Mobile User Acquisition on Android

© MobPartner 2012 – All rights reserved

Mobile User Acquisition on Android

Ad:tech New York 2012


Risk

Launched in 2007, MobPartner is a global mobile affiliate network.

2

Our platform acts as the link

between advertisers’ and publishers’

mobile inventory. We operate on a

CPA basis, more commonly known

as affiliate marketing.

For the last three years,

MobPartner has generated over 10

million actions through risk-free

performance based solutions on

our worldwide affiliate network.

About MobPartner

Android Business Unit


Why focus on Android?

Good conversion rate

High quality traffic: more than 100,000 Publishers

Long term advertising campaigns

(as opposed to iOS pushes)

Possibility of reaching a huge number of users

(particularly in USA)

4

Source: IDC

0%

20%

40%

60%

80%

100%

2011Q3 2011Q4 2012Q1 2012Q2 2012Q3

Blackberry OS

iOS

Android

Worldwide Smartphone OS Market Share


MEDIA

BUYERS

iOS &

ANDROID

APPS

AD

NETWORK

SHOOT

SMS

MOBILE

WEBSITE

Advertiser

With MobPartner, the Advertiser is at the

heart of the global mobile eco-system

How we can help?

Interstitial Banner

Video

Mobile banner

or/and Text link

5


AMERICAS

Over 60 Million

Visitors / month

EMEA

Over 50 Million

Visitors / month

APAC

Over 40 Million

Visitors / month

How we can help?

Worldwide Network:

Potential reach 100+ Million

6


How we can help?

Dedicated

account

manager

Easy integration

Targeting

tools by OS

and Carriers

Connection

to major

publishers

7


Alternative Android Marketplaces

8

Google Play Store is not the only market where users browse for apps.

Your app needs to be on alternative channels!


Innovative App Promotion

Ads are displayed in the notification tray of an opted-in user's device.

CTR's and conversion rates are sky high with this format, since there are no accidental clicks like with in-app ads.

9


Reward Format on Android

10

Step 1

Choose!

Step 2

Engage!

Step 3

Receive!

Users engage in targeted advertising campaigns to receive

premium rewards

Unlock Mobile Content for Consumers through your Ad

I want premium

features!

Which App

I am interested in?

I run my new app and get

my freemium features

user user user


Mobile Video Advertising

11

Case Studies

Android Application Campaigns

© MobPartner 2012 – All rights reserved 13

NQ Mobile Badoo

NQ Mobile campaign aims

to generate new users.

14 targeted countries

MobPartner generated more than

400 000 installs in the past 3

months.

Average CR : 3.81%

MobPartner supported the launch of

the Badoo app generating a huge

number of downloads.

Campaign available in ES, US and UK.

More than 50 000 installs in less

than 3 months.

Average CR : 3.07%


Urban Rivals

14

Urban Rivals is the number one Multiplayer

Strategy Card Game Online .

Last week the Android app was ranked in the

TOP 15 Trending Apps on Google Play.

In the last 30 days the number of download has

exponentially increased also thanks to

MobPartner’s promotional power.

13 targeted countries across Europe,

Australia, North America and Russia.

Urban Rivals campaign generated more

than 25 000$ in revenues since its

launch.

Average CR : 3.93%


NQ Security 14 countries

Urban Rivals 13 countries

Android App campaigns distributed on MobPartner

Kingdoms at War 5 Countries

Blood Brothers USA - UK

ParcelGenie UK

Badoo USA – UK - ES

Europcar FR

Be Naughty US - UK – ES - FR

Yuilop DE

Live Holdem Poker

11 countries

Tiny Tribe US, CA, UK, AU, NZ

Snap Secure 5 countries

DarkSummoner US, JP

Galaxy - Chat RU

Vonage 10 Countries


Ours clients

Mobile

Games

Dating

Social

Networks

Mobile

Commerce

Mobile

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Date post:	06-Sep-2014
Category:	Technology
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Mobile User Acquisition on Android

Technology