Mobile Marketing 2009

8/14/2019 Mobile Marketing 2009

http://slidepdf.com/reader/full/mobile-marketing-2009 1/33

Mobile Marketing Works

Your customers are mobile, your brand should be.



We are moving from a world of

impressions to a world of

engagement.



Mobile Influence

Of the 270 million US cell phones currently subscribed, over96% of them are SMS capable

In the USA, over 84 billion text messages are sent eachmonth, over 1 Trillion in 2008

Cell phone penetration in the US has surpassed cable TV, webaccess and Home PCs

Over 95% of new phones sold today have web browsers andover 70 million US consumers use them regularly

1 in 5 US households are Wireless only

CTIA 2009



Mobile is Social

Accessibility to social circles at all times

Perpetually connected, constant companion

Mobile devices serve as part of identity, ring-tones,answer-tones, designer phones

Tool for information, entertainment, music & photos

Ubiquitous uptake regardless of culture

Transition from cell phones to smart phones

72% of 16-27 year olds use text messaging

38% say mobile is more important than wallet



Mobile Change

Topic 2005 2008

Wireless Subscribers

Wireless Penetration US

Minutes Used

Monthly SMS

Annual SMS

Wireless Only Households

208 Million 270 Million

69% 87%

1.5 Trillion 2.2 Trillion

6.8 Billion 84.1 Billion

81.6 Billion 1.01 Trillion

7.7% 19.8%

CTIA 2009



Mobile Demographics

Pew Foundation Mobile Report 2008!


http://slidepdf.com/reader/full/mobile-marketing-2009 7/33www.apollobravo.com

The Opportunity

To deliver permission based, targeted and easy to use branded

promotion offers to millions of consumers via their mobile devices

http://www.apollobravo.com/







Why Now

There are now more mobile devices than televisions and computers combined

All of these devices combined represent the opportunity to redefine direct marketing



Mobile Of

The future of direct marketing

Text for offer codes

Link to mobile websites

Mobile search location based

Free 411 Info

Consumer loyalty opt-ins

Send from web site

Green- paper free

5 to 8 X redemption rates


http://slidepdf.com/reader/full/mobile-marketing-2009 10/33www.apollobravo.com

One action many res

Demo-Text king to 99702 for offer

Capture data

Execute Sweepstakes

Drive Mobile Web Traffic

Create opt-in opportunity

Deliver Product, Retail Info

Offers are opt-in only

Over 95% of text messages are read

Thanks for entering BK'sKING for a daysweepstakes. Find aBurger King or get freeKing ring-tones and

wallpaper for your phonego to http://wap.bk.com

Thanks for entering BK'sKING for a daysweepstakes. Find aBurger King or get freeKing ring-tones and

wallpaper for your phonego to http://wap.bk.com










Consumers text to instantly

enter sweepstakes

Opt in future offers

Links to product info

Alternative means of entry

Live contests

Links to mobile sites

2Text Win

2

T e x t

W i n

*Standardtextrateswillapply.SMOOTHIEKINGSWIMSUITWEEKENDSWEEPSTAKES.NOPURCHASENECESSARYTOENTERORWIN.Oddsof winningdependonthenumberof eligibleentriesreceived.Sweepstakesbeginsat12:00:01a.m.ETon3/03/08and endsat11:59:59p.m.ETon4/28/08.Open tolegalresidentsofthe50 U.S.andD.C.whoare18 yearsofageandolder.Voidwhereprohibited.Toenterand forcompleteOfficialRules,goonlinetowww.skgetaway.com.

Sponsor:SmoothieKingFranchises,Inc.,121ParkPlace,Covington,LA70433.©2008SmoothieKingFranchises,Inc.“SmoothieKing”and“Begoodtoyourself”areregisteredtrademarksofSmoothieKingFranchises,Inc.

*

Contest has ended, display only



Text-2-Win with mobile site

Contest has ended, display only



Text Pizza + zip code to 92466



The mobile web

Yahoo, USA Today, others offer free content with

mobile links.

Horoscopes

Weather

Stock Quotes

Breaking News

Gossip

Mobile links will replace mms and wap push



Mobile Web Browser

Opera browser stats illustratemobile web growth

9.5 Billion Page Views 227%Y/Y Growth

357% Data consumption Y/Ygrowth

Does not include iPhone, G1,Windows Mobile others

Top 3 mobile sites Google,

Facebook and Myspace



Apple & Google

Over 800 Million Apps downloaded from Apples App

Store first 8 months

Eric Schmidt told CNBC that Google believes mobile

ad revenue will surpass traditional search advertising

Google maps with location enabled search & ads

Open mobile devices versus carrier walled gardens

Innovation on these devices will be rapid and

capabilities will surpass PCs

China effect 84MM new users 2008 vs. 7MM US



Customer Loyalty

Loyalty Club + Mobile

Club Alerts VIA SMS

Overtake email, direct mail, coupons

Efficient location based

Green / Cost effective

Measurable

5x to 8x redemption rates

Interaction with affinity cards

SMS offer codes with links to mobile

site



Mobile Web Consumer

Hunter Not Browser



Mobile Sites

What they should see

Fast loading

Relevant content

Innovation

Coupons

Freebies



Increase digital signage

response rates

Consumers text for offer that

includes unique id

Message includes click2call

reservations

Offer is delivered via SMS

and includes mobile web link

Consumers can redeem on

site and link to additional

promotions

2Text Screen

2

T e x t

S c r e e n

Digital Signage



Digital Signage+

Communicate Specials

Deliver details via SMS

Entice consumers in high

traffic areas

Opt in consumers usingmobile offers

Use IVR 800 Numbers

Run all campaigns from one

platform



Consumers can text to branded screens

Interactive Television

Live Outdoor Advertising

Social media

Live Event Texting

Portable systems filter language and capture data

2Text Screen

2

T e x

t

S c r e e n



Event Activation

Radio spots tout special discount offers

Consumers text for code for on-line discount

Ticket Master, Orbitz, Travel, Retail

Message includes incentive to visit branded event

displays

Use promo coon Orbitz .comon your next treceiving thesTLC msgs andReply YES to

for more info.



Financial Services

10 Million use mobile banking in Korea

Google, Yahoo, AOL, Pay Pallaunching transaction services

Fidelity Anywhere alerts with links to mobile site

In Japan more people browse the web withmobile devices than PCs

Important gateway to the modern consumer

Pay-Pal Mobile link for donation



Real EstateText for pricing and info on listed properties

Links to mobile sites with details

No more empty flyer holders

Ideal for condos, large developments

Web2Mobile Maps and Info

Text bay to 23907For Sale Price and Property Info



Generating Mobile WOM

Permission Based

Barter based, something of value

Keep it simple

Useful links click 2 call, directions

Enable social interaction

Opt in for future contact

Loyalty Programs

Give people something to talk about

Mobile Mug Club



Create and Manage Campaigns



2

S n d

P h o n e



2

S n d

P h o n e



ApolloBravo

ApolloBravo is a next generation mobile marketing + social media agency specializing

creating technology driven advertising and promotion.

ApolloBravo created the wireless marketing platform in 2005, an innovat

delivery system that combines the best elements of text messaging and the mobile w

create a new solution.

Platform works with all major carriers and delivers sms, mms, mobile web, content an

media integration and is fully customizable.



ApolloBravo Point of difference

Only mobile marketing platform with automated mobile web site

generation.

Only platform with searchable offers on-line that automatically populate

a branded offer page linked to your home page

Only platform with email, web and social media display options

customized by user.

Only platform that allows consumers to access offers via 800 number.

Only platform with barcodes and unique message numbering

Only platform with digital signage and ad player integration.

Platform meets all new carrier rules for submissions, on-line opt out,posting of rules, terms and conditions.



SMS & MMS PromotionPlatform With Full Capabilities

Full Web to Mobile andSocial Media Integration

Loyalty Card and MobilePhone Become One

Full Mobile Sweepstakes

Capabilities

Branded Mobile WebsitesOptimized 4 Mobile Search

Made4MobileMobile Marketing +

Social Media Experts

Reach the elusive 16 to24 year old consumer

Deliver SMS offers via

Interactive Voice Response

Digital signage platformfully integrated with SMS

DigitalSignage+

PhoneSnd 2TM

MobileWeb2 TM

SMS Voice 2TM

WinText 2TM

LoyaltyLink+



Thank you

All ideas, concepts and recommendations presented herein are the

intellectual property of ApolloBravo Inc. Alexandria, VA,and may not be

copied, implemented or represented without the expressed permission of

ApolloBravo Inc.

For more information

Please contact

www.apollobravo.com



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Mobile Marketing 2009

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