In Emerging Markets, Mobile is not justanother screenit’s THE Primary Screen

It’s a cash-led ecosystem

MyEG

Performance on Mobile

Outcome Focused, beyond clicks

ROI Driven Mobile Marketing

Cost per VisitCost Per LeadCost per ViewCost Per DownloadCost Per AcquisitionM-CouponsCost per Engagement*

Cost per VisitCost Per LeadCost per ViewCost Per DownloadCost Per AcquisitionM-CouponsCost per Engagement*

*Available on Rich Media only

• Aim: To increase the user base by providing coupons

through mobile ads

• Solution: Users would enter their mobile number

on a landing page after clicking on Ads that

showcased the deal. Users received a COUPON via

sms on their mobile number.

• Results: Campaign objective completed with a

8.48% CTR and total of 2000 coupons delivered/day

Deals & You• Aim: To increase the user base by providing coupons

through mobile ads

• Solution: Users would enter their mobile number

on a landing page after clicking on Ads that

showcased the deal. Users received a COUPON via

sms on their mobile number.

• Results: Campaign objective completed with a

8.48% CTR and total of 2000 coupons delivered/day

Aim: Yahoo! wanted to launch new cricket app,

maximize installs

Solution: Vserv ran App Install campaign on its In-

App and Wap network. Vserv’s unique advertising

model ensured client is charged only on successful

installation of the App

Results: Full Screen In-App Ads on Vserv Network

delivered 2,85,000 downloads in 3 weeks

Market: US, ME and India

Yahoo APP Install

Aim: Yahoo! wanted to launch new cricket app,

maximize installs

Solution: Vserv ran App Install campaign on its In-

App and Wap network. Vserv’s unique advertising

model ensured client is charged only on successful

installation of the App

Results: Full Screen In-App Ads on Vserv Network

delivered 2,85,000 downloads in 3 weeks

Market: US, ME and India

How To Win Emerging Markets

Strategize for the Mobile First User

Singularity of Communication Across Fragmented Ecosystem

Leverage Mobile Audience Data

Utilize Mobile Currency via Telco partnerships

Performance on Mobile

3

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1 Strategize for the Mobile First User

Singularity of Communication Across Fragmented Ecosystem

Leverage Mobile Audience Data

Utilize Mobile Currency via Telco partnerships

Performance on Mobile5

4

Thank youTHANK YOUThank youPartners