22
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metashift limited © 2013
22 Years of Mobile
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What I’m going to talk about
• What’s Happening
• How to do something about it
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What’s Happening
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MobileThe Paradigm Shift
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Majority of Social Media Use is Mobile
Facebook 75% of users access via mobile devices
Twitter 60% of users access via mobile devices
LinkedIn 38% of users access via mobile devices
NB: LinkedIn has a target for over 50% of users to access via mobile in 2014
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Mobile Only Audience is Emerging
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Implications?
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Conversions
Attract
Engage
Inform
Action
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70% of mobile searchers act within an hour; only 30% of PC searchers doSource Mobile Marketer
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Feed Optimisation
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Feed Optimisation
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Cross Device Experience
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How to do something about it
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Text only is dead
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Content
1.5 billion hours of YouTube video is watched per month on mobile devices
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Content
That 10 minutes per month for the entire population of the world!
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RWD and Adaptive Design
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Microsites & Landing Pages
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Finally: The Future…..
