Monitoring Your BrandProject & Portfolio 1: Ryan Mickley

By: Joe ZolloSports Marketing and Media 3-3-17

Online ID Calculator

Three most revealing things

Being digitally distinct

Having a low validation score

Having a low purity score

Needing to create more high-ranking relevant

content

Student Choice: Brand Personality Quiz

Three most revealing things

I had previously taken a quiz and

had “Ruler” as my archetype

The description fits me accurately

Reassuring that me wanting to help

people is part of my archetype

Hootsuite

Things learned: All streams open allow for same message across all platforms, scheduling tweets can work to my advantage, and keeping track of all platforms in one place allows for easy communication with my audience

Stream setup:

1. Instagram (@joe_zollo)

2.Youtube (Joe “Masta Z” Zollo),

3. Twitter (@joe_zollo)

Google Alerts

I am monitoring: Personal brand “Joe Zollo,” company “Nike,” and industry “Sports

Marketing”

Content in alerts:

Joe Zollo: No results

Nike: Stock price, business articles

Sports Marketing: Sponsorships, fantasy sports

Things learned:

Different marketing tactics in sports and business

How different business moves affect stock price

I must create content to fall under my own name since there is none

Feedly

Three collections: Business, Finance, Marketing

Marketing feed is most important

Helps with Social Media and Entrepreneurial characteristics

Three things learned:

Kissmetrics Marketing Blog: Unbeatable Facebook ads, more persuasive

testimonials

Entrepreneur: 10 Successful Entrepreneurs and What Keeps them going

The Simple Dollar: Maintaining Focus at while working at Home, 10 Simple

Investments on Yourself

I will use these different articles and incorporate their

information into my personal brand