connect • engage • measure

Anthony Risicato, CEO

The Company

• A SaaS platform for agencies and marketers to launch and

manage large scale Mobile Messaging (SMS) programs.

* Text Messaging * Voice Calls * The Web

• Founded: 2007 / Venture backed: 2008

• 85+ customers

• Direct Sales, Agency and Reseller channels

• API’s for CRM data integration and portability

• Seasoned executive team from Media,

Publishing, Tech and Marketing industries

3

The Team

• Anthony Risicato - CEO

– 15 year interactive industry veteran. Formerly of Doubleclick, Innovation Interactive and Covario.

Focused on building high performance teams and

hyper-growth businesses.

• Jed Alpert – Founder

– Innovator in the mobile space. Longtime participation

in political advocacy and non-profit sectors. Launched

MC based on his work in Entertainment and Media.

• Benjamin Stein – CTO

– Technology evangelist from Bloomberg and ShadowTV.

Developed high-availability, large-scale applications. Recognized leader in Ruby programming community.

4

Key Customers

Public Interest Arts & Culture Consumer Brands Labor Unions Health & Human Services

Associations

Politics Conservation

5

Why Mobile Messaging?

• Impact of traditional

Print/TV/eMail/DM/DR channels is

quickly fading.

• All consumers are mobile. (270M users, 4B messages daily)

• Today’s marketers must bridge

offline-online efforts.

• Dollars always flow to results.

6

Let’s make it perfect

Text WEDDING to 69866

Martha Stewart uses Mobile Commons…

Email

Text WEDDING

to 69866 for a wedding wish

from Martha

TV/Radio

Web

Print

7

… to create integrated programs with SMS

• Brand engagement opportunity

• Drive opt-ins via Print or Digital

• Collect email addresses for marketing

• Upsell opportunities for advertisers

Marketing

Acquisition

Retail

Advertisers

CR

M8

... and measure the ROI

• Built-in wizards make

campaign setup easy

• Comprehensive reporting

for campaign insights

9

The Mobile Commons Platform

Innovative voice application that ties in

easily with your email, web and mobile campaigns

Engage Your Audience

mConnect™

Flagship product. Integrate mobile text messaging into your campaign strategy,

CRM tools, and your website. Simple. Powerful.

Reach Your Customers

mCommons™

Automatically search databases maintained by your company anywhereInformation on the Go

mData™

Go big! Take incoming messages and project them onto large outdoor screens, at live events, or into web widgets

Interactive Events

mCast™

10

Mobile Marketing Ecosystem

Messaging

2012: $388M

Universal

88%

95%

270M

Display

2012: $376M

Fragmented

43%

Unknown

35M

Verve

HipCricket

iLoop

Mobile CommonsmSnap, CellTrust,

mBlox, Air2Web

AdMob, Millennial,

Crisp Wireless

Quattro

REVENUE:

FORMAT:

USAGE:

ENGAGEMENT:

AUDIENCE:

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Messaging is Revenue Leader

• Mobile marketing growing rapidly (CAGR 37%) from 2008-2012

• Mobile Messaging has been and will continue to be the

revenue leader in the broader mobile market through 2012

• Mobile Messaging is the most pervasive, widely-adopted and

greatest response generator in mobile marketing

Source: eMarketer, September 2009

US Mobile Advertising Spending, 2008-2012 (millions) 2008 2009 2010 2011 2012

Messaging $192 $229 $285 $340 $388

Display $70 $104 $166 $257 $376

Search $58 $83 $142 $232 $376

Total $320 $416 $593 $830 $1,140

12

Sales Strategy

Direct Sales team driving deals with large consumer brands and their agencies

Reseller relationships with integration partners

Agency Licenses for agency operating companies

13

Why Mobile Commons?

• Mobile Commons is in-market, generating revenue and executing above plan.

• Mobile messaging is a Force Multiplier for traditional marketing efforts.

• We have a potent combination of Direct Sales and Agency/Reseller partners.

• The Mobile Commons team has a history of execution in the media and marketing space

14

“In the mind of the US consumer, mobile is

not an emerging channel. It’s a fact of life.

You carry your phone. People sleep with their

phone. Some people have two or three

phones and that is your digital life link

throughout the day.

For the consumer, mobile is not optional.”

– Patrick J. Moorhead, Razorfish

August 12, 2009

Title slide

Thank you

Anthony Risicato, CEOanthony@mobilecommons.com

917.292.7347

Text MCOM to 30644