Our initial idea
People talked to: ~100Survey participants : 50
We started as a Zombie based social gaming platform with an analytic backend
The Promise and Opportunity
Personalized Energy Assistant
(Siri of energy management)
Mindless saving of 30% in electricity
bills
Tested in grid-tied and off-grid buildings
Grid-only $5B
Grid-tied ($2B)
Off-grid(very small)
US Market
We are an analytic software service available on your phone
and through the web that provides real time energy recommendation
and control
Nilanjan Banerjee (Ph.D) Asst. Professor, CSCE University of Arkansas
Principal InvestigatorExpertise: Data Analytics, Renewable Energy, Mobile Systems
Xiangyu Liu Undergraduate, CSCE University of Arkansas.
Entrepreneurial LeadExpertise: Data Analytics, Mobile Systems
Douglas Hutchings (Ph.D.) CEO, Silicon Solar Soln University of Arkansas
MentorExpertise: Business Management, Acquiring investments
The Team
The Competition Matrix
Company Type Analytics Cost Channel
Mobidemics Grid-tiedOff-gridGrid-only
Self learning energy mgmtPersonalized recommend.
$0-600/once$25/month
Solar install.Municipal utilities
OpowerOnzo
Grid-only Social visualization $15/year Utilities
FatspanielStitt Energy
Grid-tied DebuggingVisualization
$4/Watt B2C (web)
Control4X10Dashboards
Grid-only No Analytics $5-$15K B2C (web)
The Competition Matrix
Company Type Analytics Cost Channel
Mobidemics Grid-tiedOff-gridGrid-only
Self learning energy mgmtPersonalized recommend.
$0-600/once$25/month
Solar install.Municipal utilities
OpowerOnzo
Grid-only Social visualization $15/year Utilities
FatspanielStitt Energy
Grid-tied DebuggingVisualization
$20K (5KW system)
B2C (web)
Control4X10Dashboards
Grid-only No Analytics $5-$15K B2C (web)
Homeowners (off-grid, grid-tied):- personalized energy-saving recommendations
Long Term
Analytic engine
Backend Maintenance
Home owner
Monthly Subscription
Utility Companies
Solar Installation Companies
Webservice:utility company solar installer
Utility company:renewable energy data analytics
Solar installationcompanies
Utility Companies
Energy meter manufacturer (z-wave)
Backend Development
Webservice dev.
Nick Rosen Web/phone:Home owners
One time installation fee
The Initial Business canvas
What do users want from an energy management system?
How much can we charge for our system for a viable business?
Who are our customers?
Homeowners
Utility companies
Solar Installers
Home automation
Off-grid activists
and Building mgmt.
George Holmes, Robert Osborne, Jim Power, Terry Tremwel, Stephen Pollard
Ozark Electricity, John Marshall, Arkansas Electric Power and others.
Bill Ball, Stitt Energy, CA Solar Electric, Will Anderson, AAEA, and others
Victor Gurel, Jim Phillip
Nick Rosen, Rick Gragg, David Tabor, Jerod Bradley, Tom Riley
Whom did we talk to (Highlights)
Our Customers
Solar installation companies are
desperate for recurring revenue
Revenue Model
$10/m
$40/m
$300/m/building
Risks
Partnership with Solar Installation companies
Energy management is a noisy space
Flat revenue model can lead to overcharging and undercharging
We have an initial installation cost
Incentive: Recurring revenuesAlso looking at municipal utilities and building mgmt
Focus on the value proposition
Cost carefully tuned to what the user wants
Partner with Energy meter manufacturers to minimize this risk
Homeowners (off-grid, grid-tied):- energy-saving
recommendations
- per-appliance profiling
- maximize cost of electricity sold
Long Term
Analytic engine
Backend Maintenance
Home owner
$0-600– one time installation fee
Municipal Utility Companies
Solar Installation CompaniesWebservice:
utility company solar installer
Utility company:renewable energy data analytics
Solar installationcompanies
Utility Companies
Energy meter manufacturer (z-wave)
Backend Development
Webservice dev.
Nick Rosen Web/phone:Home owners
$15-$25/month
Building mgmt
-Self learning personalized energy mgmt-Savings upto 30% in electricity bill
Intermediary Business Canvas
Who are our potential partners?
What should be our major activities?
Marketing agents
Centers for innovation
Potential Partners
Innovate Arkansas and
Foreign contacts
Web stuff
Jon Kleene
David Bradley, Juan Balda, Alan Mantooth, Ajay Malshe, Michell Hasell
John R. Marshall, GRAPES, Walmart Center on Sustainability, AR Economic Development (Brad Henry)
Jeff Amerine
Nick Rosen, G N Mathur, Rajan Dua
Landing page, Adwords, Blogs, FB, Twitter
Whom did we talk to (Highlights)?
Our Potential Partners
The Next Steps
Do more customer discovery meet with municipal utilities explore the building space more understanding of the European market
Demonstrate to companies who have already shown interest in the system
Canvases
Homeowners (off-grid, grid-tied):- personalized energy-saving recommendations
Long Term
Analytic engine
Backend Maintenance
Home owner
Monthly Subscription
Utility Companies
Solar Installation CompaniesWebservice:
utility company solar installer
Utility company:renewable energy data analytics
Solar installationcompanies
Utility Companies
Energy meter manufacturer (z-wave)
Backend Development
Webservice dev.
Nick Rosen Web/phone:Home owners
One time installation fee
Business Canvas 1
Homeowners (off-grid, grid-tied):- energy-saving
recommendations
- per-appliance profiling
- maximize cost of electricity sold
Long Term
Analytic engine
Backend Maintenance
Home owner and commercial blgs
One time installation fee
Utility Companies
Solar Installation CompaniesWebservice:
utility company solar installer
Utility company:renewable energy data analytics
Solar installationcompanies
Utility Companies
Energy meter manufacturer (z-wave)
Backend Development
Webservice dev.
Nick Rosen Web/phone:Home owners
Price-related monthly Subscription
Business Canvas 2
Homeowners (off-grid, grid-tied):- energy-saving
recommendations
- per-appliance profiling
- maximize cost of electricity sold
Long Term
Analytic engine
Backend Maintenance
Home owner and commercial blgs
$0-600 onetime
Municipal Utility Companies
Solar Installation CompaniesWebservice:
utility company solar installer
Utility company:renewable energy data analytics
Solar installationcompanies
Utility Companies
Energy meter manufacturer (z-wave)
Backend Development
Webservice dev.
Nick Rosen Web/phone:Home owners
$15-$25/month
Building mgmt
-Self learning personalized energy mgmt-Savings upto 30% in electricity bill
Business Canvas 3
Long Term
Analytic engine
Backend Maintenance
Home owner and commercial blgs
$0-600 one time
Municipal Utility Companies
Solar Installation CompaniesWebservice:
utility company solar installer
Solar installationcompanies
Energy meter manufacturer (z-wave)
Webservice dev.
Nick Rosen
Web/phone:Home owners
$15-$25/month
Building mgmt
-Self learning personalized energy mgmt-Savings upto 30% in electricity bill
Business Canvas 4
CenterGovn. Agencies
Marketing Campaign
Meters