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Distribution evolution or revolution?

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Agile commerce for travel

Does mobile matter?

Field lessons

Five simple tips

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1980GDS

1990Tour

Operators

2000Online Travel

Agents

2010Agile

Commerce

Hotel distribution changes every ten years

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Agile commerce for the new consumer

82% prefer to book on hotel website*

60% trust social word-of-mouth**

19% hotel searches from mobile***

Hotels that are not agile are losing $s

Sources:* Phocuswright

** Forrester*** Google

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1% to 10% of visitors book a room.But website traffic not growing.

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Improve website and booking engine to maximize sales

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“What happens on facebook, stays on facebook”

Must work facebook page.

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Mobile traffic growing fast.Highly transactional.

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Mobile users:97% Look3% Interact1% Book

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No real difference between app and HTML5/CSS3

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Interact: Best practices

Click-to-callMap, directions

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“Normal” booking Mobile booking

• 95% book 1 room• 90% book 1-3

nights• 60% book today

or tomorrow• 50% book

cheapest rate

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Hotel manager requirements SaaS fit

Must be simple, easy-to-use ✓

Deployment cannot be a “project” ✓

Prefer a reputable technology vendor ✓

Look at cost vs. benefit very carefully ✓

Cloud is the solution.

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Consumer experienceBandwidth and latency

for picture-heavy sites

Consumer trustM-commerce security

seals

Data costRoaming charges for

international travel

Some obstacles remain

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SEO matters Tip #1: Use Google mobile keywords tool

Optimize mobile site for low bandwidth, high latency Tip #2: Use W3 mobile validator tool

Display your address boldly Tip #3: make it a link to the phone’s Google Maps application

Have a click-to-call button Tip #4: phone numbers are recognized, use international

number (i.e. include +1)

Provide a simple booking experience Tip #5: track mobile users and optimize the experience for

that usage

Five simple tips to start mobile commerce

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Thank you!

Contact: Pedro Colaco• www.guestcentric.com