7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 1/21

A strategic

guide fornonprofits

MAKING THE MOST OF

MOBILE SOCIAL MEDIA

Brad Wilke

Founder & Executive Director

Flash Volunteer

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 2/21

 Defining Mobile Social Media (MSM)

 MSM usage and growth

 Key uses of MSM

 Essential MSM tools

 Telling your organization's story

 Case study Practical exercise

 Questions

AGENDA

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 3/21

WHAT IS MOBILE SOCIAL MEDIA?

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 4/21

MSM USAGE AND GROWTH

All data from “State of the Media: The Social Media

Report”, Nielsen, Q3 2011

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 5/21

MSM USAGE AND GROWTH

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 6/21

 About 80% of active internet users visit

social networks and blogs

 Americans spend more time on Facebookthan any other U.S. website

 Nearly 40% of social media users access

content from their mobile device Internet users age 55+ have more than

doubled their MSM usage since 2010

MSM USAGE AND GROWTH

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 7/21

KEY USES OF MSM

Manage online social networks from mobile devices

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 8/21

KEY USES OF MSM

Utilize location-based services

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 9/21

KEY USES OF MSM

Create, share and consume media on the go

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 10/21

KEY USES OF MSM

Connect to mobile sites via social networks

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 11/21

KEY USES OF MSM

Share third-party content

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 12/21

KEY USES OF MSM

Play games with friends

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 13/21

ESSENTIAL MSM TOOLS

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 14/21

 Let your mission drive your message

 Maintain unified but distinct voices ineach channel

 Be social, generous and relevant

 Less is more Engage your audience by showing

them what you do

TELLING YOUR ORGANIZATION’S STORY 

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 15/21

TELLING YOUR ORGANIZATION’S STORY 

 - Static platform with one-way information flow

 - Billboard and archive for organizational messaging

 - Portal to social media channels

 - Primary audience engagement platform

 - Two-way dialogue

 - Contests, relevant articles, user-generated content

 - 1 to 2 posts per day (on average)

 - Follow, retweet and DM to build relationships

 - Informal voice with different content than Facebook - 2 to 3 posts per day (on average)

 - Place for longer blog posts, pics and videos

 - Share specific posts on other social platforms

 - Guest posts from industry leaders and strategic partners

 - Deep audience engagement

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 16/21

CASE STUDY 

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 17/21

FLASH VOLUNTEER CAUSE CROWDS

Cause Crowds 

 

Email

Name

Jackson Street Clean Up! 

Saturday, 27 August 2011

10:00 AM – 2:00 PM

320 17th Avenue South, Seattle, WA 98144

(Central District)

Sign in

Thanks for signing in for the

Jackson Street Clean Up! 

Thanks for signing in for

the Jackson Street Clean

Up! 

Share: Like

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 18/21

  Unique QR code for event check-ins

  Mix of traditional and online promotion

  Mobile optimized Flash Volunteer check-in page

 Prompt to recruit friends via Facebook and Twitter

  Data capture through Flash Volunteer backend

  Willingness of nonprofit to employ experimental approach

  Live tweeting via MSM Twitter app

  Predetermined hashtags (#HSDCPark, #nptech, #volunteer)

  Periodic photo sharing on Flash Volunteer Facebook page

  Result: one drop-in volunteer

  Lessons learned:

  Push notifications required for random recruitment

  Multiple tweeters; not just more tweets (network effects)

  Traditional on-site recruitment signage

FLASH VOLUNTEER CAUSE CROWDS

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 19/21

FLASH VOLUNTEER CAUSE CROWDS

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 20/21

 Get out your mobile device (smartphone, etc.)

 Download Twitter mobile app

 Log-in via your organization’s account

 [If you don’t have an account, make one now]

 Create a post about tonight’s NetSquared Meetup

 Add #hashtags (#Seattle, #NetSquared, #nonprofit)

 Add a picture

 Publish your tweet

PRACTICAL EXERCISE

7/31/2019 Mobile Social Media Presentation (Final)

http://slidepdf.com/reader/full/mobile-social-media-presentation-final 21/21

QUESTIONS?

@flashvolunteer

Flash Volunteer

www.flashvolunteer.org