NearMobi Near Discover the Digital World around you

NearBlueNFC

2005 2006 20070

250

500

750

1000

GSMBluetoothWiFiWiFi Mobile

Technologies Sans-FilTechnologies sans-fil (2008 mondial):#1 GSM 3 B http://www.gsmworld.com / Informa#2 Bluetooth 2 B http://www.bluetooth.com / ABI Research#3 WiFi 0.8 B http://www.wi-fi.org / In-Stat

Sources: Gartner, Wireless Intelligence, In-Stat

Mu

Bluetooth Mobiles Worldwide

US: ~20% Europe: ~60%(Africa: < 10%)

Source: MobiNear estimates after discussions with Bluetooth SIG

Estimated in use Bluetooth Mobiles

Asia: ~20%(Japan: < 10%)

2005 2006 2007 2008 2009 2010 2011 20120

10

20

30

40

50

60

70

80

90

100

Bluetooth (in Advanced European Countries)Bluetooth (Worldw ide)Flashcode (France)WiFi (Worldw ide)Open WiFi (France)NFC (France)UWBi (Worldw ide)WiMaxi (Worldw ide)

Bluetooth on Mobile

Sources: Gartner, ABI, AFMM, Bluetooth SIG, MobiNear estimations

.%

● July 2004: Launch by NTT DoCoMo

● i-mode FeliCa: a technology from FeliCa Networks (Sony + NTT DoCoMo)

● NTT DoCoMo invested more than 10B yens (73,6 millions euros) in the readers subsidies.

● Apr. 05: 34% of Mitsui Sumitomo Card (Mitsui Sumitomo Bank) stakes hold by NTT DoCoMo.In 2006, SMBC was the #3 largest bank in Japan and the 8th largest bank in the world.

● Nov. 05: Launch of Mobile credit card platform "iD"

● 2005: Partnerships with retail, bank, transport, ...

● 2006: Equipment of the Japanese convinis (small convenience stores), restaurants, taxis

● Jan. 2006: 10 millions of i-mode FeliCa sold.

● 2008: Coca Cola (C-mode2) 20 000 vending machines forecasted

NFC success story in Japan

Source: from a Jap'Presse presentation on NFC at MobileMonday

In Europe: Orange + Thomson ?Who will pay for the + $5 phone BOM ?

In Europe: Vodafone ?

In Europe: Vodafone to pay for readers ?

In Europe: Orange to buy a stake in BNP ?

Utiliser Bluetooth pour préparer les usages NFC

Avantages: ● > 50% de terminaux compatibles au lancement

(Terminaux Java & Bluetooth)● Gagner 7 ans sur le marché

(NFC: 20% en 2012; Bluetooth: 20% en 2005)● Coût bas (volumes Bluetooth)

BlueNFC, Pourquoi ?

MobiNear BlueNFC

10 cm

1-3Mbps

Simple Operation Secured Connection Efficient Transfer

Comparaison des technologies

Source: http://en.wikipedia.org/wiki/Near_Field_Communication

NFC

Network Type Point-to-point

Range 10m < 0.2m

Speed

Set-up time 6 s < 0.1 s

No No Yes

Zero Click No

Security No

Bluetooth BlueNFC

Point-to-multipoint

Point-to-multipoint

< 0.1m – 10m &

Programmable

721 kbit/s 3 Mbps

721 kbit/s 3 Mbps 424 kbit/s

Typ.: 3 s 1-6 s

Compatible with RFID

Yes with Software

Yes with Software

Yes with Software & SIM

Yes with Software & SIM

Shopping: carte de fidélité, paiement en magasin

Mobilier urbain: couponing, promotion (bandes annonces), informations, URL, dial-up

Transports (lecture en ~3s): achat, stockage, validation de titres

Services publics: informations, URL, dial-up

Applications BlueNFC ?

Usages BlueNFC

Source: MobiNear

Applications Energy Remarks Best SolutionReader No NFC

Reader Yes

Payment Reader Yes

Reader Yes

Reader Yes

Reader Yes

Ticketing Mobile ! Yes

Ticketing via URL Reader Yes

RFID Mobile ! No NFC

Loyalty Reader Yes

Reader Yes

Information Reader Yes

Reader Yes

Reader Yes

Advertising Reader Yes

BlueNFCTransport / Fast (e.g. Tube)

Read Time3s Typ.

Transport / Slow (e.g. Plane) BlueNFC

BlueNFC with Software & SIM

Physical Access Control

BlueNFC with Software & SIM

Network / PC Access Control

BlueNFC with Software & SIM

PayTV / VoD Access Control

BlueNFC with Software & SIM

BlueNFC & Flashcode

BlueNFC & Flashcode

BlueNFC & Flashcode

BlueNFC & Flashcode

Compatible RFID: No

BlueNFC

Couponing BlueNFC

BlueNFC

Security Check Points Control BlueNFC

Easy Bluetooth Pairing BlueNFC

Compatible A/V Multimedia: Yes BlueNFC

Le lecteur : La MobiNear Box

Internet

/ Ethernet/ GSM Data

MobiNear Box: Technology

10m

20m

4km/h

MobiNear Box: Technology

10m

20m

4km/h 4 km/h 18 s10 km/h 7 s

MobiNear 3s Typ.

● Easy Installation (Plug & it securely connects)

● Easy Management: 100 % Web Operated(Control: Push On/Off, Black listing, Content, ...)

● Upgradable: On the field remotely

● Low Cost Subscription Fees

MobiNear Box advantages

Exemple: Paiement

=J2ME

La Securité

JSR-177

JSR-82JSR-172Internethttps://

PKI

J2MEApplication

La Securité: Multi-ApplicationsJ2ME

ApplicationMIDlet

e.g. Bank_1

J2MEApplication

MIDlete.g. Access_1

J2MEApplication

MIDlete.g. Tickets_1

CARDlete.g. Bank_1

CARDlete.g. Access_1

CARDlete.g. Tickets_1

JSR-177

Parc mobile "upgradable" important:Déploiement BlueNFC Mobile Sécurisé en OTA (~10% de terminaux en France dès le 1er jour)

Support Application Auto-Start (Zero Click) Application Interactive & Programmable (Java) Solution Multi-Opérateurs Solution Multi fabricants de téléphones Solution Multi-Langues Solution Multi-Services

Application BlueNFC Mobile

Demo

NearMobi Near Discover the Digital World around you

Near

Merci pour votre attention. Des Questions ?

Christian CHABRERIE, Ph.D.Founder & CEO

christian.chabrerie@mobinear.com

Exemple 1: Carte de Fidélité Mobile

(Multi-Cartes)

Exemple 2: Audioguide pour les Musées

(Multi-langues)

Démos BlueNFC

Démo:Multi-Zones SmartPoster

Blue NFC