44
Welcome Workshop 5.5.2014
Welcome
Workshop 5.5.2014
Senior lecturer, marketing
Jussi Mozo M.Sc. Econ.
”How to make a business plan”
- or, rather, how to success
Workshop contents Executive summary A few notions on business plan Important basics (chalkboard) The concept (a fundamental Q) Attributes-benefits-values -tool Group exercise The Canvanizer and other tools Group exercise Summary Homework ;-) (that´ll be links really)
Executive summary
Set a goal
Achieve!
Thanks! That was it. Now - shall we get coffee yet?
No? OK So…
…did we by any chance forget something?
What are our chances?
Question: What exactly is planning?
Doing
HARD WORK K
SYSTEMATIC
One more thing…
Timing… …is important!
Business plan – some notions Why do you write it? How do you write it? Do I have to write it?
Important “basics”
M S T V
What goods or services do you plan to sell? Who are the potential buyers for these? How will such customers be reached? Why would they show any interest?
The concept
Risk?
What goods or services do you plan to sell? Who are the potential buyers for these? How will such customers be reached? Why would they show any interest?
The concept
X X X
FIRST… FOCUS!
So.
Lets train Group work
Attribute
Benefit
Value
So.
Lets begin – please do the same for your idea/product/service…
Group work
Before we end here´s some tools for you…
..and work these out deliberately on this order…
1 2
4 3
Work effienctly by using these simple tools together with the Canvanizer …
X 4
Summary
Thank you
You´ll find links to additional resources on the following slides (please note: most pics on the slides have links to webpages)
Good luck with your business plan!
Infographic
Business plan – the not so sexy Finnish version of it (yet excellent)
Back
…important follow-up questions…
Why would customers buy from you rather than competitors? – like reeeeeaEEElly?! What would you say if you could reach ´em? What kind of price will the customers be prepared to pay? – like reeeeeeaEEElly?! Can you keep costs at a level that makes the business profitable? –reeeeeeeaEEElly?!
…important follow-up questions…
What would you say if you could reach ´em? – c´mon now… like reeeeeeeeaEEElly?!
Who knows, it might be a good idea after all ;-)
Good luck!
