Date post: | 14-Aug-2015 |
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Education |
Upload: | projectdevelopment |
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PRESENTATION #3Internal & External Analysis
+ Concept Creation
PROJECT DEVELOPMENT TEAM – “THE INNOVATORS”Bolong Liu (Spokesperson) | Hien Nguyen (Researcher)
Kevin Augusto (Graphics) | Juho Karppinen (Sales Manager) | Zahab Naeem (Strategist)
Panoramio.com OpenSesame.comFun107.com
SWOT Analysis
STRENGTHS• Very first marketplace in the area that includes fresh food,
vegetables, recreational activities, etc.
• Different choices for buyers to choose from, especially fresh seafood
WEAKNESSES• High investment required in terms of finance and resources
• Dependent on funding from external parties
• Limited understanding of consumer behavior due to various nationalities
SWOT Analysis
THREATS
• High crime rate in New Bedford
• Competition from established supermarkets (Market Basket, Stop and Shop, Wal-Mart)
• New England weather: Harsh winters
OPPORTUNITIES
• Unmet demand: A high quality food market in central downtown for residents, workers and visitors (Market & Economics analysis)
• Limited access to healthy food options => New Bedford launches healthy market initiatives
• New Bedford is Top America’s fishing port
Data via NeighborhoodScout.com
PEST Analysis
POLITICAL• New Bedford mayor Jon Mitchell supports health initiatives• New Bedford’s labor force is increasingly working outside of the city
ECONOMIC
SOCIAL
TECHNOLOGY
• Fishing Industry: Highest value fishing port in US around $16.9m• Creative Economy (People, education, cultural and natural amenities,
business engagement, infrastructure, etc.)
• Growing concern about health• Develop healthy food project
• Emerging: A low-cost underwater vehicle that could be used by fishing fleets that are trying to locate schools of fish
Methods of Buying
When Developing Our Facilities…
• Buying by Tender: Request bid on raw materials from different suppliers
• Buying by Description: Based on seller’s description in promotional materials/catalogs
Tarifold-Organizers.com
Methods of Buying
Maintaining Daily Stock…
• Conservative Buying: Buying smaller amounts enough to meet daily demand
• Contract Buying: Written agreements to assure regular supply of goods
SalzburnDesigns.com
Methods of Buying
Behavior of End-Consumers (Daily Customers)
• Buying by Inspection: Buyer inspects goods and buys only if their needs are met
• Buying by Sample: Examining of goods by looking at a representative sample
SitkaLocalFoodsNetwork.org
Types of Buying
• Diversified Buying: Buying necessary goods from scattered sellers
• Reciprocal Buying: Exchange of goods that meets the mutual needs of both parties
Marketing Mix
• Product• List of products detailed
from the Product Developers
• Price• After estimating our total
costs, the responsible department can start creating prices
• Place • Facilities and Project
Managers
Marketing Mix
• Promotion• Possible: Local radio,
magazines/newspapers, events
• Packaging• Goods safely
packaged for sanitary reasons (fresh foods)
PenPack.net
Pitch Idea
A platform for farmers and other merchants to sell their products in an environment that will promote the collaborative culture of the city of New Bedford
RocketClub.co NewEnglandBoating.com NewBedfordGuide.com
We are selling the idea of…
PRESENTATION #3Thank you for your attention!
Any questions or comments?
PROJECT DEVELOPMENT TEAM – “THE INNOVATORS”Bolong Liu (Spokesperson) | Hien Nguyen (Researcher)
Kevin Augusto (Graphics) | Juho Karppinen (Sales Manager) | Zahab Naeem (Strategist)
Panoramio.com OpenSesame.comFun107.com