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Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

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ad:tech London 2012 Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives Scott Seaborn, Executive Creative Director, XS2 Christelle Chan, Marketing Director, Hotels.com James Connelly, Managing Director, Fetch
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Post PC era London 2012
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Page 1: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Post PC eraLondon 2012

Page 2: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Our approach is an evolution

Call centre Internet Mobile

Deals focus approach

1Hotel Marketplace

2

Hotel Retailer

3

Page 3: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Align and Invest across product, supply & marketing

Page 4: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Multi channel marketing

On-site

AppsCampaigns

Multi platfor

m

Multi channel

Social

CRM – mobile optimised

Mobile Search

Above the line

Page 5: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Last minute booking

Page 6: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Follow the growth

APACEMEALATAMNA

iOS Android Windows

Page 7: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Mobile JourneySeptember 2012


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