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Mobile Ads-Presentation 4Rishabh Kumar

11th October 2010

April 10, 20232

Concept 1 Joke-a-day extended

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Type of phone

Smart phone

iPhone

Multimedia

Type of ads

Brand Building

Contests

Product Services

Motivation

Incentive

Social

Offers

Utility

Interest

Entertainment

Curiosity

Problems addresse

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Privacy

Trust

Spam/Forced

Compatible

Disturb

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Step 1: A couple enters a restaurant

Lisa & Alex

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Step 2: They are greeted by waiter and given an option.

or

The waiter welcomes them to their respective seats, explains them the availability of free Wi Fi internet & Ordering system.

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Step 3: They choose the application and order food.

Since there is a rush in the coffee house and they have a lot of time to spare for each other, the tech savy couple opts for the phone application method.

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Step 4: Customer enjoys the benefits of free Wifi internet and hastle free ordering and reordering

No time wasted in waiting for the waiter to arrive.

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Step 5: They aslo enjoy the application for his phone.

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Step 5: By word of mouth , they show their new app to their friends

The motivation is a new joke which is given to them everytime they open the application

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Step 5: He receives regular updates from the restaurant like : news & offers

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Benefits: User They get to choose whether they want the app or not. Using it

may involve a bit of extra time,in case the order is presupposed.

They can utilize the time by using internet.

Updates can be received directly, if the they seek for it later on, because the app is now installed on his phone.

They regularly see the app, which shows a new joke everyday, giving him a topic of social interaction.

Ordering food becomes easy, even if there is a crowd. They can directly call for assistance using his phone.

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Benefits: Restaurant Owner The more users start using the app, the lesser the staff required, a

pecuniary incentive to the owner.

He can induce stickiness in the user to use more of the app to reorder hastle free.

Updates can be sent to the user directly because the app is now installed on his phone.

His app acts a advertizement medium, he can later send the user more information upon request remotely. Eg: Timings, Address of Other branches, etc

The user regularly sees the app, which shows a new joke everyday, which on the other hand builds brand image of the company and he increases retentivity customers.

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Before

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After

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Concept 2 Idle Screen Live Score

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Step 1: User

• People need live scores of matches being played in way that it does not pester them.• Other related items can be shown at the same time.

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Step 2: Senario Using a smartphone’s

shake feature we can show live score on a locked screen.

The user shakes his phone when locked to quickly display the current score on the screen.

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Step 3: Check out the live score with the ads, interact if preferred

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Step 4: User enjoys live score with personalized content

The provider can send other similar content for the user, which will act as his incentive for providing live scores.

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Benefits : User Ad presentation is not disturbing User is happy to receive live scores

without texting to some service number. Scorecard requires small screen area, a

large portion is availale for ads. Quickly accessible on his screen,

without unlocking phone or any other complications.

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Benefits: Service Provider Ad presentation is not disturbing to his

users. Ad are viewed definitely on own request. Content can be modified and more rich

content can be added User is happy to receive live scores for

free. Scorecard requires small screen area, a

large portion is availale for ads.

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Concept 3 Loading !!

Type of phone

smartphone

iPhone

Type of ads

Wi-fi Ads

Brand building

Motivation

Incentive

Entertainment

Curiosity

Problems addressed

Privacy

Trust

Disturb

Spam/Forced

Advertisement while webpage is loading

What ads?

• Wi-fi provider can utilize this loading time if they are in agreement with service provider. Restaurants specially can utilize this time.

•In case Wi-fi is not available, ads will be displayed by service provider These ads will be stored in phone memory so wont require any internet access.