Colour Scheme

The colours blue and pink merge together greatly, also ‘blue’ connotes nature, and the world, which links to our theme, therefore making it highly significant. Also, both colours are extremely eye-catching, and are likely to attract the eye of the primary target audience.

These particular colours (black and orange) stand out significantly due to the fact that they are contrasting, as they clash, as opposed to blending in together, which is a clever marketing technique in order to attract the stated target audience.

The use of two green colours is significant, due to the fact that these recipe cards are strictly vegetarian , and this colour is often associated with this group in society, therefore, it has an outstanding relevance with the thematic elements of the theme itself. The dark colour is a contrast, which will catch the eye of the audience, whilst also complimenting the lighter colour.

FontsThis particular font would suit our house style, as it is very authentic, as well as simple to read, which may be beneficial for an older audience. Also, the style is simplistic, with no haphazard edges, which will be popular amongst the older target audience. It is also bold, which will attract the attention of the intended target audience, as it is significantly outstanding.

This style of font is very classic, almost appearing as though someone has actually composed it by hand, much like a signature. It is notable that this font would appeal to the primary target audience, due to the fact that it incorporates a vintage edge, and is also highly professional. It is also bold, which will initially attract the eye of the viewer, as it is meant to be a primary focus of the recipe card.

It is clear that this style of font is rather abstract, and somehow cartoon-like, with the exaggerated curls, that are likely to attract the eye of the viewer, due to the ‘lively’ nature of the font, which will be suited to both the primary target audience, as well as the secondary audience (aged 10-16) who will admire the creativity posed by the abstract font, and will be attracted by the mere fact that it opposes the normal conventions of a typical recipe card, with general, overused fonts (Times New Roman).

TITLE

Image of food

Image of food

Content (ingredients)

Content (method)

Background image (different for each country)