Mobile Health Apps & Solutions Market - Outlook (2015-19) for APAC

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ResearchFox Consulting is an Indian market research and consulting firm based in Bangalore. We strive to provide our clients with research data and reports which they can trust and analyze. Insights gleaned from our detailed and comprehensive research reports helps our clients stay ahead of trends. ResearchFox serves clients with services from data collection to analysis and reports. ResearchFox has extensive sector expertise and its consultants are abreast of global trends and issues across industries. Our areas of expertise include Manufacturing, IT, FMCG, Healthcare, Automotive, Government Sector and NGO, BFSI and Retail.

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Copyright © 2015. ResearchFox Consulting Private Limited

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Tableof Contents

1. Introduction1.1. Report Description1.2. Objective1.3. Scope of the Research1.4. Regions Covered1.5. Key Takeaways1.6. Key Stakeholders1.7. Key Terminologies1.8. List of Abbreviations

2. Executive Summary2.1. Executive Overview

3. Research and Forecasting3.1. Research Methodology3.2. Forecasting Methodology

4. Industry Landscape4.1. Market Size and Growth4.2. Competitive Landscape4.3. Market Share4.4. Company Classification4.5. Region Outlook4.6. Market Metrics4.7. Porter's Five Forces Model4.8. Key Drivers Analysis4.9. Key Constraints Analysis4.10. Key Opportunities Identified4.11. Key Challenges Identified

5. Market Segmentation5.1. Region    5.1.1. APAC

    5.1.1.1.   Market Size and Forecasting    5.1.1.2.  Key Drivers Analysis    5.1.1.3.  Key Constraints Analysis    5.1.1.4.  Key Opportunities Identified    5.1.1.5.  Key Challenges Identified    5.1.1.6.  Sub Segments

    5.1.1.6.1.  Solution : Connected Devices    5.1.1.6.2.  Solution : Healthcare Applications

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Introduction 01 4

1.  Introduction

1.1.  Report Description

With the increasing number of users for mobile devices like smartphones and tablets, the availability of a wide variety of services through mobile channel has also increased. Mobile healthcare is one among such innovations which allows the general public to avail healthcare services, be it a hospital check-in or in-home physician check-up or fitness tracking, at their fingertips. The changing lifestyle of people have given rise to increase in the number of chronic diseases which needs regular care. Mobile healthcare solutions and apps are aimed at provision of quality healthcare services to general public, facilitated through mobile devices. It includes connected devices for patient monitoring and health and fitness apps, which overcomes the hassles of visiting hospitals and health clubs.

This report presents interpretative and easy-to-understand facts on how the current Mobile Healthcare Solutions & Apps market is segmented based on solution type and geographies. It cuts through several facets of the Mobile Healthcare Solutions & Apps market such as market size, market share for each segment, the drivers and constraints of Mobile Healthcare marketplace. This report also provides information on the challenges and opportunities that lie ahead for this technology.

1.2.  Objective

1. To understand the market for Mobile Healthcare Solutions & Apps across the globe by addressing the challenges faced by the industry with regards to adoption of mobile healthcare2. To estimate the present size of the Mobile Healthcare Solutions & Apps market and to forecast its future values3. Realize how drivers, constraints, opportunities and challenges would impact various business functions across regions

1.3.  Scope of the Research

Scope of the research was limited to understanding the market share across regional and solution segments. Key drivers, constraints and challenges along with their impact on various business functions in both short term and long term were addressed. Segmentations and forecasting were done based on:1. Solution type (Connected Devices and Healthcare Apps)2. Region based segmentation

1.4.  Regions Covered

1. North America (US, Canada and Mexico)2. Europe (United Kingdom, France, Germany, Italy, Spain)3. APAC (Australia, India, China, Japan, Singapore and others)4. South America (Brazil, Argentina and others)5. RoW (Middle East and Africa, Russia and other countries)

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1.5.  Key Takeaways

The research conducted to understand Mobile Healthcare Solutions & Apps market in different regions of the globe has revealed some valuable insights. Some of the key take away points involve information given below:

1. Asia-Pacific region has the highest growth rate for mobile healthcare solutions followed by Europe. North America still retains the major portion of the market share.2. The market for Mobile Healthcare Solutions & Apps was USD 6.45 billion in 2014 and is expected to grow at a CAGR of 26.67% till 2019.3. Mobile healthcare apps will see higher growth globally as compared to connected devices. Connected devices will have majority of the market share when compared to healthcare apps. 4. Penetration of smartphones and network connectivity will positively impact the market for mobile healthcare solutions & apps.

1.6.  Key Stakeholders

1. Mobile Healthcare Solution vendors: Mobile healthcare solution vendors will be able to gauge the market more accurately as this will assist them in better decision making. Also, the product developers would be able to develop products according to the requirement of the customers.2. Global Investors: Those investors who look to fund new and budding mobile healthcare startups will get clear picture about the market and its trends.3. Industry Watchers: Industry and trend watchers are always referred to as trusted advisors who follow markets. The report would add to their knowledge repository, creating value for their know-how.

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1.7.  Key Terminologies

1. APAC: Mainly includes Australia, India, China, Japan, Singapore and other nations in the region2. Europe: Mainly includes United Kingdom, France, Germany, Spain and other European nations3. MEA: Mainly includes Israel, South Africa, UAE and other nations4. North America: Mainly includes United States of America, Canada, Mexico and other North American nations5. South America: Mainly includes Brazil and Argentina and other South American nations6. Enterprise: Companies with an employee headcount above 1001.7. Mid-Size: Companies with an employee headcount between 501 ? 1000.8. Small-Business: Companies with an employee up to 500.9. LTE: LTE(Long-Term Evolution) is a standard for wireless communication of high-speed data for mobile phones and data terminals.10. mHealth: mHealth or mobile health refers to the use of mobile devices like smartphones, tablets, wearables like smartwatches and fitness bands, wireless monitors etc to deliver healthcare services

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1.8.  List of Abbreviations

1. USD: United States Dollar2. CAGR: Compound Annual Growth Rate3. USA: United States of America4. APAC: Asia-Pacific5. IT: Information Technology6. RoW: Rest of the World7. UK: United Kingdom8. GDP: Gross Domestic Product9. BRICS: Brazil, Russia, India, China and South Africa10. UAE: United Arab Emirates11. R&D: Research and Development12. 3G: Third Generation13. 4G: Fourth Generation14. LTE: Long-Term Evolution15. CSP: Communication Service Providers16. HCP: Health Care Professional17. ITU: International Telecommunication Union

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Executive Summary 02 9

2.  Executive Summary

2.1.  Executive Overview

The World Health Organization (WHO) defines mHealth very broadly as ?medical and public health practice supported by mobile devices such as mobile phones, patient monitoring devices, personal digital assistants (PDAs) and other wireless devices?.

Mobile healthcare solutions and apps came into existence in the past 10 years and picked up the market with the evolution of telecom networks and launch of smartphones. Connected medical devices ensured patient care for those who are located away from hospitals, while healthcare apps became a new substitute for hospitals to improve their productivity and individuals to access healthcare services at their fingertips. The improvement in connectivity with deployment of 4G networks and growing number of mobile device users across the globe will drive the market for mobile healthcare solutions and apps.

North America hold the major share of mobile healthcare solutions market with close to 70% of vendors having headquarters in the region. North America will remain the leader in mobile healthcare solutions & apps market due to the rise in demand for personalized healthcare services, intense competition among healthcare players and device manufacturers to serve a large customer base and higher level of awareness as compared to other regions. The Federal Governments in North America favours utilization of mobile technologies to innovate healthcare industry.

Asia Pacific to witness higher growth rate followed by Europe

Mobile healthcare solution and app vendors view Asia Pacific to be a high potential market due to the continued growth of smartphone adoption, immensely populated countries with ever growing healthcare demands and increasing penetration of mobile network services. While the urban markets in APAC will witness adoption, mobile healthcare solutions will have to go a long way to gain traction in rural regions. The spending on healthcare has also increased in the region owing to the increase in chronic and non-communicable diseases forcing the governments to offer better healthcare facilities while controlling health expenditure. The adoption of affordable mobile technologies to support healthcare initiatives will give low income groups to get access to quality healthcare services.

Mobile healthcare solutions market in Europe will have a higher growth rate when compared to North America, but lesser than that of APAC owing to the near mature stage of mobile device market. The reduction in healthcare budgets, availability of inexpensive communication services, strong connectivity across regions, penetration of mobile broadband etc will impact growth of mobile healthcare technology in Europe.

Connected devices to have major market share

Connected devices have close to 86% share of global mobile healthcare solutions & apps market. Connected devices enables remote patient monitoring services thereby delivering better healthcare services to the general public, especially in developing countries of APAC, South America, Africa etc. The advent of cloud based platforms enables healthcare industry to power wireless technologies to support connected medical devices. The improved adoption of connected devices will enable hospitals to provide

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remote patient monitoring services to those who are located in rural areas, thereby overcoming healthcare challenges faced by Governments of emerging nations.

Challenges

The market for mobile healthcare solutions and apps is growing at a fast pace. However, there are certain challenges impacting the growth which includes the lack of awareness about mobile healthcare solutions in developing regions, lack of infrastructure posing technical challenges for the implementation of mobility in healthcare sector, regulatory frameworks inhibiting adoption among HCPS etc. Conversely, the combined efforts of Government, healthcare institutions and startup mHealth vendors will eventually overcome these challenges through the establishment of regulatory standards favouring mobile healthcare, educating of individuals about benefit of mHealth and investments in telecom infrastructure. Besides, the affordability of mobile healthcare solutions will help the market to flourish in the long term.

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Research and Forecasting 03 12

3.1.  Research Methodology

Base Year: 2014Forecasting Period: 2015 - 2019

3.1.1.  Sampling

The leading suppliers of each end-user product categories that were chosen to provide a larger representative sample.

Purposive unit sampling was adopted for every service segment such as verticals, regions, end-users and others. This was resorted to, in order to elicit the appropriate inputs with regard to the qualitative growth aspects of the market.

3.1.2.  Secondary Research

The research methodology that was carried out was desk research through various journals, association reports, and in house database to build a knowledge base on various market service segments, product categories and industry trends.

Various fact based data was analyzed. Some of the sources included:

a. ResearchFox Knowledge Base:

Previous data on the market has been put through a rigorous and comprehensive analysis to analyze the current state.

b. Desk Research:

Industry reports, annual reports, press releases, webinars, journals and publication, independent rating agencies and government statistics.

3.1.3.  Primary Research

Primary interviews were conducted among various stakeholders:

Product and service companiesMembers of associations and alliancesSubject Matter Experts and EvangelistsConsultants and Strategists

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3.1.4.  Industry Information

It was essential to understand the current industry landscape, market dynamics, security ecosystem and competitor metrics. To estimate the global market, Chief Experience Officers (CXOs), Marketing Heads, Sales Managers and product stakeholders were interviewed.

3.1.5.  Technical Information

In addition to the interviews with leading participants for industry-related information, ResearchFox conducted interviews with Research and Development (R&D) and Design and Development teams to understand the current usage of the products by service type and also to find out the emerging trends. Finally, interviews with suppliers were conducted to cross check the validity of information and also to understand the emerging trends in the end-user segment. The detailed methodology for primary research is outlined below.

3.1.6.  Primary Interview Questionnaire Design

ResearchFox developed a detailed questionnaire, which was used by the analysts as a guide for their discussions. This process ensured the collection of all necessary data. The questionnaire was designed to elicit unbiased industry level data (market size, production, sales, and others), that had check points (questions such as company level information and their position in the industry acted as check points) to ensure accuracy of the data. The questionnaire included the following sections:

1. Industry level information2. Characteristics and Dynamics3. Company-specific information4. Market segmentation data

3.1.7.  Interview Questionnaire Test and Validation

Following the design of the questionnaire, ResearchFox carried out some initial interviews to verify that the appropriate market and technology data was generated. After the final design of the questionnaire, ResearchFox began full scale primary research. Specific companies targeted for primary research interviews were selected based upon market participation. Higher was the entity's profile, more attractive was the entity.

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3.1.8.  Interview Process

As participants respond in the course of an interview, ResearchFox analysts are trained to move from lower priority and/ or sensitive topics to increasingly key and/or sensitive topics in response to the interviewee's behavior. This responsive and reflective interview process, combined with the analysts' ability to discuss the industry and technical issues in an open and sharing environment, allows ResearchFox to probe for key data, operations, and competitive information. Multiple contacts within a single organization and with an individual are often planned and/or staged in order to optimize and complete the information gathering process.

3.1.9.  Research Validation

At a point, when 20 percent of the research interviews and/or data collection had been completed, ResearchFox consultants evaluated the preliminary findings to assure that up-to-date results are in line with project objectives. The analyst team analyzed the information from the interviews and information was validated through a combination of the following validation techniques:

Cross checking with other primary data and previously developed in-house researchReview of secondary information, such as trade journals, annual reports and industry directories

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3.2.  Forecasting Methodology

3.2.1.  Step-by-Step Methodology for Market Estimation and Forecasting

Market Estimation and Forecast Methodology, 2015

Step Method

1Understand the market mechanism for the market through structured, systematic and theoretically established norms of analyzing, designing, introducing and quality assurance of the market estimation

2 Measuring the various market drivers, constraints, opportunities and challenges at regular intervals of time

3 Integrate expert-opinion of discussions in consultation with the ResearchFox Analyst team

4 Market estimation and forecast calculation

5 Delphi method and Causal Analysis used as and when required

6Rigorous quality check with heads of Research Team, Subject Matter Experts and Consultants before final publication

Source: ResearchFox

Significance and Importance of the Market Forecast, 2015

Sr. No. Significance and Importance

1 Helps revisit on the company's R&D investments

2 Keeps the Sales and Marketing team posted on the market prospects

3 Strategize investment and expansion plans

4 Improve business planning

5 Helps create business aims and set sales figures within the company

6 Aware of the current market competition

7 Support plans for Merger and Acquisition (M&A)

Source: ResearchFox

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