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Module Local Product Sales & Marketing

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¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj Ôevsjv‡`‡k N~wY©So AvBjv `yM©Z GjvKvq Riæix mvov I `ªæZ cybiæ×viÕ cÖK‡íi DcKvi‡fvMx‡`i Rb¨ cÖYxZ
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Page 1: Module Local Product Sales & Marketing

¯’vbxq cY¨ wecYb IevRviRvZKiY welqK cÖwk¶Y gwWDj

Ôevsjv‡`‡k N~wY©So AvBjv `yM©Z GjvKvqRiæix mvov I `ªæZ cybiæ×viÕ cÖK‡íi DcKvi‡fvMx‡`i Rb¨ cÖYxZ

Page 2: Module Local Product Sales & Marketing

mvwe©K ZË¡veavbKvRx mvwn`yi ingvb, wbivc`

†gvt KvBQvi †iRfx, A·dvg-wRweg„Mv¼ †kLi fÆvPvh©, A·dvg-wRwe

MÖš’bv I m¤úv`bvmygb Gm.Gg.G Bmjvg

AvwZK DR Rvgvbnvwmbv Av³vi wgZv

†g‡n`x nvmvb wkwkiGm Gg wknveyj Bmjvg

Dc‡`óvRvwn` †nv‡mb

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj

Page 3: Module Local Product Sales & Marketing

gyLeÜ

2009 mv‡ji †g gv‡m evsjv‡`‡ki DcK~jxq GjvKvq N~wY©So AvBjv AvNvZ nv‡b| Gici euva¸‡jv mgqgZ mwVKfv‡e †givgZ bv nIqvq `yM©Z cwiev‡ii Ae¯’vi GL‡bv †Zgb †Kvb cwieZ©b nqwb| `yM©Z gvby‡li Lv`¨ wbivcËv wbwðZ Kivi Rb¨ 2010 mv‡j Ôevsjv‡`‡k N~wY©So AvBjv `yM©Z GjvKvq Riæix Lv`¨ wbivcËv I RxweKvqbÕ cÖK‡íi cÖ_g ch©v‡q 42,250 cwievi‡K ÔcÖwk¶‡Yi wewbg‡q A_©Õ cÖ`v‡bi Rb¨ wbivc` cvwb, m¨vwb‡Ukb, wkï cwiPh©v, `y‡h©vM e¨e¯’vcbv I evwowfwËK Drcv`b wel‡q K‡qKwU cÖwk¶Y gwWDj cÖYqb Kiv n‡qwQj| 2012 mv‡j Ôevsjv‡`‡k N~wY©So AvBjv `yM©Z GjvKvq Riæix mvov I `ªæZ cybiæ×viÕ cÖK‡í ÔcÖwk¶‡Yi wewbg‡q A_©Õ Kg©m~wPi AvIZvq AvBjv AvµvšÍ mvZ¶xiv †Rjvi k¨vgbMi Dc‡Rjvi Mveyiv I Lyjbv †Rjvi Kqiv Dc‡Rjvi `w¶Y †e`Kvkx BDwbq‡bi 9,051 Rb‡K ¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj cÖYq‡bi D‡`¨vM †bqv n‡q‡Q| Avkv KiwQ, Gi gva¨‡g RbM‡Yi g‡a¨ ¯’vbxq cY¨ wecYb I evRviRvZKiY wel‡q m‡PZbZv e„w×i cvkvcvwk cÖwk¶‡Yi wewbg‡q A_© cÖvwßi gva¨‡g G mKj `wi`ª `yM©Z gvby‡li Lv`¨ wbivcËv wbwðZ n‡e| GB cÖwk¶Y gwWDjwU e¨envi K‡i DbœqbKg©xMY G A‡ji `yM©Z gvby‡li Ávb I m‡PZbZv e„w×i gva¨‡g hw` Zv‡`i‡K emZevwo‡Z Drcv`bg~jK Kv‡R mnvqZv Ki‡Z cv‡i Z‡e Gi gva¨‡g `xN©‡gqv‡` cvwievwiK Lv`¨ wbivcËv wbwðZ Kiv I cywó Pvwn`v †gUv‡bv m¤¢e n‡e| GKBmv‡_ Drcvw`Z GmKj ¯’vbxq cY¨ wecYb I evRviRvZKi‡Yi gva¨‡g cvwievwiK Avqe„wׇZI GwU we‡kl f~wgKv ivL‡Z cvi‡e| cvkvcvwk cÖwk¶‡Yi wewbg‡q A_© cÖvwßi gva¨‡g G mKj `wi`ª `yM©Z gvby‡li eZ©gvb mg‡qi Lv`¨ wbivcËv wbwðZ n‡e| cÖwk¶Y gwWDjwU cÖYq‡bi mgq GKB Z_¨ bZzb K‡i bv wj‡L wewfbœ msMVb Gi, we‡kl K‡i, RvZxq wk¶vµg I cvV¨cy¯ÍK †evW©, †gŠ cÖKvkbx, KvRx cÖKvkbx, Kgvm© cvewj‡KkÝ, B›Uvi‡bU †_‡K cÖvß Z_¨, A·dvg-wRwe Gi gwWDj Ges cÖKvkbv †_‡K h_vh_ †idv‡iÝ Gi gva¨‡g msKjb Kiv n‡q‡Q| GQvov GB gwWD‡j †ek wKQz mxgve×Zv i‡q‡Q| mgq Ges m¤ú‡`i ¯^íZvi Rb¨ welq¸‡jv Mfxifv‡e †`Lvi my‡hvM nqwb| d‡j wKQz wKQz m¤úwK©Z welq Av‡jvPbvq Av‡mwb| gvV ch©v‡qi mswkøó D`vniY, Qwe/‡cv÷vi/wd¬cPvU©/d¬vkKvW© w`‡q welq¸‡jv nq‡Zv Av‡iv †evaMg¨ Kiv †hZ| Gme mxgve×Zv m‡Ë¡I, Avkv Kwi, gwWDjwU ¯’vYxq cY¨ wecYb I evRviRvZKi‡Yi welqwU †evSvi †¶‡Î djcÖm~ f~wgKv ivL‡Z m¶g n‡e|

Page 4: Module Local Product Sales & Marketing

m~wP

cÖwkÿ‡Yi D‡Ïk¨cÖwkÿY c×wZ

cÖwkÿY DcKiYg~j¨vqb c×wZ

cÖwkÿY Kg©m~wPAwa‡ekb- 01: ¯’vbxq cY¨ Drcv`b I wewµi m¤¢ve¨Zv

Awa‡ekb- 02: cY¨ Drcv`b I wewµi †KŠkjAwa‡ekb- 03: e¨emvi SuywK e¨e¯’vcbv I `y‡h©v‡M KiYxq

Z_¨m~Î

050505050607091418

Page 5: Module Local Product Sales & Marketing

cÖwk¶‡Yi D‡Ïk¨ GB cÖwkÿY †k‡l AskMÖnYKvixMY ¯’vbxq cY¨ wecYb I evRviRvZKiY m¤úwK©Z wb‡¤œv³ welq¸‡jv ej‡Z cvi‡eb I e¨emv Ki‡Z DØy× n‡eb-

¯’vbxq cY¨ Drcv`b I wewµi m¤¢ve¨Zv A_©‰bwZK cY¨¯’vbxq A_©‰bwZK cY¨¯’vbxq cY¨ Drcv`bKvix¯’vbxq c‡Y¨i †µZv ev †fv³v

cY¨ Drcv`b I wewµi †KŠkjcY¨ Drcv`b cÖwµqv c‡Y¨i evRvi `vg wba©viYf¨vjy †PBb we‡kølY Avq evov‡bve¨emv m¤cÖmviY

e¨emvi SuywK e¨e¯’vcbv I `y‡h©v‡M KiYxqe¨emvi m¤¢ve¨ SuywKe¨emvi SuywK wbim‡bi Dcvq`y‡h©vM SuywK I KiYxq

cÖwk¶Y c×wZcÖwk¶Y c×wZi g~j wfwË n‡e GWvë jvwb©s cÖ‡mm Gi AbymiY hv wbf©i Ki‡e wb‡¤œv³ welq¸‡jvi Dcit

AskMÖnYKvix‡`i AwfÁZv wewbgq Ges ¯’vbxq GjvKvi †cÖw¶Z we‡ePbv K‡i ev¯ÍewfwËK D`vni‡Yi D×…wZ †`Iqv|†hLv‡b m¤¢e nv‡Z-Kj‡g A_ev GjvKv cwi`k©‡bi gva¨‡g cÖwk¶Yv_©x‡`i DØy× Kiv| cÖwk¶‡Yi D‡Ïk¨ c~i‡Y GB gwWD‡j D‡jøwLZ `„k¨gvb †Uªwbs g¨v‡Uwiqvj e¨envi Kiv|cÖwkÿ‡Yi mgqKvj, AskMªnYKvix‡`i aiY, cÖwkÿ‡Yi m¤¢ve¨ †fby¨ we‡ePbv K‡i wKQy Kvh©Ki AskMÖnYg~jK c×wZi mvnv‡h¨ G welqwU cwiPvwjZ n‡e| h_vt

Db¥y³ wPšÍvcÖkœ-DËicÖ`k©bwjwLZ †cv÷vi †ccvi Dc¯’vcbv`jxq Av‡jvPbv we‡kølYe³„Zv Av‡jvPbvgy³ Av‡jvPbvgyW wgUvi

†gŠwLK cÖkœ DËich©‡e¶Ydjvdj we‡kølYgyW wgUvi

cÖwk¶Y DcKiY†cv÷vi †ccvi, wd¬cwkU, gvK©vi, gvw¯‹b †Uc/WK wK¬c, Qwe/‡cvóvi, Kg©cwiKíbvi QK, gyW wgUvi QK|

g~j¨vqb c×wZ

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj-05

Page 6: Module Local Product Sales & Marketing

cÖwk¶‡Yi wewbg‡q A_© Kg©m~PxÕi DcKvi‡fvMx‡`i Rb¨¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj

AskMªnYKvix t Ôevsjv‡`‡k N~wY©So AvBjv `yM©Z GjvKvq Riæix mvov I `ªæZ cybiæ×viÕ cÖK‡íi DcKvi‡fvMxe„›`

mgqKvj- 9 N›Uv

cÖwk¶Y Kg©m~Px

w`em mgq welq

3 N›UvcÖ_g

Awa‡ekb 01: ¯’vbxq cY¨ Drcv`b I wewµi m¤¢ve¨Zv

1.1. A_©‰bwZK cY¨1.2. ¯’vbxq A_©‰bwZK cY¨1.3. ¯’vbxq cY¨ Drcv`bKvix1.4. ¯’vbxq c‡Y¨i †µZv ev †fv³v

1.5 N›Uv

1.5 N›Uv

wØZxq

Awa‡ekb 02: cY¨ Drcv`b I wewµi †KŠkj

2.1. cY¨ Drcv`b cÖwµqv 2.2. c‡Y¨i evRvi `vg wba©viY2.3. f¨vjy †PBb we‡kølY

2.4. Avq evov‡bv2.5. e¨emv m¤cÖmviY

1.5 N›Uv

1.5 N›Uv

Z…Zxq

Awa‡ekb- 03: e¨emvi SuywK e¨e¯’vcbv I `y‡h©v‡M KiYxq

3.1. e¨emvi m¤¢ve¨ SuywK3.2. e¨emvi SuywK wbim‡bi Dcvq

3.3. `y‡h©vM SuywK I KiYxq

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj-06

Page 7: Module Local Product Sales & Marketing

Awa‡ekb 01 : ¯’vbxq cY¨ Drcv`b I wewµi m¤¢ve¨Zv

A_©‰bwZK cY¨¯’vbxq A_©‰bwZK cY¨¯’vbxq cY¨ Drcv`bKvix¯’vbxq c‡Y¨i †µZv ev †fv³v

Av‡jvP¨ welqe¯‘ t

GB Awa‡ek‡Yi †k‡l AskMÖnYKvixMY A_©‰bwZK cY¨ ˆZwi I †Kbv‡ePvq wb‡Riv Kx fv‡e RwoZ Zv eyS‡Z cvi‡eb I ej‡Z cvi‡eb|

D‡Ïk¨ t

wPšÍvSo, gyy³ Av‡jvPbv, cÖ‡kœvËi, `jxq Av‡jvPbv

c×wZ t

†cv÷vi †ccvi/wd¬c wkU, gvK©vi, gvw¯‹b †Uc/WK wK¬c|

cÖwk¶Y DcKiY t

mgq t 3 N›Uv|

Awa‡ekb cwiPvjbv cÖwµqv t

wkLb ch©vq Awa‡ekb cwiPvjbv cÖwµqv mgq

30 wgwbU

20 wgwbU

1

Awa‡ek‡bi ïiæ‡Z AskMªnYKvix‡`i ¯^vMZ Rvbvb| Kzkjvw` wewbgq Kiæb Ges wkLb Dc‡hvMx cwi‡ek ˆZwi Kiæb|cÖkœ K‡i Awa‡ek‡bi welq I wkLb m¤ú‡K© aviYv w`b Ges AskMÖnYKvix‡`i gZvgZ I Av‡jvPbvi gva¨‡g wkLbmg~n ¯úó Kiæb|

cÖ‡kœvˇii gva¨‡g ÔA_©‰bwZK cY¨Õ m¤ú‡K© AskMÖnYKvix‡`i avibv Rvbyb| G‡ÿ‡Î m¤¢ve¨ cÖkœmg~n-

A_©‰bwZK cY¨ ej‡Z wK eySvq?A_©‰bwZK cY¨ n‡Z n‡j †Kvb welq¸‡jv Riæix?.....................................................?

30 wgwbUÔwb‡R‡`i A‡j Avgiv wK wK A_©‰bwZK cY¨ Drcv`b Kwi?Õ G wel‡q AskMÖnYKvix‡`i cÖkœ Kiæb Ges Zv‡`i cÖ`Ë DËiMy‡jv KvM‡R wjLyb|

20 wgwbUÔKviv GB ¯’vbxq cY¨¸‡jv ˆZwi K‡i ev wewµ K‡i?Õ G wel‡q AskMÖnYKvix‡`i cÖkœ Kiæb Ges Zv‡`i cÖ`Ë DËiMy‡jv KvM‡R wjLyb|

20 wgwbUÔwb‡R‡`i A‡ji GB cY¨¸‡jv Kviv †K‡b ev †fvM K‡i?Õ G wel‡q AskMÖnYKvix‡`i cÖkœ Kiæb Ges Zv‡`i cÖ`Ë DËiMy‡jv KvM‡R wjLyb|AwZwi³ ev AcÖvmw½K Av‡jvPbv Kiv †_‡K weiZ †_‡K AskMÖnYg~jK I MVbg~jK Av‡jvPbv Kiv evÂbxq|

20 wgwbUwjwLZ KvMR¸‡jv cÖ`k©b Kiæb Ges †kqvwis I Av‡jvPbvi gva¨‡g ¯’vbxq A‡j Drcvw`Z cY¨ I †mev m¤úwK©Z Z_¨¸‡jv mywbw`©ó Kiæb|

20 wgwbUAwa‡ek‡b †h me welq wb‡q Av‡jvPbv n‡q‡Q Zvi mvims‡¶c Ges g~jevZ©vmg~n mywbw`©ó Kiæb|Av‡jvP¨ welq †_‡K cÖkœ K‡i wkLb hvPvB Kiæb|wkLbmg~n ev¯Íe‡¶‡Î cÖ‡qv‡Mi Rb¨ cÖwZkÖæwZ Av`vq Ges ab¨ev` Rvwb‡q Awa‡ekb †kl Kiæb|

mywbw`©óKiY †k‡l ¯’vbxq cY¨ Drcv`b I †mev m¤úwK©Z †Kvb welq ev` c‡o _vK‡j mnvqK Z_¨ 1 Abyhvqx Av‡jvPbvi mv‡_ ms‡hvRb I e¨vL¨v Kiæb|

mnvqK Z_¨ 1 Abyhvqx Av‡jvPbvi mv‡_ ms‡hvRb I e¨vL¨v Kiæb|

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj-07

Page 8: Module Local Product Sales & Marketing

Awa‡ek‡bi g~jevZ©v

mnvqK Z_¨ - 1.1

`wi`ª cwiev‡ii cÖvq mK‡jB A_©‰bwZK cY¨ Drcv`b I wewbg‡qi mv‡_ RwoZ; cY¨ ˆZix, evRvi`vg wba©viY I †Kbv‡ePvi cÖwµqv we‡kølY Ki‡Z cvi‡j Zviv wb‡Ri ‰Zix cY¨ wewµ K‡iB Avq evov‡Z cvi‡e

[G m¤úwK©Z Z_¨ †hLvb †_‡K msKwjZ n‡q‡Q-e¨emvq D‡`¨vM, beg-`kg †kÖYx, RvZxq wkÿvµg I cvV¨cy¯ÍK †evW©

wecYb bxwZ, W. †ejv‡qZ †nv‡mb, †gŠ cªKvkbx]

¯’vbxq cY¨ Drcv`b I wewµi m¤¢ve¨Zv

mvavibfv‡e e¯‘MZ mvgMÖx‡K cY¨ ejv nq| A_©bxwZi `„wó‡Kvb †_‡K e¯‘MZ mvgMÖx I †mev DfqB cY¨| wbw`©ó evRvi `v‡g ev UvKvi wewbg‡q †hme mvgMÖx nvZe`j nq ev †h me †mev cÖ`vb Kiv nq †m¸‡jv n‡jv A_©‰bwZK cY¨|

A_©‰bwZK cY¨ n‡Z n‡j wZbwU kZ© c~ib Ki‡Z nq|

Drcv`bKvix - †KD GB cY¨ ˆZwi K‡i;†µZv - †KD GB cY¨ †K‡b, Geswbw`©ó evRvi `vg - wbw`©ó UvKvi g~‡j¨ GB cY¨ wewbgq nq|

A_©‰bwZK cY¨

¯’vbxqfv‡e A‡bK A_©‰bwZK cY¨ ˆZwi I msM„wnZ nq

e¯‘MZ cY¨: avb, gay, wPswo †iby, gvQ, KuvKov, nvum, gyiwM, wWg, QvMj, †fov, †MvjcvZv BZ¨vw`†mev RvZxq cY¨: w`bgRywi, †bŠKv Pvjv‡bv (evIqv), wi·v Pvjv‡bv, gvwUKvUv BZ¨vw`

¯’vbxq A_©‰bwZK cY¨

GjvKvi mvaviY bvix I cyiæl, we‡kl K‡i, Mwie cwiev‡ii bvix I cyiæl, GB me cY¨ Drcv`b K‡i I wewµ K‡i| cY¨ Abyhvqx Drcv`bKvix‡`i wewfbœ bvg Av‡Q, †hgb- gay msMÖnKvix‡`i †gŠqvj ejv nq|

¯’vbxq A_©‰bwZK cY¨ Drcv`bKvix

G GjvKvi A_©‰bwZK cY¨¸‡jv Drcv`bKvix wewfbœ ¯’v‡b wewµ K‡i| Drcvw`Z c‡Y¨i †µZvI wewfbœRb; †hgb: ¯’vbxq evRv‡i Drcv`bKvix dwoqv, `v`b`vi, gnvRb ev M„n‡¯’i Kv‡Q wewµ K‡i| ¯’vbxq evRvi †_‡K hviv cY¨ †K‡b Zv‡`i †KD †KD mivmwi †fvM K‡i Avevi A‡b‡KB †Kbv cY¨ A‡b¨i Kv‡Q cybivq wewµ K‡i|

¯’vbxq A_©‰bwZK c‡Y¨i †µZv ev †fv³v

Drcv`bKvix

gnvRb

`v`b`vi

dwoqv M„n¯’/ †fv³v

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj-08

Page 9: Module Local Product Sales & Marketing

Awa‡ekb 02 : cY¨ Drcv`b I wewµi †KŠkj

cY¨ Drcv`b cÖwµqv c‡Y¨i evRvi `vg wba©viY Avq evov‡bvf¨vjy †PBb we‡kølYe¨emv m¤cÖmviY

Av‡jvP¨ welqe¯‘ t

GB Awa‡ek‡Yi †k‡l AskMÖnYKvixMY cY¨ Drcv`b cÖwµqv I †KŠkj m¤ú‡K© eyS‡Z cvi‡eb I ej‡Z cvi‡eb| G †ÿ‡Î c‡Y¨i `vg wba©viY, Avq evov‡bv I e¨emv m¤úªmvi‡Yi Dcvq Ges f¨vjy †PBb m¤úwK©Z welq¸‡jv eyS‡Z cvi‡eb I ej‡Z cvi‡eb|

D‡Ïk¨ t

wPšÍvSo, gyy³ Av‡jvPbv, cÖ‡kœvËi, `jxq Av‡jvPbv|

c×wZ t

†cv÷vi †ccvi/wd¬c wkU, gvK©vi, gvw¯‹b †Uc/WK wK¬c|

cÖwk¶Y DcKiY t

mgq t 3 N›Uv|

Awa‡ekb cwiPvjbv cÖwµqv t

wkLb ch©vq Awa‡ekb cwiPvjbv cÖwµqv mgq

30 wgwbU

20 wgwbU

20 wgwbU

2.1

2.2

Awa‡ek‡bi ïiæ‡Z AskMªnYKvix‡`i ¯^vMZ Rvbvb| Kzkjvw` wewbgq Kiæb Ges wkLb Dc‡hvMx cwi‡ek ˆZwi Kiæb|cÖkœ K‡i Awa‡ek‡bi welq I wkLb m¤ú‡K© aviYv w`b Ges AskMÖnYKvix‡`i gZvgZ I Av‡jvPbvi gva¨‡g wkLbmg~n ¯úó Kiæb|

cÖ‡kœvˇii gva¨‡g Ôwb‡R‡`i GjvKvq cY¨ ¸‡jv wKfv‡e Drcvw`Z nq Ges wKfv‡e c‡Y¨i `vg wVK nqÕ G wel‡q AskMÖnYKvix‡`i wPšÍv Kivi my‡hvM w`b Ges gZvgZ Rvbyb| G †ÿ‡Î m¤¢ve¨ cÖkœmg~n n‡Z cv‡i †hgb:

Avgiv wKfv‡e cY¨ Drcv`b Kwi?Drcvw`Z cY¨ †Kv_vq wewµ Kwi?evRv‡i wb‡q hvB wKfv‡e? (cwienb)evRv‡i wb‡q hvIqvi mgq Drcvw`Z c‡Y¨i cwieZ©Y Kwi wKbv?.................................................?

Av‡jvPbvi gva¨‡g ¯’vbxq A‡j cY¨ wKfv‡e Drcvw`Z nq †m m¤úwK©Z Z_¨¸‡jv mywbw`©ó Kiæb| mywbw`©óKiY †k‡l ¯’vbxq A‡j cY¨ wKfv‡e Drcvw`Z nq I wKfv‡e †ePv‡Kbv nq †m m¤úwK©Z †Kvb welq ev` c‡o _vK‡j mnvqK Z_¨ 2.1 Abyhvqx ms‡hvRb I e¨vL¨v Kiæb|

cÖvmw½K I Db¥y³ cÖ‡kœi gva¨‡g Drcvw`Z c‡Y¨i `vg wba©viY m¤ú‡K© AskMÖnYKvixM‡Yi aviYv hvPvB Kiæb| G †ÿ‡Î m¤¢ve¨ cÖkœmg~n n‡Z cv‡i †hgb:

Avgv‡`i c‡Y¨i evRvi `vg wVK K‡i †K?Avgiv c‡b¨i `vg †ewk cvIqvi Rb¨ wK wK Kwi?............................................................?

Av‡jvPbvi gva¨‡g Drcvw`Z c‡Y¨i `vg wba©viY m¤úwK©Z Z_¨¸‡jv mywbw`©ó Kiæb| mnvqK Z_¨ 2.2 Abyhvqx Drcvw`Z c‡Y¨i evRvi `vg wba©vi‡Yi c×wZ wb‡q we¯ÍvwiZ Av‡jvPbv Kiæb|

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj-09

Page 10: Module Local Product Sales & Marketing

wkLb ch©vq Awa‡ekb cwiPvjbv cÖwµqv mgq

Av‡jvPbvi gva¨‡g Drcvw`Z c‡Y¨i f¨vjy †PBb m¤úwK©Z Z_¨¸‡jv mywbw`©ó Kiæb| mnvqK Z_¨ 2.3 Abyhvqx c‡Y¨i f¨vjy †PBb m¤úwK©Z welqMy‡jv wb‡q Av‡jvPbv Kiæb|

Avgiv cY¨ Drcv`‡bi Av‡M †Kvb †Kvb welq we‡ePbv Kwi?†µZvi mš‘wói Rb¨ Avgiv wK Kwi?Avgv‡`i cY¨¸‡jv wKfv‡e nvZe`j Kwi?Avgv‡`i Drcvw`Z cY¨¸‡jv Kvi Kvi gva¨‡g †fv³vi Kv‡Q hvq?............................................................?

30 wgwbU2.3

wb‡R‡`i Drcvw`Z c‡Y¨i f¨vjy †PBb m¤ú‡K© AskMÖnYKvixM‡Yi aviYv hvPvB Kiæb| G †ÿ‡Î wb¤œwjwLZ m¤¢ve¨ cÖkœmg~n n‡Z cv‡i-

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20 wgwbU2.4

Avq evov‡bvi †KŠkj wb‡q AskMÖnYKvix‡`i cÖkœ Kiæb Ges Zv‡`i cÖ`Ë DËiMy‡jv KvM‡R wjLyb| G †ÿ‡Î m¤¢ve¨ cÖkœmg~n n‡Z cv‡i-

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20 wgwbU2.5

AskMÖnYKvix‡`i‡K 3wU `‡j fvM KiæbwZbwU `j‡K wb‡R‡`i A‡ji Drcvw`Z GKwU K‡i cY¨ (†hgb: gay, nvum, gvQ) wbe©vPb Ki‡Z ejyb|Gici cÖwZwU `j‡K Zv‡`i `‡ji wbw`©ó cY¨ Abyhvqx wb‡¤œv³ cÖkœ¸‡jvi `jxq Av‡jvPbvi Rb¨ mgq I ¯’vb wb‡`©k Kiæb|

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj-10

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Awa‡ek‡bi g~jevZ©v

mnvqK Z_¨ - 2.1

c‡Y¨i evRvi `vg wbf©i K‡i cY¨ ‰Zixi LiP, Pvwn`v, wewµi ¯’vb I `i KlvKwli Dci; Avq evov‡bvi †KŠkj n‡jv cY¨ ˆZixi LiP Kgv‡bv, evRvi`vg evov‡bv I †ewk cwigv‡b wewµ Kiv;f¨vjy †PBb we‡kølY Ki‡j Drcv`bKvix jvfRbK `v‡g cY¨ wewµi †KŠkj Kv‡R jvMv‡Z cvi‡e|

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wecYb bxwZ, W. †ejv‡qZ †nv‡mb, †gŠ cªKvkbx]

mnvqK Z_¨ - 2.2[G m¤úwK©Z Z_¨ †hLvb †_‡K msKwjZ n‡q‡Q-

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cY¨ Drcv`b I wewµi †KŠkj

cY¨ Drcv`b cÖwµqvm¤¢ve¨ †µZvi Pvwn`v †gUv‡bvi Rb¨ e¯‘MZ ev †mevg~jK Dc‡hvwMZv m„wó KivB n‡jv Drcv`b| KvuPvgvj I kª‡gi mgš^‡q GB Dc‡hvwMZv m„wó Kiv nq| Gid‡j GB mvgMÖx‡Z g~j¨ ms‡hvRb nq| †hgb, myZv †_‡K Rvj ˆZwi Kiv ev evuk †_‡K Suzwo I cvUv ˆZwi Kiv; myZv †_‡K Rv‡ji `vg †ewk ev evuk †_‡K Szwo ev cvUvi `vg †ewk| PviwU Dcv‡q GB Dc‡hvwMZv m„wó ev g~j¨ ms‡hvRb Kiv †h‡Z cv‡i -

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¸bMZ cwieZ©b †Kvb e¯‘i ¸bv¸b cwieZ©b K‡i g~j¨ ms‡hvRb Kiv hvq| †hgb, my›`ieb †_‡K Avbv gay †kvab Ki‡j G‡Z g~j¨ ms‡hvRb nq| Gme c×wZ‡Z g~j¨ ms‡hvR‡bi Rb¨ kªg, `¶Zv I Drcv`‡bi nvwZqvi ev DcKiY e¨envi Kiv nq; Ges g~j¨ ms‡hvR‡bi Rb¨ mvaviYZ GKvwaK c×wZ e¨envi Kiv nq|

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj-11

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mnvqK Z_¨ 2.3[G m¤úwK©Z Z_¨ †hLvb †_‡K msKwjZ n‡q‡Q-

e¨emvq D‡`¨vM, beg-`kg †kÖYx, RvZxq wkÿvµg I cvV¨cy¯ÍK †evW©evRviRvZKiY bxwZgvjv, †gvt Rvwn` †nv‡mb wmK`vi, †`Iqvb †RvevB`v bvmixb, †gvt kwdKzj Bmjvg, †gvt gÄyiæj Avjg, KvRx cÖKvkbx]

c‡Y¨i Drcv`b g~j¨ cY¨ Drcv`‡bi Rb¨ †h LiP n‡q‡Q Zvi †_‡K Kg `v‡g wewµ Ki‡j we‡µZvi †jvKmvb nq; ZvB †m GB `v‡g wewµ Ki‡Z PvB‡e bv| KviYekZt hw` Ggb `v‡g wewµ Ki‡Z eva¨ nq Zvn‡j †m ciewZ©‡Z GB cY¨ Avi Drcv`b Ki‡e bv ev A_© msK‡Ui Rb¨ Drcv`b Ki‡Z cvi‡ebv|

c‡Y¨i Pvwn`v hw` Pvwn`v †ewk nq Zvn‡j we‡µZv c‡Y¨i `vg evwo‡q w`‡Z cv‡i| KviY, GB iKg cwiw¯’wZ‡Z `vg evov‡jI H cY¨ †Kbvi Rb¨ evRv‡i wKQz AvMÖnx †µZv _vK‡e|

cY¨ wewµi ¯’vb cY¨ †hLv‡b Drcv`b Kiv nq †mLvb †_‡KB wewµ Ki‡j H cY¨ evRv‡i wb‡q hvIqvi cwienb LiP jv‡M bv| d‡j we‡µZv `vg wKQz Kg ivL‡Z cv‡i| †hgb, b`xi Nv‡U gv‡Qi `vg wKQzUv Kg _v‡K; GKB gvQ evRv‡i wb‡q †M‡j `vg wKQzUv †ewk cvIqv hvq|

`iKlvKwl †µZv I we‡µZvi g‡a¨ `iKlvKwli gva¨‡g c‡Y¨i evRvi`vg wVK nq| `iKlvKwl‡Z we‡µZvi ¶gZv †ewk _vK‡j c‡Y¨i `vg †ewk nq| cPbkxj cY¨ n‡j ev cY¨ msi¶‡Yi my‡hvM myweav bv _vK‡j we‡µZvi `iKlvKwli ¶gZv K‡g hvq| Avevi, †µZvi KvQ †_‡K `v`b wb‡jI we‡µZvi `iKlvKwli ¶gZv K‡g hvq| †µZv ev we‡µZv GK‡RvU n‡q `iKlvKwli ¶gZv evov‡Z cv‡i|

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†gŠqvj`v`b`vi

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f¨vjy †PB‡b 6wU Dcv`vb Av‡Q| G¸‡jv n‡jv-K) g~j¨vqb I Kg©‡KŠkj wba©viY;L) c‡Y¨i aiY I ¸bv¸b Ges Drcvw`Z c‡Y¨i cwigvb wba©viY;M) Drcv`b cÖwµqv (¯’vbvšÍi, mgqvšÍi Ges iƒcMZ I ¸YMZ cwieZ©b);N) evRviRvZ Kiv I wewµ Kiv;O) n¯ÍvšÍi cÖwµqv IP) †µZvi cÖwZ †mev|

KvuuKovi f¨vjy †PBbKvuKov msMÖnKvix

KvuKov Pvlx I †gvUvZvRvKiYKvix

¯’vbxq dwoqv/ ga¨¯^Ë¡‡fvMx

†QvU AvoZ`vi eo AvoZ`vi

ißvwbKviK‡`i ¯’vbxq G‡R›U

ißvwbKviK

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj-12

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mnvqK Z_¨ 2.4[G m¤úwK©Z Z_¨ †hLvb †_‡K msKwjZ n‡q‡Q-

e¨emvq D‡`¨vM, beg-`kg †kÖYx, RvZxq wkÿvµg I cvV¨cy¯ÍK †evW©wecYb bxwZ, W. †ejv‡qZ †nv‡mb, †gŠ cªKvkbx

evRviRvZKiY bxwZgvjv, †gvt Rvwn` †nv‡mb wmK`vi, †`Iqvb †RvevB`v bvmixb, †gvt kwdKzj Bmjvg, †gvt gÄyiæj Avjg, KvRx cÖKvkbx]

mnvqK Z_¨ 2.5[G m¤úwK©Z Z_¨ †hLvb †_‡K msKwjZ n‡q‡Q-

e¨emvq D‡`¨vM, beg-`kg †kÖYx, RvZxq wkÿvµg I cvV¨cy¯ÍK †evW©evRviRvZKiY e¨e¯’vcbv, †gvt †iRvDb bex, †gvt Kwig, KvRx †gvt dwi`, Kgvm© cvewj‡KkÝ]

Avq evov‡bvcY¨ ev †mevi wewbg‡q †h A_© cvIqv hvq ZvB n‡jv Avq| †hgb, kªg wewµ K‡i †h gRywi cvIqv hvq Zv Avq; gay wewµ K‡i †h UvKv cvIqv hvq †mUvI Avq| Z‡e GB Av‡qi cy‡ivUvB e¨w³MZ ev cwiev‡ii Kv‡R e¨envi Kiv hvq bv| KviY Gi g‡a¨ e¨emvwqK wewb‡qvM ev LiP AšÍf©‚³| cY¨ Drcv`b I wewµi me LiP ev` w`‡q †gvU Av‡qi †h AskUv _v‡K †mUvB e¨w³MZ ev cwiev‡ii Rb¨ e¨envi Kiv †h‡Z cv‡i|

Avq evov‡bvi Rb¨ †h †KŠkj¸‡jv e¨envi Kiv †h‡Z cv‡i Zvi g‡a¨ i‡q‡Q-

e¨emv m¤cÖmviYe¨emv m¤cÖmvi‡Yi Rb¨ wecYb LyeB ¸iæZ¡c~Y©| wecYb nj Drcvw`Z cY¨ †fv³vi Kv‡Q †cŠu‡Q †`Iqvi cÖwµqv| Gi g‡a¨ †µZv Lyu‡R †ei Kiv †_‡K cY¨ n¯ÍvšÍi ch©šÍ me wKQzB AšÍf©‚³| wecY‡bi ¸iæZ¡c~Y© welq¸‡jv n‡jv:

K) Drcv`b LiP Kgv‡bv,L) c‡Y¨i evRvi`vg evov‡bv I M) e¨emv m¤cÖmviY|

K) †µZvi Pvwn`v †gUv‡bv, L) †µZvi AvMÖn m„wó Kiv, M) ev¯Íem¤§Z m‡e©v”P `vg cvIqv I N) †µZvi mn‡R evRv‡i Avm‡Z cvivi e¨e¯’v Kiv|

Drcv`b LiP Kgv‡bv t Gi Rb¨ cÖ‡qvRb-g~j Drcv`‡Ki KvQ †_‡K cY¨ msMÖn Kivcwienb LiP Kgv‡bv (†hgb: K‡qKR‡bi gvjvgvj GK‡Î cwienb Kiv †h‡Z cv‡i)cY¨ bó I AcPq Kgv‡bv †h †gŠmy‡g `vg Kg _v‡K ZLb †Kbv ev msMÖn KivAvaywbK cÖhyw³ e¨envi

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¸YMZ gvb evov‡bvcwiwPwZ I mybvg evov‡bv†MÖwWs ev †kÖYxe×KiY Kivc¨v‡KwRs ev †gvoKxKiY

e¨emv m¤úªmvi‡Yi gva‡g t Gi Rb¨ cÖ‡qvRb-e¨e¯’vcbvi `¶ZvPvwn`v m„wówewb‡qvM evov‡bvDrcv`b ¶gZv evov‡bvKuvPvgvj mieiv‡ni cwigvY e„w×c‡Y¨i cÖPvi ev weÁvcb

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj-13

†µZvi Pvwn`v evov‡bv hvq wK bv? wKfv‡e evov‡bv hvq? AvMÖn m„wó Kiv hvq wK bv? wKfv‡e AvMÖn m„wó Kiv hvq?evRvi `vg evov‡bv m¤¢e wK bv? wKfv‡e evov‡bv hvq?†µZv mn‡R evRv‡i Avm‡Z cv‡i wK bv? wKfv‡e †µZvi cÖ‡ekMg¨Zv evov‡bv hvq?

wecY‡bi Rb¨ †h me cÖkœ we‡ePbv Ki‡Z n‡e I e¨e¯’v wb‡Z n‡e Zvn‡jv-

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Awa‡ekb 03 : e¨emvi SuywK e¨e¯’vcbv I `y‡h©v‡M KiYxq

3.1. e¨emvi m¤¢ve¨ SuywK3.2. e¨emvi SuywK wbim‡bi Dcvq3.3. `y‡h©vM SuywK I KiYxq

Av‡jvP¨ welqe¯Íy t

GB Awa‡ek‡Yi †k‡l AskMÖnYKvixMY e¨emvi m¤¢ve¨ SuywK, SuywK wbim‡bi Dcvq Ges `y‡h©v‡M KiYxq m¤ú‡K© eyS‡Z cvi‡eb I ej‡Z cvi‡eb|

D‡Ïk¨ t

wPšÍvSo, gyy³ Av‡jvPbv, cÖ‡kœvËi, `jxq Av‡jvPbv

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Awa‡ekb cwiPvjbv cÖwµqv t

wkLb ch©vq Awa‡ekb cwiPvjbv cÖwµqv mgq

15 wgwbU

45 wgwbU

3.1

Awa‡ek‡bi ïiæ‡Z AskMªnYKvix‡`i ¯^vMZ Rvbvb| Kzkjvw` wewbgq Kiæb Ges wkLb Dc‡hvMx cwi‡ek ˆZwi Kiæb|cÖkœ K‡i Awa‡ek‡bi welq I wkLb m¤ú‡K© aviYv w`b Ges AskMÖnYKvix‡`i gZvgZ I Av‡jvPbvi gva¨‡g wkLbmg~n ¯úó Kiæb|

wb‡R‡`i A‡j e¨emvi m¤¢ve¨ SuywK wb‡q AskMÖnYKvix‡`i wPšÍv Kivi my‡hvM w`b I gZvgZ Rvbyb Ges Zv‡`i cÖ`Ë DËiMy‡jv KvM‡R wjLyb| G‡¶‡Î wb¤œwjwLZ m¤¢ve¨ cÖkœmg~n n‡Z cv‡i-

cY¨ Drcv`‡bi mgq Avgiv wK wK SuywK/mgm¨v †`wL?cY¨ msMÖ‡ni mgq wK wK SuywK †`Lv ‡h‡Z cv‡i?cY¨ cwien‡bi mgq wK wK SuywK †`Lv hvq?...............................................?

Av‡jvPbvi gva¨‡g e¨emvi m¤¢ve¨ SuywK m¤úwK©Z Z_¨¸‡jv mywbw`©ó Kiæb| mnvqK Z_¨ 3.1 Abyhvqx e¨emvi m¤¢ve¨ SuywK m¤ú‡K© Zv‡`i aviYv ¯úó Kiæb |

40 wgwbU

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AskMÖnYKvix‡`i g‡a¨ e¨emv Kivi AwfÁZv i‡q‡Q Ggb GKRb/`yBR‡bi KvQ †_‡K e¨emvi m¤¢ve¨ SuywK wbim‡bi Dcvq m¤ú‡K© Rvbyb Ges Zv‡`i cÖ`Ë DËi¸‡jv KvM‡R wjLyb| G †¶‡Î c~‡e© ewY©Z SuywKmg~n wbim‡bi Dcvq wb‡q mywbw`©ó cÖkœ Kiæb|Av‡jvPbvq hw` mnvqK Z‡_¨i ¸iæZ¡c~Y© †Kvb Ask ev` c‡i _v‡K Zvn‡j mnvqK Z_¨ 3.2 Abyhvqx ms‡hvRb I e¨vL¨v Kiæb|

¯’vbxq cY¨ wecYb I evRviRvZKiY welqK cÖwk¶Y gwWDj-14

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wkLb ch©vq Awa‡ekb cwiPvjbv cÖwµqv mgq

30 wgwbU

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30 wgwbU

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mnvqK Z_¨ 3.4 Abyhvqx cÖwk¶Y g~j¨vq‡bi Rb¨ mKj AskMªnYKvix‡K Avgš¿Y Rvbvb Ges g~j¨vqb c×wZ m¤ú‡K© mevB‡K fv‡jvgZ AeMZ Kiæb|cÖwk¶‡Y AwR©Z wkLb fwel¨‡Z Kv‡R jvMv‡bvi Aw½Kv‡ii Av‡jv‡K AskMªnYKvix‡`i `yB GKRb cÖwZwbwa‡K cÖwZwµqv Rvbv‡bvi Rb¨ Aby‡iva Kiæb|cwi‡k‡l DwÏcbvg~jK e³e¨ cÖ`v‡bi gva¨‡g mevB‡K ab¨ev` Rvwb‡q cÖwk¶Y Kvh©µg mgvß Kiæb|

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mnvqK Z_¨ - 3.1

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Page 16: Module Local Product Sales & Marketing

mnvqK Z_¨ - 3.2[G m¤úwK©Z Z_¨ †hLvb †_‡K msKwjZ n‡q‡Q-

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Page 17: Module Local Product Sales & Marketing

mnvqK Z_¨-3.4

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Page 18: Module Local Product Sales & Marketing

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