MKT 4210 Marketing Management 1

MKT 4210: MARKETING MANAGEMENT

Faculty: Keri L. Kettle, CD, BA, MBA, PhD

Office: Drake 650

e-mail: keri.kettle@umanitoba.ca

Office hours: Monday and Wednesday 0830 – 1000 hrs or by appointment

COURSE GOAL

Marketing is about getting your product to consumers. This course is designed to develop your

ability to analyze business situations from a marketing perspective.

The emphasis throughout this course is on the application of marketing strategies and tactics.

LEARNING OUTCOMES

In this course, you will develop your ability to:

- evaluate organizations from a marketing perspective

- analyze the market and business environment in which an organization is operating

- develop a set of alternative marketing strategies and select the most appropriate one

- convert your chosen marketing strategy into an implementable action plan

- prepare written analyses that are clear, persuasive, and concisely written

- express your analyses in a formal presentation

MKT 4210 Marketing Management 2

COURSE MATERIALS

Readings

During the semester, I will assign selected readings. These will be made available through

UMLearn.

Cases

Cases are central to this course. Some of these cases are long and quite complex. Many will

resemble challenges that you will face in future. At times, you may find it uncomfortable to make

decisions because key pieces of information will be missing; in such situations, you will have to

make reasonable assumptions in order to arrive at a decision.

In our discussion of the cases, strive to develop your own personal frameworks for marketing

decision-making. Our brief lecture/discussions will provide you with some ideas, but ultimately it

is your responsibility to develop frameworks with which you feel comfortable.

I would strongly urge you to discuss every case with your group. Always try to take a personal

position before the group meeting. Defend it, based on data and analysis, but be prepared to

change your position if appropriate. Having prepared the case, be willing to participate actively in

the class discussion. This will help develop your skills in articulating and defending a position.

You will find the course much more interesting and stimulating when you actively participate.

The case and reading packages for this course will be available for purchase online. Additional

materials will be made available for download through UM Learn.

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Here are the instructions for downloading the Course Pack of cases from Ivey Publishing:

Starting: Sep 10, 2017

Ending: Dec 14, 2017

1. Go to the Ivey Publishing website at www.iveycases.com

2. Log in to your existing account or click "Register" to create a new account and follow the

prompts to complete the registration. If registering, choose the "Student User" role.

3. Click on this link or copy into your

browser: https://www.iveycases.com/CoursepackView.aspx?id=13313

4. Click "Add to Cart".

5. You may choose to order in either print or digital format.

o To order the material in digital format, check "digital download" and click "OK".

o To order a printed copy for delivery, enter the print quantity required and click

"OK". Please note that shipping charges will apply.

6. Go to the Shopping Cart (located at the top of the page), click "Checkout", and complete

the checkout process.

7. When payment has been processed successfully, an Order Confirmation will be emailed to

you immediately and you will see the Order Confirmation screen.

o If you ordered digital copies: Click "Download your Digital Items" or go to "My

Orders" to access the file.

o If you ordered printed copies: Your order will be printed and shipped within 2 to 3

business days.

IMPORTANT: Access to downloadable files will expire 30 days from the order date, so be sure

to save a copy on your computer. The downloadable file is a PDF document that can be opened

using Adobe Reader.

This material is for your personal use only and is not to be shared or distributed in any

form.

Questions? Contact Ivey Publishing during business hours.

Ivey Publishing

Ivey Business School

Western University

e. cases@ivey.ca

t. 519.661.3208 | tf. 800.649.6355

www.iveycases.com

Business Hours:

Monday to Thursday: 8:00am-4:30pm (ET)

Friday: 8:00am-4:00pm (ET)

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MY TEACHING PHILOSOPHY

Expect to be challenged.

If you choose to take advantage of this course, you will develop skills that will help you to perform

at a greater level in the rest of your life.

You will be given the chance to develop your written, analytic, and presentation skills. Know that

you will receive prompt and thorough feedback from me on all aspects of your performance.

Central to my teaching philosophy is the belief that, above all else, teachers are coaches and

mentors to their students. Being an effective mentor requires living up to three principles:

(1) My primary goal is to enable you to develop your abilities. I don’t lecture: You can acquire

information from many sources, and as a mentor I guide you in developing the ability to

utilize that information. This implies that my courses require you to complete tasks and

assignments that apply to real-world settings, such as developing new ideas, giving

presentations to other people, and preparing documents to a standard that is expected in the

corporate world.

(2) Being an effective teacher requires me to challenge you, for it is only by demanding more

of you that you will really push yourself to improve. A very high level of effort and

performance is required to attain a good grade.

(3) Strong mentorship requires prompt and thorough feedback. In fact, my own research shows

that you will perform better when you anticipate receiving prompt feedback. To enable you

to improve you skills, I must provide the honest feedback that enables you to do so. You

can expect to receive timely performance feedback that accurately identifies both the

strengths and weaknesses of your work.

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GRADE COMPONENTS

Take-Home Test: 15%

Current Case Analyses: 10% = 2 x 5%

Individual Case Analyses: 10% = 2 x 5%

Group Case Analyses: 20% = 2 x 10%

Written Analysis: 5%

Presentation: 5%

Group Project: 45%

In-Class Proposal: 5%

Written Proposal: 10%

Final Project: 20%

Final Presentation: 10%

Participation: +/-%

100%

GRADING EQUIVALENTS

As a matter of personal policy, I do not curve grades. The grade you receive is the grade you have

earned. This means that sometimes the class average is an A, and other times the class average is a

C. It will be up to the class, and not a curve, to determine what the class average is.

Here is the approximate grade band for this course:

Letter Grade Percentage Equivalent A+ 90% +

A 85 – 89%

B+ 80 – 84%

B 75 – 79%

C+ 70 – 74%

C 65 – 69%

D+ 55 – 59%

D 50 – 54%

F < 50%

MKT 4210 Marketing Management 6

TAKE-HOME TEST

There will be one test given during the semester. You will have 48 hours to complete it and submit

it via UM Learn.

The test may be a combination of definition, matching, multiple choice and short answer/essay

questions. Material for the test will come from lectures, discussions, articles read in class, and cases

covered. For short answer/essay questions, quality of writing (answers) will be considered during

evaluation, and grades will be deducted for spelling errors and improper grammar.

PARTICIPATION

The expectation is that you will participate. This means that you contribute positively to the class

environment by being early to class, prepared for the discussion, and making intelligent

contributions to class discussions. That is the expectation.

Here’s how I handle the participation grade:

If you make outstanding contributions to the class, I will grant you some bonus points (up to 5%)

in determining your final grade.

If you merely attend, or make contributions to class that are less than expected, I will take away

some points (up to 5%) in determining your final grade.

GROUPS

The class will be divided into six groups, each of which will consist of four to five students.

These will be self-formed, possibly with my assistance as needed. Group formation and

case assignment should be completed by February 1, 2017.

Groups will be the same for both the Group Case Analyses and the Group Project.

The sooner you form your groups, the sooner you can get to work on your Group Project.

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CASE ASSIGNMENTS

We will spend much of the course engaged in case discussions. There are a total of six cases.

You will prepare a total of six case analyses:

- Two Current Case Analyses

- Two Individual Case Analyses

- Two Group Case Analyses

All case assignments are due in two forms:

1) at MIDNIGHT the night prior to the due date via UM Learn; and

2) in hardcopy at the beginning of class on the due date.

Current Event Cases:

EVERYBODY in the class must submit each Current Case Analysis.

For each of these cases I will select an event currently occurring in the business news and you

will provide an analysis of the current situation and parties involved. The analysis will include an

examination of the company’s segmentation, targeting, and positioning (STP) as well as

additional questions TBD.

For these cases the assignment is to prepare a maximum 2 page (double spaced 12 pt. font)

written analysis of the case:

Page 1: SWOT Analysis (table format) and describe the company’s segmentation,

targeting, and positioning

Page 2: Answer the case-specific question(s) (which I will announce with the case)

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Individual / Group Cases:

These cases use published written materials for business school classes. You will need to

purchase these at www.iveycases.com

Individual Cases:

Prepare a maximum 2 page (double spaced 12 pt. font) written analysis of the case:

Page 1: SWOT Analysis (table format) and describe the company’s segmentation,

targeting, and positioning

Page 2: What do you recommend for the company?

You may also include a third page with images, tables, and/or calculations to illustrate your

analysis.

Group Cases:

As a group, prepare a maximum 5 page (double spaced 12 pt. font) written analysis of the case.

This must include:

SWOT Analysis (table format).

Describe the company’s current segmentation, targeting, and positioning

Analyze the case.

Make your recommendation. Be clear and concise.

You may also include an additional page with images, tables, and/or calculations to illustrate your

analysis.

For all cases, your write-up will be evaluated for clarity, clear flow, logical structure, use of case

information, evidence-based arguments, integration of quantitative and qualitative data and

conclusions flowing from analysis.

For individual assignments, you may not work with anyone else or get input from anyone

else or any outside source on these assignments. Besides the case itself the only materials you

may use are those available on the company’s website or your own investigation of the company.

If you use outside materials I strongly discourage direct quoting. If you directly quote (e.g. from

the company’s website) then you must identify it as a direct quote by putting it in quotation marks

and identifying the source. Otherwise, it should be your ideas based on the information you have

found.

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GROUP PROJECT:

Each group will design a “real-life” marketing plan for a small business or a non-profit

organization.

You are free to choose a business of your own, and I have some clients who are interested.

You must choose your client no later than October 1st.

Here are your deliverables:

1) In-Class Client Overview: October 18th

2) Written Project Proposal: Midnight, November 6th.

2) Final Project: Midnight, December 4th.

3) Presentation: To be randomly assigned, as per schedule.

In-Class Client Overview:

As a group, prepare a maximum 5-minute presentation for the class. The objective of this

presentation is to elicit feedback from the class on your client, and possible directions for the

project.

The presentation must include:

Description of the Client

What is the current problem they are facing?

What initial ideas do you have to help them?

OR

What ideas do they have that they are seeking help with?

Written Project Proposal:

As a group, prepare a maximum 2 page (double spaced 12 pt. font) written description of the

business and the challenge they are facing.

This must include:

Page 1: SWOT Analysis (table format) and describe the company’s segmentation,

targeting, and positioning

Page 2: What is your initial proposal to solve this challenge?

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Final Project:

In this project, the objective is to develop a case, like the ones you’ve seen in class, that describes

a marketing challenge or opportunity as a case history, then analyzes the case to provide

recommendations.

As a group, prepare a maximum 12 page (double spaced 12 pt. font) written business plan.

This must include:

Executive Summary (1 page)\

SWOT Analysis (table format).

Describe the business’ current segmentation, targeting, and positioning

Analyze the business and the challenge they are facing.

Make your recommendation. Be clear and concise.

Tables are permitted for additional information.

After conducting an analysis of the organization’s internal and external environment, your group

will design a detailed marketing plan for them. The end product will be a written plan with one

copy going to the instructor for grading and one copy to the client. More details will be

distributed later in the course.

Your written submission will be evaluated for clarity, clear flow, logical structure, use of case

information, evidence-based arguments, integration of quantitative and qualitative data and

conclusions flowing from analysis.

Examples of issues might be: performance of a product, a new product launch, a pricing issue, a

proposed advertising campaign, dropping a product line, or sales force or channel performance.

For examples of what you might consider, you could look at some of the marketing cases in our

course.

If it helps you, think more tactical than strategic in orientation.

Suggestion: use about half the paper, or about 5-6 pages, for describing “the case.”

The remaining half of the paper should be devoted to developing your recommendations. As part

of the response, I’d like you to provide two or three options and try to estimate the financial,

human or other consequences of each option. Then, in reasonable detail, describe the nature of

the chosen program and how you might implement it.

I will be evaluating the report on much the same criteria that you might use if you were the

receiver, i.e. the organization and presentation of the issue, the quality of the analysis and

recommendations, the clarity of communication, and the “value-added” to the company.

MKT 4210 Marketing Management 11

Case Preparation Bonus:

If your group project and your level of performance in this course is exceptional, I may ask your

group to prepare your case for publication.

This requires a substantial amount of additional work, and you will have to get your client to

agree to publishing the case. If you choose to do it, you will receive a bonus of 5%.

I will guide the publication of the case. Your case will then be published with Ivey Publishing,

you will be a co-author on the case (along with your group members).

If you are asked to prepare the case for publication, there will be a deadline of mid-December.

Group Presentation:

As a group, prepare a maximum 10 minute presentation.

This presentation is a visual explanation of your written submission.

I do not expect every group member to speak. Assign the speaking and writing duties as you see

fit.

Your presentation will be evaluated for clarity, clear flow, logical structure, use of case

information, evidence-based arguments, integration of quantitative and qualitative data and

conclusions flowing from analysis.

Peer Evaluation

A peer evaluation will be conducted at the end of the course. At this time, each group member

will assess the percentage of the work each group member carried out (this will also take the

group case presentation into account). If there are 5 group members and all did an equal amount

of the group work, then each group member will be assessed as doing 20% of the total work. If

there is a systematic reporting that a group member did not “carry his/her weight”, this will be

taken into account when assigning the final grade for that individual for the group project.

ATTENDANCE (more details in policies for classroom conduct)

Your presence in class is essential to your ability to understand and apply the material covered in

this course. Treat this class as you would any other professional obligation. By accepting a job

you are making an implicit commitment to attend work regularly. By registering for this class you

make a similar commitment. Missing classes will have a negative effect on your class grade. This

class requires collaborating with others to complete certain assignments. Missing class makes this

much harder. In addition, on certain occasions I will let you use some of the remaining class time

to meet with your group members and work on your project or discuss potential problems or

MKT 4210 Marketing Management 12

concerns you or your group members may have. Missing class or arriving/leaving early only

frustrates your classmates and hinders the learning process. In addition, you will miss the

opportunity to participate in a class discussion (which will have a negative effect on your overall

grade).

Absence from class does not exempt you from being responsible for all the material covered in

class and being aware of any announcements made in class. In other words, if you miss class it is

your responsibility to obtain the lecture or discussion notes and handouts, if any, from your

classmates.

Articles will be used to enrich the learning and correlate concepts with real business world. It is

very important and necessary to read the material and contribute to the classroom discussions. Mere

physical presence in the classroom will not help you earn your participation grade. Active

participation in class activities is desired. The instructor reserves the right to the grade for

participation.

Cell phones, smart phones, PDA’s, iPods, etc. may not be used in class. Please shut them off

completely (not on “silent” or “vibrate”) before entering class.

Laptops. If you feel that you would benefit significantly from taking notes using a laptop, please

see me to discuss; otherwise they are not permitted. SHOULD you be granted laptop use during

class it may only be used to take class notes. Any other use of a laptop (e.g., surfing the Internet,

chatting, etc.) will mean immediate revoking of laptop privileges. Please consult the default UM

policies at the end of this document

MKT 4210 Marketing Management 13

CLASS SCHEDULE

The Instructor Reserves the Right to Make Any Changes to this Schedule and Syllabus with

notice to the students.

Date Subject/Assignment Notes

Sep 11 Course Introduction

In-Class Exercise: Personal Case Part 1

Mission Statements and

Financial Performance

Sep 13 Marketing Plan:

Mission Statements, Firm Objectives, and the Marketing

Environment

In-Class Exercise: Personal Case Part 2

Sep 18 Analyzing the Business

In-Class Exercise: Personal Case Part 3

Sep 20 Analyzing the Business

Sep 25 Segmentation & Targeting

Sep 27 Positioning

Oct 2 Quantitative Analyses & Pricing

Oct 4 Group Project Prep (No Class)

Oct 9 Thanksgiving

Oct 11 Take-Home Test is Due Test will be posted Oct 9th

Oct 16 Current Case #1

Oct 18 Group Project In-Class Client Overviews

Oct 23 Case #1 – Camp Wahanowin

Oct 25 Group Project Prep (No Class)

Oct 30 Case #2 – Ed Williams Mens Wear

Nov 1 Group Project Prep (No Class)

Nov 6 Group Meetings (In-Class)

Nov 8 Group Meetings (In-Class)

Nov 13 No Class Remembrance Day

Nov 15 Current Case #2

Nov 20 Case #3 – Club Sportif MAA

Nov 22 Group Project Prep & Meetings

Nov 27 Case #4 – Stack Brewing

Nov 29 Group Project Prep & Meetings

Dec 4 Group Project Presentations

Dec 6 Group Project Presentations

Dec 11 Group Project Presentations

Dec 13 Group Project Presentations Academic Integrity Policy

I. H. Asper School of Business

It is critical to the reputation of the Asper School of Business and of our degrees that everyone

associated with our faculty behave with the highest academic integrity. As the faculty that helps

MKT 4210 Marketing Management 14

create business and government leaders, we have a special obligation to ensure that our ethical

standards are beyond reproach. Any dishonesty in our academic transactions violates this trust.

The University of Manitoba General Calendar addresses the issue of academic dishonesty under

the heading “Plagiarism and Cheating.” Specifically, acts of academic dishonesty include, but

are not limited to:

using the exact words of a published or unpublished author without quotation marks

and without referencing the source of these words

duplicating a table, graph or diagram, in whole or in part, without referencing the source

paraphrasing the conceptual framework, research design, interpretation, or any other

ideas of another person, whether written or verbal (e.g., personal communications,

ideas from a verbal presentation) without referencing the source

copying the answers of another student in any test, examination, or take-home assignment

providing answers to another student in any test, examination, or take-home assignment

taking any unauthorized materials into an examination or term test (crib notes)

impersonating another student or allowing another person to impersonate oneself for the

purpose of submitting academic work or writing any test or examination

stealing or mutilating library materials

accessing test prior to the time and date of the sitting

changing name or answer(s) on a test after that test has been graded and returned

submitting the same paper or portions thereof for more than one assignment, without

discussions with the instructors involved

Group Projects and Group Work

Many courses in the Asper School of Business require group projects. Students should be

aware that group projects are subject to the same rules regarding academic dishonesty. Because

of the unique nature of group projects, all group members should exercise special care to ensure

that the group project does not violate the policy on Academic Integrity. Should a violation

occur, group members are jointly accountable unless the violation can be attributed to a specific

individual(s).

Some courses, while not requiring group projects, encourage students to work together in groups

(or at least do not prohibit it) before submitting individual assignments. Students are encouraged

to discuss this issue as it relates to academic integrity with their instructor to avoid violating this

policy. In the Asper School of Business, all suspected cases of academic dishonesty are passed to the Dean's office in order to ensure consistency of treatment.

MKT 4210 Marketing Management 15

TYPICAL PENALTIES AT THE ASPER SCHOOL FOR ACADEMIC DISHONESTY

Ignorance of what constitutes academic dishonesty (e.g., when and how to cite sources) is no

excuse. Therefore, make sure you read and understand the attached ‘Academic Integrity: What

You Need to Know’ sheet.

In case of the student being from another Faculty, the student’s home faculty often matches the

suspension and/or adds penalties beyond the Asper School’s.

F-DISC on transcript indicates the F is for disciplinary reasons.

ACADEMIC DISHONESTY PENALTY

Cheating on exam (copying from or

providing answers to another

student)

F-­­DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Possession of unauthorized material

during exam (e.g., cheat notes)

F-­­DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Altering answer on returned exam

and asking for re-grading

F-­­DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Plagiarism on assignment

F-­­DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Submitting paper bought online

F-­­DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Inappropriate Collaboration

(collaborating with individuals not

explicitly authorized by instructor)

F-­­DISC in course Suspension from taking Asper courses for 1 year Notation of academic dishonesty in transcript

Group member had knowledge of

inappropriate collaboration or

plagiarism and played along

F-­­DISC in course Notation of academic dishonesty in transcript

Signing Attendance Sheet for

classmate

F-­­DISC in course Notation of academic dishonesty in transcript

Impersonation on exam

Expulsion from University of Manitoba

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Undergraduate Bonus Credit Research Participation Program

All students in Marketing Management (MKT 4210) have the opportunity to participate

in two research studies during the term for bonus credit. These research studies will

involve participating in marketing experiments, completing a questionnaire, and/or a

computer simulation completed online.

Each study takes approximately 15 minutes to complete, and provides a 0.5% bonus to

your course grade. There is a maximum bonus of 2% per course.

Please note that each study can only be completed once for extra credit: completing the

same study more than once will not provide additional course credit.

Benefits of the Program:

This program is designed to give students a glimpse into how marketing theory is

developed through participation in marketing research studies conducted by faculty here

at the Asper School of Business.

Participation in academic research studies also enhances the value of the degrees from

Asper. University reputations are affected by the quality of research conducted by their

faculty: participating in these studies helps Asper professors publish in scholarly journals,

consequently improving the school’s reputation.

Procedure:

You will be notified via email prior to each study so that you may participate online. At

the end of each study, you can choose a course to which you assign the bonus credit.

Please take a screen shot of the page where you assign the bonus credit, for your records.

At the end of each study session, you will be debriefed, i.e., you will be informed as to

what was being studied in each study. This debriefing will allow you to see how

marketing theory is developed through academic research.

All studies that you participate in are approved by the Psychology/Sociology Research

Ethics Board, University of Manitoba. If you have any questions, please feel free to

contact the subject pool administrator at mktg_research@umanitoba.ca.

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Alternative Assignment:

Should you wish to earn bonus credit, but not wish to participate in research, the

following option is offered as an alternative assignment for bonus credit. This alternative

assignment is designed to take approximately 15 minutes of time, the same time that

would be spent if you were participating in the research program.

Students are to find one short research report in the Journal of Consumer Psychology or

Psychological Science and will be required to read the article and submit a one page

summary of the main findings to mktg_research@umanitoba.ca by the end of the

particular study period a student chooses not to participate in (i.e. if the study period is

from Feb 1 – 15, this is the period in which the alternative assignment has to be done and

submitted). Credit will be given to the student as if they participated in the research

study.

Any questions about the assignment or suggestions for articles should be directed to

mktg_research@umanitoba.ca.

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My Error Policy for Written Assignments

It is important for business students to adhere to professional standards in preparing

written assignments. These standards address spelling, punctuation, format, and basic

grammar. Errors in spelling, punctuation, format, and grammar detract from the overall

presentation of written work. To this end, all out of class written assignments (i.e., not in

class tests or assignments) must meet minimal standards to be acceptable. Errors of the

following varieties will be noted according to this policy:

(1) Misspelled word (7) Citation error

(2) Run-on/fragment (8) Preposition error

(3) Comma error (9) Word choice

(4) Capitalization error (10) Sentence structure

(5) Punctuation error (11) Formatting

(6) Agreement error (12) Other grammatical error

For written assignments under five pages in length, work will be considered unacceptable

if any page has four or more errors or if the total of four errors multiplied by the number

of pages is exceeded (i.e., four errors for a one page assignment, eight errors for a two

page assignment, twelve errors for a three page assignment etc.). For written assignments

in excess of five pages, assignments with more than four errors marked by the instructor

on a single page or more than 40 errors in the entire document will be considered

unacceptable under this policy.

If either the per-page limit or the total error limit is exceeded, the instructor will stop

reading and grading. The paper will be returned to the student without a grade. The

student will then have one calendar week to revise the paper, correct the errors, and

return it to the instructor. Grades on all assignments returned for such errors will

automatically be docked 10% of the total value of the assignment (i.e., one letter grade).

An assignment will be returned to the student for revision only once. A paper that still

suffers from such errors after it is returned to the student and resubmitted to the instructor

can receive a grade no higher than a "D". A student will have no more than two different

assignments returned for such errors and revision during a course.

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Schedule “A”

List of Academic Supports Available to Students

Writing and Learning Support

The Academic Learning Centre (ALC) offers services that may be helpful to you

throughout your academic program. Through the ALC, you can meet with a learning

specialist to discuss concerns such as time management, learning strategies, and test-

taking strategies. The ALC also offers peer supported study groups called Supplemental

Instruction (SI) for certain courses that students have typically found difficult. In these

study groups, students have opportunities to ask questions, compare notes, discuss

content, solve practice problems, and develop new study strategies in a group-learning

format.

You can also meet one-to-one with a writing tutor who can give you feedback at any

stage of the writing process, whether you are just beginning to work on a written

assignment or already have a draft. If you are interested in meeting with a writing tutor,

reserve your appointment two to three days in advance of the time you would like to

meet. Also, plan to meet with a writing tutor a few days before your paper is due so that

you have time to work with the tutor’s feedback.

These Academic Learning Centre services are free for U of M students. For more

information, please visit the Academic Learning Centre website at:

http://umanitoba.ca/student/academiclearning/

You can also contact the Academic Learning Centre by calling 204-480-1481 or by

visiting 201 Tier Building.

University of Manitoba Libraries (UML)

As the primary contact for all research needs, your liaison librarian can play a vital role

when completing academic papers and assignments. Liaisons can answer questions about

managing citations, or locating appropriate resources, and will address any other

concerns you may have, regarding the research process. Liaisons can be contacted by

email or phone, and are also available to meet with you in-person. A complete list of

liaison librarians can be found by subject: http://bit.ly/WcEbA1 or

name: http://bit.ly/1tJ0bB4. In addition, general library assistance is provided in person

at 19 University Libraries, located on both the Fort Garry and Bannatyne campuses, as

well as in many Winnipeg hospitals. For a listing of all libraries, please consult the

following: http://bit.ly/1sXe6RA. When working remotely, students can also receive help

online, via the Ask-a-Librarian chat found on the Libraries’

homepage:www.umanitoba.ca/libraries.

Student Accessibility Services

If you are a student with a disability, please contact SAS for academic accommodation

supports and services such as note-taking, interpreting, assistive technology and exam

accommodations. Students who have, or think they may have, a disability (e.g. mental

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illness, learning, medical, hearing, injury-related, visual) are invited to contact SAS to

arrange a confidential consultation.

Student Accessibility Services http://umanitoba.ca/student/saa/accessibility/

520 University Centre

204 474 7423

Student_accessibility@umanitoba.ca

Mental and Physical Health and Referral Services

For 24/7 mental health support, contact the Mobile Crisis Service at 204-940-1781.

Student Counselling Centre

Contact SCC if you are concerned about any aspect of your mental health, including

anxiety, stress, or depression, or for help with relationships or other life concerns. SCC

offers crisis services as well as individual, couple, and group counselling. Student

Counselling Centre: http://umanitoba.ca/student/counselling/index.html

474 University Centre or S207 Medical Services

(204) 474-8592

Student Support Case Management Contact the Student Support Case Management team if you are concerned about yourself

or another student and don’t know where to turn. SSCM helps connect students with on

and off campus resources, provides safety planning, and offers other supports, including

consultation, educational workshops, and referral to the STATIS threat assessment team.

Student Support Intake Assistant http://umanitoba.ca/student/case-manager/index.html

520 University Centre

(204) 474-7423

University Health Service

Contact UHS for any medical concerns, including mental health problems. UHS offers a

full range of medical services to students, including psychiatric consultation.

University Health Service http://umanitoba.ca/student/health/

104 University Centre, Fort Garry Campus

(204) 474-8411 (Business hours or after hours/urgent calls)

Health and Wellness

Contact our Health and Wellness Educator if you are interested in information on a broad

range of health topics, including physical and mental health concerns, alcohol and

substance use harms, and sexual assault.

Health and Wellness Educator http://umanitoba.ca/student/health-wellness/welcome.html

Katie.Kutryk@umanitoba.ca

469 University Centre

(204) 295-9032

Live Well @ UofM

For comprehensive information about the full range of health and wellness resources

available on campus, visit the Live Well @ UofM site:

http://umanitoba.ca/student/livewell/index.html

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A Notice with Respect to Copyright

All students are required to respect copyright as per Canada’s Copyright Act. Staff and

students play a key role in the University’s copyright compliance as we balance user

rights for educational purposes with the rights of content creators from around the world.

The Copyright Office provides copyright resources and support for all members of the

University of Manitoba community.

Visit http://umanitoba.ca/copyright for more information.

University and Asper School Policies, Procedures, and Supplemental Information

Available On-Line

Your rights and responsibilities

As a student of the University of Manitoba you have rights and responsibilities. It is

important for you to know what you can expect from the University as a student and to

understand what the University expects from you. Become familiar with the policies and

procedures of the University and the regulations that are specific to your faculty, college or

school.

The Academic Calendar http://umanitoba.ca/student/records/academiccalendar.html is one

important source of information. View the sections University Policies and Procedures and

General Academic Regulations.

While all of the information contained in these two sections is important, the following

information is highlighted.

If you have questions about your grades, talk to your instructor. There is a process for term work and final grade appeals. Note that you have the right to access your final examination scripts. See the Registrar’s Office website for more information including appeal deadline dates and the appeal form http://umanitoba.ca/registrar/

You are expected to view the General Academic Regulation section within the Academic Calendar and specifically read the Academic Integrity regulation. Consult the course syllabus or ask your instructor for additional information about demonstrating academic integrity in your academic work. Visit the Academic Integrity Site for tools and support http://umanitoba.ca/academicintegrity/ View the Student Academic Misconduct procedure for more information.

The University is committed to a respectful work and learning environment. You have the right to be treated with respect and you are expected conduct yourself in an appropriate respectful manner. Policies governing behavior include the:

Respectful Work and Learning Environment

http://umanitoba.ca/admin/governance/governing_documents/community/230.html

Student Discipline http://umanitoba.ca/admin/governance/governing_documents/students/student_disc

ipline.html and,

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Violent or Threatening Behaviour

http://umanitoba.ca/admin/governance/governing_documents/community/669.html

If you experience Sexual Assault or know a member of the University community who has, it is important to know there is a policy that provides information about the supports available to those who disclose and outlines a process for reporting. The Sexual Assault policy may be found at: http://umanitoba.ca/admin/governance/governing_documents/community/230.html More information and resources can be found by reviewing the Sexual Assault site http://umanitoba.ca/student/sexual-assault/

For information about rights and responsibilities regarding Intellectual Property view the policy http://umanitoba.ca/admin/governance/media/Intellectual_Property_Policy_-_2013_10_01.pdf

For information on regulations that are specific to your academic program, read the section

in the Academic Calendar and on the respective faculty/college/school web site

http://umanitoba.ca/faculties/

Contact an Academic Advisor within our faculty/college or school for questions about

your academic program and regulations http://umanitoba.ca/academic-advisors/

Student Advocacy

Contact Student Advocacy if you want to know more about your rights and responsibilities

as a student, have questions about policies and procedures, and/or want support in dealing

with academic or discipline concerns.

http://umanitoba.ca/student/advocacy/

520 University Centre

204 474 7423

student_advocacy@umanitoba.ca