Date post: | 12-Aug-2015 |
Category: |
Mobile |
Upload: | aurelien-labonne |
View: | 88 times |
Download: | 0 times |
“Mobile at THE ICONIC:Serving Australia’s Next Generation of Online Shoppers”
Tuesday 13th March, 2013
#ATSYD
Aurélien Labonne
Head of Online Customer [email protected]
Agenda
• Who are we?• Why mobile is important for us• Our mobile strategy…• …Across devices• Design• Test and optimisation• Targeting and personalisation• Gamification
#ATSYD
#ATSYD
Why mobile is so important for us
Australian Market – Dec 12
Source: Telsyte
Iconic Mobile traffic – Jan 12 / Jan 13
Design for use cases : Focus on the flow
#ATSYD Morgan Brown – smashingmagazine.com
Designing for mobile
• Who are my users?• How do they shop?• What are the barriers to purchase?
• Don’t try to reinvent the wheel • Multi-device design: mobile first• Responsive vs standalone?
#ATSYD