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Mobile Photo Sharing
Sydney RavnaskiWednesday, March 14, 2012
Agenda What is mobile photo sharing?
Mobile photo sharing tools
How can mobile photo sharing help a business? B2B or B2C?
Mobile photo sharing for-profit and not-for-profit organizations
How can companies use mobile photo sharing to market?
Conclusion
What is mobile photo sharing?
Digital photos taken on a mobile
device, then uploaded to
applications which allow you to
share photos directly from your
mobile phone to social networks
Mobile Photo Sharing Tools
Available for iPhone, iPad, iPod Touch
Free, fun and simple to use
Follow friends, celebrities and businesses
Instant photo sharing to Facebook, Twitter, Flickr, Tumblr, Foursquare and
Posterous
Interact with friends through giving and receiving likes and comments
Tag your geographic location
Soon to be available for Android devices
PicPlz Available for iPhone, iPad, iPod touch and Android
Share photos with friends and followers in your network
Instant photo sharing to Facebook, Twitter, Flickr, Posterous, Foursquare and Dropbox
Interact with friends by giving and receiving likes and comments
Keeps the same resolution of your photos
Mobli Available for iPhone, iPad, iPod touch Android and
Blackberry
Real-time visual media platform that allows you to share photos and videos with a network of friends
Follow channels and connect with friends, athletes and celebrities
When you discover something you love, comment on it, share it, repost it or love it
Instant photo sharing with social networking websites like Facebook and Twitter
Lightbox Available for Android and Web
Instant photo sharing through Facebook, Twitter, Tumblr, and Foursquare
Browse your friends’ Facebook and Twitter photos without a wireless connection
Wirelessly syncs your photos across all of your Android devices, and downloads photos shared by friends on social networks for an offline browsing experience
Capture and share photos from a signal-free subway car, the next time you have a network connection, the application will automatically upload and share your photos
Socially engage with friends’ photos offline, retweet a photo from a Twitter friend and then choose to comment on or “like” a photo from a Facebook friend, and Lightbox will queue up the actions and perform them on your behalf the next time your Android phone is connected to the web via WiFi or 3G
Creates a photo sharing timeline
Path Compatible with iPhone, iPad, iPod Touch and Android
A journal that helps you share life with close friends and family— your thoughts, the music you’re listening to, where you are, who you’re with, when you wake and when you sleep, and high quality photos and videos
Mobile photo sharing on public networks like Facebook, Twitter, Foursquare and Tumblr
Easily identify and share the music that's playing around you, even if you don't know the song
DailyBooth Available for iPhone, iPad, iPod Touch and
Android
One big conversation about your life through pictures
Express yourself and feelings through photos
Connect people to their friends through pictures, blurbs, and conversation starting picture comments
Liveshare Available for iPhone, iPad, iPod touch, Android and Web
Easy for groups to share photos privately or publicly
Share photos with anyone whether or not they have Liveshare
Create connections by following others
Create your own streams and share them with others
Share other’s streams that you like
How can mobile photo sharing help a business? Free marketing for your business
Creates buzz around your company
Helps gain brand awareness and brand recognition
Helps small and medium-sized businesses generate leads
Offers a new medium for individuals and businesses alike to share multimedia and develop their brand
Whether or not your business uses social networks, it changes your business
Business-to-Business
Creates and increases the awareness of your business
Helps gain recognition and reputability
A chance to network with other businesses
Explore other business services that could potentially benefit your
business
Build solid and long lasting business relationships
Find ways to benefit each other
A way to show the nature and involvement of your business
Business-to-Consumer Helps build relationships and stay closely connected with your
consumers
Shows consumers what you have to offer
Encourages consumers to engage on your page
Current and relevant to consumers
A fun way to allow your network to see what you are up to
For-Profit Businesses Show followers what goes on “behind
the scenes”
Helps gain brand recognition and brand awareness
Generates more buzz about the company
Brings the consumers closer to the business, product or brand
Adds excitement and hype for the consumer
Shows new styles, trends and what items compliment others
Non-Profit Businesses Provides real-live content
Helps gain support
Helps gain awareness
Helps strengthen communities
Better one’s knowledge
Help gain sponsorship
A way to show how your donation can
make a difference
How can companies use mobile photo sharing to market?
Promotes you business
Share news and updates
Reach out to a variety and a number of people
Followers can see what goes on ‘behind the scenes’ of a business
Helps create closer connections to the followers within their network
Gain brand awareness through related channels and streams
A simple way to track and measure the success of your brand, business or product
A way to see what trends others are following to develop a better understanding of your current market
Conclusion Lightbox is recommended for businesses to use, it is available for Android
devices and is accessible through the online web. Therefore, this is very convenient for those businesses who are still adjusting to the use of advanced technology, it leaves them the option to use both their Android devices and for simpler use, the online web
Instagram is recommended for consumers to use, it is only available for iPhone as of right now and will soon be made available to Android users. Instagram has over 15 million users and it the most popular mobile photo sharing tool that is currently offered. I wouldn’t recommend this tool for businesses to use, but I would recommend it for celebrities and athletes as it is more consumer user friendly and not very business user friendly
Resourceshttp://longislandmarketingblog.com/photo-sharing-sites-business/
http://mashable.com/2011/03/16/instagram-picplz-for-biz/http://mashable.com/2007/08/24/mobile-photos/http://mashable.com/2011/06/15/lightbox/
http://ijustine.com/
Resourceshttp://www.kimrandall.me/3-reasons-you-need-a-dailybooth-account/
http://aeu.amadeus.com/aeu/Templates/Blogs.aspx?id=4081&blogid=217
http://www.medialightbox.com/
http://itunes.apple.com/ca/app/lightbox/id331342977?mt=8
Resourceshttp://dl.acm.org/citation.cfm?id=1240683
http://www.igi-global.com/article/international-journal-mobile-human-computer/37460
Thank You!