Bluetooth, BlueNFC & NFC: What steps for aMassive deployment of contactless mobile services ?

Bluetooth, BlueNFC & NFC: Quelles étapes pour un déploiement massif de services mobiles sans contact ?

CARTES & IDentification 2009C07 - MOBILE MONEY SERVICES: Wednesday, 18th of november 2009 - 14:30-15:00

Introduction: Wireless Technologies in Mobiles

Fact Sheets & History of NFC & Bluetooth

Could Bluetooth/BlueNFC pave the way to NFC ?

What Technologies for what Use Cases ?

Conclusion: Roadmap

Agenda

What's in Your Pockets ?

2005 2006 2007

0

250

500

750

1000

GSM

Bluetooth

WiFi

WiFi Mobile

Wireless TechnologiesWireless Technologies (2008 worldwide):#1 GSM 3 B http://www.gsmworld.com / Informa#2 Bluetooth 2 B http://www.bluetooth.com / ABI Research#3 WiFi 0.8 B http://www.wi-fi.org / In-Stat WiFi Mobile 0.005 B

Sources: Gartner, Wireless Intelligence, In-Stat

Mu

Bluetooth Mobiles Worldwide

US: ~20% Europe: ~60%(Africa: < 10%)

Estimated in use Bluetooth Mobiles

Asia: ~20%(Japan: < 10%)

Source: MobiNear estimates after discussions with Bluetooth SIG

2005 2006 2007 2008 2009 2010 2011 20120

10

20

30

40

50

60

70

80

90

100

Bluetooth (in Advanced European Countries)Bluetooth (Worldw ide)Flashcode (France)WiFi (Worldw ide)Open WiFi (France)NFC (France)UWBi (Worldw ide)WiMaxi (Worldw ide)

Technologies present in Mobile(Voice & SMS excluded)

Sources: Gartner, ABI, AFMM, Bluetooth SIG, MobiNear estimations

.%

● July 2004: Launch by NTT DoCoMo

● i-mode FeliCa: a technology from FeliCa Networks (Sony)

● NTT DoCoMo invested more than 10B yens (73,6 millions euros) in the readers subsidies.

● Apr. 05: 34% of Mitsui Sumitomo Card (Mitsui Sumitomo Bank) stakes hold by NTT DoCoMo.In 2006, SMBC was the #3 largest bank in Japan and the 8th largest bank in the world.

● Nov. 05: Launch of Mobile credit card platform "iD"

● 2005: Partnerships with retail, bank, transport, ...

● 2006: Equipment of the Japanese convinis (small convenience stores), restaurants, taxis

● Jan. 2006: 10 millions of i-mode FeliCa sold.

● 2008: Coca Cola (C-mode2) 20 000 vending machines forecasted

NFC success story in Japan

Source: from a Jap'Presse presentation on NFC at MobileMonday

In Europe: Orange + Thomson ?Who will pay for the + $5 phone BOM ?NB: >20% & of Mobile BOM vs. 5%

In Europe: Vodafone & Orange ?NB: No Operator in Europe is near NTT DoCoMo

In Europe: Vodafone to pay for readers ?

In Europe: Orange to buy a stake in BNP ?

MobiNear BlueNFC

10 cm

1-3Mbps

Simple Operation Short range Connection Efficient Transfer

Use Bluetooth to pave the way to NFC usagesBlueNFC: The Complementary to NFC ?

Advantages: ● > 80% of Mobiles compatible at launch time● Gain 8 years on the market

(NFC: 20% in 2013; Bluetooth: 20% in 2005)● Low cost function ( > 2 Bu volumes)

Why BlueNFC ?

NFC

Yes Yes No

> 75 % > 75 % < 1 %

Range 10m < 0.1 m

Speed

Set-up time 6 s < 0.25 s

Reader Cost Low Low Low

Mobile Cost $ 0 $ 0 $ 5

Bluetooth BlueNFC

Use today's Mobile

Penetration Rate

< 0.1m – 10m &

Programmable

721 kbit/s 3 Mbps

721 kbit/s 3 Mbps 424 kbit/s

Typ.: 3 s 1-6 s

Technologies Comparaison

Source: http://en.wikipedia.org/wiki/Near_Field_Communication

Payment : Ex.: In-Store micro-payment

In-Situ CRM : Ex.: Loyalty Card & Coupons, ...

Content : Ex.: Personalized Multimedia Content delivery, Advising, Outdoor advertising, Promotion (trailers), Audio-Guides, ...

BlueNFC: ApplicationsMulti-Services

Usages: NFC & BlueNFC

Source: MobiNear

Applications Energy Remarks Best SolutionReader No NFC

Reader Yes

Payment Reader Yes

Reader Yes

Reader Yes

Reader Yes

Ticketing via URL Reader Yes

RFID Mobile ! No NFC / RFID

Micro-Payment Reader Yes

Loyalty Reader Yes

Reader Yes

Reader Yes

Information Reader Yes

Reader Yes

Reader Yes

Advertising Reader Yes

Ticketing Mobile ! Yes

BlueNFCTransport / Fast (e.g. Tube)

Read Time3s Typ.

Transport / Slow (e.g. Plane) BlueNFC

BlueNFC with SIM Security

Physical Access Control

BlueNFC with SIM Security

Network / PC Access Control

BlueNFC with SIM Security

PayTV / VoD Access Control

BlueNFC with SIM Security

BlueNFC & Flashcode

BlueNFC & Flashcode

Compatible RFID: No

BlueNFC

BlueNFC

Couponing BlueNFC

Personalized Advising BlueNFC

BlueNFC

Security Check Points Control BlueNFC

Easy Bluetooth Pairing BlueNFC

Compatible A/V Multimedia: Yes BlueNFC

BlueNFC & Flashcode 2D barcode

Worldwide Standard (Cf. Bluetooth SIG)

Multi-Operator Solution

Multi OEM (i.e. phone manufacturers) Solution

Multi-Languages Solution

Multi-Services Solution

BlueNFC Compatibility

In Use & Demos Solutions

contact@mobinear.com

World of Mobiles

> 4.6 B users ( > 67% of world population)

> 3000 models

> 75 % are Bluetooth

Sources: ITU, GSMA, MobiNear

What If … it exists a Technology that ... ?

"NFC-like" solution capable of covering 100% of World Mobiles (i.e. from Emerging to iPhone)

Zero Mobile Modification(Zero Hardware & Zero Software modification & Zero software to install & Zero sticker)

SIM based Security (with Zero SIM change)

To be announced at MWC2010 ...

NearMobi Near Discover the Digital World around you

Near

Thank you for your attention. Any Question ?

Christian CHABRERIE, Ph.D.Founder & CEO

christian.chabrerie@mobinear.com