CONSUMERS INNOVATION MARKETSMonthly insights, thinking and perspectives from Mintel

April 2014

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When it comes to sensory appeal, it's not just the object itself that matters - but the packaging. We have selected some of the most innovative packaging examples from around the world, examining how brands are responding to consumer needs worldwide.

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PACKAGING DESIGN: 10 OF THE MOST INNOVATIVE EXAMPLES OF PACKAGING GLOBALLY

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Indonesia has a strong tradition of snacking - and with the market forecast to grow by over 50% to $1.14 billion by 2017 we expect significant growth to come from snacks that meet that demand. Here we highlight three examples of recent new product launches designed to meet the demand of the increasingly fit and healthy Indonesian urban and middle class consumer.

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INDONESIAN PRODUCT INNOVATION: SNACKING GETS HEALTHIER

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The sweet smell of success has continued to spread across the global fragrance market which was estimated at nearly $30 billion in 2013, led primarily by Brazil and other mature markets such as the US ($3.2 billion) and the UK ($2 billion). However, Asia and Latin America were home to the fastest growing markets.

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FRAGRANCE ON THE RISE AS GLOBAL MARKETS GROW

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At Mintel we know the high street is rapidly adapting to accommodate a generation of consumers who crave intense experiences from their shopping outings; from funky flash mobs to in-store fashion runways, there is endless entertainment available to families and young shoppers at the weekend. But are companies neglecting to provide the same treat for the fastest growing and most affluent demographic in this country?

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ARE COMPANIES NEGLECTING THE FASTEST GROWING AND MOST AFFLUENT DEMOGRAPHIC?

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While approximately one third of all US households own a tablet, few conduct banking transactions on them, preferring instead to use their computers or smartphones. Why is the consumer still reluctant to use their tablets for the same electronic banking purposes?

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A TABLET YOU CAN BANK ON

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While Sangria is a relatively popular drink in Iberia, it has little in the way of an international presence. However, the rise of fruit flavoured wine in Western Europe suggests Sangria is about to finally become “on trend”.

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SANGRIA SET TO QUENCH MILLENNIALS’ THIRST FOR SWEET WINES

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Online grocery sales surged again in 2013, as we show in our new Online Grocery Retailing UK 2014 report. However, it seems that impulse purchases are lost when shoppers migrate from in-store to online grocery shopping. A net quarter of all Internet grocery shoppers make fewer impulse purchases when buying online: while 9% say they make more impulse buys online, some 34% say they make fewer impulse buys.

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WHY RETAILERS LOSE WHEN GROCERY SHOPPING MOVES ONLINE

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American fashion retailer Forever 21 opened its first shop in Brazil at the end of March, causing quite a stir among local shoppers. Mintel invites three of its analysts from different parts of the globe to add their expert opinion on Forever 21's move into the Brazilian retail market.

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FOREVER 21 CATERS TO GLOBAL AUDIENCE

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The potential of telematics-based motor insurance is not being realised and there is a real need for the industry to raise awareness as to the benefits of this technology, if this potential is to be met. While 36% of UK motorists are interested in having their driving monitored to see the effect that it has on their car insurance premium, paradoxically, only 1% of consumers use telematics technology.

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TESTING TIMES FOR TELEMATICS

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Poland is one of the leading beer markets in Europe, with retail consumption volumes higher than the likes of the UK and France. The vast majority of adult Polish consumers claim that they have bought lager or pilsner beer for home consumption over the past six months. Fruit flavoured beer (63%) and low alcohol beer/shandy/radler (51%) are also popular.

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FROM LAGER TO CRAFT: POLISH CONSUMERS LOOK FOR PROVENANCE IN BEER

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