MIS 205Presented to

Khan Noble Morshed (KNM)

Presented ByNavera KhanArham Rafid

Toufiqul Islam SakeebSabnam SabaIrtiza Rahman

Sharzin Shavina Reza

About Playworld• It is the world’s leading and dedicated toy and juvenile products

retailer offering a differentiated shopping experience through its family of brands.

• It’s merchandise is sold in 873 Playworld stores in the United States and Puerto Rico and in 600 stores all over the world.

• Playworld has a strong portfolio of e-commerce sites such as Toysrus.com, Babiesrus.com, eToys.com and FAQ.com

• This provides shoppers with a broad online selection of distinctive toys and baby products.

• For more than 60 years Playworld has been a favorite destination for kids and grownups providing an impressive assortment of toys, games, sporting goods, electronics, baby products, etc.

•

Introduction

PlayWorld

Toys for BoysToys for Girls

• Kemal Ataturk Road, Banani, Dhaka.

• As the upper and upper -middle class people mostly live in this area.

Our Company’s Location

Initial investment 65,00,000 BDT(2008)

• Related expenses• Advance store rent 10,00,000 BDT• Store rent 100,000 BDT (per month)• Equipments 19,00,000 BDT• Store decoration 500,000 BDT• Utility expenses 50,000 BDT monthly• Salaries 84,000 BDT monthly• Advertising expenses: • 100000 BDT monthly

• Distribution cost 5,000 BDT approximately (per supply)

Company Financials

PlayWorld’s Mission

PlayWorld’s Vision

To retain it’s image of being the ultimate toy destination around the globe for parents and children embodying a customer philosophy of quality , value and selection of it’s products.

• “Providing versatile, exclusive & unique toys”

Architecture of “E-Playworld”

• MIS of Playword provides information needed to manage it’s organization efficiently and effectively.

• Playword’s primary resources are it’s people, technology and information for decision-making.

•

MIS STRUCTURE

• The online site s of Playworld such as Etoys.com make unique toys and an assortment of products easily available to children and parents eliminating the possibility of geographical barriers. The company’s e-commerce is structured as shown in the diagram.

Architecture of “E-Playworld”

Level of decision making at Playworld

How it uses MIS

Development of MIS structure

• Feasibility Study • Envn. Definition• System

Specification

Base Phase

• System Development

Phase I • System Installation,

Testing & operation • Capacity Building • System

Implementation

Phase II

• Technical Support and Maintenance

Phase III

Applications

Playworld applications

Decision support systems

Resource and people

management applications

Enterprise resource planning

Enterprise performance management

Customer relationship

management

Project management applications

• The online sites of Playworld such as Etoys.com make unique toys and an assortment of products easily available to children and parents eliminating the possibility of geographical barriers.

• Playworld implements certain MIS applications such as follows to provide managers with organized information about sales, inventory and other data:

Why Playword implements E-commerce

Why Playword implements E-commerce

Components of our IS

• In future when we’ll export that time we use Water & Air Transportation

• Transportation Modes• Initially we use only Road Transportation• Storage Ware house• We store our product in our company building’s ground

floor which we rented

Ware housing

• Comparative AdvertisingAdvertise our quality features to compare with competitors• Persuasive AdvertisingAdvertise latest clothing products in newspaper & Television

showing products features• Advertising Strategy• Pull StrategyTo create consumer demandGiving discount coupons to create Brand Awareness & Equity• Promotional Strategy• In our country Clothing Line Company is in Monopolistic situation.

So, in this large market our company wants to established with excellent quality and affordable price with customer satisfaction.

Promotion

Buss Marketing

• Popular celebrity endorsements

• new milestones, announcement of new collections and events

Press release

• Fashion show• Playworld face of the

month• Club t shirt for school,

college and university student

Sponsor • PlayWorld website

• YouTube, MySpace, Face Book

Viral spread

Advertising

News-paper

Television

Outdoor(Billboard)

Virtual Media(Web page,

Facebook)Advertising

Market research

part-time retail job

Make samples

Survey

Process of Developing IS Solutions

Network Structure of Play World

Procurement Process

• Giving our Customers an idea of our Products

Creating a Hypermedia Website

• Revenue from Online Sales

• Reduce Transaction Costs

• Attract new customers via Web Marketing

• Increase Customer loyalty by Web Support & Services

• Develop Web Based Markets

• Develop information-based products accessible on the Web

Business Values of e-commerce

Transaction Processing of Play World

• A Unified Database that enables efficiency in Planning, Managing and Controlling

• Tracking the status of Sales, Inventory

• Forecasting Raw Materials

• Forecasting Human • Resource requirements

Planning of our Enterprise Resources

• The Integrated Solution

Supply Chain Management

Stages followed for SCM

• Highlight its strength and weaknesses

• Provide an overall picture of the Company

• Makes Customer Data and Feedback available

• Information is an asset in the modern world and MIS helps protect and use that information properly.

• Attain Customer Intimacy and service

• Support Managerial Decisions• Importance of using MIS

Information System helps a company

MARKETING INTELLIGENCE SYSTEM

Retrieving information to educate Employees

PlayWorld

Income statement For the year ended December 2011

Company Financials

TK TK

Sales 48000000

Less:

Cost of goods sold (32000000)

Gross margin 16000000

Less: Operating expenses

Store rent (1200000)

Depreciation expenses (800000)

Salaries (1000800)

Utilities expenses (600000)

Miscellaneous expenses (400000)

Advertising expenses (1200000)

(3000800)

Net income 11799200

PlayWorldBalance Sheet

For the year ended December 2011. TK

• Cash

22999900• Accounts Receivable

2345668• Equipment

1900000Total Assets 27245568

• Accounts Payable 2245470

• Notes Payable 10000000

• PlayWorld Capital December 2011 15000098Total liabilities & Equity 27245568

Company Financials

Top Level Management

• CHIEF EXECUTIVE OFFICER Head of all the activities Decision making of all sorts

• INFORMATION OFFICER Operating all information systems

functions

• BRANCH MANAGER Monitoring and Controlling Decision Making

PlayWorld’s Human Resource Management

Human Resource Management

Middle Level Management

• ACCOUNTS MANAGER Record Business Events Inventory Records Payroll

• CASHIER Cash Records Credit Records

• SALES EXECUTIVE- 5 Persons Informing Customers about

Products Deal with Customers Meet Sales Target

Lower Level Management

CLEANERS- 2 persons Keep Store Neat and Clean Ensure Healthy Working

Conditions

SECURITY GUARD- 1 Persons

Ensure Protection Authorized Access

Salaries

TOP LEVEL MANAGERS : Information Officer ( 1 ) – 20000 BDT

Branch Manager (1)– 15000 BDT

MIDDLE LEVEL MANAGERS : Accounts Manager (1) – 12000 BDT

Cashier (1) – 10000 BDTSales Executive (5) – 8000 BDT

LOWER LEVEL MANAGERS : Cleaner (2) – 2000 BDTSecurity (2) – 3000 BDT

Our Target Customers• Mass marketing for Upper and Upper-Middle class

people which divided in three segments.• Niche(Concentrated) Marketing

• In our Target Market our company mostly concentrate on kids

• Adolescents of 3-8 years old• Babies• Console gamers

Segmentation

• Toys World can break down their market into three different segments. These three fragments are:

• General Kids: This group includes adolescents belonging to the age group of 3-8 years old. Innovative toys are manufactured for this age group which capture their imaginations.

• Babies: This group mainly involve the newborns and babies upto 3 years old. Interactive toys are made for the babies as well as clothes and attires.

• Console gamers: In this day and age, kids are shifting in numbers towards technology. A lot of kids now take entertainment in playing gaming consoles rather than playing with traditional toys. Toys world aims at this segment by manufacturing

PlayWorld’s Marketing Mix

Product

Price

Distribution

Promotion

Consumer wants and needs

Cost to satisfy

Convenient to buy

Communication

Product

Product

Products• Soft toys

•Lego

•Plastic Cars

•Robots

•Playing guns

•Airplanes

•Remote controlled toys

Products

• Dolls

• Cartoon Character Toys

• Teddy Bears

• Kitchen Toys

• Party House

Pricing Strategy

Penetration Pricing

Psychological Pricing

Opening Discount

Pricing StrategyDiscount Pricing

Product BundlingIf a customer buy 5 products at a time we offer 7.5% discount

Psychological DiscountWe provide our price like 1999/= or 1449/=

Seasonal DiscountWe offer summer sell or winter sellPricingIn our every product price we follow product line pricingProduct Line

• dgdgd

Soft Toys Pricing

Exclusive Discounts

• We will provide exclusive discount on some special occasions like:

Children’s DayEid-Ul-FitarEid-Ul-AzhaFriendship dayOthers

Distribution

Producer

Retailer

Customer

Distribution Strategy

Specialty Store

Private Warehousi

ng

Physical Distribution

Transport Mode• Road

Transport

Completely supplied by the producers.

Promotions

• Support Media: Billboards

• Wide Coverage in Dhaka city.• High frequency of exposure• Repetition to make the brand more recognition

•Coverage Areas: Banani Area Mohakhali Flyover Asad Gate Dhanmondi Gulshan-2 Uttara

Promotions

• To build Brand Awareness and develop Brand Image

• Media Vehicles:– Facebook – www.facebook.com

• Facebook is the World’s number one socializing network

• Thousands of visitors per day.

• Support Media: Internet