13
New Media – Are YOU Ready For It?
New Media – Are YOU Ready For It?
Today’s agenda
Why Online Media may be better than Traditional Media?
Social Media – Understand 5 Key Concepts to drive campaigns viral
Mobile Media – What to expect from The next big thing?
Online vs TraditionalHow are marketing budgets being allocated in 2010?
Report from Singapore Infocomm Technology Federation
Online vs Traditional USA and Europe
Traditional media like prints are losing out to Online media
How about Asia?
Traditional media still going strong
Online media picking up steam
Complementary to marketing strategy mix
Online vs Traditional So why Online Media over Traditional?
1. Cost – effective
a) Targeted
b) Better ROI
2. Ability to track
a) Sell/promote according to Users’ behavior/preference
3. Immediate call-for-action
a) Generate leads faster
b) Less painful process for users
4. Lifespan
a) Information stays online (ie Blog)
s The ability to search
e Interactivity/Engagement
a) Get potential clients involved
b) Tease their senses (ie Videos, Social Media)
Going Social & Viral: Facebook
Just like a coffee joint, consumers are sitting there and organisations are the ones serving that “coffee”
Twitter As Mark Zuckerberg says, it is more of self-expression
@tohkeith
Going Social & Viral: What is the key to drive a campaign viral?
People have Time
Create something for them
Games, videos, contests, something Fun
Interesting enough to Engage
Easy to Share
On The Go: Mobile
40% of 7m mobile phone (well above global 23%)
50% by end of 2010
70-80% of new handsets sold are smart phones
In the future, smart phones will just be the normal basic phone we have today
On The Go: Mobile
On The Go: Mobile
Key Trends in Mobile
Social
Mobile Search
Localized Services
Customization
Augmented Reality
On The Go: Mobile
Is your website positioned to be mobile friendly?
Fast enough to exploit on the new technologies on
mobile?
Are You Ready?
Is your company’s budget shifting towards new media?
Have your company acquired the right capability?
Personnel
Savvy Marketers
Capable Technologists
Media Partners
Advertising/Interactive Agencies
Media Channels
