Mobile Posse Main

8/3/2019 Mobile Posse Main

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MOBILE ADVERTISING DONE RIGHT

MP SCREENSHOT OFCHOICE

Home Screen PublishingTargeted content directly to your customers home screen

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The Home Screen: Feature & Smart Phones. Endless Possibilities.

Top carriers use Mobile Posse to let their customers receive their choice of interactive contentat preset times in the day. Brands can use several placements to drive engagement and results.

No broadband needed. No waiting on screen loads. No tiny mobile web banners.

Verizon Wireless, Metro PCS, U.S. Cellular, Cricket and other carriers, rely on Mobile Posse to

power their consumer mobile publishing solutions .


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The Mobile Posse Experience

h o n e D e s

k t o p

l e S c r e e n B a n n e r

e s s a g e S c r e e n

3Copyright 2011 Mobile Posse, Inc. All Rights Reserved

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The home screen everyuser lives on

and we own it. Deals & content findyou. No searching involved. Zero taps.

Fully graphical, highlyInteractive advertising.

P

I


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Mobile Posse Sponsored ContentMOBILE ADVERTISING DONE RIGHT

Idle Screen Banner

Weather Screen

Copyright 2011 Mobile Posse, Inc. All Rights Reserved

Framing Your Message with ContentYour customer uses their phone to navigate theirlives. By coupling your ad into this experience, youspeak their language to everyones benefit.

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The Active Home Screen Overview MOBILE ADVERTISING DONE RIGHT

DELIVERY Direct to Phone Screen Multi-Screen Creative

FORMAT Full color graphic

AUDIENCE 9+MM Opt-in Users

ENGAGEMENT

100% view Home Screen

Banners

Copyright 2011 Mobile Posse, Inc. All Rights Reserved

Feature & Smart Phones 100% Opt-in 1BN Impressions Monthly Nationwide Reach

Screen Banners + Full Screen Ad

TARGETING

CALLS TO ACTIONBranding coupled with: Coupons Click to Call, SMS, WAP, Launch

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GROWTH Q4 2011 ~ 20MM Q2 2012 ~ 60MM

PARTNERS:

Full Demo and Geographic Time and Date Specific Content Sponsorship Behavioral Survey Results


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Reach Your Audience

Content VerticalsOur audience craves content. Match your brandwith content users are already engaging with on a

Surveys & PollsInstantly capture what your audience cares about the most

Minimum Sample Size 140,000-150,000 Respondents

Our platform continuously captures information from our users starting on day one. Mobile Posse usesthis information to offer a pinpoint targeting experience unlike any other network.

RetargetingTarget creative based on user interest

Instantly display creative based on survey resultsUse captured data to individually target uniquecreative based on previous survey or campaign results

Copyright 2011 Mobile Posse Inc. All Rights Reserved 6

LanguageSpanish language ads are sent only to a devicewhere the subscriber has set their languagepreference to Spanish

Full DemoFor a completely relevant experience, our audienceprovides their AGE, GENDER and ZIP

EX.


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Mobile Engagement Comparison

Provider Category Reach CTR EngagedReach

Superior Click-Thru-Rate Provides Superior Engagement

7Copyright 2011 Mobile Posse Inc. All Rights Reserved

Mobile Posse Idle Screen 7M 5%+ 350K

Network A Mobile Web 90M .25% 225K

Network B Mobile Web 25M .25% 62.5K

Mobi Publisher A Mobile Web 25M 1% 250K

Mobile Apps In-application 25M .67% 167K

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CASE STUDY > SURVEY>Drive In Store Visits

Goals Success Factors Branding/informational campaign

promoting Memorial Day Sale event Educates, informs users about Ace

Memorial Day Sale on Banner, OfferScreen

Timely message (sales event) Variety in promoted items/messaging Special pricing encourages near-term

purchase

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RESULTS 18% average CTR Post campaign user survey discovered a 30%lift in store visits among exposed users Survey also discovered a 40% lift in store visitsamong users exposed to both Ace Hardwarecreative units

Summarizes selected sale offer onseasonal item on Offer Screen

Additional Industry Coverage: MobileMarketer.com


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CASE STUDY: Wawa

Success FactorsWawa Weather Sponsorship Branding/informational campaign

promoting the new $3 BreakfastShorti

Educates, informs users about thenew product offering on Banner, Offer

Timely message Click-to-WAP functionality Geo-targeted to Wawa DMA

Multi-screen Creative

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RESULTS 29.7% Average Daily Engagement Rate Over course of campaign 100% of target

audience interacted with creative On average, 7% of daily users reached the

Wawa mobile site Delivered 106,000 Philadelphia area

consumers to Wawas mobile site in themonth of December, 2010

Drive users to Wawa Mobile Site


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Educates, informs users about DQ Sweet Deals on Banner, Offer Screen

Summarizes Sweet Deals offer onfinal screen

Agency provided planning and

Timely message/delivery (5PM) Clarity of messaging & creative Emphasis on value resonates with

customer base

Dairy Queen/Space 150 Success Factors

Advertiser Campaigns: Branding

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RESULTS Effective complement to

traditional media campaign

54% of all unique usersviewed the ad through theBanner or Recent Offer Menu

creat ve

Features Banner Ad - Phones

receive Ad as Banner and in

Recent Offer Menu Offer Detail 22% CTR Offer Summary 61%

of previous screen

Other recent

advertisers:


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Goals Discover MTV viewers Capture user interest to

retarget relevant creative Target 18 to 34 Year Olds

Success Factors 150,000+ Respondents High Engagement Among Audience

Multi-Screen Creative

CASE STUDY >MTV Survey

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RESULTS

88% of users planned to watch the 2011 VMAs 141,258 of 150,000 respondents completed the survey


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Recent Mobile Posse Advertisers


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Mobile Posses Top 10 Markets

800,000

1,000,0001,200,0001,400,000


0200,000400,000

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Mobile Posse Reaches More of Miami & Dallas Than Local Media

Our Miami audience is nearly doublethat of the Miami Herald and MiamisNo.1 radio station WLYF-FM combined

Our Dallas audience is nearly double that of the Dallas Morning News and double thatDallas No.1 radio station KHKS-FM

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MP Audience Dallas MorningNews*

KHKS-FM**0

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MP Audience Miami Herald* WLYF-FM **

*Source: Audit Bureau of Circulation** Source: Arbitron


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Mobile Posse Out Delivers L.A. & NYC Media

Our L.A. audience is nearly double that of the Los Angeles Times and L.A.s No. 1radio station KIIS-FM

Our NYC audience is approximately 170%more than that of the New York DailyNews and the New York Post

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MP Audience Los AngelesTimes*

KIIS-FM**

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MP Audience New York DailyNews*

New York Post* WLTW-FM**


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Mobile Posse Out Delivers L.A. & NYC Media

Our L.A. audience is nearly double that of the Los Angeles Times and L.A.s No. 1radio station KIIS-FM

Our NYC audience is approximately 170%more than that of the New York DailyNews and the New York Post

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200000

400000

600000

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MP Audience Los AngelesTimes*

KIIS-FM**

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200000300000

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MP Audience New York DailyNews*

New York Post* WLTW-FM**


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Network Reach

Current: 10 million active users

Forecast: 20 Million by June 2012


50 Million by Dec 2012 100 Million by Dec 2013

Growth:30,000 50,000 per day


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Targeted to Users within ZIPCODE

Targeted to Trade Areas around StoreLocation X Mile selects

Cross Tab Demographic Selections

HH Inc 50K+ and Hispanic A e 25-44 Female

Trade Area Selects Demographic Selects

Selective Targeting

Smartphone User Feature Phone User

Extensive Survey Capabilities alsoexist within the program



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THANK YOU

Tom Barnhart


[email protected]

Army [email protected]

Logan Hernandez

[email protected]

ATL Office3737 Main St

Atlanta GA 30337

404-767-4030

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