Date post: | 22-Apr-2015 |
Category: |
Mobile |
Upload: | tracemobi-vietnam |
View: | 87 times |
Download: | 1 times |
Mobile Ads Sharing
By: Pham Lan Khanh
About MEPham Lan Khanh
2007 -
2009
2009 -
2010
2010 -
2012
2013 - now
Mobile Entertainment Corporation (MEcorp) – Head
of Marketing Department
eBrand Co., Ltd - Digital Media Agency
Account Manager
AsiaSoft Vietnam - Category Marketing ManagerVNG corporation – Zingdeal
KingBee Media - Digital Media Agency
Account Manager
NOW: FreelancerViet.vn – Founder
Tracemobi Vietnam – Country Manager
Pham Lan Khanh – Career Timeline
Why Mobile Ads?
Why Mobile Ads?
Why Mobile Ads?
Source: VServ
Mobile ads targeting
Mobile Ads Channels
Admob Facebook
Airpush Inmobi
Mobvista
Vserv
Ads Types
Google Admob
Ads Types
•Airpush
Ads Effectiveness
Channel CTR (impression to click)
Admob 0.5 – 1.5%
Airpush 1,5 – 3%
Inmobi 1 – 1.7%
Facebook 1.5 – 2%
Ads channels –Strength and Weakness
Channel Strength Weakness
Admob - High impression- Strong performance
- Long time for approval (2-3 working days)
- Slow supporting
Airpush - High impression- High CTR, CVR- Fast support
- Do not offer CPI
Facebook - High impression- High CTR- Fast approval
- Just on Facebook User
- SDK integration complicated
Mobvista - Offer CPI service- Strong performance- Very Fast
Supporting
- Do not offer CPC
Inmobi - High CTR - Long time for approval
- Slow supporting- Not very strong
performance- Do not offer CPI
Mobile Ads Tracking tool
• Optimize traffic• RIGHT targeting• Measure ROI, user lifetime value, user retention, APU
04/11/2023 www.tracemobi.com 14
Platform Function
•Real-time Analysis•Powerful Events•Data Export And API Access
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Real–time Analysis
•Clicks
• Installation
•CVR
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In-App Event
Measuring in-app events with TraceMobi to understand how your audience interacts with your mobile app directly impacts your ability to build effective and profitable advertising campaigns.
By analyzing the interactions that users have with your app, you can:
• Enable Re-Targeting
• Understand Your App’s Audience
• Analyze and Optimize Retention
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Powerful Event
Unlimited Customized Event
Example:• Opens
• Registrations
• Purchases
Free Trial offering – Mobile ads tracking
• 0 – 10,000 installs• 1 month• See more at: http://www.tracemobi.com