Mobile technology - Nokia approachLeadership calls for responsibility

1 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala

Leadership calls for responsibility

It is in all we do – right across our business

Makes good business sense

Olli-Pekka MäkirintalaDirector, Positive Consumption, Nokia

Key areas of our Responsibility

Take back and recyclingSubstances and materials Energy efficiency

2 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala

Mobile Device as such is always optimized in terms of Energy and Material usage

Substances and materialsFull material declaration Nokia substance list

3 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala

Safe products

AchievementsWe know what materials are in our products

Nokia firsts:

April, 2005: 5140i is the first EU RoHS compliant mobile phone in the market

July, 2006: Devices product portfolio globally fully EU RoHS compliant

January, 2006: New phones and chargers free of PVC

4 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala

Integrated devices are material efficient

5 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala

Energy efficiency By 2008, all new Nokia mobile deviceswill use Energy Star certified chargers.

Target to reduce no load power consumption by a further 50% by 2010.

6 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala

2001

2002

2003

2004

2005

2006

0.000.050.100.150.200.250.300.350.400.45

Average No-load power consumption (W)

If all Nokia users unplugged in this way we could save enough energy to power 100,000 average-size European homes.

Our First Future Step – 3110 Evolve

Materials:

•Use of plant based plastics

•Minimization of brominated, chlorinated compounds and antimony trioxide

•No PVC or phthalates

Charging:

•Ultra low no load charger, no load value < 50 mW

•Otherwise the charger meets US EPA Energy Star and the EU Code of Conduct for External Power

7 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala

Conduct for External Power Supplies requirements

Small packaging made 60 % recycled material and designed for easy recycling

“Unplug charger” –reminder to advice consumers

Our first set of environmental software / services

Future Trends1. Materials and

Energy efficiencyMaterials made from renewable or recycled; positive CO2 impact and less dependency on oil

New technologies enabling better integration to save materials and related life cycle impacts

Energy efficient solutions prolong device usage time and thus improve user experience

New energy sources (batteries)

2. Engaging consumer Help consumers to utilize mobile technology to use resources more efficiently

8 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala

efficiently

Better eco-information will raise awareness

Advising consumers to recycle obsolete products

3. How to maximise the use of mobile technology

Where and how mobile technology can be used efficiently to save materials and energy, e.g:

•Can we reduce unnecessary resource usage?

•Can we have better control and measuring systems?

4. Regulatory Framework

Enable innovations – do not stick to current technologies

Support proactive companies (IPP type of approaches)

Utilize risk based approaches (like in REACH)

Service applications advocating sustainable choices

9 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala

Thank you.

10 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala

Thank you.