01 Formatos de anúnciosP O R T F Ó L I O
desktopmobile
01 Formatos de anúnciosP O R T F Ó L I O
01 Formatos de anúnciosP O R T F Ó L I O
should be mobile
12% - 20% from the total budget
SMOX Study Mobile Marketing Association 2016
01 Formatos de anúnciosP O R T F Ó L I O
in Brazil
2,7%is the reality
eMarketer 2016
01 Formatos de anúnciosP O R T F Ó L I O
location is everything
Differentiators - Data sourceIn-App
<1% fraud rate
High accuracy
7
Bid-stream
67% fraud rate
No accuracy validation
Differentiators - QualityIn Loco
1 meter accuracy
Low battery consumption
8
GPS
30 meter accuracy
High battery consumption
Differentiators - MeasurementIn Loco
Deterministic
9
GPS/Bid-stream
Probabilistic
01 Formatos de anúnciosP O R T F Ó L I O
pre-targeting
01 Formatos de anúnciosP O R T F Ó L I O
inloco
01 Formatos de anúnciosP O R T F Ó L I O
retargeting
13
Why not beacons?it doesn’t scale
01 Formatos de anúnciosP O R T F Ó L I O
"We automatically do what would only be possible with 180 million beacons, at a cost of 1.8 billion dollars"
Andre Ferraz
08Projetos Especiais e Integrados