Module 7 7.1 Sales 1.Definition for sales --- two Model for sales 2.Definition for marketing --- 4Ps and 6Ps--- marketing plan 3.P67 Passage : Reasons for choosing sales and marketing Sales/Selling Selling is the act . Sales process Model Marketing Process Marketing is activities Marketing Mix 4Ps Marketing Mix 6Ps Two similar terms Reading --p67 Whats your choice and why? Sales or marketing? 1. conversation opener 2. Shake off 3. unglamorous image 4. graduate employees 5. retain an air (of) 6. Campaigns with PRs 7. jollies 8. door-to-door sales 9. cold calling 10. sales professionals 11. myths 12. A buzz 13. target-driven environment 14. sales pitch Vocabulary You may refer to exercise 4 Exercise 2P Exercise 4, P67 Describe a job 1. What was your job? 2. What was your responsibilities ? 3. How long did you work every day? And what about the weekend? 4. What was your boss like? 5. Did you have job satisfaction at that time ? ABC Working environ m-ent Waitress in a restaurantA Sugar factory Respons ib-ilities 1.Welcome the guests 2.Take the orders 3.Serve the dishes 4.Clean the table 1.Stand at the corner 2.Help the 6 th bag round with a pole Working hours 6 hr. /// 4 days8 hr./day 3 weeks Boss Use a piece of plastic Job satisfacti o-n How to describe your job Whats important when choosing a job? 7.2 Selling What makes a good salesperson? A good education? A happy personality? A good look? What British think makes a good salesperson Persuasiveness Knowledgeable Trustworthy Believes in the product or service Never gives up A good salesperson How to sell details How to sellbasic elements 1. Build trust 2. Understand customer 3. Ask clever questions 4. Know your stuff 5. Dont overload people with details 6. Sales are not born 7 Be prepared to fail Reading A Proposal-P72 A salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer questions What are the needs of the client? 2 Is the salesperson able to meet those needs? 3. What are the benefits of the second location? Assignments Finish all the exercises of Module 7.