Geolocation

01 Formatos de anúnciosP O R T F Ó L I O

desktopmobile

01 Formatos de anúnciosP O R T F Ó L I O

01 Formatos de anúnciosP O R T F Ó L I O

should be mobile

12% - 20% from the total budget

SMOX Study Mobile Marketing Association 2016

01 Formatos de anúnciosP O R T F Ó L I O

in Brazil

2,7%is the reality

eMarketer 2016

01 Formatos de anúnciosP O R T F Ó L I O

location is everything

Differentiators - Data sourceIn-App

<1% fraud rate

High accuracy

7

Bid-stream

67% fraud rate

No accuracy validation

Differentiators - QualityIn Loco

1 meter accuracy

Low battery consumption

8

GPS

30 meter accuracy

High battery consumption

Differentiators - MeasurementIn Loco

Deterministic

9

GPS/Bid-stream

Probabilistic

01 Formatos de anúnciosP O R T F Ó L I O

pre-targeting

01 Formatos de anúnciosP O R T F Ó L I O

inloco

01 Formatos de anúnciosP O R T F Ó L I O

retargeting

13

Why not beacons?it doesn’t scale

01 Formatos de anúnciosP O R T F Ó L I O

"We automatically do what would only be possible with 180 million beacons, at a cost of 1.8 billion dollars"

Andre Ferraz

08Projetos Especiais e Integrados

inlocomedia.com