6
MobileBridge Momentum Token Sale Summary Document Page 1 of 5
Copyright MobileBridge Switzerland AG. All Rights Reserved.
Our Story
MobileBridge Momentum is set to revolutionise the world of marketing and customer loyalty. It will redefine the way
companies build and manage relationships with their customers.
MobileBridge (Zug, Switzerland) will be launching the world’s first blockchain and cryptocurrency based, marketing
automation platform: The MobileBridge Momentum Platform and the Momentum Token.
Traditional marketing methods and campaigns are often disliked by customers. They are often badly timed, lack in
personalisation and result in spam that mainly delivers negative value to the brand.
Traditional loyalty programs repeatedly fail as consumers lack a sense of value or ownership. Points either offer no tangible
value or are difficult to spend resulting in unused points which ultimately expire
and are wasted.
The Momentum Platform enables companies to launch new, or convert
existing programs into cryptocurrency-based marketing and rewards
programs.
By using the Momentum Token or launching their own branded crypto
tokens on the Momentum Platform, companies can not only reward their
customers in exchange for their purchases and loyalty, but also reward
attention, brand advocacy and data insights, whilst giving the consumer full
control of their data.
Consumers will be able to easily use and enjoy their cryptocurrency reward
tokens, but can also exchange their reward tokens into other branded
reward tokens. For example; tokens collected while flying can be exchanged
and used to enjoy a Burger meal or upgrading a rental car. Any unused
tokens can be saved, traded or even gifted or donated.
The Momentum Token is the platform foundation and official
cryptocurrency.
It is the common exchange currency between all tokens launched and used
on the Momentum Platform. Momentum Tokens can be kept in the wallet,
traded for other branded reward program tokens, or exchanged into other
cryptocurrencies such as Bitcoin.
The MobileBridge Momentum Platform enables companies to reward their
customers for driving revenue and brand awareness and turn consumers into
a marketing machine.
Every time a customer introduces someone to a brand, leaves a review, assists
other shoppers, actively promotes a product or service on social channels, or
performs any other activity that supports the brand awareness and drives
revenue they will be rewarded with blockchain based tokens.
Where in the past, people had to purchase cryptocurrency or invest heavily in
‘mining’ to earn them, with the MobileBridge Momentum Platform, consumers
can now earn crypto tokens by investing their time, attention and good-will to
promote the companies they like and trust.
The MobileBridge Momentum Platform enables companies to:
Launch their own branded cryptocurrency-based marketing and/or
reward schemes.
Build up an excellent understanding of their customers’ behaviour.
MobileBridge Momentum Token Sale Summary Document Page 2 of 5
Copyright MobileBridge Switzerland AG. All Rights Reserved.
Connect with their customers and their friends, having meaningful
conversations when it matters.
Reward customers with crypto tokens, discounts or other
incentives, when they, for example:
o Buy something
o Provide information about themselves
o Post reviews, videos or blog posts about products or
services they bought
o Learn about new products, click ‘like’, watch a video
o Share information or promotions with relevant friends,
e.g. they share a review of their new running shoes with
5 of their running friends
Enable consumers to collect crypto based rewards inside their local
store, using mobile geo location, beacon technology and
augmented reality.
Ultimately the MobileBridge Momentum Platform will bring consumers two things they don’t get today; relevant
marketing that is actually connected to what they care about, and a share in the value they bring to a brand or retailer.
However, there is much more:
Make relationships with people’s favourite brands much more enjoyable and valuable.
Spam will be significantly reduced - Messaging and promotions will only ‘appear’ when they are relevant and part
of the user experience.
Consumers will be rewarded not just for repeat purchases but also for sharing their profile, insights and preference
data, engagement, vocal support for the brand and ultimately their trust.
Reward ‘points’ are replaced by cryptocurrency giving them real monetary value and use. Consumers can now
decide where, how and when they spend their rewards.
Personal and reward data will be stored in a secure and completely transparent way giving consumers control over
what data they would like to share at all times.
By enabling companies to reach a larger percentage of their target customers much more effectively and reward them for
their engagement and purchases whilst making significantly savings on their marketing budget, MobileBridge Momentum
Platform and Momentum Token will significantly improve their marketing performance.
It also enables them to:
Build user experiences that seamlessly combine their strongest online and in-store assets that perfectly match
their consumers’ needs.
Shape real, long term relationships with the consumers that matter most. They can excite them and unleash their
creativity to support their brand.
Grow their target audience more accurately and quickly with the help of their best customers, saving costs.
Increase their conversion rates and revenue through better content, personalisation and activation, enabled by
tangible rewards and incentives, enhancing the customer experience.
Measure, influence and optimise based on their targets for their return on investment (ROI).
MobileBridge Momentum Token Sale Summary Document Page 3 of 5
Copyright MobileBridge Switzerland AG. All Rights Reserved.
Total marketing expenditures worldwide will pass $1 trillion soon. A large part of this enormous spend lacks efficiency,
attribution or a clear ROI. The Momentum Platform will convert inefficient marketing strategies into dynamic marketing
machines driven by the most potent resource a company can ever have: their customers.
The value of the loyalty rewards market will soon surpass $500 billion annually. In North America alone, the cumulative
value of unused ‘points’ is approximately $100 billion. This represents a vast number of frustrated customers with ‘points’
which they do not value and can never enjoy. This wasted potential can be transformed into happy, active customers who
become brand ambassadors and influencers, helping to grow revenue and profit.
We are leading a true revolution: disrupting traditional marketing and loyalty programs by decentralizing and crowd-
sourcing marketing, using our own automation technology combined with the blockchain and cryptocurrency technology.
What makes our ICO unique –
MobileBridge is using blockchain and cryptocurrency technology to strongly boost our existing cutting-edge
technology and leading solution (www.mobilebridge.com). The KPI’s we deliver to our customers will be
augmented by an order of magnitude as we introduce a real disruption to the world of marketing and customer
loyalty.
MobileBridge is an existing, successful business with existing technology and global customers such as Plus
Supermarket, Pirelli, Burger King, Dansk Supermarked, Praxis and other leading brands
(https://mobilebridge.com/customers/).
MobileBridge has introduced strong, self-imposed regulation to comply with Swiss legislation and beyond, to
reduce risk for participating token buyers.
MobileBridge has a strong and experienced team that has proven in the past the capability to design and deliver
ground-breaking digital products. We are backed by a world class team of investors and advisors with
backgrounds in blockchain, crypto and global companies such as SAP Hybris, Salesforce, Intel, Accenture, Amazon,
Forrester and Shell.
Our Token The Momentum Token powers the Momentum Platform:
A rewards and loyalty token
Used by companies to engage and reward consumers not only for their purchases and loyalty but also for their data,
their time and attention and for being brand advocates.
A “Gateway” token
The Momentum Token enables consumers to swap company branded tokens into Momentum Tokens, which can
be kept in their wallet, traded for other branded reward program tokens or exchanged into other cryptocurrencies
A payment currency
Companies pay for using the Momentum Platform Technology and infrastructure using the Momentum Token
A cryptocurrency
MobileBridge Momentum Token Sale Summary Document Page 4 of 5
Copyright MobileBridge Switzerland AG. All Rights Reserved.
An ERC-20 encrypted digital currency, holding value and transferred between peers
Our Team Management Team
Kees de Vos – CEO – 15 years’ global leadership experience in digital solutions and products, specialising in retail
and digital commerce globally. Ex-SVP Product and CCO @ hybris, CPMO @ MetaPack.
Eyal Oster – Founder & President – 20 years’ technology experience in digital solutions spanning software and
hardware. Public speaker and subject matter expert in mobile and digital marketing automation and loyalty.
Jack Sinclair – Blockchain Architect and Lead, Senior Cloud Architect, six years’ experience in cryptocurrency and
Blockchain systems.
Ariel Luedi – Chairman of the Board and early investor. Former CEO of hybris, previously SVP Sales for Salesforce,
Broadvision and Oracle
Shlomo Cohen – Board member, MD and GM at the world’s largest chip manufacturer Intel MD at
Advisory Board Carsten Thoma – Founder of hybris, early investor in MobileBridge. Built and grew hybris to the #1 e-commerce
platform globally. Led a successful $1.5Bn exit to SAP, former President @ SAP
Brian Walker – MD Accenture, omni-channel, digital, commerce and customer experience. Former CSO @ hybris,
principal analyst at Forrester, ex-Amazon and Expedia
Youngsook Park – Professor YoungsookPark is a leading futurist from South Korea and a high-profile blockchain
advocate. Co-chair of the Global Blockchain AI Council and Global Women in Blockchain.
Piero Crivellaro – VP, Public Policy at MasterCard. Expert on European legislation and public policy in ecommerce,
data protection and financial services. Regulation and political expert in blockchain, cryptocurrencies and FinTech.
Wouter van Neerbos – Former GM Global Commercial Operations at Shell, large IT and Transformation projects,
retail and loyalty expert
Jonas Sevel Karlberg – Founder of Nordic Blockchain Association, CEO of AmaZix and franchise and retail expert.
Active operator of Sostrene Grene and 7 Eleven stores.
Omri Shabi – Serial entrepreneur, blockchain speaker, crypto investor and trader and co-founder of Blockchain
Israel. Omri is a mentor at Google Launchpad and sees Blockchain as the gateway to a better world.
Our team is further supported by our partners, AmaZix and FusionICO (Community Management), Blonde 2.0 (PR), Bitmax
(Exchange), and Agavon (Technology).
John Henry Clippinger – Chief Innovation Officer and founder of Swytch, serial entrepreneur and connected as a
scientist and advisor to Harvard Law School and MIT Media Lab.
Peter Hirshberg – Principal and Co-founder Maker City, Board member Place Lab, Strategic Advisor Transloc. Gray Area
Foundation for the Arts. Former Apple Executive.
MobileBridge Momentum Token Sale Summary Document Page 5 of 5
Copyright MobileBridge Switzerland AG. All Rights Reserved.
The Momentum Token Sale Event The basics Total Token supply 1,000,000,000
Tokens for sale during ICO 500,000,000
Token price €0.10
Soft-cap €2.5M, target €25M, hard cap €42M.
Token distribution Tokens sold 50%
MobileBridge strategic capital reserve 33%
Long-term team retention 5%
3rd party launch costs 5%
MobileBridge Team 3%
Bounty program 2%
Advisors 2%
Our Timelines Friends & Family until 23 March
Private Sale In progress
Public Sale To be announced!
Join the Momentum. Download our full whitepaper on momentumtoken.io
Join the conversation on
https://t.me/MomentumToken
https://twitter.com/MomentumToken
https://www.reddit.com/r/Momentum_Token/
