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Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid...

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Monitor of Engagement with the Monitor of Engagement with the Natural Environment Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011
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Page 1: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Monitor of Engagement with the Natural Monitor of Engagement with the Natural EnvironmentEnvironment

Martin Hall, Director, GGKM

Medway’s Green Grid Forum

February 2nd 2011

Page 2: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Monitor of Engagement with the Natural EnvironmentMonitor of Engagement with the Natural Environment

Results of additional analysis of MENE Year One dataResults of additional analysis of MENE Year One dataThames Gateway areaThames Gateway area

Page 3: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

The study

• MENE provides the most comprehensive dataset yet available on people’s use and enjoyment of the natural environment.

• It provides comprehensive information on visits to the natural environment as well as other ways of enjoying the natural environment such as gardening, watching wildlife and volunteering.

Page 4: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Data and presentation

• 48,514 adults resident in England were interviewed between March 2009 to February 2010.

• Large sample size is the ability to analyse the data at a sub-national level.

• This report contains the findings of an analysis of three groups:– Residents of the Thames Gateway area – survey respondents who

live in this area – a sample size of 2,518 respondents.– ‘Destination Thames Gateway’ - survey respondents who had taken

visits to the natural environment within the Thames Gateway area in the seven days prior to interview – a sample size of 331 respondents.

– ‘Origin Thames Gateway’ - survey respondents who had taken a visit to the natural environment in the seven days prior to interview which started from a place within the Thames Gateway area – a sample size of 661 respondents.

Page 5: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Visits undertaken to natural environment in the last 7 days

8%3% 2% 3% 1% 3% 1%

18%

9%4% 3% 2% 1%

4% 2%

61%

19%

57%

0 1 2 3 4 5 6 7 8+

Residents of Thames Gateway area All England

Page 6: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Frequency of visits in last 12 months

19%21%

11%10%

14%

22%21%

20%

9%8%

10%9%

16%

11%

At least once aday

Several timesa week

Once a week Once or twicea month

Once every 2-3 months

Once or twice Never

Residents of Thames Gateway area All England

Page 7: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Visit destination – urban, rural or coast

Page 8: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Types places visited

Page 9: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Distance travelled

Page 10: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Transport used

Page 11: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Activities undertaken

Page 12: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

ExpenditureItems spend money on during visit

Destination Thames Gateway

Origin Thames Gateway

All England Visits

Food & drink 16% 28% 20%

Fuel 3% 2% 4%

Car parking 4% 2% 4%

Bus/train/ferry fares 1% 1% 2%

Gifts/souvenirs 1% 1% 2%

Admission fees 3% 2% 3%

Spent anything 21% 31% 28%

Did not spend anything 79% 69% 72%

Average spend per visit (excluding visits with no spend)

£21 £24 £29

Page 13: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Visitor profile – socio economic

Visits with a destination in Thames

Gateway (%)

Visits originating in Thames Gateway (%)

All England visits

Page 14: Monitor of Engagement with the Natural Environment Martin Hall, Director, GGKM Medway’s Green Grid Forum February 2 nd 2011.

Summary

• Seems like we have a population of dog walkers who like to stay close to home and spend little money!

• Links to green grid work programme, prioritising investments, management, promotion?

• Links to Big Society agenda?


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