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Marketing Information

System


SL. SL. No.No.

NameName Student IDStudent ID

0101 Md. Minar UddinMd. Minar Uddin 2525

0202 Quazi Mahfuza RahmanQuazi Mahfuza Rahman 145145

0303 Afsana AhmedAfsana Ahmed 155155

0404 Wajahat NoorWajahat Noor 159159

Group Profile

BREAKING DAWNCreating new ideas


G Tech CorporationIn the year 2050, we will introduce two types of product :

The Ultimate Kitchen Buddy

Wet Blanket


The Ultimate Kitchen Buddy


4 p’s of The Ultimate Kitchen Buddy

The Ultimate Kitchen Buddy is a virtual reality concept that allows the people of a communal building to imagine being in a kitchen, preparing a particular meal rather than having to actually do this for themselves.

Product

Pricing

The pricing of the product will be based on both customer based pricing & cost based pricing.


4 p’s of The Ultimate Kitchen Buddy

(cont’) The place or distribution of the product can be based on Exclusive distribution, which involves limiting distribution to a single outlet.

Place

Promotion

The product will be usually highly priced, and will be required the intermediary to place much detail in its sell.


Segmenting, Targeting & Positioning

SegmentationWe will segment the market psycho graphically, divide buyers into different groups based on social class, lifestyle or personality.

TargetingThe company will follow differentiated marketing in which it decides to target several market segments and designs separate offers for each.The ultimate kitchen buddy will be positioned to the upper middle, lower uppers and upper uppers. Positioning


WET BLANKET:“The simplest and fastest way to

extinguish fire.”

Easy use - Just throw it

into the fire or install it

in any fire risk areas.

WET BLANKET:“The simplest and fastest way to

extinguish fire.”


h fire.”WET BLANKET4p’s“Wet Blanket” is a ball shaped fire extinguisher. Simply thrown into a fire, it will activate within 3 seconds and effectively disperse-extinguishing chemicals.Light weightEasy useSafeOne’s fireguard

The pricing of the product will be based on both customer based pricing & cost based pricing.


h fire.”WET BLANKET4p’s

The product will be reasonably priced and will require intermediaries to capture the larger market portion.

The place or distribution of the product can be based on Selective distribution, which involves the use of more than one, but fewer than all, of the intermediaries who are willing to carry the company’s product.


Segmenting, Targeting & Positioning

SegmentationWe will segment the market geographically, divide buyers into different groups based on country, region city size etc.

Targeting

The company will follow undifferentiated marketing in which it decides to ignore market segments because in that time wet blanket will be an essential part of every home.Wet blanket will be positioned to all the social class groups, it will position its distinctive value before the buyers.Positioning


Conclusion 2050 will be an age far technologically advanced from today’s society but not so much as some people think that we will live on space. The benefits of global knowledge, medical advancements and scientific research far out-weigh the simpler less busy lifestyle. Desire to achieve is our human nature; we do not need ‘fewer desires’, but to utilize our time efficiently through the advancements of technology and sharing information worldwide.


Thank you very muchfor joining with us…

BREAKING DAWNBREAKING DAWN1616thth Batch Batch

Department of MarketingDepartment of Marketing

Date post:	21-Dec-2014
Category:	Education
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