Date post: | 16-Apr-2017 |
Category: |
Marketing |
Upload: | smart-adserver |
View: | 1,182 times |
Download: | 1 times |
Mobile and Video and Programmatic
Oh my
It’s not easy to talk about programmatic video on mobile.
Taking on even one of these subjects can be a nightmare!
So, what’s the best way to approach this theme?
Why not
break it down and examine its parts?
When you think about it,
programmatic, video and mobile
are all connected,
kind of like...the 3 sides of a triangle!
Is actually a lovely triangle
full of hope and promise!
And what may seem at first like a
triangle of DEATH
Mobile Programmatic
Video
Let’s take a look at how we can
mathematically
validate each side of
our triangle and
prove these themes
are all associated.
How are MOBILE & PROGRAMMATIC related?
Mobile Programmatic
Video
Let’s start with the base of the triangle.
+60%
400%
3x
5x
Source: Smart AdServer
2x
on point
30%
5 X
doubled
Video
Programmatic Mobile
How are MOBILE & VIDEO related?
Mobile Programmatic
Video
42%
38%
34%
44%
Mobile Programmatic
Video
And last, but not least: VIDEO & PROGRAMMATIC
Mobile Programmatic
Video
32
¾
42%
28%
welL-oiled
Video Programmatic
Mobile
But what about the future?
41%
17%
33%
9%
Desktop Banners Mobile Banners Desktop Video Mobile Video
Yes, of course programmatic video on mobile has a future!
+71% +57% +47%
Today we have…
Native ads + Outstream
But In-stream is not enough!
PublishersAdvertisers
Ad Tech Companies
Thank You
About Smart AdServer
Be on the lookout for our new Vertical Video format on mobile. It’s coming soon!
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