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9November 2010 | Modern Food Processing

EDITORIAL

T he culture of India is truly multi-faceted. When it comes to alcoholic beverages (alcobev), the country seems to have at least two interesting dimensions. While

on one side, Indian culture pools in a sizable chunk of the global tourists, its other side mostly prohibits the consumption of alcohol! In fact, it is still considered a taboo, with some states even advocating a blanket ban on alcohol.

As per a recent study, the market for alcobev in India is estimated to grow at 10 per cent per annum - more than China, the US and Europe combined - over the next five years. Another positive indication is the recent regulatory relaxation in allowing upmarket outlets such as supermarkets and coffee shops to stock up wine and beer in their shelves.

In this context, there are a few remarkable trends emanating across the globe. To begin with, health has emerged as a key platform, with consumers demanding less or no sugar, carbohydrates and additives. Manufacturers, taking a cue from the market, are meeting this need by delivering ‘light’, ‘100 per cent natural’, ‘fortified’ and myriad ‘functional’ innovations. Besides the packaging for the alcobev segment is witnessing a new trend in the form of smaller packaging formats, especially liked by the young

consumers. In addition, there are those super-size packs, in particular, of beer for home or outdoor consumption. The third is the impact of flavours on the alcobev market.

As this sector continues its growth momentum, let’s not forget the significance of responsible drinking and its propagation by the industry. For a detailed perspective, turn to the ‘Sector Watch’.

Staying with packaging, packaged food and beverages with a share of well over half of the entire packaging universe, are seeing a tremendous shift in terms of technology, quality systems and economy-of-scale. At the same time, the need of the hour calls for more multi-product packing solutions that can handle several products as well as be changeover-friendly. The ‘Industry Update’, ‘Practical Tips’ and ‘Packaging Corner’ provide several insights into packaging domain.

As organic foods segment catches up pace, the key question is if we can become a global hub. The ‘Roundtable’ presents various viewpoints from across the industry. Take a look.

Reaching a new ‘high’

Editor : Manas R BastiaAssistant Editor: Rakesh RaoSenior Features Writer: Prasenjit ChakrabortyFeatures Writers: KTP Radhika Jinoy (Delhi), Mahua RoySenior Correspondent: Shivani Mody (Bengaluru)Correspondent: Geetha Jayaraman (Delhi)Copy Desk: Marcilin MadathilProducts Desk: A MohankumarGroup Photo Editor & Creative Head: Shiresh R KarraleDesign: Mahendra VarpeProduction: Vikas Bobhate, Pravin Koyande, Dnyaneshwar Goythale, Ravikumar Potdar, Ravi Salian, Sanjay Shelar, Lovey Fernandes, Pukha Dhawan, Varsha Nawathe, Akshata Rane, Abhay BorkarMarketing & Branding: Jagruti Shah, Ganesh Mahale

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Editor: Manas R Bastia

Editorial Advisory Board

Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head, Food Engg & Technology Deptt., UICT, Mumbai

Manas R [email protected]

Published in association with

CONTENTS

Modern Food Processing | November 201010

Cover photo courtesy: City Pages Llc

Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

REGUL AR SECTIONSEditorial ...................................................... 9

National News ......................................... 12

World News............................................. 18

Events Calendar ....................................... 60

Technology Transfer ................................. 70

Product Update........................................ 74

Product Inquiry ........................................ 87

Advertisement Inquiry.............................. 89

Product Index........................................... 92

Advertisers’ List ....................................... 94

22

26

36

Sector Watch : Dairy Processing

Industry Update : Chocolate & Confectionery

Market Insight : IT & Automation for Food Industry

LEADERS SPEAK“The challenge today is, how to make ice creams a planned purchase” 22...says Subroto Mukherjee, COO, Baskin Robbins (India)

ROUNDTABLEOrganic foods market: India, an emerging hub? 26

IN FOCUS Britannia Industries Ltd: Looking for a ‘healthy’ prospect 32

SECTOR WATCH Alcoholic beverages: A toast to a sparkling future 36

INDUSTRY UPDATE Packaging technology: The change agent 40Harish P Joshi, Managing Director, Nichrome (India) Ltd

PRACTICAL TIPS VFFS packaging machine: Right choice makes all the difference 44K Ravi, Managing Director, Hassia Packaging Pvt Ltd

PACKAGING CORNER Dry aseptic technology: A novel approach in packaging 46Dr Sven Fischer, VP - R&D (Aseptic Process Technology), Krones AG

CASE STUDY Real time business information: A tool to enhance efficiency 50Courtesy: SAP AG

TECHNOFOCUS Screw extruders for pasta production: Shaping up the palate 52Rajkumar V Malik, CEO, Malik Engineers

CURTAIN RAISER International PackTech India 2010: Expanding horizons in packaging 56 PackPlus 2010: The one-stop packaging show 58

REPORT International Foodtec India 2010: Revolutionising the food industry 64

40

Details on page no.29, 30, 47, 48

Highlights of Next Issue

44

NATIONAL NEWS


NEW FACILITY

Bosch Packaging plans new manufacturing unit in GoaBosch Packaging Technology recently announced its latest expansion plans of building its new plant in Goa, for which it has acquired 33,000 sq m of land in Verna Industrial Estate.

V K Viswanathan, Managing Director, Bosch India, said, “The investment of ` 250 million in the plant & machinery will further strengthen our future

plans and leadership position in all the three business verticals, viz, pharma, confectionery & packaging machines. We aim to have a fully functional plant by the end of 2012.”

By 2013, the division will see an increase in the production capacity of the plant. Friedbert Klefenz, President, Bosch Packaging Technology, said, “We have a strong market position in the emerging markets such as India, and to cater to the rising demands, we are

looking into the expansion of the existing portfolio. Today, India is the hub for SAARC nations, Middle East and Africa.”

Bosch India would enter into horizontal flow wrapping machines, as it is an already proven product worldwide.

ACQUISITION

ADF Foods to acquire US-based food company

ADF Foods Ltd, one of the leading name in the overseas markets for packaged

Indian foods segment, is all set to acquire Elena’s Food Specialties, Inc. Elena’s is a US-based manufacturer & marketer of organic & natural products, and a major provider of protein-based Mexican foods.

Bimal Thakkar, Managing Director, ADF Foods Ltd, said, “This is in line with ADF’s strategy to pursue inorganic growth, which not only increases the product portfolio but also widens our distribution network. Elena’s

has a strong distribution network within the US mainstream markets and owns popular brands like PJ’s Organics and Nate’s.”

Through Elena’s, ADF is increasing its presence in the US, which is a high growth market for ethnic foods. All of Elena’s products are produced at the company’s facility in South San Francisco, which comprises manufacturing and frozen & dry warehousing facilities.

UPCOMING EVENT

Annapoorna to be held in November 2010

The 5th edition of ‘Annapoorna – World of Food India’, one of the biggest exhibitions covering the whole spectrum

of food & beverage industry, will take place from November 24-26, 2010, at the Bombay Exhibition Centre, Mumbai. Annapoorna exhibition is a joint initiative of the Federation of Indian Chambers of Commerce and Industry (FICCI) & Koelnmesse GmbH.

The 2009 edition of the event witnessed participation from about 160 exhibitors from 14 countries and over 5,400 trade visitors from 36

countries. This year, more than 250 food & beverage companies from India & abroad are expected to showcase their latest developments at the exhibition. Besides, it will also have country pavilions from Australia, Germany, France, South Africa and Taiwan. Also, a live cooking session by Italian chefs, organised by Consortium of Guarantee, of Quality Extra Virgin Olive Oil, will be an added attraction.

RESEARCH CENTRE

Nestle plans R&D centre in IndiaNestle India recently announced plans for its first R&D facility in India, which will focus on ‘popularly positioned products’. The facility, on which Nestle is investing ` 230 crore, is expected to be operational by July 2012. To be located at Manesar, Haryana, the R&D centre is looking to further localise Nestle’s product portfolio across culinary, cereals, beverages

and dairy products. The company is additionally looking at investing ` 1,000 crore on scaling up its existing manufacturing capacities. Helio Waszyk, Chairman and Managing Director, Nestle India, said, “While ` 350 crore is being invested in a new manufacturing plant in Karnataka to produce the Maggi range of food products including noodles, soups and ketchup, another ` 550 crore will be infused in a new plant to manufacture infant foods.”

Klaus Zimmermann, Head - Nestle R&D Centres Worldwide, said, “The R&D facility would focus on ‘nutritionally enhanced products at affordable prices’ for India as well as worldwide. In the initial stages, the new centre will have a team of about 40 scientists and engineers.”

Bimal Thakkar

NATIONAL NEWS


GLOBAL EXPANSION

ABD plans to launch its product in the USAllied Blenders and Distillers (ABD), makers of Officer’s Choice whiskey is planning to launch its popular brand in the US market by the end of 2010. Company officials said it has already got approval from the US Food and Drug Administration, to market this brand. The Mumbai-based firm is also looking to invest around ` 250 crore in

the next 18 months to build in-house distillation capacity and acquisition of a manufacturing facility.

“Before the close of the year, we are confident of sending some shipments to the US,” informed Deepak Roy, Executive Vice Chairman and CEO, ABD. The company, which already exports its whiskey to the Middle East countries, has also started exporting to the African countries. “We have started exporting to seven African countries since April

2010. We are also scouting Latin American countries for further exports,” Roy added.

Officer’s Choice whiskey is the largest selling brand from ABD and accounts for over 90 per cent of its turnover.

MARKET RESEARCH

Datamonitor projects high growth of soft drinks sector

According to Datamonitor’s Product Launch Analytics, India held the 13th

position in new product launches in the global soft drinks market in 2009. High growth economy and a prosperous young population are the key drivers of the soft drinks market in India. One of the major trends in the Indian soft drinks market is the increasing focus on rural and semi-urban areas. “The highly competitive nature of the market within cities has seen rural centres grow in prominence as an attractive consumer segment,”

said Amit Srivastava, Datamonitor Analyst and author of the report ‘Product Insights: Soft Drinks in India’. This has led soft drink manufacturers to launch products in smaller, competitively-priced packs, designed to appeal to the rural consumer.

Another trend is the increasing preference for healthy products. To cater to this demand, more players are launching products that have less or no sugar, calories and preservatives.

PRODUCT LAUNCH

Novel machinery for pulp separation

Pellacini Sergio & Figli Sas of Italy has launched TORNADO 1 Centrifugal Extractor, its flagship model in the field

of technological machines, in India. Filtron Engineers is the sole representative of the company, which launched the new machine during the recently held International Foodtec event in Mumbai.

This model of Centrifugal Extractor separates the solid fraction from the liquid in many fruits and vegetables. It has always been appreciated for low moisture level in the waste, the ease of use and the refined product quality.

The solid/liquid separation is achieved by pushing the product on the wall of the cylindrical sieve using the low pressure generated by centrifugal force. The extractor is equipped with cylindrical interchangeable sieves of different holes. The machine is equipped with an automatic washing injecting water on the surface of the sieve, thus keeping it clean even when the machine is in speed.

JOINT VENTURE

IFFCO plans partnership with FonterraIndian Farmers Fertiliser Cooperative (IFFCO) recently announced plans to set up a dairy farming venture with the New Zealand firm Fonterra to produce milk for premium customers.

It is looking at importing thousands of high-yield cows in partnership with Fonterra, and the Indian government was considering a relaxation of a three-

decade-old regulation on import of milking cows for commercial herds to help the venture get underway. “We are in exploratory talks with IFFCO about potentially establishing a dairy farming operation in India,” said Kelvin Wickham, Director – Global Trade, Fonterra.

The project is worth ` 10 billion and will sell the country’s most quality-sensitive, expensive milk under the Kissan brand name. The project involves import of 3,000 Jerseys and Holstein

Heifers from Australia and New Zealand and procurement of 10,000 local cows annually for the next three years.

While IFFCO will have a 45 per cent stake; Fonterra will hold 35 per cent. An Indian company, Global Dairy Health, will hold the balance 20 per cent.

NATIONAL NEWS


NEW FACILITY

Indian poultry firm expands abroadPune-based Venkateshwara Hatcheries, known for the poultry brand Venky’s, announced its foray into Bangladesh by setting up a facility there. This is the group’s second overseas poultry feed manufacturing unit outside India, following Vietnam in the recent past. To be set up in Jessore, Bangladesh, with an initial investment of ` 12 crore, the

unit will have an installed production capacity of 4,500 metric tonne per month and will commence operations by the end of 2010. “Our aim is to provide quality products and services on the doorstep of poultry farmers. This reflects our commitment as a company to honour our mission statement ‘quality through technology’,” said B Venkatesh Rao, Joint Managing Director, Venkateshwara Hatcheries Pvt Ltd.

“We would be setting up an aqua feed mill within the next six months as part of the group’s diversification plans,” he added. In a bid to achieve complete quality control, the company has also established a poultry diagnostic laboratory in Bangladesh.

PACKAGING SHOW

Corrupack Summit and i-Pack to be held in Hyderabad

The i-Pack exhibition, showcasing the latest advances in the packaging

industry, will be held concurrently with the Corrupack Summit - the annual conference of the Federation of Corrugated Box Manufacturers (FCBM) of India. The 39th FCBM conference will be held from December 10-12, 2010, in Hyderabad. The Corrupack Summit is one of the largest and most influential conferences-cum-exhibitions in India.

The Indian packaging industry is expected to attain a turnover of $ 14.5 billion by 2011. Indian

corrugated industry is currently estimated to be about 3 million tonne and is growing at over 12 per cent per annum. This presents a huge opportunity for machinery manufacturers and ancillary suppliers to showcase their products to the Indian corrugated community.

The i-Pack exhibition is aimed at providing a glimpse of the latest technology and resources available in the packaging industry.

WINE MARKET

Maharashtra wine industry set for revival

A revival package for the wine industry in Maharashtra is on the anvil with the state government likely to announce

` 90 crore for the same. Wineries in Maharashtra, which produce over 90 per cent of the wine in the country, have been facing a severe financial crunch. They are asking for a twin solution: allowing current stocks of wine to be converted into brandy; and extension of a revival package in terms of soft loan and subsidy.

Currently, there are around 70 wineries in Maharashtra, spread across

Nashik, Sangli, Pune, Baramati, Buldhana and Solapur. Their annual capacities range from 50,000 litre to 5,00,000 litre.

“The current problems are due to the after-effects of economic slowdown and also due to the terror attacks in Mumbai that have affected tourism, and thereby wine sales. The rest is due to the rise in the price of grapes,” said Prashant Sankpal, Vice President, Sangli Region Wine Producers’ Association.

UPCOMING EVENT

dti promises a technological havendrink technology India (dti) will take place at the Bombay Exhibition Centre on November 18, 2010. Around 90 exhibitors from twelve countries will be presenting high-tech products for the Indian beverage and liquid food industry.

The companies represented at dti will be displaying the complete range of beverage & liquid food technology.

There will be a special focus on the requirements of the Asian, especially the Indian market, with trade visitors from India and the adjacent regions being specifically targeted. The event is organised by MMI India, a subsidiary of Messe München International (MMI).

“There is a huge demand for the latest technology for producing, filling and packaging beverages & liquid food in India. Our aim is to capitalise on this demand and the technological solutions

of the Western industrial countries, in particular, and bring it together in the place where that demand is,” said Petra Westphal of MMI, who is responsible for drinktec, the world’s leading trade fair for beverage and liquid food technology held in Munich, and also for dti.

WORLD NEWS


WEIGHING EQUIPMENT

Mettler Toledo Garvens launches weighcells for food industry

Mettler Toledo Garvens has launched two new Electro Magnetic Force

Restoration (EMFR) weighcells for improved diagnosis and accuracy of both static and dynamic weighing processes during food production. These new weighcells, TF10 and TF20, include productivity & accuracy enhancing features as also comply with stringent industry standards.

Increased speed is a key benefit of the new weighcells, facilitating higher throughput while ensuring rigorous quality assurance. This

increased efficiency is achieved by the fast reaction time of the TF10 and TF20, which allows for shorter weigh cycles. The weighcells can weigh up to 1,000 pieces per minute at line speeds of up to 180 metre per minute.

Compared to the existing technology, the company claims that the new weighcells could produce more accurate weighing results over a wider weighing range and for a larger variety of products.

EXPANSION STRATEGY

Kemin’s worldwide expansion to start in Des Moines

The US-based Kemin Industries announced a five-year expansion plan

that will add six new manufacturing facilities, three new research facilities and a new corporate headquarter building in Des Moines, USA.

“As we approach our 50th anniversary in 2011, we are well-positioned to make this significant investment for the future and strengthen our commitment towards employees, customers and the millions of lives that we touch every day,” said

Dr Chris Nelson, President and CEO, Kemin Industries. He further added, “Our expansion in Des Moines is an important part of the overall global expansion plan that will take the company to the next level.” This is a key component of the company’s global expansion plans. In addition, Kemin is actively evaluating expansion opportunities in Brazil, Russia, India and China.

MARKET EXPANSION

Sidel creates South African subsidiarySidel has created its own subsidiary in South Africa to better serve the growing beverage industry in the country and surrounding regions. The supplier of beverage packaging machinery has installed 400 pieces of equipment in Southern Africa since its establishment

there 30 years ago. As the size of the beverage industry continues to grow in the region, Sidel has decided to develop its own activities there.

Mart Tiismann, President and CEO, Sidel, said, “Establishing our own local company is the first step in strengthening our local presence for greater responsiveness and stronger support to our customers.” He

further added, “We also plan to bring additional resources onboard soon, in order to offer more service capabilities and competences.”

SEAFOOD POLICY

UN finalises global guidelines for fish production Consumers will now benefit from standardised seafood labels owing to the first-ever global guidelines for aquaculture certification adopted recently at a United Nations-backed meeting. More than 50 countries attended the meeting of the sub-committee on Aquaculture of the Committee on Fisheries, part of the

UN Food and Agriculture Organisation (FAO) at Phuket, Thailand.

The non-binding guidelines, finalised after four years of debate among governments, producers, processors and traders, are the first to subject animal health, food safety, the environment and socio-economic issues relating to aquaculture workers to compliance or certification. These guidelines will go for approval to the Committee on Fisheries when the body meets during next January in Rome.

If the guidelines are followed stringently by countries, consumers will know whether the shrimps they purchase were raised without damaging a coastal mangrove swamp and whether the shrimp is contamination-free.

New Mettler Toledo Garvens weighcells

Dr Chris Nelson, President & CEO, Kemin Industries

WORLD NEWS


INSPECTION SYSTEM

S+S launches novel technologies for meat industry

S+S Separation and Sorting Technology GmbH of Schönberg, Bavaria (Germany), has launched a range of sophisticated metal and contaminant separators designed for the meat industry. The company has launched LIQUISCAN VF (a metal separator for filler applications), UNICON & VARICON (metal detection systems with integral conveyor belt) and RAYCON product inspection system.

The UNICON metal detection system inspects fresh meat in E1/E2

containers and deep frozen blocks of meat for metal contaminants such as meat hooks, slaughtering tools and broken knives. VARICON metal detection systems are often installed at weighing or labelling stations to provide a final check for metal after the product has been packed. The LIQUISCAN metal separator is specially designed for inspecting sausage meats and similar paste products. The RAYCON product inspection system is primarily used for final inspection of packaged product.

TECHNOLOGY

New technology for more crunch and less fat

Crisp Sensation Holding SA has developed a new technology for snack coating, which has been scientifically proven to retain its crispiness after preparation in both microwave and combination ovens. Also, when kept warm for long periods, ready meals do not become soggy, claims the company. In addition, a series of tests at Wageningen UR Food

& Biobased Research have confirmed that snack foods with a Crisp Sensation coating retain their authentic taste and texture, even after storage period of more than nine months.

The breakthrough technology is now available in the market, opening up an array of new possibilities for breaded frozen food manufacturers.

HEALTH FOOD

Danisco boosts investment in vitamin K2 with ActivK™Danisco recently launched a new brand called ActivK™ in its health & nutrition portfolio. Vitamin K2 is an emerging active ingredient, gaining recognition for its benefits in relation to bone and cardiovascular health. Functionally, long chained

menaquinones, such as ActivK™, have the highest bioavailability and bioactivity, ensuring greater utilisation for bone and cardiovascular functions. ActivK™ was recently issued a positive opinion by European Food Safety Authority (EFSA) for bone health claims. ActivK™ MK-7 from Danisco is a fermented and purified vitamin K2 ingredient using bacteria naturally

occurring in ‘natto’ – a traditional fermented soyabean dish from Japan – and the richest known source of vitamin K2 MK-7.

NEW METHOD

Postobón to use NitroHotfill processThe Colombian beverage group Postobón SA will become one of the world’s first beverage producers to use the NitroHotfill process of Krones AG for soft drinks. This process injects nitrogen into the filled bottles shortly before they are capped – a financially interesting alternative to the conventional hotfill concept. Postobón, the market leader in Colombia, utilises this technology at its plant in Yumbo,

which was newly erected near the town of Cali. Postobón is part of the Ardila Lülle Group, one of Colombia’s largest privately-owned companies. So far, Postobón’s strategy had been to work with seven bottling plants in the large conurbations and with up to 25 filling facilities in the town and city centres concerned, each of the latter reflecting the size of the territory being served. The smallest unit produces about 3,00,000 crates a month, and the largest plant in Bogotá manufactures three million crates per

month. In addition, 55 distribution centres are located all over the country, so as to ensure a sales structure of in-depth efficacy.

“The challenge today is, how to make ice creams a planned purchase”


LEADERS SPEAK

...says Subroto Mukherjee, COO, Baskin Robbins (India). With an experience of over 17 years in the retail and hospitality sectors, Subroto has been at the helm of affairs in every organisation he has been associated with. In conversation with Mahua Roy, he delves into his aspiration of branding Baskin Robbins as an indulgent product.

LEADERS SPEAK


Brand positioning…When we started our operations in India in 1993, the consumers perceived us as a premium brand due to the pricing factor. However, internationally we are treated as a prestige brand rather than as a premium brand. In India, we have always been endeavouring to become a ‘masstige’ brand. It is more of a lifestyle image we aim to create, where people would be able to enjoy Baskin Robbins’ ice cream, and it would also be within the reach of the masses. So in the current context, I would say our positioning is somewhere below premium and somewhere much above a mass-brand. Moreover, we handle the business in the SAARC nations from here, and have also set up new markets in countries like Mauritius (in September 2010), Maldives and Sri Lanka (in 2009). In the last 3-4 years, we have also made our foray into Bangladesh and Nepal.

Sustaining growth…We have gone through a big learning curve. This is because, though we had set our foot in India in 1993, the growth spurt came only since 2001.

Fortunately, we have been maintaining the same store growth rate. Every year, we have been growing at a rate of 30-35 per cent, when the ice cream market itself was witnessing a 12 per cent growth. In fact, 2008 had been a good year for us wherein we grew at 39 per cent. It was a bit slower last year when we grew at only about 25 per cent.

The brand is growing aggressively and has been one of the first to expand into tier II cities and explore new avenues there. In fact, we are now looking at semi-rural markets.

Manufacturing facility and R&D…Currently, we have no expansion plans, as the capacity in our manufacturing facility located in Pune is still under-utilised. For instance, we can manufacture 1.5-lakh litre more a

month, and still there will be scope for further production. The Baskin Robbins manufacturing unit is certified by Baskin Robbins global entity, and it is sufficient to cater to the needs of seven SAARC nations.

The R&D centre is also located in Pune. We have an in-house flavour and fragrance department, which constantly develops new flavours. As a part of our tri-monthly tests, we send the new flavours to our head office in Boston. If approved, it gets updated in our database. So if we want to launch an Oriental Green Tea flavour in India, we have the standard procedure ready. We then work on increasing the shelf-life of the ice cream. It is then subjected to manual handling. We simulate conditions of the actual supply chain, by exposing it to cold-chain-like

environment to check whether the product maintains the taste, texture and quality. Apart from flavour development, R&D team concentrates on standardisation and efficiency of production & despatch rate.

Flavours basket…We have a flavour bank of about 1,500 flavours. Our name has the figure ‘31’ in it. The initial concept was ‘one new flavour for each day of the month.’ As we are not into diversified businesses and our sole focus is on ice creams, becoming the flavour champion has always been our goal.

Surprisingly, the consumption audience of an ice cream ranges from a 4-year old to an 80-year old, or even older. Communication, in terms

of marketing, cannot address such a large audience. Keeping the audience in mind, we choose our flavours for a particular market. There are certain signature flavours of Baskin Robbins (International) like Rocky Road, which we have not introduced here, for it has marshmallows (made of egg and gelatine) in it. All our products marketed in India are vegetarian, in keeping with the Indian tradition.

We have a few local flavours as well. We have realised that it is not that easy to please all the consumers in India. We cannot use big names and say ‘We are doing a Cookies n Cream for you’. It may not appeal to one as much as a Malai Kulfi or Kaju Kishmish or Anjeer Honey would, which are all-time favourites. These flavours have also worked well in the other SAARC nations.

Supply chain issues…The main problems revolve around the supply chain and cold chain infrastructure in the country. For example, if we consider the seven sisters in the North-East – catering to the needs of those states is a big issue because of the logistics-related bottlenecks when it comes to transporting the product from our manufacturing unit in Pune. Also, as they are strike-ridden states, there are insurgency problems and political issues among other challenges.

The very fact that we did not spread wings aggressively during the period between 2001 and 2003 was because of the lack of a proper cold chain infrastructure. In order to start operations in a particular city, it becomes necessary to appoint a distributor somewhere in the vicinity; and that distributor, with his infrastructure of cold room, transportation, manpower, needs a certain threshold of sales to break even.

The main issue is to reach the end-point on time. In a B2C format, it is not possible to give an excuse of non-availability of a certain flavour. In a restaurant, if a certain food item is not

When it comes to ice creams, it is a flavour-

driven business. Unless the customer gets his favourite flavour, he is not going to

patronise your brand.

LEADERS SPEAK


available, one can have something else. But when it comes to ice creams, it is a flavour-driven business. Unless the customer gets his favourite flavour, he is not going to patronise your brand.

Ice cream, being a perishable product, requires consistent control of temperature. Slightest variation in temperature leads to thermal shock, and thereby affects the texture and taste. It may also get spoilt.

On infrastructure challenges…Many companies are entering the cold chain logistics domain. There was a time when we had to rely completely on the distribution channels; depend on selected distributors in different states; and handle primary transportation ourselves. Now globally renowned companies like Snowman are offering logistics services and making transportation process simpler. Several companies such as Reliance and Future Group are also foraying into this segment. Today, we need to go beyond a cold chain. We need a ‘refer’ chain (refrigerator chain). But even with whatever facilities available today, I do not think we have done enough to reach out to the consumers.

The logistics constraints pose as impediments when it comes to expansion, because if a brand does not have a reach and cannot assure the consumer that it will offer a perfect product and quality consistency in all the parts of the country, the consumer would not get convinced.

The Golden Quadrilateral project has helped in reducing the time lag between despatch and distribution to the end-user. The government can provide further support to the industry by way of infrastructure development.

Optimisation of supply chain…Initially, we used to source milk. Over a period, we realised that the quality, fat-content, texture, colour of milk varies from cow to cow and region to region. So we did not know how to standardise the ice cream, till we came up with a formula wherein we stopped using milk. We started using whey protein, fresh cream, sugar etc. Then we added skimmed milk powder, which is of a standard quality, and diluted it to form the milk. We have tied up with leading companies, for instance, we source cream from Hatsun; skimmed milk products (SMPs) from Parag Industries and so on. Milk being a volatile industry, one can neither pre-book nor have a rate contract for six months. If there are price fluctuations in the international markets, it does have an impact in Indian markets as well. However, we protected our franchisees, food service and modern trade accounts, and absorbed the additional costs ourselves, when prices of sugar, cream and SMP soared.

Organised ice-cream sector…If you look at ice cream consumption internationally, India stands low. The average per capita consumption in the US is about 23 litre of ice cream per person annually. In India this figure is 120 mL.

In the international markets, having ice creams is more of a habit. In India, however, one has a lot of options. The Indian dessert segment itself is a massive industry and it will take a long time to match the consumption figures in the US.

However, there are immense opportunities in the ice cream market

in India. This industry stands at ` 2,000 crore, growing annually at a rate of 12 per cent year-on-year. Besides, the organised segment is not more than ` 750-800 crore, the rest is made up by the unorganised segment.

With international brands coming up in India, it is going to open up the market. Also, people in India are getting conscious about what they consume. The Indian consumer is more evolved and a value-seeking one, even if he is a multi-millionaire.

Emerging opportunities… People in India buy ice cream more on impulse, and hence it does not belong to the category of planned purchases. The challenge today is, how to make it a planned purchase. We see huge opportunities in the home-delivery segment. Also, there are opportunities in diversifying into the dessert segment, offering the consumer more than just sticks and cones, like sundaes or fusion cuisine, milkshakes and ice cream sodas.

An ice cream brand, apart from competing with its rivals, also competes with every coffee shop, mithai shop, entire dessert range of a hotel or restaurant, because people would not eat a dessert and then again have an ice cream. So the solution lies in evolving and offering a complete range to the consumer.

Future prospects…Ice cream is perceived as an area of opportunities by most brands. It is an untapped market. Anything you do is going to catch on later. You have to offer quality, value and standards to the consumer. We are focussing on new markets. On an average, we do about 70-80 net openings every year. We started with modest West-centric operations, and today, we are present pan-India in 97 cities, with 416 parlours. This year, we are targeting at opening around 75-80 stores. Through all these initiatives, we aim at spreading our wings in the country.

An ice cream brand, apart from competing with its rivals, also competes with

every coffee shop, mithai shop, the entire dessert range of a hotel or restaurant. So the solution lies in evolving and offering a complete range to the consumer.


ROUNDTABLE

Market for organic foods is now gaining momentum in India with the increase in demand for natural products. While opportunities are big, there are challenges such as inadequate retail presence, little to no certified branded produce, an incomplete range and uncompetitive price points. In addition, the government policy for organic foods has always been in favour of exports, giving little incentives to domestic consumers. So the question is, can India become a major global player in the organic food segment with so many impediments, and without exploring the large domestic market? Rakesh Rao and Shivani Mody try to find out.

India, an emerging hub? Organic foods market

Devinder SharmaFood Policy Analyst

Market for organic food is looking up in India. According to APEDA,

last year the country achieved an impressive

growth rate in exports of organic products, with more than

50 per cent increase in one year. And APEDA hopes to achieve an export target of $ 1 billion in the next five years.

India has tremendous potential to emerge as a global hub for organic food. This requires a shift in policy focus to encourage organic and natural farming practices. All these years, much of the subsidy regime was directed towards subsidising chemical inputs to make them within the reach of average farmers. It is primarily due to this lop-sided policy that natural farming has been priced out. If the government shifts to supporting organic fertilisers, instead of chemical fertilisers,

one will see a transition towards sustainable farming systems, which is the need of the hour to grapple with agrarian distress.

There is surely a need to bring in adequate regulations for organic foods. But these should not be the ones designed by foreign agencies, and followed blindly in India. Such regulatory systems have added to the cost of production, and thereby, taking organic food out of reach of ordinary people. It is time to create our own standards, like the ones developed by the Khadi and Village Industry Corporation, and also by the Organic Farmers Association of India. More importantly, the conventional foods in the market, heavily contaminated by pesticides and harmful heavy metals, need to be brought under tougher regulations.

World over, private sector has led to intensive farming practices leading to unbridled exploitation of the natural resources. The public sector should play a more important role by bringing in organic farming systems that can ensure safe food for the masses rather than building on profits for a few private companies.

Courtesy: Creative Loafing


ROUNDTABLE

Bimal ThakkarManaging Director, ADF Foods Ltd

A large chunk of consumers in India has become regular buyers of organic tea, organic oils etc, which shows the positive shift in the consumption pattern of the consumers. The ‘healthy’ concept behind organic food is catching up in India, but the consumer is still short of accurate facts about this category of food.

India can look forward to having an all-organic farming set up in-house for increased production and output. The climatic and soil conditions in the Indian terrain is favourable for farming round-the-year, which would just make it easier for the farmers to switch to organic farming.

Currently, the main obstacle is the poor supplies of raw materials like organic fertilisers, which are required for the growth of this sector. The farmers here are cautious of the intensive labour put into the farming of organic food and its production yield. Besides, the Indian consumers are confused between natural and organic food. The private sector in liaison with the government can bring about the required boom in the organic food market.

Jairaj SrinivasGeneral Manager, Triune Exhibitors Pvt Ltd

Today, many farmers are shifting to organic farming realising the huge potential in domestic and international market. There are more retailers trading organic foods and consumers are willing to pay a premium price for such products. Organic food products are sold at around 20 to 30 per cent higher price than non-organic foods. This is on the higher side for the middle-class population and they do not buy such products on a regular basis. But in international markets, Indian organic foods are in demand as the labour cost is low compared to developed countries. There are about 15,000 certified organic farmers in India. And the number is increasing, as many farmers realise the

potential for organic food market. The production costs are expected to reduce, as many farmers switch to organic farming. This would make India a leading sourcing hub for organic food internationally and increase consumption of organic food in domestic market as prices decrease.

Organic farming is becoming more organised in India and China, which together host more than half the world’s farming households. This will definitely pave the way for future growth of the segment.

Dr Joshy CherianVice Chairman, Indian Organic Farmers Producers Company Ltd

India has a tremendous potential in this field because organic farming is a farmer-centric and labour-dependent practice. In India, farms are small and large mechanised farms, which are common in the developed world, is not ideal for practising organic farming. Natural resource strength is important in organic farming. India being a tropical country has year-round favourable climate for agriculture. The soil health has become poor since the last 30 years due to neglect. This can be brought back by effective remedial measures. India at present does not have adequate regulations for organic

food. The poor regulations are also a great concern. Food safety is not a serious subject in India because as a nation we are always worried about the quantity of food rather than the quality. A farmer-centric private sector can play an active role in promoting organic food market. An organised private sector can more effectively market the organic foods highlighting their health advantages and also the environmental benefits of organic farming.


ROUNDTABLE

K C RaghuManaging Director, Pristine Organics

India is a land of small farms, which is where organic farming takes place. Further,

consumers are becoming conscious and food safety is fast

becoming a primary concern. This has led to the development of many

certified organic food outlets, for instance Bengaluru has 20 such outlets.

In the coming years, India has the opportunity to become a hub for organic farming. When compared to international

regions, we still follow the traditional farming methods. and instead of mechanisation, we use manual processes.

The regulations are adequate but obtaining certification for small land holding farmers is an issue. Moreover, certification is expensive, though the government is now looking at group certification, which is an economical option. The government needs to promote organic farming by providing proper subsidy, incentives and benefits to farmers. Taking into consideration ecological and social benefits, the concept of organic farming will become profitable.

At present, the organic food providers face many challenges that include dealing with authenticity issues and handling cynicism of consumers. Consumer confidence is necessary for organic farmers to grow in the future.

Mukesh GuptaDirector, Morarka Organic

In India, the organic food market is witnessing exponential growth. Every

year, there are at least 8-10 new brands, and over 1,000

new outlets selling organic products. From the primary basket

of organic foods sold for long, now this basket has also expanded. From just about ` 100 crore last year, this year it would be about ` 500 crore domestic market. India can become a hub for organic farming. It is already far ahead

as compared to other countries in many respects. It has large number of organic products & organic producers and a growing middle-class consumer market. Though we have begun late, we would soon be able to catch up with other leading countries, like the US, Germany, Italy etc.

One of the major challenges is lack of co-operation from retail sector. While on one hand, they sell commodities either at procurement costs or sometimes even at a loss to attract the consumers, but on organic foods, they charge high premiums, thus making the organic products expensive as compared to conventional. They also need to understand that if they take reasonable margins, the organic portfolio can expand manifold in just one year.

Dr Narendra SinghDirector - R&D, Organic India Pvt Ltd

India’s sizeable and well-educated middle class is

pushing up the sales of organic food. Since, India is

developing economically and its population has become increasingly

educated and more affluent, demand for organic food is also increasing. Due to this, more farmers are certifying their cultivated lands as organic.

Farmers in India cultivate crops to revive Vedic practices, combined with ayurvedic tradition of health system with scientific exposition. Some farmers also follow biodynamic agriculture, natural farming etc with modern practices. These categories of farmers export their goods and have market surplus. India produces a wide range of primary organic products like coffee, tea, spices, fruits, vegetables, cereals, honey, cotton, herbs etc.

Indians had inherited organic farming as a tradition. The whole world recognises India as a reliable and competitive supplier of the highest quality organic food and wants it to be the central hub of organic production.

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IN FOCUS

I t was a humble beginning for Britannia Industries Ltd, which was set up in Kolkata in 1892, with an initial investment of ` 295. The growth of the company was

driven by dreams and a strong belief in its products. By 1910, Britannia had mechanised its operations and acquired a reputation for quality – so much so that several years later, during the tragic World War II, the government reposed its trust in Britannia by contracting it to supply ‘service biscuits’ to the armed forces. Today, it has become renowned globally as one of the best companies in the food sector.

Expanding product rangeBritannia offers both delightfully indulgent and healthy choices in biscuits, bread, cake, rusk and a range of dairy products that

include cheese, curd and specially formulated functional beverages with a dairy base.

Currently, the company has six power brands, which constitute the backbone of the bakery business – Tiger, Good Day, 50-50, Milk Bikis, MarieGold and Treat. NutriChoice will be the 7th power brand and epitomises the smart option of taste and health. It offers a variety of ingredients with high fibre, complex carbohydrates, etc. At the other end of the spectrum are the relatively niche brands like Pure Magic, which are meant for pure indulgence. Britannia’s bread, cake and rusk business is growing rapidly, having tripled in the last four years and currently estimated at ` 5 billion. Biscuits are among the fastest growing FMCG categories as revealed by studies conducted by A C Nielsen. The biscuit category has grown at a CAGR of over

32

Looking for a ‘healthy’ prospectBritannia Industries Ltd

Constant focus on manufacturing operations to deliver quality products consistently coupled with intense research & development has catapulted Britannia into an enviable position in the market. Prasenjit Chakraborty takes a closer look at the company as it gears up for a ‘healthy’ growth.


IN FOCUS

15 per cent in the last three years. “It is also the largest FMCG category in India. We see several growth drivers for the biscuit category,” says Vinita Bali, Managing Director, Britannia Industries Ltd.

In its endeavour to provide nutritious food to school children, Britannia also partners with Global Alliance for Improved Nutrition (GAIN) and several NGOs & government agencies to supply iron fortified Tiger biscuits as snacks to supplement the mid-day meal programmes in schools.

Manufacturing standardsBritannia follows high standards when it comes to all its products, and the credit goes to its dedicated team that drives technology projects for competitive advantage. In this direction, several innovative technology projects for achieving cost & quality advantages have been implemented. These help in introducing new products. “Britannia strives to excel in quality standards, not only with respect to the products and packs it sells but also in its operations by establishing stringent quality systems and processes at relevant points of the supply chain,” says Bali. All the manufacturing units of the company, including its ancillary units (co-packers) have been certified for ISO 22000 standards to implement food safety management systems. A massive initiative has also been taken to increase food safety awareness all through the system. The thrust has been on ensuring quality processes in various facets of the supply chain such as daily quality measurements, quality audits, vendor quality improvement programmes, regulatory processes and training.

Recent modificationsManufacturing operations are focussed on delivering consistent quality products to consumers. For Britannia, it is an ongoing process. In this regard, a systematic approach is followed by way of focussed & dedicated work groups to rapidly and definitively deliver the new formats that have been put in place, while concurrently

Britannia strives to excel in quality standards, not only with respect to the products and packs it sells but also in its operations by establishing stringent quality systems and processes at relevant points of the supply chain.

Vinita BaliManaging Director


IN FOCUS

developing competencies to handle allied technologies.

Besides this, emphasis on cost minimisation continues to be one of the key deliverables of the manufacturing system. In this direction, appropriate exploitation of latest technologies like energy integration through new energy-efficient ovens etc have been put in place in a few relevant units. This drive to leverage on technology will continue in the forthcoming years to retain its competitive edge.

Safety interlock is integral to the machinery engaged in manufacturing. “Safety is of utmost importance for us. We also adhere to all statutory requirements related to industrial safety,” states Bali categorically. All the manufacturing units of the company have safety systems in place. Moreover, regular training and awareness programmes are conducted on safety.

Productivity enhancement programmeIt has been a constant endeavour of Britannia Industries to improve productivity and eliminate cost disadvantages & non-value-adding activities to secure profitable growth. These measures include energy conservation, machine efficiencies etc.

“We saved over ` 1,800 million of cost through the various cost reduction initiatives we took over the last four years,” claims Bali. Britannia has systems & processes, which facilitate right decision-making to improve operational efficiency and effectiveness. Information technology plays a key role in enabling this. For instance, workflow systems are deployed across all key business processes to integrate sales & replenishment. Business intelligence platform has been deployed for monitoring business performance.

Apart from this, the company has focussed on innovative packaging and marketing. It has also implemented new technologies to maintain momentum in the business. “We operate in an extremely high cost scenario and a market structure that invariably reduces operating margins, thus challenging the pursuit of profitable growth. We have, therefore, concentrated on three priorities – accelerating top-line growth, increasing cost-effectiveness, and building capability – of people and infrastructure,” reveals Bali.

Innovations: An R&D breakthroughInnovation is the key for Britannia to attain growth and enable the process R&D team that works on multiple

projects at any point of time to come out with new products. The company has led the market with several differentiated and ‘new to the market’ brands like NutriChoice Digestive, NutriChoice Nature Spice Cracker, Treat Choco-Decker, Vegetarian Cakes etc. “We have also launched ActiMind, a first-of-its-kind milk-based health drink with seven active brain nutrients that help mental sharpness,” says Bali. Besides this, several new ‘low unit price’ packs have also been introduced for key brands to expand the market, through on-the-go or immediate consumption opportunities.

The company has also steered its business towards a portfolio of healthy and nutritious products both in bakery & dairy segments, and fortified with micro-nutrients from bread to specially created and differentiated products like Actimind. “Britannia is the only company in India to remove transfats from its biscuits, consistent with its credo of ‘eating healthy’. We also have a small retail business in Bengaluru – Daily Bread that provides gourmet breads and cakes,” says Bali.

Aiming highCommenting on one of the most significant milestones achieved by the company, Bali says that the last two to three years has witnessed the strengthening of its health and wellness portfolio with the launch of a new brand like NutriChoice and led to enriching approximately 50 per cent of its volume with micro-nutrients.

With the market for bakery products expected to witness double-digit growth, there is a huge prospect for the companies, which offer high-quality, innovative products. By positioning the Britannia brand as both enjoyable and healthy, the company seems to be all set to continue its growth momentum and realise its goal of becoming one of the top three fastest-growing FMCG companies in the country. A view of the production centre

SECTOR WATCH


Possibly considered the oldest craving, alcohol is seen as a partner in every emotion linked to man, be it celebration or depression. Mahua Roy analyses the alcoholic beverage industry, which seems to be on a new high in terms of growth.

Modern Food ProcessingModern Food Processing | November 2010November 201036

SECTOR WATCH

Courtesy: City Pages Llc

SECTOR WATCH


A thriving industry pegged at $ 14 billion in 2009, the alcoholic beverage (alcobev) industry in India spells out a

myriad of opportunities. Over the next five years, the market for alcobev is projected to grow at 10 per cent a year – more than China, the US and Europe combined, according to an estimate by KPMG India.

SWOT analysisThe following SWOT analysis of the alcobev industry in India presents a crisp overview of its prominent strengths, weaknesses, opportunities and threats.

Strengths: The alcobev industry in India has the biggest advantage in terms of the huge population, especially those belonging to the youth category. With 30 million individuals added every year in the drinking age-bracket, it constitutes a massive target audience to cater to. Plus, it is a chief revenue-generating sector for the government. Added to this, is the favourable geographical location of India which provides a perfect climate for the cultivation of grains and grapes. This has encouraged the setting up of breweries and microbreweries in close proximity to these cultivation areas. In parallel, the tropical climate of the country facilitates the faster maturation of alcobev. Also, India has an arable

land area comprising 48.83 per cent of the total area, compared to an average of mere 11 per cent for the rest of the world. This also works in favour of the alcobev industry. Last but not the least, India has been a culturally rich country, thereby making it a popular tourism destination. Tourism in turn has given the alcobev industry a colossal impetus.

Weaknesses: The culture of the country has two sides to it. On one hand, it is driving the tourism industry, and on the other, it inherently prohibits the consumption of alcohol. Alcohol is still a taboo, with few states advocating a complete ban on alcohol. Lack of infrastructure is another issue plaguing this industry. Insufficient cellars and refrigeration facilities are other areas of concern.

Opportunities: Apart from obvious factors like higher disposable incomes and rapid urbanisation, globalisation of the Indian citizen is also viewed as an opportunity for this market today. Globalisation has made the Indian citizen much informed, much evolved, along with more opportunities for travelling worldwide, which together has led to the awareness and acceptance of a wide spectrum of alcobev. Liberalisation of women in India is also a budding trend, which is being capitalised by the alcobev companies. The recent relaxation by the government in allowing upmarket outlets like supermarkets and coffee shops to include wine and beer in their stocks is seen as a positive move. Rationalisation of duties on imported alcobev is also an area of opportunity to be cashed upon.

Threats: The Indian constitution discourages alcohol consumption. Ban on advertising of alcobev is seen as a threat to this industry.

Keeping the SWOT analysis in mind, there has been an insurgence of a number of novel trends in this industry, which have fuelled the demand of alcobev and secured a sturdy future for the same.

Tapping the trendsThe overall general trends from across the globe indicate health as a key issue, with consumers demanding less or no sugar, carbohydrates and additives. Manufacturers have embraced this with the delivery of ‘light’, ‘100 per cent natural’, ‘fortified’ and ‘functional’ innovations. One of the most extreme examples is the launch of Asahi Vegesh in Japan, a ready-to-drink (RTD), low-alcohol (4 per cent) cocktail. This carbonated drink has a grapefruit taste as the base and is made with 21 types of vegetables including yellow carrots, spinach, asparagus, red bell peppers, and five types of fruits like grapefruit, lemon and pineapple.

Introduction of low-carb drinks into the market is considered a beneficial strategy. Low-carb versions of popular beer brands like Corona, Budweiser, and Kingfisher have become a rage, considering the growing incidence of the ‘beer belly’. SABMiller launched

Changing food and cuisine consumption habits – sensorial exploration and adventure in food coupled with more ‘daring’ flavours in alcoholic beverages, especially in cocktails – have been an inspiration to the flavour industry’s R&D.

Nicholas GarfieldAlcoholic Beverages Specialist, International Flavours and Fragrances

Chocolate liqueurs are unique products as they are presented in three categories: confectionery, gifting and spirits. We are working with a triple facing strategy. With liqueurs, we build a double branding for our products. This strategy creates double recognition for the consumer.

Tomas BruunExport Director, Anthon Berg

Table 1: Estimated demand for alcobev in India (2010)

Beverage Market (*cases)Beer 195 millionWhiskey 135 millionBrandy 24 millionRum 21 millionVodka 6 millionWine 1.5 million

Source: International Scotch & Wine Report

* 1 Case =12 bottles totalling 9 litre

SECTOR WATCH


Miller Chill Chelada Style beer in the US market in 2007. It had an innovative formulation and is a low-calorie beer flavoured with lime and salt. Making the most of this trend, Bacardi introduced a segment of low-carb breezers, in the flavours Diet Orange & Vanilla and Diet Lemon.

Another trend is seen in the area of packaging. To tap the young consumers, one has to be continuously innovative. This consumer group is more used to new and smaller packaging formats. Thus, bottling wines in smaller bottles has a considerable effect in attracting younger consumers. Personal size wine in smaller packs, typically 187 mL, is now a growing trend in the US wine market. Even wine enthusiasts are open to this idea since it enables them to try different types of wine during one meal.

This packaging trend is not only seen in wine, but in liqueurs and RTDs too. Interestingly, it is matched by the emergence of super size packs, especially of beer, for home or outdoor consumption.

Consumers are also seeking premium products – those containing the finest ingredients with an ethical or luxury provenance, or specially packaged limited editions. On this front, liqueur chocolates are gaining a prominent status. Perceived as an ideal modern gifting solution, these chocolates are

penetrating into the Indian market. More than half a century ago, Anthon Berg introduced the world-renowned liqueur chocolate bottles. Today, the global market for liqueur chocolates is still looking good for Anthon Berg. “Chocolate liqueurs are unique products as they are presented in three categories: confectionery, gifting and spirits. We are working with a triple facing strategy,” says Tomas Bruun, Export Director, Anthon Berg. The marketing strategy adopted by the company is to continuously renew its product portfolio in close co-operation with the leading liqueur brands. “This way, we build a double branding for our products. This strategy creates double recognition for the consumer,” adds Bruun.

Wooing the womanTargeting the new-age woman consumer is also one of the key focusses of the alcobev companies. Beer, typically a male-centric drink when it comes to ad-campaigns, is now being reinvented for women. Heineken introduced Rosé Beer for female drinkers. Similarly, SABMiller introduced a new brand called Redd’s, aimed specifically at women. In addition, the company is selling Redd’s in packages of 5 or 10 bottles, rather than the heavier 6-, 12- or 24-packs that are typically designed for men. Also, these packs are shaped like a woman’s handbag. The other alcohol producing multinational Anheuser Busch known for its beer brand Budweiser has released a line of beers with women consumers in mind in the US. The three new fruit varieties of beer launched by the company in 2007 include Lime Cactus, Tuscan Orange Grapefruit, and Pomegranate Raspberry.

To appeal to professional women who seek sophistication in their alcoholic beverages, Diageo launched Nuvo, a pink alcoholic beverage, which is packaged in an elegant bottle whose design was inspired by luxury perfume brands.

Overall, it can be seen that the flavour industry is playing a significant role in this emerging market.

Flavours: Complementing alcobevFlavours are used extensively in a variety of applications in the alcobev industry. Some of these include flavoured alcobev that include malt beverages to which various fruit juices or other flavourings are added; beverages containing wine, such as wine coolers, where again fruit juice or other flavourings are added. Besides, there are beverages containing distilled alcohol plus added ingredients/flavourings, and alcohol enhancers, which are ‘smoothers’ that are added to spirits for enhanced enjoyment. “Changing food and cuisine consumption habits – sensorial exploration and adventure in food coupled with more ‘daring’ flavours in alcoholic beverages, especially in cocktails – have been an inspiration to the flavour industry’s R&D,” says Nicholas Garfield, Alcoholic Beverages Specialist, International Flavours and Fragrances (IFF).

A robust growth is seen for the alcobev industry, but it has to be supported by welcome initiatives by the government. Friendly policies need to be adopted, but also keeping in mind the propagation of responsible

India continues to apply a 150 per cent basic customs duty on imported spirit drinks, which is high by international standards. In that context, for example, we have called for the inclusion of alcohol in the new Goods & Services Tax, which would help to harmonise state-level taxation of alcoholic drinks.

David WilliamsonPublic Affairs Manager, Scotch Whiskey Association, UK

Having tax structures that tend to favour low alcohol products like beer would encourage its consumption, generating benefit down the entire supply chain due to the enormous agricultural linkages and economic multiplier effect.

Sundeep KumarDirector – Corporate Affairs, SABMiller India

SECTOR WATCH


drinking, in order to drive the alcobev industry further.

Government supportIt has been observed that the government targets alcobevs and tobacco products by inconsistent levying of taxes. The question that arises is whether it is possible to keep the price of a product constant by optimising the entire supply chain. The industry has varied opinions regarding the efficiency of the supply chain. “Our experience is that supply chain efficiency can be driven by both, enhancing distribution efficiencies and optimising the sourcing of raw materials, packaging materials etc. This would involve exercising the least cost sourcing options keeping the tax, freight etc into consideration and reducing the number of middlemen from the sourcing structure,” says Sundeep Kumar, Director – Corporate Affairs, SABMiller India.

The tax levels on beer is higher compared to Indian Made Foreign Liquor (IMFL) on a per unit alcohol basis across every state. In fact, the share of tax in the price of beer in India is among the highest in the world. If the price of beer is compared to that of spirits in India, for every one unit of spirit, one can buy only 1/4th the amount of beer in absolute alcohol terms. In most countries, it tends to be equivalent or in favour of beer. In order

to spur preference for this low alcohol option and fully derive the immense social and economic benefits that beer can provide, it is imperative that these price distortions be corrected. “Having tax structures that tend to favour low alcohol products like beer would encourage its consumption, generating benefit down the entire supply chain due to the enormous agricultural linkages and economic multiplier effect,” informs Kumar. “Reduced retail licence fee and trade margins will also contribute to creating preference for the product, thus driving economies of scale and efficiencies down the supply chain,” he adds.

Similar issues are voiced by David Williamson, Public Affairs Manager, Scotch Whiskey Association, UK (SWA). He says, “India continues to apply a 150 per cent basic customs duty on imported spirit drinks, which is high by international standards.” (China’s spirits tariff is 10 per cent and Brazil’s tariff is 20 per cent) EU-India Free Trade Agreement that aims to introduce more harmonised, rational tax arrangements across the states of India is a welcome move. “In that context, for example, we have called for the inclusion of alcohol in the new Goods & Services Tax, which would help to harmonise state-level taxation of alcoholic drinks,” Williamson adds.

Let’s say cheers!Potential areas of research in the alcobev industry are poised to transform it into a robust sector. Grover Vineyards, which is one of the leading players in the wine market in India, is concentrating most of its research on the standardisation of grapes. “As wine is fairly new to India and the Vitus vinifera grapes are not native, a huge amount of research that we are doing deals with understanding the physiology and related biochemical studies of the plant in adapting to conditions that are uniquely Indian,” says Karishma Grover, Brand Manager, Grover Vineyards.

Research can also be driven towards shortening the maturation period of

grapes or even shortening the brewing period of alcobevs. Such path-breaking research could prove to be economical for the industry. Also, shifting the focus to enzyme technology in brewing could also be considered.

Enzymes break down the starches in grains into sugars, which are utilised by the yeast and fermented to alcohol. Enzymes are also used to degrade the proteins in grains to create free nitrogen, which is also required for yeast growth. “The use of enzymes saves on the use of chemicals and increases the efficiency of alcohol distillers as they are able to gain higher yields of alcohol per tonne of grain used than without utilising enzymes. Producers using molasses for spirit production can also benefit from enzymes, which degrade the remaining residual starch and larger sugars in molasses, thereby speeding up yeast growth and shortening production times,” says John Slade, Director – Sales (India & South East Asia), Novozymes, a key player in enzyme technology.

Combining all the factors, the alcobev industry is set for an ascent. The changing trends and government policies have given it a much needed boost. Technological advances are poised to make it all the more optimistic, thus giving it innmuerable reasons to say cheers!

The use of enzymes saves on the use of chemicals and increases the efficiency of alcohol distillers, as they are able to gain higher yields of alcohol per tonne of grain used. Producers using molasses can benefit from enzymes, which degrade the remaining residual starch, thereby shortening production times.

John SladeDirector – Sales (India & South East Asia), Novozymes

As wine is fairly new to India and the Vitus vinifera grapes are not native, a huge amount of research that we are doing deals with understanding the physiology and related biochemical studies of the plant in adapting to conditions that are uniquely Indian.

Karishma GroverBrand Manager, Grover Vineyards

INDUSTRY UPDATE


The booming processed food & beverages market, one of the leading end-users of packaging solution, is fuelling the growth of the packaging sector in India. The industry itself is graduating in terms of technology, quality systems and economies of scale. In addition, changing consumer preferences and development of new products are paving the way for new packaging technologies and trends in terms of materials and designs used in the food processing industry.

The change agent

Packaging technology

Harish P Joshi

P ackaging plays a visible and catalytic role in a modern economy, with the widespread adoption of branding and development of products according

to consumer preferences. It enables to preserve the quality and increase the shelf-life of innumerable products – ranging from milk & biscuits, to drugs & medicines, processed and semi-processed foods.

Indian packaging market Germany leads the world in the packaging machinery export, while Italy and the US are in the second & third positions, respectively. The per capita packaging consumption of India is $ 15 as against the worldwide average of $ 100. In fact, India occupies the lowest position among the BRIC (Brazil, Russia, India and China) nations when it comes to per capita consumption. But the trends in the packaging industry in the country are encouraging.

According to some estimates, the Indian packaging industry is growing at an annual rate of about 15 per cent. There are about 600-700 packaging machinery manufacturers, 95 per cent of which work in the small and medium sector located across India. The packaging speeds in India have enhanced from 30-50 packs per minute five years ago to 60-100 pouches per minute.

Packaged food and beverages occupy almost 60 per cent of the packaging space because of the utility and the changing lifestyles of people. Pharmaceutical packaging constitutes a considerable portion of the overall drugs and pharmaceutical market in India, consisting of various types of glass, PET bottles, strip & blister packs, injectibles, ampoules, bulk packs and other usages.

Plastic is the most commonly used substrate in flexible packaging. The ratio of flexible packaging weight to product carrying capacity is the lowest, and hence, weight of packaging required is minimum. The awareness about

Courtesy: Nichrome

INDUSTRY UPDATE


proper collection and recycling methods is necessary in India. Organisations like Indian Centre for Plastics in the Environment, Mumbai, are doing an excellent job on this front. Plastics are considered among the most recycling-friendly materials.

Generally in India, the industry requires more of the multi-product packing solutions, which calls for flexible technologies. Hence, the same machine needs to handle several products and needs to be changeover-friendly.

Factors affecting growth According to the 2004–2009 trends presented by the World Packaging Organization, India is the second-fastest growing packaging market in the world. Increased competition in all product sectors within the country as also the increasing need to look for export markets have contributed to the rising demand for appropriate and at the same time, cost-effective packaging materials & technologies.

Good prospects for the Indian economy: The Indian economy is growing at a promising rate, with increase in outputs in agriculture, industry and tertiary sectors. The overall economic growth has proved to be beneficial for the consumer goods market, with more products becoming affordable to a larger section of the population.

Urbanisation: The liberalisation and consumerism have led to an increase in the urban population of India, whose demands for quality retail products are rising, thereby fuelling the growth of the packaging industry.

Changing lifestyles: Changing lifestyles and lesser time to spend in kitchens have resulted in the introduction of new products like pasta, soups, ready-to-eat meals, which require good, sustainable packaging.

Health-consciousness: As people are becoming more health-conscious, there is a growing trend towards well-packed, branded products rather than the loose and unpackaged formats.

Small packet revolution: Since the purchasing power capacity of Indian consumers is low, the consumer goods

23%

17%11%10%

6%

33%

Germany Italy USAJapan China Other countries

Figure 1: World packaging machine production share (2007)Source: Nichrome

INDUSTRY UPDATE


come in small & affordable packages. Low-priced sachets have proved to be extremely popular in smaller towns and villages, where people do not prefer to buy larger packs due to financial constraints.

Classification of packaging technologyThe type of packaging technology to be used for a product is dependent on a number of parameters. The packaging technology is built around one or more of these factors and it caters to the customised needs of the industry.

Product: The product to be packed can either be wet (like milk, gel, toothpaste) or dry (like masala, soup powders)

Packing material: The packaging technology will be based on the type of packing material – paper or board (having the highest consumption) followed by rigid plastics, flexible plastics, metal, glass and others

Level: Packaging technology is categorised according to primary packaging (filling of pouches and bottles), secondary packaging (putting the pouches or bottles into cartons), tertiary packaging (palletising the cartons or bags)

Method: The type of technology varies based on the need of packaging, which includes vacuum,

aseptic, shrink, strip, gas flush and other methods

Shape: The shape of the packaging includes the form or size, which includes heavy packaging (container, wooden packs), medium packaging (carton box, woven bag), light packaging (cans, bottles)

Function: The function of the packaging also changes the selection of the packaging technology. The function of the package could either be

protective (resistance against shock, drop, pressure, heat and water), convenient (transport, stock, re-use), aesthetics (design, colour, size) or psychological (attractive).

Moving towards packaging solutionsThe choice of classifying the need of packaging technology is critical. But packaging technology is not complete without pre- and post-packing machinery.

Pre-packaging includes processing equipment, silos, product feeding through conveyors, bucket elevators to the packaging machines

Post-packaging includes metal or impurity detector, weight check, product information

printing (like weight, expiry and other details), labelling, etc. The packaging solution must also include production data and supervisor control systems, which are essential in today’s packaging technology. Remote diagnostic and repair services through modem are proving effective in a country like India.

As the urbanisation spreads; standard of living improves, retail boom catches up, public distribution system undergoes reforms; packaging industry growth would surpass all expectations.

The master of packaging technology is created by the ‘Mother Nature’. Look at the way nature has packed fruits, vegetables, grains and one will realise why ‘only nature can pack better!’

Harish P Joshi is the Managing Director of Nichrome (India) Ltd. He is an Alumnus of College of Engineering, Pune, and

IIM, Ahmedabad. He was earlier working with Middle East Packaging - a pioneering packaging material start-up in the Gulf. Today, he is spearheading Nichrome’s growth and has introduced aseptic pouch packaging systems for milk & juices. Email: [email protected]

Turkey

India

Poland

Philippines

Brazil

Indonesia

Taiwan

China

Lithuania

Egypt

0 5 10CAGR (%) 2004-2009

15 20 25

Figure 3: Ten fastest growing packaging markets in the world

Source: Nichrome

40%

20% 20%

20%

Packaged food

Figure 2: Global demand for packaging machinery

Beverages

Pharma, cosmetics personal hygiene & household care products

Others (including tobacco, personal leisure products, disposable paper products, building materials industrial packaging)

Source: VDMA

As the urbanisation spreads; standard of living

improves, retail boom catches up, public distribution

system undergoes reforms, the growth of packaging

industry would surpass all expectations.

PRACTICAL TIPS


Right choice makes all the difference

VFFS packaging machine

One of the most popular among packers and consumers, flexible packaging is a customised and non-rigid form of packaging that is used to store food products. It offers many advantages to food processors through increased operational efficiencies when compared to other packaging materials/systems. However, to reap the benefits, it is important to purchase the equipment that delivers better cost of ownership. Here are some useful tips…

K Ravi

F lexible packaging has revolutionised the way products are presented in the retail market. It symbolises the art and science of containing and protecting

products from the point of production till the point of consumption. Packaging system covers the whole gamut of the processes of design, evaluation and production of packages.

Today, flexible packaging is becoming highly advanced and needs to be produced more quickly and efficiently. It is generally lightweight; easier to open; employs low-cost materials; and easier to distribute, reseal, store & dispose. In order to pack in flexible pouches, manufacturers use different types of machines depending on their production requirements and product applications. However, the most popular equipment is the Vertical Form Fill Seal (VFFS) packaging machine. Flexible pouches of different types, for instance, gusset, pillow, three-side seal etc can be produced.

Right way of evaluation There are several Indian and global companies, which manufacture VFFS machines. But the crucial question that bothers the buyer is – how

to evaluate and choose the right packaging machine for the application.

The VFFS machines primarily consist of bagger & filling system:

Bagger forms the pouch from a roll of film, facilitates/integrates the fill process and seals/dispenses the pouch

The filling system accurately doses the product and drops when called upon by the bagger

Often buyers get carried away by technical jargons and cosmetic features presented by the manufacturers. Buyers do not check whether the machine is capable of fulfilling their requirements, giving the required speed and accuracy, and the end result is ‘a great equipment, which does not offer value to their specific application’.

Get started Buyers should carefully select the machine based on their specific requirements. One can consider the following steps for making the right selection. There are two important steps to ensure that the equipment is a perfect fit to the buyer’s need.

The first step is to ‘know and specify clearly one’s product characteristics & application needs’. This is the most crucial step for effective

Courtesy: Hassia Packaging

PRACTICAL TIPS


selection and configuration of machine. Before finalising the machines, buyers should conduct some research about the product that they plan to opt for. Buyers should consider the following aspects:

It is important to know the product characteristics. These includesparameters such as how the products flow; the bulk density of product; the moisture contents in the product; product behaviour, eg dusty, aggressive, abrasive, hygroscopic etc

SKUs and output/ shift or/month required for each SKU

Environmental conditions at the site Power and utility quality and

specifications available

The next step The second step, after tabling the product and application data, involves a parametric evaluation process for selection of the equipment. Factors to be evaluated include:

Value offered: Value is defined by a combination of speed, accuracy and price. Buyers should know at what speed and accuracy they need to achieve their target of packaging. Often buyers are obsessed only with price, which results in a poor buy leading to high cost per pouch produced

Modularity: This is important for flexibility in upgradation (increased speeds) and addition of features

(gusseting, special sealing tools, chain pouching etc) as required at a later date. This will ensure that the equipment does not become obsolete with changes in market dictates/needs

Flexibility in terms of upgradation, when required: Check how fast one can change the speed, format size/parts and set-up. If it is done in minimum time, then one will be able to start operations immediately and easily

Ease of operation: Machines should be easy to operate and fatigue-free. It is commonly observed that buyers purchase a machine and run with an operator, who does not have proper knowledge or training about handling the machine. As a result, this leads to poor overall machine performance and low operator efficiency

MTBF and MTTR: High mean time between failures (MTBF) with ease of maintenance and low mean time to repair (MTTR) will result in high machine availability

Running cost of machine: Before buying a machine, buyers should consider the power consumption, utilities and consumables. Otherwise machine running cost will be higher

Lower laminate wastage: Machine should be designed in such a way that it should lower laminate wastage. The factors that influence this include sensitive film tracking

& effective/uniform sealing pressure and temperature

Service response: This is one of the major issues, a buyer should not ignore; it is pivotal to check about the manufacturers’ service response. It is important to find out whether the manufacturer has a service team in place, and also whether there is an effective structure to support the team

Availability of spares: It is essential to scrutinise whether some part of the machine is damaged or not functioning, and ensure the availability of spares.

Right buying decisionAll the above factors are directly connected to buyers’ production capacity. Hence, they should look at all these parameters in an analytical way and due diligence needs to be exercised for examining & quantifying these factors before a buying decision is taken.

K Ravi is the Managing Director of Hassia Packaging Pvt Ltd, a fully-owned subsidiary of OYSTAR Hassia GMBH, Germany. The

company offers packaging solutions for dairy, food, detergents, frozen food, chemicals and a host of other solid products. For details, contact Jitendra Sinhasane (Assistant Manager - Corporate Communication) on email: [email protected]

Table 1: Optimum cost of ownership : A case studyA short case study is presented below to emphasise the impact of the various performance characteristics on the selection decision and importance of buying an equipment that delivers better cost of ownership Sl no. Offer I Offer II Cost differential Basis of calculation1 Machine cost ` 27 lakh ` 23 lakh Calculated at 15% pa over 300 days working

Interest cost /day ` 1,350 ` 1,150 ` 200Depreciation cost/day ` 900 ` 770 ` 130 At 10%

2 Product give away 0.50% 0.70%On 1 kg pouch, speed - 40 ppm, 2 shift working & product cost of ` 100/kg

` 16,800 ` 23,520 ` 6,7203 Power/utility cost 6 KVA 8 KVA On power cost of ` 7/unit at 70% machine loading

` 530 ` 705 ` 175Total saving/day in selecting best offer ` 6,565


PACKAGING CORNER

A novel approach in packaging

Dry aseptic technology

Dr Sven Fischer

W orldwide, about a fifth of all aseptic PET bottling lines with rotary systems use dry aseptic processes featuring hydrogen

peroxide (H2O2). The term ‘dry aseptics’ denotes a process in which no liquid sterilising agent is used, and no sterile water is required for removing the sterilising agent. The bottle and the closure arrive dry at the filler and capper.

Options for process controlThere are a plethora of options available for controlling the process. In a sterilisation process with bottle pre-warming, condensation of the sterilising gas does not occur. The main sterilisation effect takes place directly during treatment. A relatively short blow-out phase for the containers is sufficient.

If, by contrast, the bottle is not pre-warmed, the sterilising gas will condense and the main sterilising effect will not be felt until the subsequent drying or ‘activation’ function is carried out. A relatively long blow-out phase is required here. The H2O2 sterilising gas

required can be produced either intermittently or continuously.

H2O2 productionWhen H2O2 is produced intermittently, gaseous hydrogen peroxide is generated separately for each bottle, precisely when it is actually needed. But this is not the case with continuous production. Here, gaseous H2O2, ie, hot air with evaporated H2O2, is produced continuously for each treatment unit. To form this, 35 per cent liquid H2O2 is dosed onto a hot aluminium plate in the H2O2 evaporator. Sterile hot air flows through the evaporator and the air absorbs the evaporated H2O2. An H2O2 evaporator of this kind is designed for an output of just a few gram to several kilogram of H2O2 per hour.

Process conditions for bottle sterilisationThe pre-warmed bottles are treated with gaseous hydrogen peroxide using inserted nozzles. The treatment gas is passed into the bottles through rotating distributors. This is followed by active treatment alternating with passive treatment in a defined rhythm – warm blow-out followed by cold blow-out. The entire treatment process

Dry aseptic technology has proven to be invaluable in the world of packaging, especially because it offers a sustainable packaging solution, ensures reduced water usage and cost savings. An emerging trend in aseptics is the reduction or elimination of liquid sterilising agents as well as the rinse water effluent required to remove such agents prior to aseptic filling. Dry aseptic technology enables companies to achieve this objective. Read on…

Courtesy: Krones

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PACKAGING CORNER

requires no longer than just less than 14 seconds.

Each process described has its own advantages and disadvantages. The decentralised, intermittent sterilisation process scores in terms of its high level of modularity. Each bottle is checked against the treatment conditions; the system’s speed is adjustable. What is less advantageous is the necessity for precise dosing of tiny H2O2 quantities using some comparatively elaborate technology. The central, continuous sterilisation process, by contrast, has advantages like simple process monitoring and control of ‘manageable’ mass flows. This is conditional, however, on having a constant line speed, this can be assured with blow-moulder monobloc configurations.

Cleanroom technology A classical cleanroom is defined with a specified maximum number of particles & minimum air changes per hour, and maintenance of overpressure. In the filler/capper zone, these classical definitions appear sensible, while in the steriliser zone, this requirement renders the system unnecessarily complicated. In the steriliser zone, the H2O2 air mixture is ‘diluted’ by the High Efficiency Particulate Air (HEPA)-filtered air, which lowers the concentration around the bottle’s exterior. The gas atmosphere can no longer be used for exterior sterilisation.

One solution lies in dispensing with cleanroom classification in the steriliser zone. This ensures that the full concentration is maintained and the outside of the bottle is sterilised. By excluding HEPA-filtered air during operation in this area, the capital investment and running costs for energy & filter materials are reduced. The steriliser zone is, nonetheless, protected against recontamination by its dry surfaces and the sterilising gas atmosphere.

Modern monobloc solutions Modern blow-moulder/filler monobloc solutions offer numerous advantages

compared to traditional designs. The capital investment costs are five to ten per cent lower, the media and power consumption is reduced by about five per cent. Besides, the footprint is 15-30 per cent smaller, less operators are required, the efficiency can be increased by 3-5 per cent, and the total production costs are cut by 8-12 per cent.

Monobloc solutions are nowadays available for all hygiene requirements, for both carbonated soft drinks (CSDs) and still products, with bottle sterilisation for Enhanced Hygienic Filling (EHF) and aseptic applications, or for the high-speed range. And they

are becoming more popular. In 2004, only just under ten per cent of all PET blow-moulding and filler lines were featured with a monobloc solution – all the others were stand-alone concepts. But then the proportion of BLOC-synchronised machines rose steadily, to around one-third. Thus one can say that, monobloc solutions are the future.

Sportscaps handlingSportscaps can be divided into three different categories: wet-sterilisable, dry-sterilisable and sportscaps not amenable to on-the-spot sterilisation. Their processability is conditional on their being leakproof against the sterilising agent in the two areas between the base & the mouthpiece, and between the base & the dust cap.

The basic principles of hygienic design should be incorporated in the construction of the sportscaps. With a dry sterilisation process, all accessible areas are reliably sterilised. Difficulties remain with the areas where the different parts come into contact with each other. Here, germs may settle and thus cannot be destroyed. In order to prevent this and assure commercial sterility, preliminary irradiation of the closures is recommended.

Dry sterilisation on the riseDry sterilisation is gaining popularity, since it saves sterile water and reduces the amount of effluent involved. By simplifying the processes concerned, stable, reliable, simple and affordable systems can be used. For example, dispensing with classical cleanroom technology in the steriliser zone renders the system simpler and more affordable. Monobloc solutions utilise the heat and the air from the stretch blow-moulding machine for the sterilisation process. For handling sportscaps, systems based on dry sterilisation using H2O2 are particularly suitable.

Dr Sven Fischer is the Vice President - Research & Development (Aseptic Process Technology) at Krones AG, one of

the world’s leading manufacturers of filling and packaging machines. Email: [email protected]

Dry sterilisation is gaining popularity, since it saves sterile water and

reduces the amount of effluent involved.

Courtesy: KronesCapAsept D Cap disinfection


CASE STUDY

A tool to enhance efficiencyReal-time business information

Anmol Bakers Pvt Ltd, one of the leading biscuit manufacturers catering to the eastern and northern regions of India, has nine state-of-the-

art manufacturing units in these regions. Recently, the company forayed into the western region also. However, while going about the expansion-spree, Anmol Bakers experienced a lack of systemic support for core areas including procurement, the whole gamut of production plan, stock-keeping, warehouse management, inventory check, and tracking of the supply chain distribution. The need for a single data repository and automation started taking its toll on the prospects of the company. This prompted it to invest in SAP Business One, a decision it has not looked back on since. The company has achieved phenomenal growth since its inception.

Need for a good information system The biscuit market in India is valued at over ` 5,000 crore and has huge potential. Anmol Bakers realised that it had to gear up in the areas of inventory, production, store management, and in particular, sales & marketing to take

advantage of the emerging market opportunities. In spite of its best efforts and promising markets, however, the day-to-day problems were pulling the business in different directions. The lack of control in critical business processes was impacting the performance.

The reason was not hard to find – the company relied on a FoxPro-based system for its human resources activities. Besides, for its accounting process it deployed a standalone system. The company’s critical business processes such as inventory, production, sales & marketing and stores tracking were still being performed manually. This not only made processes cumbersome, but also increased dependency on people for information. Material management was going out of spin. Flow of information from stores was not adequate, which in turn hampered the procurement process.

Tracking inventory and stock-keeping was on an ad hoc basis. With lack of vital information on raw material availability, production planning was not feasible.

“In order to keep pace with the market demand, we realised that we had to have up-to-

Traditional businesses relied on the acumen of their leaders to steer them in the right direction. However, in the fast-changing world, companies are now depending more on IT to enable decision-making. A testimony to this fact is the implementation of SAP Business One solution by Anmol Bakers to manage its information system in every stage of operation. Subsequently, the company gained immense returns in terms of efficiency, time & cost savings.

Courtesy: Cream Sandwiching


CASE STUDY

minute information at every user point. The manual system was holding us back from achieving our full potential. The need of the hour was an integrated system that would bring the entire area of operation under one roof,” says Gobind Ram, Director, Anmol Bakers Pvt Ltd.

Moreover, the lack of co-ordination among different departments was resulting in loss of revenue. Over a period of time, the company had been losing nearly ` 1 crore every month. Furthermore, on the production front, the company faced twin challenges. On one hand, accumulated inventory led to inflated interest rates, and on the other, inadequate inventory led to production loss and under-utilisation of machinery. This made the company to go about resolving the challenge and introducing automation to collate the disparate functioning.

Anmol Bakers needed to track every movement of its inventory, control stocks, and plan production in a way that would reduce costs and bring in efficiency in stores, distribution and supply chain. In other words, it wanted a fully integrated enterprise solution to address all pain points. Anmol Bakers looked around among peer groups for direction on an IT solution to address their problem areas. The research led it to SAP Business One. The key executives of the company had visibility from real case studies to how SAP Business One solution had turned companies from breakdown point to breakthrough point through a Business One implementation.

While evaluating solutions from other vendors, the company found that SAP Business One’s cost, implementation timeframe, and ease of implementation & use, worked in its favour. It was the ideal integrated solution the company was looking for.

Planned and speedy implementationAnmol Bakers selected e-Tomato as the implementation partner. The selection was made on the basis of their track

record, comparatively low-cost of implementation, location proximity, and importantly, high recommendations from other customers.

e-Tomato followed a planned approach for the implementation.

They studied the organisation structure and business processes, performed a system analysis, looked carefully at the company’s expectations and then proposed an implementation roadmap. The system was then configured. All the major modules including production, finance, sales, HR, quality, stores, sales and marketing were configured. Store transaction was integrated with the financial system. IBM servers were used and the partner provided the necessary onsite and offsite support after the implementation. The implementation was speedy, taking just two months. As Ram puts it, “Our partner realised our urgency for a speedy implementation.

Our staff and management supported them throughout and were prepared for the implementation.”

Better control, reduced costs and improved salesThe implementation led to better control over the functioning of every unit of the company. The production system became regularised, with the delivery chain getting more efficient. With the flow of information uninterrupted, the material planning improved.

“Same information is visible across the organisation, resulting in optimised inventory and on-time production. Previously, we were losing nearly ` 50,000 every month as interest cost owing to overstocking of raw materials,” concludes Ram.

In short, SAP Business One has integrated store’s transaction with financials, bringing in better control and making each user point accountable for the lapses that might occur from time to time. Better information flow has improved delivery schedules. The system has improved customer responsiveness and sales has also gone up considerably, while, at the same time, reducing overheads.

Courtesy: SAP AG

For details, contact Mou Chakravorty on email: [email protected]

Better information flow has improved delivery

schedules. The system has improved customer

responsiveness and sales has also gone up

considerably.

Challenges involved Lack of integrated business data and non-availability of updated data Loss of revenue and inadequate production planning Inefficient store management and overstocking of raw materials

Objectives Systemise operations and improve flow of information Integrated management information systems Data consistency across various locations Better control and tracking

Benefits of implementing SAP Business One Availability of real-time information and enhanced efficiency in operations Minimised manual processes and streamlining of core business process Better production planning and store management Transparency and visibility of inventory status Improved delivery chain, sales and financial control


Rajkumar V Malik

P asta is a generic term for a variety of foods made from an unleavened dough of wheat flour and water. It is one of the favourite foods around the world

– Italian spaghetti with meatballs, Asian curried noodles and good old American macaroni & cheese, to name a few. Available in a multitude of shapes made from wheat, rice, corn, beans and a host of lesser known grains & vegetables, this simple, basic food has been a staple diet in many regions of the world. Moreover, it is increasingly becoming popular in all Western countries as a welcome and inexpensive addition to family meals.

Back to basicsQuality pasta is made from coarse flour – semolina, which is produced from 100 per cent durum wheat. Semolina is composed of a collection of cells from the starchy endosperm of wheat plant. A high protein content and a ‘strong’ gluten are required to process semolina into a suitable final pasta product. Durum wheat is especially bred and grown for this product worldwide. The protein of durum wheat is mainly responsible for the cooking quality of pasta products. The milled

flour of the durum wheat is converted to an edible product ‘pasta’.

Pasta production includes noodle, macaroni and spaghetti products. It was produced and eaten for centuries in Italy and most production was done manually, but it is only since the 20th century that automatic machinery became available to produce such product in bulk capacities for uniform quality. There are hundreds of different shapes of pasta with locally recognised names. Spaghetti (thin rods), macaroni (tubes or cylinders), fusilli (swirls) and lasagne (sheets) are just a few examples of the large variety of pasta, which is commonly consumed.

Mixing processIn the mixing stage, the semolina flour (milled durum wheat) is mixed properly and evenly with desired proportion of moisture (water). It is important that water is sprayed evenly over the semolina so that the proteins and starch in semolina absorb water uniformly to form a soft, crumb structure withno lumps.

The pre-mixer is a double-/single-shaft paddle mixer for mixing semolina flour and water. Optional ingredients such as egg, or other flour in small amounts, (rice, bran, etc) may also be added along with salt. Water is

Pasta, the staple food of Italy, is one of the most popular foods all over the world. Available in a large variety of shapes and sizes, pasta is recognised as spaghetti, macaroni, fusilli and lasagne. The whole process of producing pasta on a large scale has now become fully automated. This article delves into the techniques, machinery and various steps involved in the production of this mouthwatering delicacy.

Shaping up the palateScrew extruders for pasta production

Courtesy: FXcuisine

TECHNOFOCUS


TECHNOFOCUS

continuously added in the mixer in required proportion via the dosing pump and injection nozzles. It is important to use only pure, drinking water with low bacterial count, as the processing is not done at very high temperature inside the extruder. Moisture can be added to a maximum of 30 per cent on wet basis. The pre-mixer discharges into a vacuum mixer, which is also a paddle mixer with ‘Capsulsim’, which provides vacuum in the chamber to remove any entrapped air bubble in the hydrated flour. This is important because any air present in the raw materials will eventually appear as bubbles inside the extruded product, giving it a ‘chalky’ or whitish appearance and a weak product.

Kneading and extrusionThe raw materials then fall inside single-screw low-shear extruder, which continuously pushes and compacts the pre-mixed materials at low temperature (less than 50°C) along with suitably shaped die opening (shape could be round, rectangular, tubular or any other, which is decided based on die orifice). In the extruder, the particles of pre-mixed raw materials are fused together due to compaction and kneading, which results in the formation of homogenous plastic mass. A pasta extruder technically falls under low-shear high-residence time (LSHT). This indicates that

the extruder develops less shear required for extrusion, to prevent excess increase in temperature, but greater residence time in the barrel to provide adequate mixing and temperature control of dough. Inside the extruder, due to mechanical working of raw materials by the action of a rotating helical screw, products are partially cooked due to mechanical frictional heat and it is important to limit this temperature increase, else it results in sticky or gummy product.

Inside the extruder, the dough is compacted and compressed as it moves forward towards the die. This happens because the dough is picked by the rotating screw inside a stationary barrel, which has grooves on its internal surface. The grooves enable the sticky, plastic mass to move forward and mix thoroughly under controlled shear and temperature. The auger screw has helical grooves cut on its surface, which thoroughly mix, knead and transport the dough forward. The screw flights are deep so that shear is minimal and the rotational speed is also low, which minimises friction and temperature increase. The processing temperature is not

Brass or bronze inserts with their relative rough surface ideally

produce porous or ‘rough’ pasta to which sauces are adhered readily, which is appreciated and good to consume.


TECHNOFOCUS

allowed to exceed 50°C for preserving the taste and quality of the product. The temperature tends to increase inside the machine due to mechanical working of material inside the extruder, but cooling jackets placed around the barrel constantly circulate cool water to remove the extra heat from the material. The extruder is fitted with a vertically downward die head unit having Teflon (for smooth extrusion) die inserts of suitable shape through which the extrudate emerges continuously, vertically downward. It can be round, oval, tubular, rectangular or spiral. While deciding for choice between two available materials for die inserts, it should be borne in mind that brass or bronze inserts with their relative rough surface ideally produce porous or ‘rough’ pasta to which sauces are adhered readily, which is appreciated and good to consume. As against this, Teflon dies produce slippery pasta with very smooth surface and sauces do not adhere easily to such a product.

As the product emerges from die openings, it is cut into small lengths by rotating knives working against the die face. The length of pasta depends on the number of knives as well as the speed of their rotation, as fast-rotating knives produce pasta of short length, whereas slow-rotating ones produce pasta of long length.

The cutting apparatus is modified to produce long lengths of pasta or ‘long goods’ as they are commonly called.

Three-dimensional (3D) shapes have become common now with many pasta

producers. Such shapes are produced by special rotary roll cutters that have required shape embossed as 3D figure on periphery and which accept flat sheet product from the extruder.

Drying techniqueThe cut pasta (also termed as ‘short goods’ because it is cut into short lengths), which still has excess moisture, is then passed through a pre-dryer, which removes some moisture, making the product tough for subsequent handling, as well as to prevent sticking in the main drier further. The pre-dryer is also called shaker-dryer because it constantly shakes the product and moves it further in heated air to remove some moisture.

In the main drier, the product is dried under controlled humidity so that drying is neither too slow nor too fast. Too slow drying of product will damage the product as the product is rendered sticky or mouldy. Too fast drying will cause cracks in the pasta.

It might be necessary to ascertain and control different drying times for different products to obtain optimal results. The drier is continuously fed from the pre-drier. It has multiple steel belts, usually three to five, which move the wet product from top to bottom of the drier under controlled temperature and humidity to remove excess moisture from the wet product. A properly extruded and dried pasta product would be firm, but flexible enough to be bent to considerable degree before cracking. In general, the product retains about 10 per cent moisture after drying.

Packing solutionBefore packing, it is essential to cool the pasta coming out from the main dryer. Generally, belt conveyors and cooling fans are used for removing the excess heat before final packing. Ideally, the moisture content in pasta should be no more than 10 per cent before packing to prevent mould growth.

Rajkumar V Malik is the CEO of Malik Engineers, which manufacture extruders for pasta and pellet production. He can be reached on

email: [email protected]

Dosing pump

Water jacket

Diehead

Die Barrel water cooled

Paddle mixer

Auger

Vacuum capsulsim

Extruder drive

Figure 1: Operating principle of low shear pasta extruder

Courtesy: Photobucket

CURTAIN RAISER


Expanding horizons in packaging

Mumbai is all set to host one of the biggest events for the food processing industry soon. The organisers of International PackTech India and drink technology India claim to holistically portray the promising sectors of packaging and beverages.

T he food processing sector could not have asked for a more complete platform. Two internationally successful events, International PackTech India

and drink technology India (dti) are being held together from November 18-20, 2010, at the Bombay Exhibition Centre in Mumbai. Messe München GmbH and Messe Düsseldorf GmbH are the organisers of the two trade fairs.

2008 editionThe last time International PackTech India was held in 2008, the show attracted 96 exhibitors from 6 countries with group participation from Germany. Also, apart from a sizeable Indian participation, there was international presence from China, Italy, the Netherlands, Taiwan and Turkey. Around 3,648 registered trade visitors from all over India and 22 countries attended the four-day exhibition. The figures are a barometer of the popularity as well as importance of this event for the entire food processing industry.

dtI in concurrenceThe 6th edition of International PackTech India will be held in concurrence with drink technology India (dtI). The organisers of the two trade fairs are convinced that the co-operation will create a major joint arena for packaging solutions. “With the joint organisation of drink technology India and International PackTech India, we are offering our customers an extremely interesting arena and counteracting the further fragmentation of the Indian trade fair market,” says Erhard

Wienkamp, Division Director, Messe Düsseldorf. These two events present an ideal platform for German companies, which want to gain a foothold or strengthen existing contacts in this attractive market. German Ministry of Economics and Technology has included International PackTech India 2010 in its foreign trade fair programme, and is thereby supporting the companies in their activities in the market.

Complementing the food industryDemand for processed and hygienically packaged food is on the rise because of changes in the way of life and organised retailing, with the advent of supermarkets and hypermarkets.

The Indian packaging industry has tremendous potential; per capita consumption of packaging in India amounts to only $ 15 whereas the global average is $ 100. The market volume of the packaging industry has been growing by an average of 15 per cent per year and this figure is expected to increase to 22 to 25 per cent annually in the next few years. Packaging diversity – such as minipacks, multipacks and family packs – and thus the need for modern packaging machines is increasing too. “It is obvious that drink technology India and International PackTech India are mutually beneficial, as there are overlapping areas on both the exhibitor and visitor side, which was what led to our common interest in creating a trade platform for customers from both the packaging and the beverage & liquid food industry in India,” opines Monika Dech, Business Unit Director, Messe München.

CURTAIN RAISER


The one-stop packaging showThe ongoing liberalisation in the Indian economy and the world trade as well as rising consumer prosperity has opened up new opportunities in the food processing sector. As the industry lines up large investments in world-class technologies, PackPlus 2010 will showcase some of the latest trends in food packaging.

G rowing at a rate of 14 per cent over the last few years, the Indian food processing industry has reached a stage of maturity where

adopting state-of-the-art technologies have become imperative to meet the quantitative and qualitative challenges.

The growing processed food market is likely to increase the demand for packaging solution. In this backdrop, Print-Packaging.com (P) Ltd (PPCL) in partnership with the All India Food Processors Association (AIFPA) is organising PackPlus 2010 from December 3-6, 2010, at Pragati Maidan, New Delhi. The Ministry of Food Processing Industries (MoFPI) and Agricultural & Processed Food Products Export Development Authority (APEDA) are also supporting this show.

Plethora of opportunitiesThe event will be showcasing a spectrum of world-class technologies and will bring together the decision-makers, entrepreneurs and technologists in the food processing and packaging sector in direct contact with the suppliers of food processing & ancillary equipment and integrated packaging lines. Leading technology providers from all over the world including Italy, Netherlands, Denmark, Sweden, Germany, France, USA, Canada, Turkey, Japan, South Korea, China, Spain and Taiwan besides the best Indian companies, will exhibit at the show.

“Today, when the latest technologies ensure that processing and packaging are seamlessly integrated in a single manufacturing line, having the Food Technology Show at PackPlus 2010 will

give a lot of added value to the visitors from the food industry,” says Anil Arora, President, PPCL.

Pioneering packaging developmentsPackPlus provides a platform for the industry to come together and share the latest trends in their respective business segments. Visitors will not only get a chance to see the new age machines but will also be able to meet the business authorities from the respective companies. PackPlus has been known to offer value-added packages to its exhibitors and visitors alongside the main exhibition. The organisers have packed a double punch with the annually held PackAge Conference which will focus on ‘Latest Developments in Package Converting Technologies & Integrated Food Processing & Packaging.’ Both events will see the best of Indian and international speakers sharing their thoughts and knowledge with the industry.

A perfect B2B platform This event promises to be an apt platform for tapping the potential of the food industry. This platform is expected to provide enormous business opportunies for the food processing industry. “AIFPA, one of the oldest associations in the sector is fully geared up to work with government, academia, farmers, consumer bodies and more importantly technology partners like Print-Packaging.com to ensure that the food processing sector is a part of the government agenda for inclusive growth for India,” concludes Piruz Khambatta, President, AIFPA.

National

International PackTech India 2010An exhibition and conference for the packaging & processing industry that will be held along with drink technology India; November 18-20, 2010; at Bombay Exhibition Centre, Mumbai

For details contact:Himanshu GuptaMesse Düsseldorf India Pvt Ltd1, Commercial Complex 2nd Floor, Sarita Vihar, New Delhi 110 076Tel: 011-2697 1745 / 1056Fax: 011-2697 1746Email: [email protected]

Poultry India 2010An international exhibition for the poultry industry; November 24-26, 2010; at Hyderabad International Trade Exposition Centre (HITEX), Hyderabad

For details contact:Indian Poultry Equipment Manufacturers’ Association (IPEMA)E-36, ‘D’ Road, MIDC, SatpurNashik, Maharashtra 422 007 Mob: 98220 94653Email: [email protected]

Annapoorna - World of Food India 2010An international exhibition and conference for the food & beverage industry; November 24-26, 2010; at Bombay Exhibition Centre, Mumbai

For details contact:Chandra ShekharFICCI - Trade Fair SecretariatFICCI, Federation House

Tansen Marg, New Delhi 110 001 Tel: 011-2331 6551, Fax: 011-3091 0411 Email: [email protected]

Food Technology Show 2010To be held concurrently with PackPlus 2010, this event will focus on technologies, equipment, materials & services for food production & processing, baking, freezing, refrigeration & climatic engineering, etc; December 03-06, 2010; at Pragati Maidan, New Delhi

For details contact:Print-Packaging.com Pvt LtdInternational Infotech ParkVashi, Navi Mumbai 400 705 Tel: 022-2781 2093, Fax: 022-2781 2578 Email: [email protected]

Agro Tech 2010An agro technology fair catering to agricultural machinery and food processing industry; December 03-06, 2010; at Parade Ground, Chandigarh

For details contact:Confederation of Indian Industry (CII) Sector 31-A, Chandigarh 160 030 Tel: 0172-266 6526 Fax: 0172-260 6259 Email: [email protected]

Corrupack Summit 2010 The annual conference of Federation of Corrugated Box Manufacturers (FCBM) of India will be held concurrently with I-Pack exhibition showcasing latest advances in the packaging industry; December 10-12, 2010; at HICC, Hyderabad

For details contact:Andhra Pradesh Corrugated Box Manufacturers’ Association# 401, Vaibhav Kunj Apartments1-2-605, Lower Tank Bund RoadHyderabad 500 080Telefax: 040-2766 8908Email: [email protected]

TASTE 2011A trade fair for wine, spirits, food & hospitality; January 27-29, 2011; at Bombay Exhibition Centre, Mumbai

For details contact:Informa India A202 Business Square Solitaire Corporate Park Andheri-Kurla Road Chakala, Andheri (E), Mumbai 400 093 Tel: 022-4020 3355Fax: 022-4026 4000Email: [email protected]

Aahar 2011An international trade fair for food processing, machinery and technology; March 10-14, 2011; at Pragati Maidan, New Delhi

For details contact:India Trade Promotion Organisation (ITPO) Pragati Maidan, New Delhi 110 001 Tel: 011-2337 1725 Fax: 011-2337 8464 Email: [email protected]

EVENTS CALENDAR


India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumactics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries,

IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For detailsInfomedia 18 Ltd, Ruby House,

1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022 3003 4651 Fax: 022 3003 4499 • Email: [email protected]

INDOREMadhya Pradesh

Jan 7-10, 2011Maharaja Shivajirao

School Grd, Chimanbaug

CHENNAITamil Nadu

Mar 11-13, 2011Chennai Trade

Centre

PUNEMaharashtra

Nov 19-22, 2010Auto Cluster Exhibition

Ctr, Chinchwad

AHMEDABADGujarat

Dec 10-13, 2010Gujarat University

Exhibition Hall

For detailsInfomedia 18 Ltd, Ruby House,

1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

Tel: 022 3003 4650 Fax: 022 3003 4499 • Email: [email protected]

Concurrent Shows

One of the largest advanced design and manufacturing events in India featuring

Machine Tools, Hydraulics & Pneumactics, Process Machinery & Equipment, Automation & Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material

Handling and Safety Equipment.

MUMBAIMaharashtra

February 17-19, 2011NSE Ground,

Goregaon

EVENTS CALENDAR


InternationalIsrafood 2010An exhibition for food and beverage industry, which will provide platform for a professional and business encounter between manufacturers & importers, and representatives of the institutional, professional and retail chains; November 22-24, 2010; at Tel Aviv Fairgrounds, Israel

For details contact:II Stier Group Ltd Stier Group House 12 Tversky St Tel Aviv 67210Tel: + 972 3 5626090Fax: + 972 3 5615463. Email: [email protected]

Ingredients Russia 2010An event for food ingredients, additives and flavours; November 23-26, 2010; Crocus-Expo IEC, Moscow

For details contact:ITE Group Plc105 Salusbury RoadLondon, NW6 6RG, The UKTel: +44 (0) 20 7596 5000 Fax: +44 (0) 20 7596 5111 Email: [email protected]

SIFSE 2010Shanghai International Fisheries & Seafood Expo; December 10-13, 2010; at Shanghai Everbright Convention & Exhibition Center, Shanghai

For details contact:Shanghai Gehua Exhibition Service Co LtdRm.1206-1208Xin’an Building No. 99 Tianzhou RdShanghai 200233, ChinaTel: +86-21-54451166 Fax: +86-21-54451968 Email: [email protected]

DDTE 2010An event for beverage companies to present their latest technologies and system solutions for the entire production chain (manufacturing, filling, packaging, distribution, wholesales/retailing, trading and marketing) of carbonated, fruit juices, milk & dairy products; December 13-15, 2010; at Dubai Convention & Exhibition Centre, Dubai

For details contact:INDEX Conferences & Exhibitions Zabeel Hall, DubaiTel: +971 4 362 4717, Ext:112 Fax: +971 4 362 4718 Email: [email protected]

FBK 2011An exhibition for the baking and confectionery industries; January 23-27, 2011; at BEA Bern Expo, Switzerland

For details contact:BEA Bern Expo Mingerstrasse 6, Case Postale 3000Bern 22, Switzerland Tel: +41 (0) 31 340 12 34 Email: [email protected]

ISMInternational sweets and biscuits fair; January 30-February 02, 2011; at Exhibition Centre Cologne, Germany

For details contact:Koelnmesse GmbHMesseplatz 1, 50679 Köln, GermanyTel: +49 221 821-0 Fax: +49 221 821-2574 E-mail: [email protected]

IFFIP PACKFAIR International forum for food industry and packaging; February 02-04, 2011; at KievExpoPlaza Exhibition Center, Ukraine

For details contact:IFWexpo Heidelberg GmbH Landfriedstraße 1a69117 Heidelberg, Germany Tel: +49 (0) 62 21 - 13 57-0 Fax: +49 (0) 62 21 - 13 57 - 23 Email: [email protected]

PRODEXPO 2011An international fair of foodstuffs and food raw materials; February 07-11, 2011; at Expocentr’ Krasnaya Presnya Fairgrounds in Moscow, Russia

For details contact:Messe Düsseldorf GmbH Stockumer Kirchstrasse 61D-40474 Düsseldorf, Germany Tel: +49 - 211 - 4560 900 Fax: +49 - 211 - 4560 668 Email: [email protected]

Gulfood ExhibitionA trade fair showcasing the latest developments in food & beverage, refrigeration & food service equipment, food processing machinery, bakery & confectionery products & equipment, and food packaging; February 20-23, 2011; at Dubai International Exhibition Centre, UAE

For details contact:Dubai World Trade CentrePO Box 9292, Dubai, UAE Tel: +971 (4) 332 1000 Fax: +971 (4) 3312173 Email: [email protected]

Foodtechmash 2011Exhibition of equipment and technologies for food industry; February 23-25, 2011; at KievExpoPlaza Exhibition Center, Ukraine

For details contact:Kyiv International Contract Fair, JSC PO Box B-13Kyiv, 01001, Ukraine Tel: +380 (44) 461-93-40 Fax: +380 (44) 461 93-40 Email: [email protected]

China Drinktec 2011Exhibition on beverage, brewery and wine technology; March 09-11, 2011; at China Import and Export Fair Pazhou Complex, China

For details contact:Adsale Exhibition Services Ltd321 Java Road, North Point, Hong Kong Tel: +852 2811 8897, Fax: +852 2516 5024 Email: [email protected]

Seafood Processing America 2011Trade show for seafood and food processing industry; March 20-22, 2011; at Boston Convention & Exhibition Center, the US

For details contact:Diversified Business Communications 121 Free StreetPortland, Maine 04112-7437 The US Tel: +1 (207) 842-5500 Fax: +1 (207) 842-5503 Email: [email protected]

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing

REPORT


W hen International Foodtec India exhibition was launched in India for the first time, in 2002, little did the organisers,

Koelnmesse, know that in six years it will grow manifold, becoming an all-encompassing event for the Indian food processing industry. The event, held from September 30-October 3, 2010, at Hall 1, Bombay Exhibition Centre, Mumbai, received an overwhelming response from the industry with participation from over 12,142 trade visitors. Moreover, IndiaPack2010 and Asia Coat+Ink Show were held concurrently.

Event at a glance The event was inaugurated by Ashok Sinha, IAS, Secretary, Ministry of Food Processing. During his inaugural speech, he outlined the importance of food processing sector and allied sectors of packaging in the overall growth and development of the economy in the country. “I assure the active support and

involvement of the Ministry of Food Processing for the next editions of this show,” he said.

Around 366 exhibitors displayed products across 19,000 sq m, depicting the entire length and breadth of the food processing industry. There were individual country pavilions from Germany, France, China, Taiwan and Sweden as well as individual company participation from UK, USA, Italy, Japan, Singapore, Spain, Switzerland, Belgium, Denmark, Finland, Korea, Latvia, Lithuania, Malaysia, Poland, Taiwan, Thailand, The Netherlands, Turkey and The UAE.

Latest technologyThe exhibition showcased machinery and solutions, which were designed especially for the food processing industry. Exhibitors displayed varied machinery meant for potato, edible fat & oil, vegetable & meat, as well as new-age pasta and convenience food technology, thereby providing better insights to the visitors on these products. Apart from technology, the exhibition also had on display the emerging trends in safety, quality

Revolutionising the food industry

The seventh edition of International Foodtec India received an overwhelming response from the industry. Thanks to its strategically crafted programmes and a comprehensive participation, most visitors are already awaiting the next edition. Mahua Roy reports…

A view of the exhibition

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Concurrent Shows

Factories of Tech Future | Future Design | Business Strategies

Contact: Prachi +91 9820373804 or [email protected] or SMS HITECH to 51818

Most Futuristic Show onManufacturing & Technology

INDIA’S

First in Business Wordwide

MANUFACTURINGTHE FUTURE OF

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CUTTING EDGETECHNOLOGY

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BREAKTHROUUGHINNOVATIONNS

Inspiring Seamless Material Handling

Innovations and Solutions for an Automated Future

INTERACTIVEDEMONSTRATIONSONNSNNSSSNSNN

First in Business Worldwide

For the fi rst time in India, there an event that promises to deliver future solutions for the complete manufacturing & engineering

industry. HiTech Manufacturing Show is a fi rst of its kind event bringing the entire industry under one roof. With HiTech

Manufacturing as a backdrop for the entire value chain, the show also has HiTech Material Handling and HiTech Automation as concurrent shows to complement the growth process and future

of the industry.

EnvisioningThe Future Of Manufacturing

BREAKTHROUGHINNOVATIONS

SINGLE LARGESTCONVERGENCE

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CUTTING EDGETECHNOLOGY

360O PERSPECTIVE

BREAKTHROUUGHINNOVATIONNS

Inspiring Seamless Material Handling

Innovations and Solutions for an Automated Future

INTERACTIVEDEMONSTRATIONSONNSNNSSSNSNN

First in Business Worldwide

For the fi rst time in India, there an event that promises to deliver future solutions for the complete manufacturing & engineering

industry. HiTech Manufacturing Show is a fi rst of its kind event bringing the entire industry under one roof. With HiTech

Manufacturing as a backdrop for the entire value chain, the show also has HiTech Material Handling and HiTech Automation as concurrent shows to complement the growth process and future

of the industry.

EnvisioningThe Future Of Manufacturing

BREAKTHROUGHINNOVATIONS

SINGLE LARGESTCONVERGENCE

Mod

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Pro

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(Nov

-10)

Inse

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17-19 Feb 2011 | NSE Ground, Goregaon, Mumbai

Concurrent Shows

Factories of Tech Future | Future Design | Business Strategies

Contact: Prachi +91 9820373804 or [email protected] or SMS HITECH to 51818

Most Futuristic Show onManufacturing & Technology

INDIA’S

First in Business Wordwide

MANUFACTURINGTHE FUTURE OF

UNFOLD

REPORT


control, recycling, conveying, refrigeration & cooling as also the nascent field of biotechnology harnessing.

Concurrent eventsThe events held in concurrence with International Foodtec India synergised the entire value chain from food technology, to snacks, confectionery and dairy, as well as packaging. IndiaPack - International Packaging Exhibition and Conference was held for the first time this year at the same venue. The Indian Institute of Packaging, an apex body of the Government of India, organised IndiaPack to provide a platform for the packaging industry to update itself with the latest technological developments. To keep up with the growing awareness towards ‘green technology’, Plastindia Foundation and ICP organised ‘Recycling Pavilion – Seeing is believing’ with an objective to educate and disseminate information to the trade visitors about creating wealth from waste. Recycling

pavilion was set up to display how plastic scrap can be converted to usable plastic and its products.

A seminar with the theme ‘Agri and Food Processors Conclave’ was organised by ASSOCHAM to address the need and resolve the challenges coming in the way of becoming a global food and agri-processing hub. Dairy Universe India 2010, a specialised event catering to the needs of the dairy industry, was also held concurrently. It covered all aspects of dairy technology right from dairy processing technology to packaging technology and distribution. To bring in more synergy and value to Dairy Universe India, Indian Dairy Association (WZ) organised a one-day seminar on ‘Yoghurt - food for gen-next’ with R S Sodhi, Managing Director, Amul Ltd, as the lead speaker. Also, Sweet & Snack Factory India 2010 was a dedicated branch focussing on sweet and snack technology as the confectionery & snack industry requires

specialised processing technologies, packaging solutions and ingredients.

A grand successIt is not just the large number of visitors that decides the success of an event. The quality is what substantiates the popularity and uniqueness of the event. Koelnmesse was successful in bringing together the entire spectrum of the food processing industry under one roof. Ashwani Pande, Managing Director, Koelnmesse YA Tradefair Pvt Ltd, while proposing his vote of thanks, mentioned the role of all the supporting industry associations in making this event a success. “All this has happened because of the active support of one and all from the packaging, food processing and ink & coating sector. The event was successful in providing an ideal platform for the industry and bringing together the best expertise available the world over,” he observed

TECHNOLOGY TRANSFER


As part of our endeavour to spread the technology culture,this section provides a means to promote and facilitate exchange of select technologies.

We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Technology Offered

Beverage maker An Indian firm is offering ‘three-in-one’ beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature.Areas of application

Beverage industry Forms of transfer

Technology licensing

Chocolate manufacturing technology An India firm provides chocolate manufacturing and snack extrusion technology with machinery. The firm supplies chocolate machines like chocolate conches, chocolate enrobers with cooling tunnel, one shot chocolate moulding machines, chocolate storage tanks, etc. The machines are manufactured using European technology. Areas of application

Chocolate manufacturing Forms of transfer

Consultancy, technical services and equipment supply

Food-paste moulding machine A Thailand-based firm offers a food-paste moulding machine

that produces cylindrical-shaped food paste with both ends sealed. This machine enables faster production of food-paste with consistent size and hygiene, which increase business potential in bigger markets both locally and abroad. Areas of application

It is useful in food processing industries where the food products of cylindrical shape are requiredForms of transfer


Food processing technologyAn Indian company provides technology for processing fruits & vegetables, biscuits, margarine, pickles, masalas, ready-to-eat foods, etc. Areas of application

Aseptic processing, can processing, bottle processing, laminated pouch packing, tetra brick Forms of transfer

Consultancy, turnkey

Natural extractsAn Indian company provides assistance for manufacturing oleoresins / natural colour extracts using SCFE technology ensuring minimal material loss, less pollution improved yield and better quality of product.Areas of application

It is useful in areas related and

making use of food colours and natural dyes Forms of transfer

Consultancy, turnkey

Technology for milk, fruit and cereal-based productsAn Indian firm offers technology for processing milk products, fruit & vegetable products and ready-to-eat & ready-to-cook food products Areas of application

Food processing industriesForms of transfer

Consultancy, subcontracting, joint venture, technical services, capacity building, technology licensing, equipment supply, turnkey, others

Vacuum sealer and gas injection machine A Thailand-based company is providing technology for preserving and extending shelf life of food products. Proper packaging is critical for avoiding food spoilage. The vacuum sealing and gas injection technique prevents contaminating microbes to enter the container, thereby increasing the shelf life of the product.Areas of application

Food processing industry, agro-based industryForms of transfer


Share Your Technology PropositionsThe mission of Modern Food Processing is to spread the technology culture. We offer you an opportunity to participate in this endeavour by

publishing the best technology ideas. Technology developers/sellers are invited to furnish the techno-commercial details (with environmental benefits, if any) for publication in the Technology Transfer column of Modern Food Processing.

R&D organisations, technical consultancy organisations and individuals assisting small and medium enterprises may send the relevant literature, indicating the scope & services and the areas of specification.

Contact: Modern Food ProcessingInfomedia 18 Limited, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.

Tel: 022-3024 5000, 3003 4672 Fax: 022-3003 4499 Email: [email protected]

TECHNOLOGY TRANSFER


Coconut milk beverage An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage.Areas of application

Food processing industryForms of transfer

Consultancy

Corn processingAn Indian company is looking for a complete proposal/project report to set up a dry milling corn processing plant in Andhra Pradesh. Targeted finished product is tinned corn, pop corn, corn flakes etc. It is also interested to import similar kind of plant & machinery to set up the same in India.Areas of application

Corn processing industryForms of transfer

Others

Extruder pilot plant An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food. Areas of Application

Infant food, supplementary food, weaning food Forms of transfer

Others

Food processing equipmentAn Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products.Area of application


Others

Food preservationA Thailand-based food and fruit preserved trading firm is looking for efficient technology to extend the shelf-life and preserve food and fruit.Areas of application

Food processing industry, confectionary industry, pastry industryForms of transfer

Others

Fruit drinks-doy packA firm from UAE is interested in acquiring the technology for manufacturing fruit juices and drinks using optimum formulation technology. The firm needs technology providers, consultants and price quotes for the project based on turnkey & know-how. Areas of applications


Others

Juice and food processingA company based in the UAE proposes to establish a food processing plant that would help process fruit juices, jam/jelly, juice concentrates & pulp. Through this plant, the company also wishes to obtain valuable by-products like cattle feed, fertiliser and raw materials for plywood.Areas of application


Others

Rice husk ash to silica precipitatesAn Indian company is seeking the technology to convert rice husk ash

into some useful matter like silica precipitate, as the rice husk is rich in silica content. Areas of application

Agro-based mills, which burn rice husk for internal purposesForms of transfer

Others

Spice grinding and processing plant An Indian firm is seeking to set up a spice plant and requires turnkey project consultants for the same. Areas of application

Food processing industry Forms of transfer

Others

Virgin coconut oil production A Thai entrepreneur is interested in acquiring the technology for production of virgin coconut oil. He has an abundant supply of coconuts and plans to set up a coconut oil production line with technical cooperation from technology providers.Areas of application


Others

Xylitol technologyA company based in Thailand is seeking the technology for producing gum by utilising maize-waste.Areas of application

Food industryForms of transfer

Others

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016

Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: [email protected], Website: www.apctt.org

For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies

across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

Technology Requested

PRODUCT UPDATE


Chocolate chip depositorA M P Rose offers chocolate chip depositor, which is designed to make chips of 0.05 gm to 0.2 gm @20 strokes/minute. The body of the depositor has twin jacketed hoppers manufactured entirely in stainless steel. The depositor is available with a twin rotary valve with horizontal piston design. Chocolate piston deposit and suction strokes speed are adjustable via PLC control. Piston suck back can be adjusted for speed and stroke or can be eliminated altogether. The 96 pistons are mounted on two drive bars (48 on each) and retained by two ‘keep’ plates. Pistons can be disconnected and removed for cleaning by lifting the ‘keep’ plates and extracting them through the drive bar. Each drive bar is supported on bearings by two shafts to ensure a horizontal movement throughout the piston stroke.

The depositor head will oscillate from left to right during the chocolate deposit stroke and then return to its parked position. The head is mounted on linear bearings and driven servo motor and planetary gearbox. Transfer plates are held in place by two bars and secured with cap head screws, which allow for quick exchange of plates but ensure complete clamping. Changing from one nozzle layout to another requires a change of transfer plates and selecting a new programme in the PLC.

A M P Rose (P) LtdBengaluru - KarnatakaTel: 080-2847 3611-14, Fax: 080-2847 3615Email: [email protected]

Screw press

Bepex International offers ‘S-Press’, a horizontal continuous operation screw press, which is designed for dewatering/dejuicing a wide range of food and other products. Materials that tend to pack or are otherwise considered unpressable are frequently processed successfully by this screw press. Juice is extracted from three areas of the screw press to maximise output and recovery. Free liquid is drained immediately to reduce the imposed hydraulic load. The screw press is equipped with separate main drive; and cone motors for independent control of speed and retention time within the press. This screw press is used for dewatering/dejuicing grapes, apples, tomato paste, citrus, pineapple, vegetables, alginates, soybeans, etc.

Bepex International LLCMinneapolis - USATel: +1 61-2-331-4370, Fax: +1 61-2-627-1444Email: info@ bepex.com

PRODUCT UPDATE


Temperature controllersOmron Automation offers ‘E5_Z series’ temperature controllers. It comes with a faster sampling rate of up to 250 mS (formerly 500 mS), and allows analog input, which widens the acceptance of measuring from any kind of sensors, be it a direct thermocouple, PT-100 or even from any form of sensor transmitters

that transmit current output. The optional transfer/retransmission output (current, mA), also allows easy connection to recorders or data acquisition systems. The Modbus communication on the RS485 connection enables the controller to integrate into any third party’s monitoring software or equipment, be it single monitoring or multi-drop connection. These controllers come with a large 7 &11 segment display as well as a USB serial configuration port for easy programming, thus requiring minimum engineering involvement on setting up the controller. These also conforms to UL, CSA and IEC safety standards as well as CE marking, and when combined with solid-state relays, provides the load switching for temperature control applications.

Omron Automation Pvt LtdBengaluru - KarnatakaTel: 080-4072 6400, Fax: 080-4146 6403Email: [email protected]

PRODUCT UPDATE


Laser displacement sensorsBanner Engineering offers triangulation laser displacement sensors for non-contact height or thickness measurement of a wide variety of materials such as sheet metal, wood, ceramic, paper, plastic, rubber, foam and baking dough, etc. These sensors provide precise measurement of distance, web thickness and alignment. Applications include hot parts, machined parts, semiconductors and PCBs, shiny or reflective parts, and soft or sticky parts. There are three models in the series, with measurement ranges of 25-35, 60-100 and 100-200 mm. Thickness is measured by two sensors mounted at either side of the target that automatically synchronise with one another. Up to 32 sensors can be easily combined in a mixed measurement network of multi-track displacement or thickness sensors.

The dedicated software application included with each sensor allows easy setup, configuration and accommodates data logging and monitoring for statistical process control. Output communication is via simultaneous 4-20 mA (16 bit D/A) and RS-485 serial connection.

Banner Engineering India Pvt Ltd Pune - MaharashtraTel: 020-6640 5624, Fax: 020-6640 5623Mob: 093223 39208Email: [email protected]

Flake ice machine

Maja-Maschinenfabrik offers flake ice machine. This machine is used for mincer process for boiled sausage production, filling of fresh food displays in supermarkets, decorative refrigeration of buffets, cryotherapy in human and veterinary medicine, health spas & leisure swimmming baths, artificial snow tracks for sports and leisure, production of baking and pastry products, refrigeration of fish and seafood, etc. This machine is provided with hygiene evaporator, which can be opened without the use of tools for cleaning purposes. Since the removable evaporator tank in made of plastic material, the risk of corrosion is minimum. The round-shaped tank is easy to clean. The company also offers flake ice machine with separate condensing unit. The separate condensing unit come in weather protection housing in galvanised steel, plastic coating.

MAJA-Maschinenfabrik Hermann Schill GmbH & Co. KG Kehl-Goldscheuer - GermanyTel: +49 7854 184-0, Fax: +49 7854 184-44Email: [email protected]

PRODUCT UPDATE


BeltweigherHassia Packaging offers Flexi weigh beltweigher. It is used for weighing rice, sugar, tea, pulses, seeds and detergents. The product to be dosed is conveyed from the product hopper to the weighing bucket using a

belt. The belt speeds are programmed to optimise both speed and accuracy. The weigher can be programmed to ensure that the minimum weight required is never breached. Also as an option, weighment data can be downloaded to a computer and analysed. It can be configured to achieve the exact speeds. This is achieved by selecting suitable number of weigh heads. This beltweigher can achieve an accuracy standard deviation of ±3 g on a pack weight of 1 kg. For higher accuracy, special electronics can be used. It is available as a standalone unit or can be integrated with VFFS, HFFS, jar filler, can filler, carton filler and pick fill and seal systems. It is offered in three models. The small weigher can weigh up to 1 kg; medium weigher up to 5 kg; and large weigher up to 25 kg.

Hassia Packaging Pvt Ltd Pune - MaharashtraTel: 02137-302 802-06 Fax: 02137-302 819Email: [email protected]

PRODUCT UPDATE


Ripening chambersBlue Star offers gas emission ripening systems and ethylene generator systems. These chambers are available with necessary controls for monitoring ripening parameters. The bananas are housed in a PUF-insulated room along with refrigeration units to create and maintain desired temperature and humidity conditions for ripening. Ethylene is injected at a particular ppm level to ensure that the bananas ripen within the desired period. Bananas ripened through these systems ensure even ripening, controlled output as per the demand, uniform golden yellow colour, longer shelf life and improved marketability of bananas. The system allows independent levels of generation in each chamber. It is provided with intelligent microprocessor controller, which ensures precise ethylene generation. The ethylene generator is portable and can be shifted from one chamber to another.

Blue Star Ltd Mumbai - MaharashtraTel: 022-6665 4000, Fax: 022-6665 4151Email: [email protected]

Cooker extruderMalik Engineers offers single-screw cooker extruder, which is suitable for extruding pellets from wheat, potato or corn. This extruder line consists of a ribbon blender for dry mixing of all ingredients. The pre-conditioner chamber consists of single rotating agitator shaft fitted with mixing paddles and has arrangement for continuous injection of water as the material is mixed inside the chamber. Water is continuously injected through the dosing pump in required proportion. The material is cooked by mechanical shear as well as heat supplied by heaters wrapped around the temperature-controlled barrel. The cooked dough is extruded out of cooker extruder in the form of continuous ribbon and is chopped to small lengths by stationary blades fitted at the end of the barrel. The continuously cut pellets are pneumatically transferred to the driers, which further remove extra moisture from the pellet. The pellets are then weighed and packed for future consumption by expansion in hot oil (frying). It is available in screw sizes of 50, 65, 75 and 100 mm to give throughput rates of 25, 50, 80 and120 kg/hr, respectively. The company also offers a special model with screw diameter of 160 mm, which provides up to 800 kg/hr output of pellet product.

Malik Engineers Thane - MaharashtraTel: 0250-239 0839, Fax: 022-2883 0751Email: [email protected]

PRODUCT UPDATE


Snacks making machineJas Enterprises offers multipurpose snacks making machine. This machine is used for making farshi puri, khichiya papad, raw chapatti, raw khakhara, mathi puri, sakkarpara, chat papadi, mathri, pani puri, samosa strip, nachos,

tortilla, dumpling, ravioli, pierogi, pita bread, etc. Its main features include specialised dusting device for chapatti &

raw khakhara, easy to operate, reduce maintenance cost, adjustable thickness of sheet, compact design, continuous production, less power consumption, low noise, no wastage of product and no pollution hazard. Besides, it does not require skilled labour.

The machine consists of sheeter of heavy-duty frame with gauging rollers driven by a motor with gearbox arrangement. The hopper is made of stainless steel with proper taper. A rotary cutter is fitted on a roller for smooth and accurate cutting as per the desired size. A provision is provided for shifting the generated scrap back to the hopper.

Jas Enterprises Ahmedabad - GujaratTel: 079-2274 3454, Fax: 079-2274 5062Email: [email protected]

PRODUCT UPDATE


SamplerSentry Equipment Corp offers ‘Isolok® M4KSA’ automatic fixed volume sampler. This sampler is primarily used for milk or other free-flowing low viscosity sanitary liquids and slurries. Its features include: 1, 2 or 3 cc sample volume per cycle, rugged stainless steel construction, FDA approved materials. It conforms to 3-A Sanitary Standards. This is used for raw or processed milk, juices, whey, other food products and pharmaceuticals. The company also offers Isolok® MSC automatic fixed volume sampler for sanitary liquids & slurries. It captures up to 14 cc of medium viscosity products such as cream or single strength orange juice. This sample is provided with food grade elastomers for all process contact seals. Its features include rugged stainless steel construction, FDA approved materials and conforms to 3-A Sanitary Standards.

Sentry Equipment Corp Wisconsin - USATel: +1-262-567 7256Fax: +1-262-567 4523Email: [email protected]

PRODUCT UPDATE


ShakersS Howes offers snappy shakers, which are used for high-intensity screening, cleaning and/or sifting of oats, corn, feed, grain, beans, seed, rice hulls, plastics, pellets, candy, wood chips, spinach , minerals, etc. Ten models

are available with single, double or triple deck configurations. Screening capacities range up to 50 tonne per hour. Its features include heavy-duty construction, low maintenance, low horsepower, easily removable screens, etc. The ball screen option aids particle stratification for more efficient cleaning. These shakers are available in open, covered or totally-enclosed models for use in outdoors or in dust-free environments. The shakers are also manufactured in split screen styles that allow products to pass over the top and bottom deck simultaneously for double the scalping capacity. Triple deck models are available for additional separations.

S Howes Inc New York - USATel: +1-888-255 2611, Fax: +1-716-934 2081Email: [email protected]

PRODUCT UPDATE


The information published in this section is as per the details furnished by the respective manufacturer/distributor.

In any case, it does not represent the views of

Modern Food Processing

Rotary level controller BinMaster offers compact rotary level controller for dry solids & powders. It is designed for controlling material levels in smaller bins and hoppers that contain plastics, food, seed, chemicals and other dry powder and bulk solid materials. Its small size and rugged design allows for use of a level sensor and can be easily integrated into process manufacturing. This controller has few moving parts and is simple to install on the side or top of a bin. Its features include compact design, simple to install, does not require calibration, adjustable motor torque sensitivity, mounts through 3/4” pipe fitting, etc. It is equipped with de-energising motor, which extends motor life and the motor slip-clutch prevents damage to gear.

BinMaster Nebraska - USATel: +1-800 278 4241, 402 434 9102Fax: +1-402 434 9133Email: [email protected]

Vacutherm cookersTricon offers vacutherm cookers manufactured by Stephan, Germany. Through automated processes via PLC, these cookers perform functions such as mixing, emulsion (through rotor/stator system), dispersion, size reduction, de-aerating (vacuum), direct & indirect steam cooking and vacuum cooling. The key feature of these cookers is that it significantly reduce cooking time, thus resulting in saving of energy, time and reduced floor space. These cookers are ideal for cold and hot process such as ketchup, pizza sauces, dressing, mayonnaise and marinades; baby food, hommus, currys, onion/spice pastes, saag/spinach pastes, chilly sauces and soups. These cookers are available in sizes of 400, 800 and 1,200 ltr, with corresponding capacities of 1,600, 3,200 and 4,800 ltr/hr, respectively.

TriconPune - MaharashtraTel: 020-2565 2205/2451, Mob: 098901 92832Email: [email protected]

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Send your inquiries at:

Tel: +91-22-3003 4685 Fax: +91-22-3003 4499

Email: [email protected]

2-piece/3-piece cans................................

Accelerated ageing test...........................

Advance fluid mixing dispersion unit .......

Air coolers ..............................................

Air coolers & evaporators ........................

Air purifiers.............................................

Almond cutting machine ........................

Ammonia liquid chillers...........................

Animal feed technology ..........................

AODD pumps .........................................

Automatic filling unit ..............................

Automatic scrubber driers .......................

Bag, form fill and seal machine ...............

Banking services......................................

Batching system......................................

Beltweigher.............................................

Beverage canning unit ............................

Beverage packaging system.....................

Biodiesel .................................................

Bottle unscrambler..................................

Brewing unit ...........................................

Brine chillers ...........................................

Bulk milk cooler ......................................

Butterfly valve .........................................

Can making machine ..............................

Capping & packaging production line .....

Capping machine....................................

Carpet cleaning machines .......................

Cartoring machine ..................................

Case erector............................................

Case packer ............................................

Case sealer..............................................

Centrifugal pumps ..................................

Chapatti making machine .......................

Chocolate/cocoa making machine ...........

Chocolate chip depositor ........................

Chorafali making machine.......................

Chow making machine ...........................

Circumferential piston pumps .................

Cleaning section equipment ....................

Cold form C & Z purlins ..........................

Colour measuring instruments ................

Colour sorting unit..................................

Compositional & trace metal analysis ......

Confectionery machines ..........................

Conveyer belts ........................................

Conveying systems ..................................

Conveyors ...............................................

Cooker extruders.....................................

Cooling & boiler water treatment pro-

grammes ................................................

Corrugated tube heat exchangers ...........

Counters & power supplies .....................

Cutters/slicer ...........................................

Dairy machinery ......................................

Daliya making machine ...........................

Dehumidifiers..........................................

Dehydration equipment ..........................

Doors......................................................

Drawer magnet.......................................

Drives .....................................................

Dry cum wet grinder ...............................

Dust control door ...................................

Electromagnetic feeder ...........................

Electronic balance ...................................

Emulsification solutions...........................

Encoders.................................................

End-making/curling/cap making machine

Evaporating units for cold rooms ............

Exhibition - Annapoorna India.................

Exhibition - Drink technology India 2010.

Exhibition - Engineering Expo..................

Exhibition - I-Pack 2010 ..........................

Exhibition- International Packtech India

2010.......................................................

Exhibition-International Packtech India/

Drink Technology India 2010..........

Exhibition-Packplus 2010 ........................

Extruded products...................................

Extruder for papad machine....................

Failure analysis system.............................

Filler compositional analysis ....................

Filling machine........................................

Filtration equipment................................

Filtration systems ....................................

Financial services.....................................

Flake ice machines ..................................

Flexible transparent PVC strip door..........

Flour milling unit ....................................

Flow wrapping machine..........................

Food analysing & testing machine...........

Food processing lines ..............................

Food processing technology....................

Food testing programmes .......................

Forced convection unit air cooler.............

Fruits/vegetable processing machine........

Fuels - diesel ...........................................

Gases......................................................

Gear oils .................................................

Grain handling unit.................................

Gravy making machine............................

Grill magnet............................................

Grinding & dispersion system..................

Gyratory screen.......................................

Hammer machine ...................................

Heat resistant door .................................

Heavy industrial steel building.................

High pressure cleaners ............................

High pressure cleaning machine..............

Hopper magnet ......................................

Horizontal FFS machine...........................

Humidifiers .............................................

Impact pulveriser.....................................

Industrial control & sensing devices.........

Industrial cooling systems .......................

Industrial door ........................................

Industrial inkjet printers ..........................

Industrial-type unit air cooler ..................

Invertor/variable frequency drives ............

Juicer ......................................................

Lab spray dryer .......................................

Labelling machine ...................................

Laser displacement sensors......................

Level controllers ......................................

Lipid food processing..............................

Liquid filling unit.....................................

Liquid filling/packing machines................

Lubes - engine oils ..................................

Magnetic equipment...............................

Magnetic plate........................................

Magnetic traps........................................

Masala mill .............................................

Material identificaton unit.......................

Mathiya making machine........................

Measuring & monitoring relay ................

Metal detector & on-line check weigher ..

Metal separaters .....................................

Metallography ........................................

Metering pumps .....................................

Milk processing unit................................

Mini dal mill ...........................................

Mini pulveriser with circulating system ....

Mixer grinder ..........................................

Mixing machine ......................................

Mixture for papad machine.....................

Moisture analyser....................................

Motion controls ......................................

Multi chamber pulveriser.........................

Multi level car park .................................

Noodle making machine .........................

Oil milling unit ........................................

Oil/coolant & coolers...............................

Open ends/flanging/necking/seaming cap

making units...........................................

Overwrapping machine...........................

Pallet scale ..............................................

Panel air-conditioners ..............................

Panipuri machine ....................................

Papad making machine...........................

Pasta making machine ............................

Pasteurising machine...............................

Peeling....................................................

Petrol & fuel oils......................................

Photo electric sensors..............................

Piston pumps..........................................

Plastic pellets ..........................................

Plate heat exchanger...............................

Plug valve ...............................................

Pneumatic valve ......................................

Poly carbonate sheets..............................

Polymer characterisation .........................

Pounding machine ..................................

Pre-engineered steel building ..................

Pre-fab shelter.........................................

Process tanks ..........................................

Programmable logic controllers ...............

Programmable terminals .........................

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Proximity sensors ....................................

Pump/valve .............................................

PVC strip door ........................................

Rail tankers .............................................

Rare earth tubes .....................................

Refrigerant pumps ..................................

Refrigeration ...........................................

Residential steel house ............................

RFID .......................................................

Rice milling equipment............................

Rice packaging machine..........................

Ripening chambers .................................

Robotic palletiser ....................................

Roof vent................................................

Roofing & cladding sheet ........................

Rotary level controller..............................

Rotary lobe pumps..................................

Safety door .............................................

Safety light curtains ................................

Sampler ..................................................

Scalewatcher...........................................

Screw compressor ...................................

Screw press.............................................

Security systems......................................

Self adhesive tapes..................................

Separater (magnetic & non-magnetic metals) ..

Shakers ...................................................

Shrink bundlers.......................................

Shrink film ..............................................

Shrink sleeve applicator...........................

Shrink wrapping machines ......................

Single disc machines ...............................

SME finance............................................

Snacks making machine ..........................

Special industrial coatings .......................

Special refrigeration equipment...............

Spice mill ................................................

Stainless steel equipment and fitting.......

Steriliser ..................................................

Stirrer .....................................................

Structural floor decking sheet .................

Sweepers ................................................

Switching relays ......................................

Tank weighing.........................................

Tanks & silos ...........................................

Temperature controllers...........................

Testing equipment ..................................

Thermal processes...................................

Thermoforming machine.........................

Timers.....................................................

Total water management ........................

Transmission fluids ..................................

Tray sealing machine ...............................

Universal type unit air cooler ...................

USS univent ............................................

Vaccum cleaners .....................................

Vacutherm cookers .................................

Vegetable cutting machine......................

Ventilators ..............................................

Vermicelling machine ..............................

Vertical bag form fill and seal machine....

Vertical FFS machine ...............................

Vertical form fill and seal machine .........

Vibration motor ......................................

Viscometer..............................................

Vision sensors .........................................

Wastewater treatment & recycle unit.......

Water chillers ..........................................

Water purifier .........................................

Water treatment plant ............................

Weigh bridge..........................................

Weigh scales ...........................................

X-ray inspection system...........................

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A G Engineers .............................................................................

AB Diachem Systems Pvt Ltd .......................................................

Alfa Laval (India) Ltd ...................................................................

AMP Rose ...................................................................................

APCMA.......................................................................................

Arctic India Sales.........................................................................

Bonfiglioli Transmissions (Pvt) Ltd ................................................

Bosch Limited .............................................................................

Buhler (India) Pvt Ltd...................................................................

Clearpack India Pvt Ltd................................................................

CNZH Technology Share Co., Ltd. ................................................

Diversey India Pvt Ltd ..................................................................

Engineering Expo ........................................................................

Eureka Forbes Limited .................................................................

FICCI ...........................................................................................

Filtron Engineers Ltd ...................................................................

FX Multitech Pvt Ltd....................................................................

Giantwell Machinery Co., Ltd. .....................................................

Guan Yu Machinery Factory Co., Ltd............................................

Hi Tech Manufacturing................................................................

HRS Process Systems Ltd .............................................................

IDEX India Pvt Ltd .......................................................................

IDMC Limited..............................................................................

Ion Exchange India Limited .........................................................

Jas Enterprises.............................................................................

Jay Instruments & Systems Pvt Ltd...............................................

Jaykrishna Magnetics Pvt Ltd .......................................................

Made In Germany .......................................................................

Master Controls ..........................................................................

Messe Dusseldorf India Pvt Ltd....................................................

Noida Fabcon Machines Pvt Ltd ..................................................

Omron Automation Pvt Ltd.........................................................

Plast World .................................................................................

Print Packaging Com Pvt Ltd .......................................................

S + S Separation and Sorting Technology GmbH ........................

Search Anniversary ......................................................................

Shah Brothers .............................................................................

Shin-I Machinery Works Co., Ltd. ................................................

Shiva Analyticals (India) Limited...................................................

Sreelakshmi Traders.....................................................................

Standard Chartered Bank ............................................................

Technical Trading & Services ........................................................

United Steel & Structurals Pvt Ltd................................................

V D M A .....................................................................................

Werner Finley Pvt Ltd ..................................................................

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2. Your role in your company’s buying process can best be described as:

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Email: 11 /

2010

PRODUCT INDEX


Product Pg No Product Pg No Product Pg No

COMPLETE ENGINEERING UNDER ONE ROOF @www.engg-expo.com

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

2-piece/3-piece cans................................81Accelerated ageing test ..........................41Advance fluid mixing dispersion unit ............13Air coolers ......................................................7Air coolers & evaporators..............................63Air purifiers...................................................35Almond cutting machine ..............................77Ammonia liquid chillers ..................................8Animal feed technology................................11AODD pumps ...............................................13Automatic filling unit....................................81Automatic scrubber driers.............................55Bag, form fill and seal machine .............19Banking services............................................33Batching system............................................43Beltweigher...................................................77Beverage canning unit ............................17, 81Beverage packaging system ....................17, 81Biodiesel .......................................................41Bottle unscrambler..........................................3Brewing unit .................................................11Brine chillers .................................................79Bulk milk cooler ..............................................8Butterfly valve .................................................8Can making machine ..............................81Capping & packaging production line...........81Capping machine............................................3Carpet cleaning machines .............................55Cartoring machine ..........................................3Case erector....................................................3Case packer ....................................................3Case sealer......................................................3Centrifugal pumps ........................................13Chapatti making machine .............................77Chocolate/cocoa making machine.................11Chocolate chip depositor ..............................74Chorafali making machine ............................77Chow making machine .................................77Circumferential piston pumps .......................13Cleaning section equipment..........................11Cold form C & Z purlins..................................6Colour measuring instruments ......................43Colour sorting unit .......................................11Compositional & trace metal analysis............41Confectionery machines ................................69Conveyer belts ........................................57, 75Conveying systems........................................81Conveyors .......................................................3Cooker extruders...........................................78Cooling & boiler water treatment programmes..... 59Corrugated tube heat exchangers ................ BICCounters & power supplies .......................... FICCutters/slicer .................................................81Dairy machinery ........................................8Daliya making machine.................................77Dehumidifiers................................................53Dehydration equipment ................................81Doors............................................................79Drawer magnet.............................................76Drives .............................................................5Dry cum wet grinder ....................................77Dust control door .........................................79Electromagnetic feeder...........................76Electronic balance.........................................43Emulsification solutions.................................13Encoders...................................................... FICEnd-making/curling/cap making machine......81Evaporating units for cold rooms....................7Exhibition - Annapoorna India ......................71Exhibition - Drink technology India 2010......73Exhibition - Engineering Expo ..................29,47Exhibition - I-Pack 2010................................84Exhibition- International Packtech India 2010 .......73Exhibition-International Packtech India/Drink Technology India 2010...............................15Exhibition-Packplus 2010 ..............................83Extruded products ........................................11Extruder for papad machine .........................77Failure analysis system ...........................41Filler compositional analysis ..........................41Filling machine................................................3Filtration equipment .....................................BCFiltration systems ..........................................BC

Financial services...........................................33Flake ice machines ........................................76Flexible transparent PVC strip door ...............79Flour milling unit ..........................................11Flow wrapping machine .................................3Food analysing & testing machine ................BCFood processing lines....................................81Food processing technology .........................61Food testing programmes...............................4Forced convection unit air cooler ....................7Fruits/vegetable processing machine .............81Fuels - diesel.................................................41Gases .......................................................41Gear oils .......................................................41Grain handling unit ......................................11Gravy making machine .................................77Grill magnet .................................................76Grinding & dispersion system .......................11Gyratory screen.............................................76Hammer machine....................................77Heat resistant door .......................................79Heavy industrial steel building ........................6High pressure cleaners ..................................55High pressure cleaning machine ...................77Hopper magnet ............................................76Horizontal FFS machine ..................................3Humidifiers ...................................................79Impact pulveriser ....................................77Industrial control & sensing devices ............. FICIndustrial cooling systems .............................79Industrial door ..............................................79Industrial inkjet printers ................................43Industrial-type unit air cooler ..........................7Invertor/variable frequency drives ................. FICJuicer .......................................................77Lab spray dryer .......................................43Labelling machine...........................................3Laser displacement sensors ...........................76Level controllers ........................................... FICLipid food processing....................................BCLiquid filling unit ..........................................43Liquid filling/packing machines .....................81Lubes - engine oils........................................41Magnetic equipment ..............................76Magnetic plate .............................................76Magnetic traps .............................................76Masala mill ...................................................77Material identificaton unit ............................41Mathiya making machine..............................77Measuring & monitoring relay .................... FICMetal detector & on-line check weigher .......43Metal separaters ...........................................21Metallography ..............................................41Metering pumps ...........................................13Milk processing unit .....................................17Mini dal mill .................................................77Mini pulveriser with circulating system..........77Mixer grinder ................................................77Mixing machine ............................................81Mixture for papad machine ..........................77Moisture analyser..........................................43Motion controls ........................................... FICMulti chamber pulveriser ..............................77Multi level car park .........................................6Noodle making machine.........................77Oil milling unit ........................................11Oil/coolant & coolers ....................................79Open ends/flanging/necking/seaming cap making units.........................................81Overwrapping machine...................................3Pallet scale ..............................................43Panel air-conditioners ...................................79Panipuri machine ..........................................77Papad making machine ................................77Pasta making machine..................................11Pasteurising machine ....................................17Peeling..........................................................81Petrol & fuel oils ...........................................41Photo electric sensors .................................. FICPiston pumps............................................... BICPlastic pellets ................................................11Plate heat exchanger ......................................8Plug valve .......................................................8

Pneumatic valve ..............................................8Poly carbonate sheets .....................................6Polymer characterisation ...............................41Pounding machine........................................77Pre-engineered steel building..........................6Pre-fab shelter ................................................6Process tanks ..................................................8Programmable logic controllers.................... FICProgrammable terminals .............................. FICProximity sensors ......................................... FICPump/valve ...................................................17PVC strip door ..............................................79Rail tankers ...............................................8Rare earth tubes ...........................................76Refrigerant pumps ..........................................8Refrigeration ...................................................8Residential steel house....................................6RFID............................................................. FICRice milling equipment .................................11Rice packaging machine ...............................19Ripening chambers .......................................78Robotic palletiser ............................................3Roof vent........................................................6Roofing & cladding sheet ...............................6Rotary level controller ...................................82Rotary lobe pumps .......................................13Safety door .............................................79Safety light curtains ..................................... FICSampler ........................................................80Scalewatcher.................................................25Screw compressor...........................................8Screw press...................................................74Security systems............................................35Self adhesive tapes .......................................75Separater (magnetic & non-magnetic metals) ...21Shakers .........................................................81Shrink bundlers...............................................3Shrink film ......................................................3Shrink sleeve applicator ..................................3Shrink wrapping machines..............................3Single disc machines.....................................55SME finance .................................................33Snacks making machine................................79Special industrial coatings.............................77Special refrigeration equipment ....................79Spice mill ......................................................77Stainless steel equipment and fitting ............17Steriliser ........................................................17Stirrer ...........................................................77Structural floor decking sheet .........................6Sweepers ......................................................55Switching relays ........................................... FICTank weighing.........................................43Tanks & silos...................................................8Temperature controllers ......................... 75, FICTesting equipment........................................41Thermal processes.........................................11Thermoforming machine.................................3Timers.......................................................... FICTotal water management..............................59Transmission fluids........................................41Tray sealing machine ......................................3Universal type unit air cooler ...................7USS univent ....................................................6Vaccum cleaners ...............................35, 55Vacutherm cookers .......................................82Vegetable cutting machine ...........................77Ventilators ....................................................75Vermicelling machine....................................77Vertical bag form fill and seal machine.........19Vertical FFS machine.......................................3Vertical form fill and seal machine ..............19Vibration motor ............................................76Viscometer....................................................43Vision sensors .............................................. FICWastewater treatment & recycle unit....59Water chillers................................................79Water purifier ...............................................35Water treatment plant ..................................59Weigh bridge................................................43Weigh scales.................................................43X-ray inspection system..........................43

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No

ADVERTISERS’ LIST


FINALIZE SUPPLIERS @www.engg-expo.com

A G Engineers 57T: +91-120-2866144E: [email protected]: www.agengineers.net

AB Diachem Systems Pvt Ltd 25T: +91-11-25155456E: [email protected]: www.scalewatcher.in

Alfa Laval (India) Ltd 63T: +91-20-27107100E: [email protected]: www.alfalaval.com

AMP Rose 69T: +91-80-28473611E: [email protected]: www.amprose.co.in

APCMA 84T: +91-40-27668908E: [email protected]: www.apcma.in

Arctic India Sales 53T: +91-11-23906777E: [email protected]: www.bryair.com

Bonfiglioli Transmissions (Pvt) Ltd 5T: +91-44-24781035E: [email protected]: www.bonfiglioliindia.com

Bosch Limited 19T: +91-832-669-2004E: [email protected]: www.boschpackaging.com

Buhler (India) Pvt Ltd 11T: +91-80-22890000E: [email protected]: www.buhlergroup.com

Clearpack India Pvt Ltd 3T: +91-22-42532220E: [email protected]: www.clearpack.com

CNZH Technology Share Co., Ltd. 17T: +86-577-2886-7008E: [email protected]: www.ty-cnzh.com

Diversey India Pvt Ltd 55T: +91-22-66444222W: www.diversey.com

Engineering Expo 29,47T: +91-9920401226E: [email protected]: www.engg-expo.com

Eureka Forbes Limited 35T: +91-80-30251500E: [email protected]: www.eurekaforbes.com

FICCI 71T: +91-11-23316551E: [email protected]: www.worldoffoodindia.com

Filtron Engineers Ltd 61T: +91-20-24338642E: [email protected]: www.filtronindia.com

FX Multitech Pvt Ltd 7T: +91-79-27910993E: [email protected]: www.fxmultitech.com

Giantwell Machinery Co., Ltd. 81T: +886-4-852-0178E: [email protected]: www.giantwell.com.tw

Guan Yu Machinery Factory Co., Ltd. BCT: +886-4-896-5198E: [email protected]: www.gy-1000.com.tw

Hi Tech Manufacturing 65T: +91-9820373804E: [email protected]

HRS Process Systems Ltd BICT: +91-20-25663581/82E: [email protected]: www.hrsasia.co.in

IDEX India Pvt Ltd 13T: +91-22-66755966E: [email protected]: www.idexfmt-asia.com

IDMC Limited 8T: +91-2692-225399E: [email protected]: www.idmc.coop

Ion Exchange India Limited 59T: +91-22-39890909E: [email protected]: www.ionindia.com

Jas Enterprises 77T: +91-79-22743454E: [email protected]: www.jasenterprise.com

Jay Instruments & Systems Pvt Ltd 43T: +91-836-2352678E: [email protected]: www.jayinst.com

Jaykrishna Magnetics Pvt Ltd 76T: +91-79-22970452E: [email protected]: www.jkmagnetics.com

Made In Germany 91T: +91-22-30034651E: [email protected]

Master Controls 79T: +91-11-28117185E: [email protected]: www.rapidcool.co.in

Messe Dusseldorf India Pvt Ltd 73T: +91-22-26487117E: [email protected]: www.md-india.com

Noida Fabcon Machines Pvt Ltd 75T: +91-120-4225550E: [email protected]: www.fabcon-india.com

Omron Automation Pvt Ltd FICT: +91-80-40726400E: [email protected]: www.omron-ap.com

Plast World 79T: +91-9376128372E: [email protected]: www.stripdoor.co.in

Print Packaging Com Pvt Ltd 83T: +91-22-27812093E: [email protected]: www.PackPlus.in

S + S Separation andSortingTechnology GmbH 21T: +91-20-26741012E: [email protected]: www.se-so-tec.com

Search Anniversary 93T: +91-22-30034651E: [email protected]

Shah Brothers 4T: +91-22-43560400E: [email protected]: www.shahbros.com

Shin-I Machinery Works Co., Ltd. 81T: +886-4-2623-8181E: [email protected]: www.shinican.com

Shiva Analyticals (India) Limited 41T: +91-80-27971322E: [email protected]: www.shivatec-india.com

Sreelakshmi Traders 75T: +91-44-24343343E: [email protected]: www.sreelakshmitraders.com

Standard Chartered Bank 33T: +91-22-39401616E: [email protected]: www.standardchartered.co.in

Technical Trading & Services 77T: +91-80-25805767E: [email protected]: www.washboys.com

United Steel & Structurals Pvt Ltd 6T: +91-44-42321801E: [email protected]: www.unitedstructurals.com

V D M A 15T: +91-33-23217073E: [email protected]: www.vdma.org/nuv

Werner Finley Pvt Ltd 79T: +91-80-23289889E: [email protected]: www.wernerfinley.com

Our consistent advertisers

96

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Modern Food Processing - November 2010

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