Mobile thirsty

Mobile thirsty

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: Pew Research 201545% 72% 60%

Gartner 2016:The Russian market of smartphones in General, reflects global trends as well as worldwide, sales leaders are Android smartphones. According to Euroset, they comprise of 86.9% of the total, while the iOS device is 10.8 percent. In the first half of 2016 the number of sold devices Samsung became the market leader of smartphones in Russia, taking 20.9% of the domestic market and ahead of Apple by 9.9 p. p., follows from the data of Euroset. However, in terms of revenue in Russia, Apple has overtaken Sa

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: Statista, 2016

2009 - Apple 2009 8,235 2010 - 70% 14,013 2015 - 4 11,1 Android 22 , - , ios 70% .msung to 6% and now occupies a market share of 32%.

50 mobile : 17,6% -> 37,2% 8,4% -> 19,2%

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5

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5

: :

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( ); : 64%, CR ;: 56%, CR ; mobile only 45.

:

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CRM

5 > look-alike, >

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52%

: Google, Desktop vs Mobile (w/o OnlineBank MobileBank)

39%

22%52%

: Google Play, App Store, http://usabilitylab.ru/, Global Finance 2016-25 App Store Google Play 2015

Usability- 2016 1-

Global Finance 2016

Deloitte 2016

53% -

29% 1

: Comcon OnLife, 2015 (H2)

!: 2016 42%*34%**:

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: Pew Research, 2015

: http://www.volvocars.com/ru/cars/new-models/all-new-xc90/gallery18

: http://www.volvocars.com/ru/cars/new-models/all-new-xc90/gallery19

: http://www.volvocars.com/ru/cars/new-models/all-new-xc90/gallery20

!facebook.com/tissaituppguschenkova@sberbank.rutelegram.me/mobile_banking

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