Mobile App Solutions

for all you insure

By, Mobile Computing Solutions Team:

Wendy Bernard, John Chiaradio Jr.,

Rebecca Melle, Amanda Siembab

Agenda

Consumers Drive Business

Mobility Strategy

Why Mobility Strategy

Staying Competitive

Success Stories

Challenges

Proposal

Consumers Drive Business

As mobile devices become a bigger part of a customer’s everyday life, we need to find a way to interact with customers on a more technological level

More and more customers are looking for easier ways to accomplish tasks on their mobile devices

Mobility for our customers

A mobility strategy is a way a business can connect with customers by using their handheld devices

“The pervasiveness of mobile computing is forcing companies to rethink their business models, reinvent their organizations and rewire their operations in order to reap the benefits and overcome the challenges of enterprise mobility.”

Why Mobility Strategy

Recent Mobility Success

Pepsi Bottling GroupInstead of carrying hardcopy, Pepsi reps equipped with Pocket PC’s for access to their central database wirelessly

ResultsImproved performance by boosting sales & Lowering printing costs.

Increased speed to market getting out new product.

Reduced disputes

LubrizolCreated enterprise-wide Mobile Device Management platform that managed and maintained all devices connected to the company

ResultsConnected world-wide users & allowed management of all devices from one location

Ensured data delivery without wireless coverage

Scalability for current and future devices

Extensive security system

Mobile App Market Expanding

Growth of Mobile Apps

The New Table Stakes

Liberty ‘Home Gallery’ – Home inventory

Geico ‘App’ – Multi faceted.

State Farm ‘Move Tools’

Allstate – for Cyclists

Smartphone Customer SolutionsProposal for Insure All

@ YOUR SERVICE

An app takes customer service to a whole new level

Provide business and personal customers with comprehensive claims service at the touch of a finger

Claim Tracking

Deliver risk management information

Put our customers directly in contact with local contractors

Provides emergency contacts when needed

Provide Agent updates

• Policy Information

• Quick Claim service

• Claim Tracking

• Risk Management

• Find a local Contractor,

Service Center or Adjuster.

Benefits

Allow customers to begin the claims process by providing forms available on the app so they won’t have to wait on hold.

This technology would expedite claims processes

Provide loss control advice in a timely manner.

Collect needed information from the customer without them contacting a live person.

Deliver Quicker service

Reduces insurer costs of answering customer calls.

Enhanced Experiences

Auto Accident?

• Quick and safe reporting

• Reduce Duration

• Claim tracking

Customer Complaint?

• Access to Insure All best practices.

• Expert Legal advice at your fingertips.

• Reduce Severity of loss.

Who Will Benefit From It

Anyone with a smartphone

With a better customer service base, InsurAll will also benefit from Happy customers, and reduces costs of providing great customer service.

S-strengths• Exceptional customer service• Expedite claim process• Instant response customer

service• Reduces cost of customer

service

W-weaknesses• Quality will vary• Not everyone has a

smartphone• Some might prefer in person

contact

O-opportunities• Expanding claim services as the

demand increases• Cost of insurance could become

lower

T-threats• With any use of technology comes

a high chance of the device and service being hacked

• Loss of jobs

Feasibility

By leveraging existing technology we can deliver a great product at reasonable cost. More complex or recognized brand apps tend to range between $50k to $150k and take about 6 months to develop.*

With tough economic conditions this is a great way to enhance customer service without overpaying

*costing estimations by appmuse

Challenges & Mitigation

As new devices are developed you need to make sure your strategy will interact with new technology. Ensure you establish a maintenance budget for this purpose.

You need to make sure your mobility strategy is secure from hackers. Keep up to date with service patches.

High end graphics could be limited based on the type of user. Focus group testing is recommended.

Insurance is a litigious product and subject to heavy regulation. Review applications with legal and compliance.