Our initial idea

People talked to: ~100Survey participants : 50

We started as a Zombie based social gaming platform with an analytic backend

The Promise and Opportunity

Personalized Energy Assistant

(Siri of energy management)

Mindless saving of 30% in electricity

bills

Tested in grid-tied and off-grid buildings

Grid-only $5B

Grid-tied ($2B)

Off-grid(very small)

US Market

We are an analytic software service available on your phone

and through the web that provides real time energy recommendation

and control

Nilanjan Banerjee (Ph.D) Asst. Professor, CSCE University of Arkansas

Principal InvestigatorExpertise: Data Analytics, Renewable Energy, Mobile Systems

Xiangyu Liu Undergraduate, CSCE University of Arkansas.

Entrepreneurial LeadExpertise: Data Analytics, Mobile Systems

Douglas Hutchings (Ph.D.) CEO, Silicon Solar Soln University of Arkansas

MentorExpertise: Business Management, Acquiring investments

The Team

The Competition Matrix

Company Type Analytics Cost Channel

Mobidemics Grid-tiedOff-gridGrid-only

Self learning energy mgmtPersonalized recommend.

$0-600/once$25/month

Solar install.Municipal utilities

OpowerOnzo

Grid-only Social visualization $15/year Utilities

FatspanielStitt Energy

Grid-tied DebuggingVisualization

$4/Watt B2C (web)

Control4X10Dashboards

Grid-only No Analytics $5-$15K B2C (web)

The Competition Matrix

Company Type Analytics Cost Channel

Mobidemics Grid-tiedOff-gridGrid-only

Self learning energy mgmtPersonalized recommend.

$0-600/once$25/month

Solar install.Municipal utilities

OpowerOnzo

Grid-only Social visualization $15/year Utilities

FatspanielStitt Energy

Grid-tied DebuggingVisualization

$20K (5KW system)

B2C (web)

Control4X10Dashboards

Grid-only No Analytics $5-$15K B2C (web)

Homeowners (off-grid, grid-tied):- personalized energy-saving recommendations

Long Term

Analytic engine

Backend Maintenance

Home owner

Monthly Subscription

Utility Companies

Solar Installation Companies

Webservice:utility company solar installer

Utility company:renewable energy data analytics

Solar installationcompanies

Utility Companies

Energy meter manufacturer (z-wave)

Backend Development

Webservice dev.

Nick Rosen Web/phone:Home owners

One time installation fee

The Initial Business canvas

What do users want from an energy management system?

How much can we charge for our system for a viable business?

Who are our customers?

Homeowners

Utility companies

Solar Installers

Home automation

Off-grid activists

and Building mgmt.

George Holmes, Robert Osborne, Jim Power, Terry Tremwel, Stephen Pollard

Ozark Electricity, John Marshall, Arkansas Electric Power and others.

Bill Ball, Stitt Energy, CA Solar Electric, Will Anderson, AAEA, and others

Victor Gurel, Jim Phillip

Nick Rosen, Rick Gragg, David Tabor, Jerod Bradley, Tom Riley

Whom did we talk to (Highlights)

Our Customers

Solar installation companies are

desperate for recurring revenue

Revenue Model

$10/m

$40/m

$300/m/building

Risks

Partnership with Solar Installation companies

Energy management is a noisy space

Flat revenue model can lead to overcharging and undercharging

We have an initial installation cost

Incentive: Recurring revenuesAlso looking at municipal utilities and building mgmt

Focus on the value proposition

Cost carefully tuned to what the user wants

Partner with Energy meter manufacturers to minimize this risk

Homeowners (off-grid, grid-tied):- energy-saving

recommendations

- per-appliance profiling

- maximize cost of electricity sold

Long Term

Analytic engine

Backend Maintenance

Home owner

$0-600– one time installation fee

Municipal Utility Companies

Solar Installation CompaniesWebservice:

utility company solar installer

Utility company:renewable energy data analytics

Solar installationcompanies

Utility Companies

Energy meter manufacturer (z-wave)

Backend Development

Webservice dev.

Nick Rosen Web/phone:Home owners

$15-$25/month

Building mgmt

-Self learning personalized energy mgmt-Savings upto 30% in electricity bill

Intermediary Business Canvas

Who are our potential partners?

What should be our major activities?

Marketing agents

Centers for innovation

Potential Partners

Innovate Arkansas and

Foreign contacts

Web stuff

Jon Kleene

David Bradley, Juan Balda, Alan Mantooth, Ajay Malshe, Michell Hasell

John R. Marshall, GRAPES, Walmart Center on Sustainability, AR Economic Development (Brad Henry)

Jeff Amerine

Nick Rosen, G N Mathur, Rajan Dua

Landing page, Adwords, Blogs, FB, Twitter

Whom did we talk to (Highlights)?

Our Potential Partners

The Next Steps

Do more customer discovery meet with municipal utilities explore the building space more understanding of the European market

Demonstrate to companies who have already shown interest in the system

Canvases

Homeowners (off-grid, grid-tied):- personalized energy-saving recommendations

Long Term

Analytic engine

Backend Maintenance

Home owner

Monthly Subscription

Utility Companies

Solar Installation CompaniesWebservice:

utility company solar installer

Utility company:renewable energy data analytics

Solar installationcompanies

Utility Companies

Energy meter manufacturer (z-wave)

Backend Development

Webservice dev.

Nick Rosen Web/phone:Home owners

One time installation fee

Business Canvas 1

Homeowners (off-grid, grid-tied):- energy-saving

recommendations

- per-appliance profiling

- maximize cost of electricity sold

Long Term

Analytic engine

Backend Maintenance

Home owner and commercial blgs

One time installation fee

Utility Companies

Solar Installation CompaniesWebservice:

utility company solar installer

Utility company:renewable energy data analytics

Solar installationcompanies

Utility Companies

Energy meter manufacturer (z-wave)

Backend Development

Webservice dev.

Nick Rosen Web/phone:Home owners

Price-related monthly Subscription

Business Canvas 2

Homeowners (off-grid, grid-tied):- energy-saving

recommendations

- per-appliance profiling

- maximize cost of electricity sold

Long Term

Analytic engine

Backend Maintenance

Home owner and commercial blgs

$0-600 onetime

Municipal Utility Companies

Solar Installation CompaniesWebservice:

utility company solar installer

Utility company:renewable energy data analytics

Solar installationcompanies

Utility Companies

Energy meter manufacturer (z-wave)

Backend Development

Webservice dev.

Nick Rosen Web/phone:Home owners

$15-$25/month

Building mgmt

-Self learning personalized energy mgmt-Savings upto 30% in electricity bill

Business Canvas 3

Long Term

Analytic engine

Backend Maintenance

Home owner and commercial blgs

$0-600 one time

Municipal Utility Companies

Solar Installation CompaniesWebservice:

utility company solar installer

Solar installationcompanies

Energy meter manufacturer (z-wave)

Webservice dev.

Nick Rosen

Web/phone:Home owners

$15-$25/month

Building mgmt

-Self learning personalized energy mgmt-Savings upto 30% in electricity bill

Business Canvas 4

CenterGovn. Agencies

Marketing Campaign

Meters