Mobile Social MediaMobile Social MediaBy Elijah Ockley and Thanh PhamBy Elijah Ockley and Thanh Pham

What is Mobile Social Media?What is Mobile Social Media?

Mobile Social Media is the exact same thing Mobile Social Media is the exact same thing as the Social Media we’ve been learning as the Social Media we’ve been learning about, except it is accessed via mobile about, except it is accessed via mobile devices like cell phones, smart phones, devices like cell phones, smart phones, laptops and tablets.laptops and tablets.

Examples?Examples?

Many Social Media services are now Many Social Media services are now available on mobile devices, such as available on mobile devices, such as Facebook, Myspace, Foursquare, and Facebook, Myspace, Foursquare, and GowallaGowalla

Foreign Examples?Foreign Examples?

South Korea has a service called Cyworld, South Korea has a service called Cyworld, which is accessible both via mobile device which is accessible both via mobile device and normal PC. Similarly, China has and normal PC. Similarly, China has Tencent QQ.Tencent QQ.

Pictures?Pictures?

Here are some: Here are some:

Foreign Pictures?Foreign Pictures?

Japanese being social on their mobile Japanese being social on their mobile devices:devices:

Devices?Devices?

For example, Facebook can be accessed For example, Facebook can be accessed using any Smart Phones that are based on using any Smart Phones that are based on Windows 6 Mobile. These include the Windows 6 Mobile. These include the HTC Vox S710, the Palm Treo 750 and HTC Vox S710, the Palm Treo 750 and Cingular 8525.Cingular 8525.

And of course, the iPhone and iPad have And of course, the iPhone and iPad have Facebook apps.Facebook apps.

How does it affect our lives?How does it affect our lives?

Instead of having to be stuck at a PC or Instead of having to be stuck at a PC or laptop, people can check their mail, Social laptop, people can check their mail, Social Networking sites, or other Web 2.0 sites Networking sites, or other Web 2.0 sites anywhere they want. This is done through anywhere they want. This is done through Wi-Fi connections and/or 3G networks, Wi-Fi connections and/or 3G networks, though the later require a monthly plan.though the later require a monthly plan.

Downsides?Downsides?

It’s easier for people to get addicted to It’s easier for people to get addicted to their favourite Social sites, as they can get their favourite Social sites, as they can get their fix anytime, anywhere.their fix anytime, anywhere.

Who Are Using Who Are Using Mobile Social MediaMobile Social MediaBoth men and women are Both men and women are using mobile devices to access using mobile devices to access social media, with a larger social media, with a larger percentage of them being percentage of them being women.women.

The age group that uses The age group that uses mobile devices to access mobile devices to access social networks are between social networks are between the ages of 25-54 years of agethe ages of 25-54 years of age

Mobile Devices and EducationMobile Devices and Education

Mobile devices are being used by students and professors Mobile devices are being used by students and professors to enhance their educational experience.to enhance their educational experience.

Students and professors are using twitter during and after Students and professors are using twitter during and after class to help engage students in classroom discussionsclass to help engage students in classroom discussions

In 2008, two Stanford university students created an In 2008, two Stanford university students created an application that allow students to access campus maps, application that allow students to access campus maps, view course descriptions, e-mail their professors on their view course descriptions, e-mail their professors on their phones.phones.

Future of Mobile Social MediaFuture of Mobile Social Media

Report from M: Metric and ABI Research have shown an Report from M: Metric and ABI Research have shown an increase in teenagers and college students usage of mobile increase in teenagers and college students usage of mobile devices to access social media sites.devices to access social media sites.

According to ABI Research, there are approximately 50 According to ABI Research, there are approximately 50 million mobile users of social media and that number is million mobile users of social media and that number is expected to increase to 174 million in 2011.expected to increase to 174 million in 2011.

M: Metric have found that social media sites like SMS.ac, M: Metric have found that social media sites like SMS.ac, AirG, and Jumbuck are reaching more users and that AirG, and Jumbuck are reaching more users and that approximately 20% of teenagers in the U.S. and 50% in Italy approximately 20% of teenagers in the U.S. and 50% in Italy are engaging in photo sharing via mobile devices. are engaging in photo sharing via mobile devices.

Future of Mobile Social MediaFuture of Mobile Social Media

According to Zack Hanebrink, an online marketing According to Zack Hanebrink, an online marketing professional, there is an increase usage of mobile professional, there is an increase usage of mobile devices to access social media to stay in touch with devices to access social media to stay in touch with friends and family.friends and family.

Future of Mobile Social MediaFuture of Mobile Social Media

We will see more and more applications made for the mobile We will see more and more applications made for the mobile devices that will cater to the interests of the users.devices that will cater to the interests of the users.

With newer phones sporting better screen resolutions and With newer phones sporting better screen resolutions and faster internet connection with 3G and 4G network, newer faster internet connection with 3G and 4G network, newer applications are being made to enhance the experience of applications are being made to enhance the experience of mobile social networking and attract more users as compared mobile social networking and attract more users as compared to the PC.to the PC.

Future of Mobile Social MediaFuture of Mobile Social Media

Another example of an application is Qik (Video Social Networking Another example of an application is Qik (Video Social Networking Site), which enables live video casting from a cell phone via any Site), which enables live video casting from a cell phone via any 3G/GPRS/Wi-fi Internet connection. Here is a youtube video of what it 3G/GPRS/Wi-fi Internet connection. Here is a youtube video of what it does: does: http://www.youtube.com/watch?v=pv_sqTnQ1Dkhttp://www.youtube.com/watch?v=pv_sqTnQ1Dk

Examples of a new application is TuneWiki (Music Social Networking Examples of a new application is TuneWiki (Music Social Networking Site). This application allows users to listen to their own music, as well Site). This application allows users to listen to their own music, as well as, what other people are listening to around the world. Here is a youtube as, what other people are listening to around the world. Here is a youtube video of what the application does: video of what the application does: http://www.youtube.com/watch?v=4CNVzkJUEXA&feature=relatedhttp://www.youtube.com/watch?v=4CNVzkJUEXA&feature=related

ReferencesReferences

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