Modern Marketing
Greatest Time In History To Start A Company
• Buyers of niche goods are more easily connected with sellers of niche goods via the internet…
• Internet makes all markets more efficient
Size Doesn’t Matter (as much)
Internet Changing Shopping Patterns
• Top of the funnel moves up– Your website– Your blog– Competitors’ websites– Your Customers’ blogs– Industry Discussion boards
• Verbal contact made much later• Prospects know more than reps• Prospects better qualified
Outbound• Inside Sales• Telemarketing• Tradeshows• Seminars• Print Advertising• Direct mail/email
Traditional Marketing Is Broken
New Marketing
Inbound• SEO• Pay per click• Blogging• Buzz Marketing• “Smart” Content Mgmt• Landing Pages• Conversion Tools• Sophisticated Analytics
Blogosphere
Social Bookmarking
Further Reading
Questions?