perfect Movie Score3) eCommerce UX Pitfalls To Avoid• Product Detail page• The Checkout Process4) The Value Of Content And Then SoMe
5)
REFERENCEShttp://www.ebeyonds.com/ecommerce_websites_design.html http://business-standard.com http://www.deccanherald.com http://indianstartupgyaan.wordpress.com http://niyazshaikh.wordpress.com http://www.nstindia.com/ecommerce.php http://www.quora.com http://uxdesign.smashingmagazine.comhttp://www.inc.com/rudina-seserihttp://www.practicalecommerce.comwww.myglauben.comwww.donebynone.comwww.magento.comwww.martjack.com