Modern Marketing

Greatest Time In History To Start A Company

• Buyers of niche goods are more easily connected with sellers of niche goods via the internet…

• Internet makes all markets more efficient

Size Doesn’t Matter (as much)

Internet Changing Shopping Patterns

• Top of the funnel moves up– Your website– Your blog– Competitors’ websites– Your Customers’ blogs– Industry Discussion boards

• Verbal contact made much later• Prospects know more than reps• Prospects better qualified

Outbound• Inside Sales• Telemarketing• Tradeshows• Seminars• Print Advertising• Direct mail/email

Traditional Marketing Is Broken

New Marketing

Inbound• SEO• Pay per click• Blogging• Buzz Marketing• “Smart” Content Mgmt• Landing Pages• Conversion Tools• Sophisticated Analytics

Google

Blogosphere

Social Bookmarking

Further Reading

Questions?