© MobPartner 2012 – All rights reserved
Mobile User Acquisition on Android
Ad:tech New York 2012
© MobPartner 2012 – All rights reserved
Risk
Launched in 2007, MobPartner is a global mobile affiliate network.
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Our platform acts as the link
between advertisers’ and publishers’
mobile inventory. We operate on a
CPA basis, more commonly known
as affiliate marketing.
For the last three years,
MobPartner has generated over 10
million actions through risk-free
performance based solutions on
our worldwide affiliate network.
About MobPartner
Android Business Unit
© MobPartner 2012 – All rights reserved
Why focus on Android?
Good conversion rate
High quality traffic: more than 100,000 Publishers
Long term advertising campaigns
(as opposed to iOS pushes)
Possibility of reaching a huge number of users
(particularly in USA)
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Source: IDC
0%
20%
40%
60%
80%
100%
2011Q3 2011Q4 2012Q1 2012Q2 2012Q3
Blackberry OS
iOS
Android
Worldwide Smartphone OS Market Share
© MobPartner 2012 – All rights reserved
MEDIA
BUYERS
iOS &
ANDROID
APPS
AD
NETWORK
SHOOT
SMS
MOBILE
WEBSITE
Advertiser
With MobPartner, the Advertiser is at the
heart of the global mobile eco-system
How we can help?
Interstitial Banner
Video
Mobile banner
or/and Text link
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© MobPartner 2012 – All rights reserved
AMERICAS
Over 60 Million
Visitors / month
EMEA
Over 50 Million
Visitors / month
APAC
Over 40 Million
Visitors / month
How we can help?
Worldwide Network:
Potential reach 100+ Million
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How we can help?
Dedicated
account
manager
Easy integration
Targeting
tools by OS
and Carriers
Connection
to major
publishers
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Alternative Android Marketplaces
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Google Play Store is not the only market where users browse for apps.
Your app needs to be on alternative channels!
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Innovative App Promotion
Ads are displayed in the notification tray of an opted-in user's device.
CTR's and conversion rates are sky high with this format, since there are no accidental clicks like with in-app ads.
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Reward Format on Android
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Step 1
Choose!
Step 2
Engage!
Step 3
Receive!
Users engage in targeted advertising campaigns to receive
premium rewards
Unlock Mobile Content for Consumers through your Ad
I want premium
features!
Which App
I am interested in?
I run my new app and get
my freemium features
user user user
© MobPartner 2012 – All rights reserved
Mobile Video Advertising
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Case Studies
Android Application Campaigns
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NQ Mobile Badoo
NQ Mobile campaign aims
to generate new users.
14 targeted countries
MobPartner generated more than
400 000 installs in the past 3
months.
Average CR : 3.81%
MobPartner supported the launch of
the Badoo app generating a huge
number of downloads.
Campaign available in ES, US and UK.
More than 50 000 installs in less
than 3 months.
Average CR : 3.07%
© MobPartner 2012 – All rights reserved
Urban Rivals
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Urban Rivals is the number one Multiplayer
Strategy Card Game Online .
Last week the Android app was ranked in the
TOP 15 Trending Apps on Google Play.
In the last 30 days the number of download has
exponentially increased also thanks to
MobPartner’s promotional power.
13 targeted countries across Europe,
Australia, North America and Russia.
Urban Rivals campaign generated more
than 25 000$ in revenues since its
launch.
Average CR : 3.93%
© MobPartner 2012 – All rights reserved 15
NQ Security 14 countries
Urban Rivals 13 countries
Android App campaigns distributed on MobPartner
Kingdoms at War 5 Countries
Blood Brothers USA - UK
ParcelGenie UK
Badoo USA – UK - ES
Europcar FR
Be Naughty US - UK – ES - FR
Yuilop DE
Live Holdem Poker
11 countries
Tiny Tribe US, CA, UK, AU, NZ
Snap Secure 5 countries
DarkSummoner US, JP
Galaxy - Chat RU
Vonage 10 Countries
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Ours clients
Mobile
Games
Dating
Social
Networks
Mobile
Commerce
Mobile
Contents