Bryson Meunier SEO Director, Vivid Seats and Columnist, Search Engine Land
John Duncan Founder, 64Labs
MEET THE EXPERTS
sessions from mobile/tablet
revenue from mobile/tablet
61%
35%
Where is here?
Black Friday: Consumers have gone mobile
“The April 21st update will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did.
-Zineb Ait Bahajji, Webmaster Trends Analyst for Google ”
1
What’s the number one thing you need to do?
How should you estimate potential traffic loss?
2
3 4
What should you do the week of?
How can you prepare for future updates?
2 Estimate traffic loss: By Industry
Who will lose the most? Sites in industries where mobile traffic exceeds the average (30%) Sites in industries where dominant players are mobile-friendly
2 Estimate traffic loss: By Keyword Analysis
Combine keyword volume with mobile position and CTR to estimate traffic drop for your own site
3 Week of: Fix Top Pages
Identify corresponding
template
Prioritize based on revenue
impact
Redesign priority
templates
3 Week of: Fix Top Pages
Use Mobile-Friendly Test to Test Individual Pages
https://www.google.com/webmasters/tools/mobile-friendly/
Use MoovScore to See Your Mobile Health Score &
http://www.moovscore.com/
4 After: Test the Impact
http://www.slideshare.net/SearchMarketingExpo/mobile-seo-case-study-for-vivid-seats
4 After: Improve Mobile Searcher Experience
Focus on page speed
Add deep linking to your app
Optimize for mobile assistants
Add structured
data
https://developers.google.com/speed/pagespeed/insights/ https://developers.google.com/app-indexing/webmasters/app https://developers.google.com/schemas/now/cards https://developers.google.com/structured-data/
4 After: Additive Rather than Reductive
Focus on providing a mobile site experience that is Additive rather than Reductive
INDUSTRY RECOGNITION:
§ Founded 2010
§ San Francisco & London
§ 22+ solution & service partners
§ 120+ customers
§ 200+ mobile experiences
§ Engaging 60M+ monthly mobile visitors
§ 2014 fastest growing vendor to IR500 (289% growth)
§ Google recommended vendor for multi-screen optimization
§ 2014 Moovweb retailers grew 71% faster than overall retail market
About Moovweb
Moovweb Powers Market Leaders
Retailers:
Financial Services:
Travel &Hospitality:
Healthcare:
Brands:
B2B & Manufacturing :