MORE HOMES SOLD FOR MORE MONEY IN LESS TIME150205090.homesconnect.com/AccountData/150205090/... ·...

MARKETING PLANA COMPREHENSIVE PLAN FOCUSED ON THE SALE OF YOUR HOME

MORE HOMES SOLD FOR MORE MONEY IN LESS TIME

PRESENTED BY:

NANCY KIRKENDALL(303) [email protected]

TOM KIRKENDALL(303) [email protected]

ILANA PEARLMAN(303) [email protected]

LAURA GUERRA PEREZ(720) [email protected]

2 | RE/MAX ALLIANCE HOMESINCOLORADO.COM

TABLE OF CONTENTSRESIDENTIAL REAL ESTATE BROKERAGES ................................................................................................................................................... 3

SELLING YOUR PROPERTY WITH RE/MAX Alliance ................................................................................................................................. 4

WHO IS RE/MAX Alliance? ................................................................................................................................................................................ 5

RE/MAX PREMIER MARKET PRESENCE ........................................................................................................................................................ 8

RE/MAX VS. THE INDUSTRY ............................................................................................................................................................................. 9

GREATER VALUE ................................................................................................................................................................................................. 10

RE/MAX TV SHARE OF VOICE ....................................................................................................................................................................... 11

HOMESINCOLORADO.COM ........................................................................................................................................................................... 12

STRATEGIC MARKETING PLANS AT WORK .............................................................................................................................................. 13

AGENT TO AGENT MARKETING ................................................................................................................................................................... 14

NEWSPAPER ADVERTISING ............................................................................................................................................................................ 15

LISTINGS MAGIC ................................................................................................................................................................................................ 16

THE COMPETITIVE MARKET ANALYSIS ..................................................................................................................................................... 18

PRICING – THE KEY ELEMENT ....................................................................................................................................................................... 19

WHAT DO I NEED TO DO TO GET MY HOME READY TO SELL? ....................................................................................................... 21

30 DAY ACTION PLAN ...................................................................................................................................................................................... 22

SHOW TIME! ........................................................................................................................................................................................................ 24

CUSTOMER SATISFACTION ............................................................................................................................................................................ 26

SATISFACTION GUARANTEE ......................................................................................................................................................................... 27

COMMUNITY INVOLVEMENT ....................................................................................................................................................................... 28

BOULDER BASELINE OFFICE4770 BASELINE RD. SUITE 110 | BOULDER, CO 80303

BOULDER WALNUT OFFICE1911 11TH STREET STE 107 | BOULDER, CO 80302

MARKETING PLAN FOCUSED ON THE SALE OF YOUR HOME RE/MAX ALLIANCE | 3MARKETING PLAN FOCUSED ON THE SALE OF YOUR HOME RE/MAX ALLIANCE | 3

RESIDENTIAL REAL ESTATE BROKERAGES

Sales Volume1

2013Average Home Price(bought or sold) 2013

$2,756,161,965 $298,961

KENTWOOD $2,185,929,162 $547,029

RE/MAX PROFESSIONALS $2,156,112,672 $327,776

SOTHEBY’S $1,525,055,014 NA

YOUR CASTLE REAL ESTATE $904,799,215 $302,507

RE/MAX OF BOULDER $891,893,975 $433,169

SalesVolume

2012/2011

Number ofTransactions

2012/2011

Gross commissions 2012No. of FT licensed agents

$585,118,313$428,724,126

1,794952

$14,659,468144

RE/MAX OF BOULDER $548,694,365$505,438,764

1,2461,206

N/A95

WRIGHT KINGDOM $298,453,186$234,734,270

641569

N/A80

COLORADO LANDMARK $188,085,651$161,673,000

345285

$4,478,10145

8Z REAL ESTATE $141,057,273$80,244,565

328219

N/A14

SOTHEBY’S $82,983,060$56,393,467

149108

$1,975,30812

1Sales volume from properties (bought or sold) that are located in the 7-county Denver area (Adams, Boulder, Broomfield, Denver, Douglas, and Jefferson counties.)

DENVER-AREA

BOULDER AND BROOMFIELD COUNTIES


SELECTING RE/MAX ALLIANCE TO SELL YOUR HOMERE/MAX Alliance is Colorado’s largest locally owned real estate organization stretching from Castle Rock to Fort Collins and everywhere in-between. This affords you the maximum exposure across the Front Range to get your property sold by a company committed to your specific needs.

A DEDICATED AGENTYour RE/MAX Alliance agent is an experienced and qualified professional who will assist you in getting your property sold for the highest possible price, with the least amount of friction, providing you with the greatest return on your investment.

GETTING YOUR HOME READY TO SELLPreparing your home for sale is critical to getting it sold in a timely manner. Cleaning, de-cluttering, and making any necessary repairs are a must. Yard maintenence, maximizing curb appeal, cleaning windows and professional staging are other considerations to ensure your property looks its best the day it hits the market. Your RE/MAX Alliance agent will assess your property and provide suggestions for improve-ments and assist you in determining the value of your home.

RECEIVING PURCHASE OFFERS AND NEGOTIATIONYour RE/MAX Alliance agent will present all buyer contract offers to you for your review andconsideration, and help to negotiate the best strategy to achieve your desired results.

ACCEPTING OFFERS AND CLOSINGOnce an acceptable contract offer has been reached, your agent will navigate you through theinspection, appraisal and other procedures. Finally, the title company and buyer’s lender, if required, will provide the closing documents for the legal transfer of the property to the buyer.

MARKETING YOUR HOMEOnce your property is in the care of a RE/MAX Alliance agent the process of marketing your home to potential buyers will begin.

Placing your home in the local/area Multiple Listing Service (MLS) is the first step in allowing other agents access to showing your home to potential buyers.

Your RE/MAX Alliance agent and their dedicated staff/marketing team will design a custom marketing program that may include direct mail, online search engines, social mediaplatforms, and agent-to-agent marketing.

Adjustments to pricing and the marketing strategy may be done periodically based on the level of buyer activity, agent feedback, and fluctuating market conditions.

SELLING YOUR PROPERTY WITH RE/MAX ALLIANCE

MARKETING PLAN FOCUSED ON THE SALE OF YOUR HOME RE/MAX ALLIANCE | 5

OVER 20 OFFICESLOCATED ALONG THE

FRONT RANGE

WHO IS RE/MAX ALLIANCE?


RE/MAX ALLIANCE3Is Colorado’s largest locally owned Real Estate Organization

3Has over SEVEN HUNDRED REAL ESTATE PROFESSIONALS

3Is the #1 RE/MAX franchise in the world

3Has 21 office locations strategically located along the Front Range from Castle Rock to Ft. Collins, and Boulder to Evergreen

3Has quality support staff, equipment and has the leading edge of technology

3Is a name readily recognized and respected throughout Colorado

3Sells over THREE BILLION DOLLARS in Real Estate each year

3Is your best choice for your Real Estate needs

#1 RE/MAXFRANCHISEIN THE WORLD

28TH LARGESTBROKERAGE IN THE U.S. BY TRANSACTION SIDES

6

RE/MAX Alliance is... n Over 800 Real Estate Professionals n Colorado’s largest locally owned real estate organization n The largest RE/MAX Franchise in the WORLD n The largest RE/MAX Franchise by US sales volume n Approximately $3 Billion in real estate sales annually n 20 offices located along the Front Range from Fort Collins to Castle Rock n A name readily recognized and respected throughout Colorado n Quality support staff and equipment n The leading edge of technology n The place to grow and learn, and become a great business professional n 13.5 Average Transaction Sides per Agent n Your best choice to pursue your real estate career

RE/MAX Alliance - The 31st Largest Brokerage in the United States by transaction sides

RE/MAX AllianceRE/MAX Alliance - Home Office, 5440 Ward Road, Arvada, CO 80002 - 303.420.5352 - Each office independently owned and operated.

64 April 2013 RISMedia’s REAL ESTATE

Trans. Rank

Sales Rank

Company State Transactions Sales Volume Total Offices

Total Agents

1 1 NRT LLC NJ 289,614 $128,750,466,000 712 41,300

2 2 HomeServices of America MN 151,017 $42,648,864,959 371 16,069

3 3 Long & Foster Real Estate, Inc. VA 65,912 $22,532,848,816 170 10,164

4 7 Howard Hanna Real Estate/Hanna Holdings, Inc.PA 37,986 $6,682,415,983 104 3,190

5 14 Crye-Leike REALTORS® TN 25,520 $4,086,340,792 77 2,449

9 24

10 29 Real Estate One, Inc. MI 18,564 $2,622,833,861 32 1,382

11 20 HomeSmart Real Estate AZ 18,559 $3,567,487,945 10 4,375

12 15 Baird & Warner IL 18,269 $3,990,927,849 25 1,500

13 21 Allen Tate Companies NC 15,932 $3,447,642,989 37 1,388

14 12 Ebby Halliday, REALTORS® TX 15,916 $4,799,215,545 30 1,389

15 22 RE/MAX Results MN 15,633 $3,079,993,431 24 707

16 27 West USA Realty, Inc. AZ 13,389 $2,811,690,000 23 1,172

17 25 Keller Williams Realty, Dallas TX 13,369 $2,860,658,020 11 1,517

18 4 Douglas Elliman Real Estate NY 12,976 $12,363,477,447 64 4,074

19 44 Watson Realty Corp. FL 12,640 $2,104,087,317 40 1,096

Top 500

9 24

RISMedia’s REAL ESTATE April 2013 65

Trans. Rank

Sales Rank

Company State Transactions Sales Volume Total Offices

Total Agents

20 50 First Weber Group WI 12,265 $1,963,087,351 61 1,025

21 8 William Raveis Real Estate, Inc. CT 12,193 $5,356,731,000 66 2,427

22 40 Realty Executives Phoenix AZ 11,985 $2,175,322,750 44 808

23 19 John L. Scott Real Estate WA 11,833 $3,784,987,269 31 1,078

24 42 Prudential Homesale Services Group PA 11,571 $2,143,355,231 26 1,046

25 75 Coldwell Banker Honig-Bell IL 11,267 $1,534,430,000 40 840

26 38 Prudential Americana Holdings NV 11,141 $2,227,961,412 17 1,474

27 23 RE/MAX Alliance CO 10,818 $2,946,108,713 20 759

28 43 Shorewest, REALTORS® WI 10,746 $2,111,000,000 22 900

29 16 Coldwell Banker Bain|Seal WA 10,212 $3,949,818,773 30 1,014

30 49 Prudential Georgia Realty GA 9,900 $1,990,000,000 18 986

31 11 First Team Real Estate CA 9,696 $4,845,015,600 36 1,749

32 86 Coldwell Banker Schmidt, REALTORS® MI 9,515 $1,346,617,765 44 624

33 76 Keller Williams Realty, Pinnacle Partners GroupGA 9,476 $1,532,478,756 12 1,272

34 31 Keller Williams Realty, Austin TX 9,397 $2,493,100,389 4 1,564

35 56 The Keyes Company FL 9,230 $1,774,083,508 30 1,817

36 57 Sibcy Cline REALTORS® OH 9,213 $1,729,324,942 22 1,137

37 36 Prudential Florida Realty FL 9,113 $2,244,641,000 39 1,358

38 46 RE/MAX Gold CA 9,055 $2,034,453,267 21 643

39 88 Nothnagle REALTORS® NY 9,021 $1,300,000,000 25 641

April 2013 RISMedia’s REAL ESTATE


THE RE/MAX COLLECTIONWe continually strive to serve all of our clientele equally across the various sectors of the market and with The RE/MAX Collection, we are able to add an emphasis on the luxury market in Boulder County.

Sophistication. Elegance. Class. The RE/MAX Collection offers all this and much more to affluent homebuyers and sellers around the world.

LUXURYREAL ESTATE

MARKET

MARKET SHARE TOTALSTotal $ Volume (By Office). Price: $1,000,000 - $999,999,999

RE/MAX ALLIANCE COLLECTION BRAND

14.49%13.24%

RE/MAXOF BOULDER

RE/MAX ALLIANCEBOULDER COUNTY

11.60%

COLORADOLANDMARK BOULDER

9.78%

4.40%

GOODACRE& COMPANY

5.67%

FULLERSOTHEBY’S

WRIGHTKINGDOM

10095908580757065605550454035302520151050

$ in Mil-


NOTE: This bar combines the “sold” listings of all office locations and independent of-fices of each multi-office or franchise orga-nization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, according to data maintained by the Local Board or Multiple

Listing Service for the geographic area in-dicated. The bar graph compares all those listings that were “sold” by each organiza-tion during the period April 1, 2014 –June 30, 2014. This representation is based in whole or in part on data supplied by the Metro Denver Association of Realtors.

Neither the Association nor its MLS guar-antees or is in any way responsible for its accuracy. Data maintained by the Associa-tion may not reflect all real estate activity in a market. © 2012 RE/MAX, LLC. Each RE/MAX office is independently owned and operated.

NOBODY SELLS MORE REAL ESTATE THANRE/MAX

MARKET SHARE, BOULDER COUNTY COLORADOJuly 1, 2014 to September 30, 2014

RE/MAX PREMIER MARKET PRESENCE

32.03%

8.18%

COLDWELL BANKER

3.85%

METRO BROKERS

3.29%

KELLER WILLIAMS

0.70%

FULLER SOTHEBY’S


RE/MAX VS. THE INDUSTRY 2014

There are over 105 RE/MAX Alliance agents in the Longmont, Nederland, Baseline and Walnut offices ready to assist with buyers and sellers across Boulder County and neighboring cities.

©2014 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2013, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2013; Keller Williams, Weichert, Real Living and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1RE/MAX residential transaction sides may include some leases, estimated to be less than 1%. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 2MMR Strategy Group study of unaided awareness. 3U.S. national media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 9.7%. 4Based on lists of countries claimed at each franchisor’s website, excluding claimed locations that are not independent countries (e.g. territories, etc.). 140331

U.S.Residential Transaction

Sides1

U.S. Brand Awareness2

U.S. National Advertising3 Countries4 Offices

WorldwideAgents

Worldwide

907,785 28.1% 31.7% 97 6,481 93,228

COLDWELL BANKER 725,058 16.0% 29.5% 41 3,100 84,900

KELLER WILLIAMS 644,297 4.2% 1.0% 7 700 94,906

CENTURY 21 410,543 20.9% 14.4% 61 7,100 103,800

ERA REAL ESTATE 118,160 1.6% 0.0% 32 2,300 31,200

SOTHEBY’S 78,841 0.7% 11.8% 41 700 14,500

BETTER HOMES 55,712 0.7% 1.6% 2 260 8,400

WEICHERT REALTORS Not released 1.5% 0.1% 1 370 14,00


WE SELL MORE HOMES FOR MORE MONEY IN

LESS TIME

98.25% LIST PRICE TO SOLD PRICE

NUMBER OF DAYS TO OFFERDATES: 10/13/13 – 10/13/14

50MLS AVERAGE44

RE/MAX

GREATER VALUE


RE/MAX LEADS ALL OTHER NATIONAL REAL ESTATE FRANCHISE BRANDS IN TV SHARE OF VOICE.

Source: Nielsen Monitor-Plus / A25-54 GRPs Unequivalized

6.2%

10.6%

CENTURY 21

COLDWELL BANKER

2013RE/MAX percentage of total ad impressions by national real estate franchises

for ads purchased through nationwide buys

83.2%RE/MAX

TV SHARE OF VOICE


POWERFULSEARCH

TOOLS

PROPERTY SEARCH: PHOTO VIEW

PROPERTY SEARCH: LIST VIEW

PROPERTY SEARCH: MAP VIEW

HOMESINCOLORADO.COM


MARKETING TO POTENTIAL BUYERS3 Yard Signs3 Direct Mail Campaign3 Enter Internet Information3 Write and Place Print Ads3 Show Home to Prospects3 Prepare Flyers and Brochures

MARKETING TO OTHER REALTORS®3 Set up Property into MLS3 Agent Tours and Open Houses3 E-mail top agents3 Professional photos3 Over 750 agents, 105 in Boulder County alone

working to sell your home

OTHER MARKETING3 Members of IRES (northern Colorado)3 Members of Metrolist (metro Denver)3 Member Colorado Association of Realtors3 Members of National Association of Realtors

WEB PRESENCE3 Director of Online Marketing on Staff3 Web position optimization strategies3 Pay for Placement programs3 Custom designed AIM follow up system to

nurture leads3 Over 20,000 visits per week to

Homesincolorado.com. 3 Trulia.com3 Zillow.com3 Realtor.com3 YouTube

DELIVERINGRESULTS

STRATEGIC MARKETING PLANS AT WORK


RE/MAX Alliance uses intranet adver-tising to insure that all of our agents know that your home is for sale. We use our online whiteboard to post new listings and listings that are soon to hit the market. We also have monthly office meetings that begin by discussing these new listings. Our Client Care Team insures the highest MLS quality by imputing high reso-

lution photos, comments and verify-ing all listing information. Once this is done, the Team creates brochures for our lobby, and posts the address on our new listing board. With over 800 agents along the Front Range, we have the most powerful Agent to Agent marketing program in Colo-rado.

90% OF BUYERS USE THE INTERNET TO SEARCH FOR

A HOME

AGENT TO AGENT MARKETING


NEWSPAPER ADVERTISING

Cynthia Arey Jack Austin Ron CooperKen Berg Bridgett ChaconKevin Byrne Mike Byrne Duane CaraballoKathryn Brantmeyer Donald Cicchillo Evie Cohen

Heather Brandt

Tami Johnson

Erik IngvaldsenCindy Campbell Kathy Crowder Tonya Deiter

Julie Ann Markiewicz Steven Noel Amy O’Donnell Tom Pringle

Laurell Richey Catherine WoodStacey SchadJim Sarvadi

John MarcotteLydia Creasey Carrie DeGraw Richard Skip LedwithDennis GreenfieldAnna GayerZach Epps Penny JohnstonJeff Gazaway Kevin KellyBob Gordon

Jan Marose Andrew MullerKristen Brown Martin Andre Mazur Sharon Monroe

Brenda Love Bennett Jill GranoScott Carlsen Jennifer Egbert

Derek Mayber

Janet Lyons Lenny Maiocco

Dave Naber Katie Patterson

Paul KimbirisDunbar Hardy Jay Hebb Tom Kahn George Keays

Carl Oldham Kim PayesDon Newton Pam Oden Chris Ratay Erin Doherty-Ratay

Cheryl Shatz Suzannah ShogrenDave Rosenberg Bruce RoyerPeggy Reed Doug SmithBarb Silverman Ron Smaron Greg Smith Mark Taylor Patrick Temaat

Steve Titus Rene Vellinga Roger WalkerJim Thomas Joel Thompson Linda Whittle Rod Wilcox Warren Williams Yvonne Williams Carl Worthington Jr. Jamie Zimmerman

WALNUT - 303.442.3180

BoULder - 303.499.9880

LoNgmoNT - 303.651.3939

Nancy KirkendallLiz Ford Thomas KirkendallHeather Games Karen Isaac

NederLANd - 303.258.7020

Experienced professional agents ready to assist with your home buying and selling needs.CoNTACT AN AgeNT TodAy!

Boulder 303.499.9880 4770 Baseline rd. Ste 110

Boulder, Co 80303

Longmont 303.651.3939512 4th Ave. Ste 101

Longmont, Co 80501

Walnut 303.442.31801911 11th St. Ste 107Boulder, Co 80302

Nederland 303.258.7020286 North Bridge St.Nederland, Co 80466

Holland SeydelChuck SempleEd SchultzAmanda SalzmanOdie RonTom Precourt Matt RheingoldKitzie Pettersen

Dara West Kathryn WhelanJR Stearns Leyla Steele Zach Zeldner

Janet Lyons Lenny MaioccoPaul KimbirisJay Hebb Tom Kahn George Keays

Carl Oldham Kim PayesDon Newton Pam Oden Chris Ratay Erin Doherty-Ratay

Doug SmithBarb Silverman Ron Smaron Greg Smith Mark Taylor Patrick Temaat

Linda Whittle Rod Wilcox Warren Williams Yvonne Williams Carl Worthington Jr. Jamie Zimmerman

NNederederLANLANdd - - 303.258.7020303.258.7020

Holland SeydelChuck SempleEd SchultzAmanda SalzmanAmanda SalzmanOdie RonMatt Rheingold

Showcasing YOUR home to potential buyers every day!integrity | expertiSe | efficiency

Boulder Dtwn. ...303.442.3180Boulder ......................303.499.9880Longmont ................303.651.3939Nederland ..............303.258.7020

homesincolorado.com

for a complete list of open housesand up to date listings visit:

Open Sun 1-3

New Price! Boulder Ranch$1,850,000 6 Beds, 6 Baths, 7850 SqFtPeggy Reed 303-818-7000 MLS 700536

7283 Old Post: Jay Rd, Carter Tr, Rustic Tr, Old Post Rd

Open Sun 1-3

BOULDER$1,125,000 4 Beds, 4 Baths, 4138 SqFtMike Byrne 303-931-3030 MLS 717377

3860 Newport Ln: Broadway to Poplar to Newport

W BOULDER ESTATEWest Juniper Ave $3,500,000

Multiple buildings on nearly an acre

5280 Magazine Featured Home2065 Alpine Dr $1,295,000

4 Beds, 4 Baths, 2894 SqFt, MLS 717697

BOULDER9626 Mountain Ridge Dr $1,159,000


BOULDER953 11th St $1,075,750


BOULDER98 Anemone Dr $950,000


Rural Luxury On&Off The Grid4227 N 119th St $949,000


LONGMONT9841 Shoreline Dr $1,225,000


LOUISVILLE587 Manorwood Ln $879,000


Open Sun 12-2

Keller Farm Cul-de-sac$1,175,000 N Boulder 5 Beds, 4 Baths, 5242 SqFt

Dunbar Hardy 303-859-7922 MLS 7165622363 Keller Farm Dr: N on Folsom, W on Keller Farm




PURPOSETo determine the Market Value of a given parcel of real estate

WHAT IS MARKET VALUE?The highest price in terms of money a property will bring given that:

• It is exposed for a reasonable time on the open market.• Purchaser has knowledge of comparable properties on the market.• Purchaser buys with the knowledge of all uses to which the property

is adapted.• The property is capable of meeting the financial criteria set forth by the

local lending agencies.

HOW IS MARKET VALUE DETERMINED?There are numerous factors that affect the market value of a property:

• Location• Exceptional appeal• Style• Exciting extras/inclusions• Special financing• Area market conditions/competition• Time allotted for a successful sale• Property condition

PRICING GUIDELINES• What you paid for your home does not affect its value!• The amount of cash you need to buy your next home does not affect

its value!• What you want to sell your home for does not affect its value!• What another real estate broker says your home is worth does not af-

fect its value!• What a real estate appraiser says your home is worth does not affect its

value (except that if it does not appraise for the buyers loan, the buyer has the option of terminating the contract)!

• The value of your home is determined by what a buyer is willing to pay in today’s market conditions based on comparing your home to others currently on the market for sale and others that have recently sold.

BUYERS ALWAYSDETERMINE VALUE

THE COMPETITIVE MARKET ANALYSIS


UNCONTROLLABLE

Location The single factor with the greatest effect on value

Competition Buyers make a decision as to which home to buy and how much that home is worth based on the choices available at that time

Market Conditions The status of the housing market at the time of sale

CONTROLLABLE

Property Condition Condition of the property directly affects both the speed of the sale and price revealed

TermsBuyers make a decision as to which home to buy and how much that home is worth based on the choices available at that time

Price The status of the housing market at the time of sale

PRICING – THE KEY ELEMENT


RE/MAX ALLIANCETAKES THE FRICTION OUT OF THE PROCESS

AGENT TO AGENT

SPHERE

BLOGGING

MLSFULL TIME STAFF

OPEN 7 DAYS A WEEK CLIENTCOMMUNICATION

8AM-8PMSHOWING CENTER

SOCIALNETWORKING

WEBSITETRULIA.COMZILLOW.COM

REALTOR.COMYOUTUBE.COM


PRIOR TO LISTING

GENERAL HOME INTERIOR Cracks in walls repaired Touch-up or re-paint Leaks repaired Watermarks covered Floors cleaned or refinished All closets cleaned Lights operating Wallpaper secured Window coverings clean Carpets steam cleaned

FRONT DOOR Newly painted Doorbell operating Door Brass polished Hinges oiled

BATHROOMS Sink stains removed Leaky faucets repaired Grouting stains removed All joints caulked Missing tiles replaced All fixtures operating New shower curtain

BASEMENT No evidence of water penetration Dampness removed Cold water pipes covered Sump pump installed No musty odors Drains cleaned Furnace cleaned Storage neatly arranged Excess storage removed Floor swept Handrail secure

PATIOS Wood stained or painted Fencing secure

GENERAL HOME EXTERIOR Paint or touch-up house paint Gutters recently cleaned Missing shingles replaced

TREES / SHRUBS Dead branches pruned Dead shrubs replaced Overgrown shrubs pruned

LAWN Lawn in good condition

KITCHEN Sink free of stains No dripping faucets Appliances in working order Pantry neatly arranged Freezer defrosted

DRIVEWAY Resurfaced Potholes patched Recently sealed

WINDOWS Windows operating freely Cracked window replaced Windows washed

LIVING & FAMILY ROOM Furniture positioned to show space

PRIOR TO SHOWING

GENERAL Open window coverings Remove clutter Vacuum floors Clear & wipe counters Snow removed from driveway Snow removed from walkways All lights turned on Fresh flowers

DINING ROOM Set table for guest

BEDROOMS Beds made Laundry put away Floor free from clutter

LAWN Lawn mowed recently Beds weeded & edged

BATHROOMS Guest towels out Trash removed Toilet cleaned Counters clear and clean

KITCHEN Clear & wipe counters Take out the trash Remove all clutter

YOUR TEAMWORK IS NECESSARY FORA SUCCESSFUL SALE• Keep your home in showcase condition and provide easy access for

potential buyers• Make yourself available from the time a contract is signed to the

closing day• Keep your home accessible for the appraisal and inspections• Properly disclose all material facts about your home and its condition• For your security, refer all potential buyers to your REALTOR®

WHAT DO I NEED TO DO TO GET MY HOME READY TO SELL?


PRE-LISTING3 Run Full Owner & Encumbrance3 Look up schools, public service etc…3 Review and/or preview comparable properties3 Prepare detailed market

analysis3 Interview for listing

PRIOR TO DAY 13 Stage property (if applicable)3 Prepare marketing brochure3 Arrange property photogra-

phy3 Order ‘for sale’ sign and brochure box3 Prepare ‘neighborhoods’

profile3 Prepare disclosure package for

potential buyers

DAY 13 Deliver temporary property

marketing brochure neighbor-hoods profile and disclosure package

3 Place ‘for sale’ sign, lock box and brochure box on property

3 Announce property through

Multiple Listing Service3 Load property pictures on

3 Arrange for printing of seller’s approved marketing brochure

3 Distribute marketing brochure to RE/MAX Alliance Agents

3 Present property to RE/MAX Alliance and RE/MAX Interna-tional Relocation Departments

3 Order TBD through Land & Title Company

DAY 23 Order ‘Just Listed Postcard

Mailing’ announcing property to surrounding neighborhood and our personal sphere

3 Prepare broker announcement flyer and email to all board member agents

DAY 33 Deliver final marketing

brochures to property (with photo)

3 Replenish seller’s supply of temporary brochures for

brochure box 3 Monitor agent showings and

feedback

DAY 43 Approve ‘Just Listed PostCards’

announcing property to sur-rounding neighborhood

3 Monitor agent showings and feedback

DAY 5-73 Monitor agent showings and

feedback 3 Send a showing summary report through email and

regular mail 3 Review agent feedback with

seller 3 Have broker announcement

flyers printed 3 First news display ad in Daily Camera

DAY 83 Mail ‘just listed postcards’


feedback3 Review agent feedback with

sellers3 Approve and print open house

mailer (if applicable)

boulderhomesource.com

Realtor.com

BoulderProperty.com

HomesInColorado.com

trulia.com

zillow.com

youtube.com

30 DAY ACTION PLAN



feedback3 Send a showing summary re-

port through email or regular mail

3 Provide feedback report to seller

DAY 153 Evaluate activity for active,

under contract and sold properties3 Review market activity with

seller3 Prepare newspaper display

advertisement for property for the Friday ad



seller


feedback3 Send a showing summary

report through email or regular mail3 Review feedback with seller



seller


feedback3 Send a showing summary

report through email and regular mail3 Provide feedback report to

seller

DAY 303 Monitor agent showings and

feedback3 Review feedback with seller3 Evaluate activity for active,

under contract and sold properties3 Review marketing activity with seller3 If property is not under contract, review market positioning with seller

30 DAY ACTION PLAN


FIRST STEPS/STAGE THE HOME• Clean windows, walls and bathrooms• Paint walls in need of a fresh coat• Fix worn woodwork• Create look of large storage areas and utility spaces by removing unnecessary items and neatly organizing

kitchen cupboards, bathroom cabinets, garage, basement and attic• Make closets appear adequate by properly hanging clothes and placing shoes, hats and other items in an

orderly fashion; remove items if necessary• Spend a few hours fixing up things that could potentially detract from your home’s value; i.e., prospective

buyers see dripping faucets and think your home has faulty plumbing• Fix loose doorknobs, sticking drawers, warped cabinet doors, holes in screens, windows that don’t work etc.• Make sure your appliances work

MAINTAIN FOR EACH SHOWING• Exterior of home should have ‘curb appeal’• Keep lawn mowed and edged, shrubs trimmed, flowerbed cultivated• Sweep or remove snow and ice from the walkway• Pick up lawn tools, toys and newspapers• Clean up after pets

INTERIOR• Pick up toys and shoes• Make beds and put clothes away• Tidy up bathrooms; set out ‘show’ towels• Do a quick dusting• Give carpets a once-over with the vacuum;

straighten rugs• Empty wastebaskets• Turn on lights! Yes, All of Them!• Eliminate any offensive odors

PUTYOURSELF

IN THEBUYERS SHOES

SHOW TIME!


ATMOSPHERE• Open drapes and shades and turn on all lights to make your house look light and bright; open windows to

freshen rooms• Set a comfortable temperature; cool in summer, warm in winter• Turn off television; play soft background music• Keep pets out of the way; make sure all pet areas including litter box are clean and free of odor; use air • freshener if necessary

ADDED TOUCHES• Prepare tables with flowers and place settings; set out game or coffee table book• Start a fire in your fireplace on a chilly day• Create pleasant aroma with fresh baked cookies or bread• Consider a professional stager

SPECIAL TIPS FOR SHOWINGS• Secure jewelry, cash, prescription medications and other valuables• It is usually best if you can leave while your house if being shown; if you’re home, don’t follow the sales • associates around-they know their buyers and can best emphasize the most fitting features of your home.

Please save all business cards of sales associates who show your property. If people who are not • accompanied by an agent ask to see your property please refer them to us; we will pre-screen them• Don’t discuss price, terms, possession or other factors with buyers. Refer them to us. We are better able to

bring the negotiation to a favorable conclusion as intermediary third parties. It is also not a good idea to try to dispose of furniture to a prospect before an offer; again leave that to us

SHOW TIME!


HOW WAS OUR SERVICE LEVEL?• 100% reported “Very good” to “Excellent”

WERE YOUR CALLS ANSWERED IN A TIMELY MANNER?• 100% reported “Yes”

WHAT WILL YOU REMEMBER MOST FROM WORKINGWITH OUR TEAM?

• The professionalism and smile• House showings well planned, great follow-up and professional service• Sense of professionalism and knowledge of your work• You worked very hard at advertising our open house and really got our house sold• All your staff was willing to help/answer questions and do whatever was asked• Patience, great communication, willingness to shift priorities for our sake, great positive attitude• [Our agent] was incredible to work with. She took an honest interest in me and did a great job• Very responsive, proactive and knowledgeable• [Our agent] was proactive…and our home was sold in 3 days after being on the market for 3 months• Excellent follow-through and great weekly updates on showings, feedback, etc…• No matter the situation, good news or bad news, their attitude was positive and can do! • They always went above and beyond. Always!• You made us feel like we were the most important customers

STRIVING TO MAKE YOUR SELLING EXPERIENCE THE BEST IT CAN BE

CUSTOMER SATISFACTION


When you list your home through or EASY EXIT Listing Guarantee, you can cancel your listing with us at any time. No hassles. It’s easy!

We believe that if you are unhappy with the service you receive that you should have the ability to terminate your relationship with your agent.

It takes a strong belief in one’s service to make this kind of statement, but I never settle for less than the highest professional standards from myself. I am confident you will be happy with my results. That’s the simple truth. I always stand behind our service.

THE GUARANTEE:If you are unhappy with the service I am providing you, I ask that you first discuss it with me because I would like the opportunity to improve. Simply tell me the problem, give me seven days to attempt to fix it. If you are still unhappy, simply ask for an unconditional release in writing faxed to 303-499-1755 and you will have your release in writing (you will receive a copy of the MLS data sheet showing “Withdrawn” status) within 24 hours from receipt of your request.

THE EXCLUSIONS:If there is an accepted offer (either in Attorney Review or Fully Under Contract), listing cannot be released. Broker protections as per the listing agreement continue to be in effect as explained on the listing agreement until such time as you re-list with another broker.

Agent signature Date

Seller Date

PROFESSIONALISMAND EXCELLENCE IS A

PRIORITY ON EACH AND EVERY TRANSACTION

SATISFACTION GUARANTEE


CHILDREN’S MIRACLE NETWORKChildren’s Miracle Network (CMN) is an international non-profit organization dedicated to helping children by raising funds and awareness for 170 children’s hospitals throughout North America. Each year these non-profit hospitals treat more than 14 million children afflicted with diseases, injuries and birth defects of every kind.

RE/MAX Alliance has been a longtime supporter of Children’s Miracle Network, with annual contributions of more than $115,000. The annual RE/MAX Alliance Golf Tournament raised over $66,000 for CMN in 2011. RE/MAX Alliance is the number one contributing organization in the Rocky Mountain Region, where 100% of our donations stay in the local community. Each year, RE/MAX Alliance agents also participate in the Alice’s 36 Hours for Kids Radiothon. This year’s Radiothon raised over $1.8 million.

SUSAN G. KOMENRACE FOR THE CUREThe Susan B. Komen Race for the Cure in Denver is now the 2nd largest Race for the Cure in the country! RE/MAX International announced in 2002 that they will be a national co-sponsor of the Race. This year over 60,000 participated in the Denver race and RE/MAX Alliance Associates were proudly carrying a banner with names of associates, friends, and family members that have been affected by Breast Cancer in some way. Margaret Kelly, the president and CEO of RE/MAX International, spoke at the Survivor’s breakfast and again at the conclusion of this year’s Race.

COMMUNITY INVOLVEMENT

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