9
classicalfm.camedia kit 2016
MISSION STATEMENT
We offer listeners the greatest music of all time plus up-to-the minute news, weather, traffic, Zoomer® and arts reports.
All this, plus uniquely intimate and interactive Live From
the Lobby Concert performances which have featured
such luminaries as piano virtuosi Lang Lang and Yundi;
opera stars Ben Heppner and Measha Brueggergosman;
popular crossovers singers such as Katherine Jenkins
and Josh Groban; and super groups like The Tenors,
Il Volo and the Tafelmusik Baroque Orchestra.
TOR
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classicalfm.camedia kit 2016
OUR AUDIENCE
854,000
WEEKLY REACH
37%UNIVERSITY
EDUCATED
40%TRAVEL OUTSIDE OF
CANADA IN PAST YEAR
62%ARE
HOMEOWNERS
48%DRIVE
IMPORTED
VEHICLES
74%TRAVELED
ON VACATION
IN PAST YEAR
41%MORE LIKELY TO
HAVE SAVING AND
INVESTMENTS OF
$100,000 OR MORE*
66%HOME
IMPROVEMENT
SPENDERS
37%MORE LIKELY TO HAVE
VISITED A FINE DINING
RESTAURANT IN
THE PAST 30 DAYS
41%ATTEND MOVIES
IN THE PAST
4 MONTHS
55
45
3.1
MILLION HOURS EVERY WEEK
NET WORTH
$783,000
FEMALE
49%HAVE HOUSEHOLD
INCOME GREATER
THAN $100K+*
MALE
AVERAGE
AGE
54
28%AGE
35-64
65%AGE
45+
58%ARE
PRINCIPAL
GROCERY
SHOPPERS
Source: Numeris, Full coverage, R3/Q4 (May 30 – August 28, 2016). *RTS Toronto Cntl.
classicalfm.camedia kit 2016
ART LOVERS
SHAW FESTIVAL
FOUR SEASONS
STRATFORD FESTIVAL
QUEEN ELIZABETH THEATRE
ROYAL ALEXANDRA
PRINCESS OF WALES
CAN STAGE/CANADIAN STAGE
ELGIN & WINTER
ED MIRVISH (FORMERLY CANON THEATRE)
279 269 203 174 168 169 164 134 125
Index | Venue
TORONTO SYMPHONY ORCHESTRA
ROY THOMSON HALL
TORONTO CENTRE FOR THE ARTS
FOUR SEASONS CENTRE FOR THE PERFORMING ARTS
LIVING ARTS CENTRE
SONY CENTRE
MASSEY HALL
228 229 227 218168 154 120
Index | Venue
Classical FM listeners attend
THEATRE
Classical FM listeners attend
CONCERTS
Source: Numeris Spring 2016, Base Adults 18+
classicalfm.camedia kit 2016
LAKE ERIE
GEORGIANBAY
COLLINGWOOD
TORONTOLAKE ONTARIO
COBOURG
102.9 POPULATION: 307,714103.1 POPULATION: 409,24996.3 POPULATION: 6,387,114SOURCE: STATISTICS CANADA CENSUS PROFILES
COVERAGE AREA
AVERAGE MINUTE AUDIENCE
22,200Full Coverage
16,300Toronto Central
DAILY CUME339,000
Full Coverage 246,000
Toronto Central
WEEKLY CUME854,000
Full Coverage 640,000
Toronto Central
NATIONAL & INTERNATIONAL
COVERAGEClassicalfm.ca
Bell ExpressVu Channel 963Rogers Digital 964
Digital Audio Channel 9
Source: Numeris, Full coverage and Toronto Central, R3/Q4 (May 30 – August 28, 2016). Mon-Sun 5a-1a. Persons 2+
classicalfm.camedia kit 2016
WHY TWO ISBETTER THAN ONE
The New Classical FM & ZoomerRadio are the authoritative radio voices for reaching and speaking to Zoomers® in Ontario. Both stations deliver an unduplicated weekly audience of 1,409,000! Source: Numeris PPM, R3/Q4 (May 30 – August 28, 2016). Full coverage, Mon-Sun 5a-1a. Persons 2+, Average Weekly Cume of the CFMZ and CFZM.
TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTSZoomerRadio $188,000
Classical FM $181,000
AMONG THE TOP STATIONS IN TORONTO FOR AVERAGE NET WORTHClassical FM $783,000
ZoomerRadio $779,000 Source: Numeris RTS Toronto Spring 2016. 18+ (calculated as average home value + average savings & investments – debts & liabilities) * Commercial Radio Stations
Buy both ZoomerRadio & The New Classical FM and balance your Zoomer targeted buy.
AVERAGE AGEZoomerRadio 60
Classical FM 54
A45+ % COMP WEEKLY CUME ADULTS 45-64 ADULTS 65+ZoomerRadio 41% 59%
Classical FM 46% 54% Source: Numeris PPM, R3/Q4 (May 30 – August 28, 2016). Full coverage, Mon-Sun 5a-1a. Persons 2+, Average Age (2+ AMA) & A45+ % Comp Weekly Cume.
A POWERFUL COMBINATION
CONCERT PIANIST - LANG LANG
classicalfm.camedia kit 2016
INTEGRATED MEDIA OPPORTUNITIES
Leverage The Full Power Of ZoomermediaZoomerMedia’s brands enable advertisers to reach this coveted group in almost all media platforms – print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada’s largest association for the 45‑plus, with more than 300,000 members. Our vision is to provide the showcase your message deserves, and offer the most effective means of communication with the Zoomer population.
/ZoomerMedia @ZoomerMedia
REST OF NETWORK INCLUDES: VisionTV.ca, JoyTV.ca, HopeTelevision.ca, OneTV.ca, ZoomerRadio.ca, ClassicalFM.ca, ZoomerShow.com,
TELEVISION RADIO
DIGITALEVENTS
classicalfm.camedia kit 2016
Live fromThe New Zoomer Hall
The New Zoomer Hall plays host to a variety of events and exclusive performances. The New Radio Concert Hall Series is the premier profile‑raising stop for classical artists and contemporary icons. Artists are interviewed and perform in front of an exclusive group of listeners.
In the past, we’ve been proud to host Heidi Melton, Lang Lang, Anne‑Sophie Mutter & Mutter Virtuosi, Matt Dusk, Measha Brueggergosman and more!
The ZoomerShows are Canada’s largest consumer lifestyle expos for men and women 45+. Attendees receive the latest trends and information on positive aging in catagories such as Health & Wellness, Financial Planning, Fitness, and Technology & Travel. An efficient, effective face‑to‑face platform for targeting Zoomers across Canada.
EVENTS
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classicalfm.camedia kit 2016
CONTACTS
General Manager, Vice President of Broadcast SalesDan Hamilton
Director of Sales, Radio Division Grace Howley
Vice President of Marketing & PromotionChristopher Randall
Target Broadcast Sales Inc.Stephen Sienko, President
General inquiries 416.367.5353
Mailing AddressThe New Classical FM70 Jefferson Avenue
Toronto, OntarioM6K 1Y4
